Hirono Town Promotion Public Corporation

What Hirono Town Promotion Public Corporation does

Hirono Town Promotion Public Corporation (株式会社広野町振興公社) is a municipal public corporation (公社) affiliated with the Hirono Town government in Fukushima Prefecture, Japan, operating the Futatsunuma Comprehensive Park and an integrated portfolio of community services. Its core operations span park management, a 4-course (36-hole) park golf facility, training-camp accommodation, school meal preparation for local schools, and a direct-sales shop ("Norakko") plus a cafe ("Fruit Parlor") selling local produce and specialty products. The company also produces domestically-grown tropical fruit — most notably its banana brand "Kirei" — cultivated in an approximately 800 square meter greenhouse using the proprietary Freeze-Thaw Awakening Method (凍結解凍覚醒法) developed with technologist Tanaka Setsuzo, paired with geothermal ground-heat systems and computer-controlled ripening chambers.

The business model blends public-fee revenue with commercial consumer sales: park golf usage fees and equipment rentals, training-camp accommodation bookings, contracted school-meal services, ticket revenue from community events (including the HAMADOORI JAZZ FEST), and direct retail sales of bananas, mikan oranges, mikan juice (1,080 yen), mikan cider (250 yen/200ml), and student-produced baked goods. GTM is entirely direct-to-consumer through company-owned retail locations on park premises, with limited national reach via the BEAMS JAPAN "Fukushima Tabi Mappu" platform. Customers include individual park visitors and families (primary), corporate groups (e.g., JERA Hirono Thermal Power Plant), sports teams using the training camp, local schools, and educational tourism operators.

Founded as a regional-revitalization vehicle following the 2011 Great East Japan Earthquake, the company is structured as a 株式会社 (stock corporation) under public-corporation (公社) governance with Hirono Town Municipal Government as parent. No venture capital, private equity, or external institutional investment is disclosed. The banana cultivation initiative commenced in September 2018 with the first harvest in August 2019. The company remains in active operation as of July 2026, with a presidential succession announced in June 2025.

Name

Hirono Town Promotion Public Corporation

Legal name

株式会社広野町振興公社

Website

https://hirono-kousha.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Hirono Town Promotion Public Corporation is a municipal public corporation in Fukushima, Japan that operates the Futatsunuma Comprehensive Park — running park golf, training-camp accommodation, school meals, retail shops, and domestic tropical fruit cultivation including its proprietary "Kirei" banana.

Ownership category

akta.pro rank

Product category

Public Park and Recreation Services

NAICS

Nature Parks and Other Similar Institutions (71219), Food Crops Grown Under Cover (11141), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

akta.pro secondary industry

Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE)

Keywords

• Public park management
• Park golf operations
• Tropical fruit cultivation
• Regional revitalization services
• Direct retail sales

Headquarters

HQ city

Hirono

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Park Golf Operations: Revenue from park golf course usage fees at Futatsunuma General Park, including daily play, tournament entry fees, and equipment rental.
2. Agricultural Product Sales: Direct sales of domestically-grown tropical fruits (bananas 'Kirei', mikan oranges, mikan juice, mikan cider) through park shops, direct sales store 'Norakko', and weekend sales.
3. Training Camp Accommodation: Revenue from accommodation services for training camps, group stays, and sports teams using the facilities.
4. School Meal Preparation: Contract revenue from preparing and delivering school meals for local schools in Hirono Town.
5. Facility Management: Revenue from managing public facilities including gymnasium, barbecue areas, cultural exchange halls, and exhibition spaces within Futatsunuma General Park.
6. Event Hosting: Revenue from hosting events including jazz concerts, sports tournaments, trail running events, and children's play parks.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hirono Town Promotion Public Corporation operates the Futatsunuma Comprehensive Park, providing park management, four 9-hole park golf courses, training camp accommodation, school meal preparation services, and direct retail sales of locally-grown agricultural products including its proprietary banana brand 'Kirei' cultivated via a proprietary freeze-thaw awakening method. The corporation also runs the Norakko direct sales shop and Fruit Parlor café, and hosts community events including the HAMADOORI JAZZ FEST.

