Seeka

What Seeka does

Seeka Limited (NZX:SEK) is a publicly listed New Zealand-based integrated horticultural company that provides orchard management, post-harvest, and marketing services to kiwifruit, avocado, and other fruit growers across New Zealand and Australia. Tracing its origins to 1980 when Te Puke kiwifruit orchardists formed International Kiwifruit Distributors Limited (IKDL) — formalised in 1987 under the Seeka Corporation name — the company now operates 12 packhouses spanning Kerikeri to Te Puke with combined capacity of 1 million trays per day, plus a 250-hectare production footprint in Shepparton, Victoria through its wholly-owned subsidiary Seeka Australia Pty Limited. Seeka is the largest kiwifruit producer in both New Zealand and Australia, manages 1,500+ hectares across both countries, and consistently delivers superior orchard gate returns (Seeka partner growers achieved OGR of NZD $13,045/ha versus an industry average of NZD $10,471 in 2023/24).

The technology stack centres on industrial packhouse and cool-chain hardware: optical pre-grading systems for automated quality sorting, Near Infra Red (NIR) graders that measure internal Brix and dry matter, Compac and Zetapack graders in Australian facilities, automated packing lines, and a BioGro-certified laboratory (Verified Lab Services) for quality testing. The vertically integrated orchard-to-market platform spans bare-land orchard development, lease and management operations, post-harvest packing and coolstorage, marketing and direct retailer supply domestically and to export markets in Korea, Hong Kong, Thailand, Japan, and North America, plus processed-product manufacturing through subsidiary Delicious Nutritious Food Company (kiwifruit pulp, freeze-dried powder, bulk avocado oil, Kiwi Crush beverages). Customer segments split between (a) major retailers and wholesalers across NZ, Australia, and export markets seeking secure premium supply, and (b) independent kiwifruit and avocado growers seeking integrated support services. Commercial reach is delivered through a regional network of Client Relationship Managers and two grower-controlled governance bodies — Seeka Grower Council and Avofresh Grower Council.

Revenue is generated across five streams: produce sales (one-time), orchard management services (managed services), post-harvest packing and coolstore services for third-party growers (professional services), orchard leasing (recurring), and processed-products sales. Pricing is quote-based and not publicly disclosed; supply relationships are anchored on long-term grower commitment and direct retailer contracts. For FY2025, Seeka reported revenue of NZD $440 million (up 7% YoY), EBITDA of NZD $96 million (up 26%), EPS of NZD $0.76, ROCE of 14.5%, and net bank debt reduced 27% to NZD $100.3 million.

Name

Seeka

Legal name

Seeka Limited

Website

https://seeka.co.nz

Company type

Public

Founded year

1987

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Seeka Limited is a New Zealand-listed integrated horticultural company providing orchard management, post-harvest packing, and marketing services to kiwifruit and avocado growers across New Zealand and Australia, operating the largest kiwifruit production platform in both countries through 12 packhouses and 1,500+ hectares.

Ownership category

akta.pro rank

Product category

Integrated Horticultural and Post-Harvest Services

NAICS

Fruit and Vegetable Canning, Pickling, and Drying (31142)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)

Keywords

• Post-harvest packing
• Orchard management services
• Coolstore storage
• Fresh produce marketing
• Kiwifruit production

Headquarters

HQ city

Tauranga

HQ country

New Zealand

HQ region

Oceania

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Produce Sales: Sale of produce including kiwifruit, avocados, kiwiberries, pears, plums and other fruits through direct sales to retailers and wholesalers, both domestically and for export
2. Orchard Management Services: Comprehensive orchard management services including full labour supply, daily operations management, and performance planning for growers
3. Post-Harvest Services: Packing and coolstore services for third-party growers, providing packhouse facilities, cool storage, and quality grading
4. Orchard Leasing: Property lease programme where Seeka leases grower orchards and manages all operations, providing returns to property owners
5. Processed Products: Sale of processed products including kiwifruit pulp, freeze-dried powder, and avocado oil through the Delicious Nutritious Food Company

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Seeka is a fully integrated horticultural company operating from orchard to market, supplying fresh produce (primarily kiwifruit, avocados, and kiwiberries), providing orchard management and post-harvest packing and coolstorage services to independent growers, and marketing produce directly to retailers and wholesalers in New Zealand, Australia, and export markets. The company also produces processed kiwifruit products (bulk pulp, freeze-dried powder, Kiwi Crush drinks) and bulk avocado oil through its Delicious Nutritious Food Company subsidiary, and runs Auckland wholesale distribution via SeekaFresh.

Product overview

Seeka is a fully integrated orchard-to-market horticultural company operating as a single unified platform that spans the entire produce supply chain. The core product portfolio centers on kiwifruit (green, gold, and organic varieties), avocados, and kiwiberries, supplemented by pears, plums, bananas, and processed products (kiwi pulp, avocado oil, Kiwi Crush beverages). These products are supported by integrated service modules including orchard management services (labour, operations, leasing, and development), harvest and post-harvest services with high-capacity packing (12 facilities, 1M trays/day), marketing and distribution services, and the SeekaFresh wholesale operation in Auckland. Regional subsidiaries include Seeka Australia (kiwifruit and pear production in Victoria), Delicious Nutritious Food Company (processed products), and Verified Lab Services (quality testing). The company also operates Avofresh Grower Council for avocado grower governance.

