What New Sunrise does

New Sunrise, Inc. (NSI) is a privately held, cause-based for-profit corporation founded in 2006 by Keith Francart and Shawn Wilson in McAlester, Oklahoma, with operations being developed in the North Caribbean Coast Autonomous Region (RACCN) of Nicaragua near Puerto Cabezas. The company is structured around an integrated two-part industrial site: a large-scale sustainable timber operation that selectively harvests approved wood species under INAFOR oversight and processes them into lumber using Wood-Mizer sawmills and Nyle Systems dehumidification kilns, paired with a biorefinery that consumes sawdust and timber waste as feedstock to produce 94-octane green gasoline and electrical power via a licensed process from CORE BioFuel. A 17-year initial forest harvest cycle is designed to sustain long-term regeneration while supporting durable employment in a region with a 90% unemployment rate.

NSI's business model centers on three planned revenue streams: regional and international sales of sustainable timber and lumber, biofuel and green gasoline production from the integrated biorefinery, and ancillary ecosystem services tied to land demarcation, healthcare programs, and vocational training. Customer segments are defined geographically (regional and international timber and energy buyers) and socially (the indigenous Miskitu, Rama, and Mayagna communities of the RACCN, served as an employment base rather than paying customers). Wages of $0.74-$1.65 per hour are described as significantly above the Nicaraguan minimum wage, and the operation is positioned to be CAFTA-compliant and INAFOR-permitted with dedicated in-house and partner legal capacity.

The go-to-market motion is enterprise- and government-facing rather than consumer-facing: NSI builds trust with indigenous community leaders and Nicaraguan regulators directly, develops long-dated land tenure rights, and assembles a partner stack (Wood-Mizer, Nyle Systems, AWR, CORE BioFuel, Centrex Strategies, Veritas Assurance Partners, Aid4Nicaragua, Grace4Nicaragua) to deliver the integrated operation. No revenue, funding rounds, or external investors are disclosed; the company is pre-revenue and development-stage, with strategic moves concentrated in partnership formation, leadership professionalization (Walter Rule joined as CEO in 2010), and project buildout rather than commercial scaling.

Name

New Sunrise

Legal name

New Sunrise, Inc.

Website

https://anewsunrise.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

New Sunrise, Inc. is a privately held, cause-based for-profit corporation developing an integrated sustainable timber operation and biomass-to-gasoline biorefinery near Puerto Cabezas in Nicaragua's RACCN region, serving regional and international timber and biofuel markets while creating employment for indigenous communities.

Ownership category

akta.pro rank

Product category

Sustainable Forestry and Biofuel Production

NAICS

Logging (1133), Timber Tract Operations (11311)

SIC

Forestry (800)

akta.pro primary industry

Logging & Timber Harvesting (IMAMAAAB)

akta.pro secondary industry

Forest Management & Silviculture Services (Cruising, Planning, Compliance) (IMAMAAAD)

Keywords

• Sustainable forestry operations
• Biorefinery biofuel production
• Timber harvesting processing
• Land demarcation cadastre
• Indigenous community development

Headquarters

HQ city

Mcalester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Others

Revenue model

1. Timber and Lumber Sales: Sustainable harvesting and processing of timber into lumber for sale in regional and international markets. The timber operation is located near Puerto Cabezas in the RACCN region of Nicaragua.
2. Biofuel and Green Gasoline Production: Biorefinery producing 94-octane green gasoline from timber waste and mill loss. The refinery also generates electrical power, with capacity to meet fuel needs of approximately 50,000 cars per day.
3. Sustainable Forestry Ecosystem Services: Long-term sustainable forestry operation with a 17-year initial harvest cycle, creating a viable economic engine while maintaining ecological balance and providing continued employment opportunities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

New Sunrise, Inc. operates a large-scale sustainable timber harvesting and lumber processing operation near Puerto Cabezas in the RACCN (North Caribbean Coast Autonomous Region) of Nicaragua, combined with a biorefinery that converts timber waste and mill loss into 94-octane green gasoline and electrical power. Supporting activities include land demarcation and cadastre GeoMarking services, healthcare and nutrition programs, and vocational training for indigenous communities, all under INAFOR regulatory oversight.

Product overview

New Sunrise, Inc. is a cause-based, for-profit corporation developing a self-sustaining economy in northeastern Nicaragua through a combination of two synergistic operations at a single site near Puerto Cabezas. The first is a large-scale sustainable timber operation that harvests and processes timber into lumber, and the second is a biorefinery that converts timber waste into green gasoline and electrical power. Supporting these core operations are land demarcation and cadastre GeoMarking services, healthcare support programs including worker meals and nutrition education, and vocational training programs for local indigenous citizens. The company holds rights to the projects and creates individual entities to develop them under NSI governance.