Product overview

Hirono Town Promotion Public Corporation operates a multi-faceted public service and commercial enterprise centered around the Futatsunuma Comprehensive Park. The portfolio consists of park management services, agricultural operations including domestic tropical fruit cultivation (notably the banana 'Kirei' grown using proprietary freezing-thawing technology), park golf facilities with four distinct courses, school lunch preparation, and retail operations including the Norakko direct sales shop and fruit parlor cafe. The corporation also manages event programming including the HAMADOORI JAZZ FEST and supports local agriculture through product development such as mandarin orange juice and cider.

Differentiator

Problem solved

Functional benefit

Products and services

• Futatsunuma Comprehensive Park Management (二ツ沼総合公園 管理業務) Comprehensive park management including grounds maintenance, facilities operation, and community recreation services at the Futatsunuma Comprehensive Park in Hirono Town.
• Park Golf (パークゴルフ) Park golf facility with four distinct 9-hole courses (Sakura, Mikan, Yamayuri, Futatsunuma) totaling 36 holes, featuring diverse terrain, elevation changes, and scenic views. Offers tournaments, beginner lessons, and corporate event packages.
• Training Camp Accommodation (合宿の宿) Accommodation facilities for sports teams, school groups, and organizations conducting training camps and retreats at Futatsunuma Comprehensive Park.
• Domestic Tropical Fruit Cultivation (国産熱帯フルーツ栽培) Cultivation of tropical fruits including bananas using the proprietary 'Freezing and Thawing Awakening Method' (凍結解凍覚醒法) developed by Setsuzo Tanaka, making banana cultivation possible in Fukushima's cold climate via simulated glacial period treatment of seedlings.
• Banana 'Kirei' (バナナ「綺麗」) Domestically-grown banana from Hirono Town using the 'Freezing and Thawing Awakening Method'. Original variety based on Taiwan's Gross Michel species, characterized by high sugar content and creamy texture. Sold at the park and distributed in the Tokyo metropolitan area.
• School Lunch Preparation (学校給食調理業務) Meal preparation and delivery services for school lunches in Hirono Town schools.
• Norakko Direct Sales Shop (広野町二ツ沼総合公園直売所「のらっこ」) Direct sales shop selling local vegetables, mandarin oranges, citrus juices, honey, and local specialty products including the banana 'Kirei'.
• Fruit Parlor & Café (カフェ「フルーツパーラー二ツ沼 ひろぼーの休憩所」／よってっ亭) Café serving tropical fruit products, local snacks, hotteok, and beverages including banana juice, located within Futatsunuma Comprehensive Park.
• Mandarin Orange Juice (みかんジュース) 100% juice made from Hirono Town-grown mandarin oranges, featuring sweetness and refreshing acidity. Available at 1,080 yen per bottle (tax included).
• Mandarin Orange Cider (みかんサイダー) Sparkling cider made with Hirono Town mandarin oranges. 200ml size priced at 250 yen (tax included), sold at Norakko shop and Tropical Fruit Museum.
• Hirono Terrace (ひろのてらす) Facility for local agricultural and commercial product promotion within Futatsunuma Comprehensive Park.
• Barbecue Area (バーベキュー広場) Barbecue facilities with 10 pits located on elevated ground on the east side of the park, offering scenic views of cherry blossoms in spring and autumn skies. Includes barbecue set plans A and B.
• Gymnasium (二ツ沼体育館) Indoor sports facility for volleyball, basketball, table tennis, and badminton within Futatsunuma Comprehensive Park.
• Seimeikan Cultural Exchange Facility (文化交流推進施設 清明館) Facility with tea room, Japanese garden, and contemplative space for relaxation within Futatsunuma Comprehensive Park.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered moderate, minor and core.