Differentiator

Problem solved

Functional benefit

Brands

• Kiwi Crush: 100% natural green and gold kiwifruit based drinks
• Kiwi Crushies
• GEM

Products and services

• Kiwifruit Seeka's core fresh produce offering: green, gold, and organic kiwifruit varieties grown in the Bay of Plenty and other NZ regions, supplied to retailers and wholesalers domestically and for export. Seeka is the largest kiwifruit producer in New Zealand and Australia.
• Avocado Hass variety avocado production concentrated in Bay of Plenty, Coromandel, and Northland, with the new GEM variety in development. Supplied fresh to NZ and export markets including North America, with companion bulk avocado oil and processed food lines.
• Kiwiberry Bite-sized kiwifruit variety marketed as a sweet, nutrient-dense superfood, seasonally available February through March/April through Seeka's kiwiberry category management.
• Banana Imported bananas from the Philippines and Ecuador, with ripening and supply services run from SeekaFresh's Auckland wholesale distribution centre for the NZ domestic market.
• Orchard Management Services Comprehensive orchard management service for growers covering full labour supply, daily operations management, property leasing, and new orchard development from bare land to harvest, delivered across Bay of Plenty, Northland, Gisborne, Kerikeri, and Australia.
• Harvest and Post-Harvest Services Full-service post-harvest operations using packhouse and cool-chain technology to minimise costs and maximise grower returns, including picking, transport, packing, coolstorage, and ripeness management for third-party kiwifruit and avocado growers.
• Packing and Storage High-capacity packing and coolstorage across 12 packhouses (combined ~1 million trays/day), incorporating optical pre-grading systems, NIR fruit quality graders (Brix and dry matter), automated packing lines, Compac and Zetapack graders, with BioGro-certified dedicated grader and two packhouses for organic produce.
• Produce Marketing Services Fully-integrated orchard-to-market supply service delivering Seeka-grown and grower-partner produce directly to leading retailers and wholesalers in New Zealand (including Australian supermarket supply), Korea, Hong Kong, Thailand, Japan, and North America.
• Bulk Kiwifruit Pulp and Freeze-Dried Powder Bulk processed kiwifruit products (seedless pulp in 14kg, 18kg, and 20kg containers plus freeze-dried powder) manufactured by the wholly-owned Delicious Nutritious Food Company subsidiary for food and beverage ingredient customers.
• Bulk Avocado Oil Premium Extra Virgin Avocado Oil cold-pressed from New Zealand export-grade fruit, available in 250ml, 500ml, 4L containers and 1000L IBC bulk orders for ingredient and retail use.
• Kiwi Crush Drinks Range of 100% natural green and gold kiwifruit-based drinks produced under the Kiwi Crush sub-brand by Delicious Nutritious Food Company.
• SeekaFresh Wholesale Distribution Auckland-based wholesale market and distribution service specialising in fresh fruit and vegetables, including import and ripening of tropical fruits (banana, pineapple, papaya) and local seasonal produce for NZ wholesale customers.

Quantifiable outcome

• Seeka partner growers achieved OGR of $13,045 per ha vs industry average $10,471 in 2023/24 season
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators12 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Fresh Del Monte Produce: Global fresh produce company with vertical integration from growing through distribution. Comparable in integrated fresh produce business model and global retailer relationships.
• Zespri International: Zespri is the global kiwifruit marketing monopoly and dominant player in the same industry. While Seeka is a major producer/packer supplying Zespri, Zespri sets industry pricing and marketing standards that directly shape Seeka's economics, making it the single most relevant comparable.
• Dole plc: Global fresh produce major with diversified fruit portfolio and integrated supply chain. Comparable in operating model and customer base, though far larger and more diversified.
• Driscoll's: Global market leader in fresh berries with proprietary variety development, integrated grower network, and global distribution. Comparable in premium fresh produce branding and category leadership approach.

Direct peers

• Scales Corporation: NZX-listed diversified agribusiness with significant horticulture and food ingredients exposure. Comparable in scale, NZ listing, and diversified agribusiness profile, though with broader primary-sector exposure.
• T&G Global: NZX-listed integrated fresh produce company with similar orchard-to-market operations across NZ and global markets. Directly comparable in scale, scope, and integrated grower-services business model.
• Avanza: NZ avocado producer and packer operating in the same Bay of Plenty region with similar avocado-focused value chain. Directly comparable in avocado category expertise.
• Darling Group: NZ-based food distribution and wholesale company with similar fresh-produce distribution operations to SeekaFresh. Comparable NZ footprint and customer-overlap with major retailers.

Others

• Sun-Maid Growers of California: Dried fruit cooperative with branded consumer products. Adjacent processed fruit business comparable to Seeka's Delicious Nutritious Food Company subsidiary and Kiwi Crush consumer brand strategy.

Regional players

• Capespan: South African fresh produce grower-exporter with similar global distribution capabilities. Operates in a different geography but with comparable model of supplying Northern Hemisphere markets with counter-seasonal produce.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/seeka-kiwifruit-industries

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seeka