Differentiator

Problem solved

Functional benefit

Products and services

• Sustainable Timber Operations Large-scale timber operation that sustainably harvests and processes approved wood species into lumber, operating under INAFOR oversight with selective harvesting and reforestation practices. Targets regional and international markets for sustainably sourced timber products.
• Biofuel Biorefinery
• Land Demarcation and Cadastre GeoMarking
• Healthcare Support Programs
• Vocational and Educational Training Programs

Quantifiable outcome

• Creates sufficient green gasoline for approximately 50,000 cars per day
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Wood-MizercoreTechnology or IntegrationWood-Mizer is the world's largest manufacturer of portable band saw mills having sold more than 60,000 units worldwide. Headquartered in Indianapolis, they service Nicaraguan clients through their office in Managua. NSI will utilize Wood-Mizer equipment for timber harvesting and processing operations including portable sawmills, industrial mills, blades, material handling equipment, edgers, re-saws, and kilns. Wood-Mizer is employee-owned through an ESOP.
• Nyle Systems, Inc.coreTechnology or IntegrationSince 1977, Nyle Systems has been designing and building kiln systems for timber operations worldwide. They are the world leader in dehumidification drying systems, having built and patented the first dehumidification systems allowing kilns to operate at temperatures comparable to conventional kilns. Nyle will provide kiln systems for drying and treating lumber from NSI's timber operations.
• American Wood Resources (AWR)coreStrategic or Co-development PartnerAmerican Wood Resources has more than sixty combined years of experience in forestry and timberland management. Eugene Moss provides boots-on-the-ground experience of conditions in Nicaragua. Mike Linn brings logistical biomass processing and forest management experience. AWR will assist in identifying and qualifying expatriate personnel to initially operate and train indigenous personnel in forestry management operations.
• CORE BioFuel, Inc.coreTechnology or IntegrationNSI is pursuing a licensing agreement with CORE BioFuel to establish a biofuel refinery. CORE is a technology provider and project enabler for a proprietary biofuel refinery that produces quality bio-gasoline from non-food waste biomass. CORE's biomass-to-gasoline process uses proven commercially available equipment combined in an efficient method to produce green gasoline.
• Centrex Strategies, LLCminorStrategic or Co-development PartnerLouis Hamilton serves as Managing Director of Centrex Strategies. For more than 25 years, Hamilton has been a key adviser and consultant to businesses, government leaders and agencies, and not-for-profit institutions in political, regulatory and strategic issue management. He has facilitated trade missions to China promoting interests of companies such as Anheuser-Busch and Emerson.
• Veritas Assurance PartnersminorImplementation/ SI/ Consulting PartnerVeritas Assurance Partners (VAP) provides accurate information, intelligence and guidance in governmental, regulatory and business relationships both in Nicaragua and in the United States. Led by Billy Marlin (Business Intelligence, Investigations and Internal Controls) and Manuel 'Manny' Supervielle (Intelligence & Strategic Planning in Conflict Zones and U.S. Government Agencies).
• Aid4NicaraguaminorStrategic or Co-development PartnerNSI will work closely with Aid4Nicaragua to develop educational programs about nutrition and healthy diets, programs to allow families to grow healthier staple crops, and support increased sanitary and septic systems construction to address healthcare challenges in the region.
• Grace4NicaraguaminorStrategic or Co-development PartnerNSI will work closely with Grace4Nicaragua alongside Aid4Nicaragua to develop educational programs addressing nutrition, healthy diets, family crop growing programs, and sanitary/septic systems construction to support improved healthcare outcomes.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• UPM Biofuels: UPM operates the world's first commercial-scale wood-based biomass-to-renewable-diesel facility and runs large sustainable forestry operations. Comparable as a broad incumbent combining sustainable timberland ownership with biomass-derived fuel production.
• Wood-Mizer: Wood-Mizer is NSI's equipment partner and the world's largest portable sawmill manufacturer, with a Managua office serving Nicaraguan clients. Comparable as a broad incumbent serving the same customer segment (small-to-mid timber operators) with adjacent product offerings.
• PotlatchDeltic: PotlatchDeltic is a U.S. timberland REIT managing sustainable timber tracts with continuous-yield forestry practices. Comparable for its timberland-management business model and selective-harvesting/sustainability orientation.
• Weyerhaeuser: Weyerhaeuser is one of the world's largest private timberland owners with a multi-decade sustainable-yield model. Comparable as a broad incumbent running industrial-scale sustainable forestry with selective harvesting cycles analogous to NSI's 17-year cycle.
• Resolute Forest Products: Resolute is a global forest-products company with operations spanning sustainable forestry, lumber, and pulp/paper, including assets in Latin America. Comparable for its vertically integrated timber plus downstream-products model.

Regional players

• Suzano: Suzano is the world's largest hardwood pulp producer with vertically integrated eucalyptus forestry in Brazil. Comparable as a Latin American regional leader combining fast-cycle plantation forestry with downstream industrial production.

Emerging players

• Ensyn: Ensyn converts cellulosic biomass into liquid fuels and biochemicals via its RTP pyrolysis technology. Comparable as an emerging player in the biomass-to-fuel space that NSI's biorefinery also targets.
• LanzaTech: LanzaTech produces low-carbon fuels and chemicals from waste gases and biomass via gasification and microbial fermentation. Comparable as an emerging player in the alternative-fuels space using non-food biomass feedstocks.

Direct peers

• CORE BioFuel: CORE BioFuel is the licensor of the biomass-to-gasoline process NSI plans to deploy. Directly comparable because it operates the underlying technology stack that defines NSI's biorefinery economics.
• American Wood Resources: AWR is a core operational partner of NSI providing boots-on-the-ground forestry management and biomass logistics. Highly comparable as a forestry-management services firm working on sustainable tropical timber operations with North American-led teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/walter-rule-a80b009

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Sunrise