• BEAMS JAPANmoderateGTM or Marketing Partner · 2 February 2026Featured on BEAMS JAPAN's 'Fukushima Tabi Mappu' platform showcasing regional products, with mikan juice and other local products promoted to national audience through their official website.
• Mt.mafu ProjectminorStrategic or Co-development Partner · 28 December 2025Event organizer for the Fukushima Kids Trail Run event held at Futatsunuma General Park, bringing youth sports events to the park facilities.
• Hamadori Jazz Festival Executive Committee (浜通りJAZZ FES実行委員会)minorStrategic or Co-development Partner · 1 January 2025Co-organizer of HAMADOORI JAZZ FEST events held at Hirono Town and Tomioka Town venues, hosting jazz concerts at the park facilities.
• Abukuma NS Net (一般社団法人はぶくまエヌエスネット)minorStrategic or Co-development Partner · 1 January 2025Community organization operating 'Wakuwaku Kids Play Park' children's outdoor activity events at the park, providing play equipment and activities for children.
• Futaba Mirai Gakuen High School (ふたば未来学園高等学校)minorStrategic or Co-development Partner · 1 January 2025Students produce baked goods (cookies, madeleines) sold at the company's retail locations, supporting food education and regional youth economic activity.
• Tanaka Setsuzo (田中節三)coreTechnology or Integration · 1 September 2018Developer of the proprietary 凍結解凍覚醒法 (Freeze-Thaw Awakening Method) technology enabling cold-resistant banana cultivation. This technology partnership enables the company to grow tropical bananas in Fukushima's climate.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• AEON Hokkaido (イオン北海道): Regional supermarket operator in Hokkaido selling local agricultural products. Comparable as a potential distribution channel for Hirono's agricultural products (mikan juice, bananas) at regional retail, though not directly competitive.
• Greenhouse Inc. (グリーンハウス): Japanese contract food service and cafeteria management company. Comparable because it shares the school meal preparation and corporate catering revenue stream, though it operates nationally without the park and agriculture components.

Broad incumbents

• Nippon Park Golf Association: National federation governing park golf in Japan. Relevant because this company's 4-course, 36-hole park golf facility operates within the same sport ecosystem and customer base, with potential cross-promotion and tournament integration.
• Hokkaido Tourism Organization: Large regional DMO promoting Hokkaido tourism. Tangentially comparable as a regional tourism/agritourism ecosystem operator, though at much broader scale and without the agricultural component.
• Japan Tobacco (JT) Regional Revitalization Initiatives: Large corporate programs investing in regional revitalization, agricultural diversification, and tourism in post-disaster Tohoku. Relevant because JT and similar large incumbents overlap with this company in the post-2011 Fukushima revitalization ecosystem, though at a much larger scale and with different operating models.

Regional players

• Fukushima Prefecture Tourism & Local Products Association: Regional tourism promotion body coordinating Fukushima prefecture-wide tourism, local product marketing, and recovery branding. Comparable as a regional-level operator with similar post-disaster recovery narrative and local product distribution mission, though not a direct operating competitor.

Direct peers

• Innotech Agri (イノテックアグリ): A greenhouse-based agricultural venture focused on tropical and high-value fruit production in Japan. Comparable as a peer in cold-climate controlled-environment agriculture targeting premium Japanese retail channels, with similar greenhouse-energy-cost exposure.
• Aso Farm Land: Integrated resort in Kumamoto combining park-style recreational facilities, accommodation, agricultural product retail, and events. Closest scale-and-model peer because both are vertically integrated park-recreation-agriculture-tourism complexes serving domestic leisure visitors.
• D&T Farm (ドメーヌ ド タチ): Operates cold-climate banana cultivation in Hokkaido (Tomakomai) under the 'Happy Banana' brand and also produces wine and tropical fruits. Direct peer because both use proprietary cold-resistant banana cultivation techniques in non-tropical Japan, competing in the same niche domestic-tropical-fruit market with a similar brand-led premium positioning.

Emerging players

• Kurogi Farm (黒木農園): Japanese producer of premium tropical fruits (pineapple, mango) under controlled cultivation. Comparable because both pursue premium tropical fruit cultivation in non-traditional Japanese climates with brand-led marketing, though operating at different scale and crop focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/fukushimaHirono
• YouTubeyoutube.com/channel/UCpWrFlgWBdfdNAfKOXaYIKQ
• Facebookfacebook.com/town.hirono.fukushima
• Instagraminstagram.com/hirono_kousha2019/?hl=ja

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hirono Town Promotion Public Corporation