Agrofarm Knau
Agrofarm Knau eG is a Thuringian agricultural cooperative running a fully vertically integrated farm-to-table operation — own feed, livestock, butchery, and bakery — distributed through 17 retail branches, a farm shop, catering, and agritourism at the historic 1682 Wassermühle Knau, serving regional Thuringian consumers and event hosts.
- Company typePrivate
- Founded1993
- HeadquartersNeustadt An Der Orla, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Agrofarm Knau does
Agrofarm Knau eG is a registered agricultural cooperative (eingetragene Genossenschaft) headquartered in Knau, Neustadt an der Orla, Thuringia, Germany, with between 11 and 50 employees. Founded as a cooperative in 1993 and operating on land tied to a historic farm site that includes the Wassermühle Knau (a watermill first documented in 1682, acquired by the cooperative in 2007), the company runs a vertically integrated farm-to-table value chain. Its core production spans four linked units: Feldwirtschaft (field farming for cereal and specialty crops, including feed production on company-owned land), Viehwirtschaft (dairy cattle and pig husbandry, with over 95% of feed from own cultivation, no growth hormones, and S-quality milk), Fleischerei (in-house butchery producing fresh meat and sausages from own livestock), and Bäckerei (own bakery launched in 2020 baking stone-oven sourdough bread from regional grain milled at the Pöllwitzmühle and Ruhmühle Ebersdorf).
Distribution is anchored by the Hofladen (farm shop) in Knau and extended through 17 retail branches across 14 Thuringian towns, embedded in Kaufland, Penny, and Diska supermarket locations, plus standalone outlets. The cooperative also operates Gastronomie (a restaurant with daily lunch menus and a Sunday brunch in the Bauernstube), Partyservice (a 17-year-old catering arm serving events up to 500+ guests with equipment rental), and a tourism cluster at the Wassermühle Knau offering vacation apartments, double rooms, mill tours, and event venues (Mühlenscheune, Mühlenstube, Mühlenbackhaus). Pricing across the portfolio is unit-based per night or per visit, with no subscription, volume, or digital-channel model identified.
The cooperative is governed by a two-person Vorstand — Ralf Voit (Chairman, agricultural engineering background) and Michel Leudolph (direct marketing, master craftsman) — and is audited by Agrar Prüfung- und Beratungsverband e.V. It runs a vocational training program across 11 trades (farming, animal husbandry, butchery, baking, gastronomy, agricultural mechanics) with above-average compensation. Revenue figures are not publicly disclosed; the entity is privately held under German cooperative law with no parent company, subsidiaries, or external funding rounds.
Agrofarm Knau firmographics
Firmographics- Name
- Agrofarm Knau
- Legal name
- Agrofarm Knau eG
- Website
- https://agrofarm-knau.de
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agrofarm Knau eG is a Thuringian agricultural cooperative running a fully vertically integrated farm-to-table operation — own feed, livestock, butchery, and bakery — distributed through 17 retail branches, a farm shop, catering, and agritourism at the historic 1682 Wassermühle Knau, serving regional Thuringian consumers and event hosts.
- Ownership category
- akta.pro rank
Agrofarm Knau industry classification
Industry- Product category
- Agricultural Food Production
- NAICS
- Hog and Pig Farming (11221), Cattle Ranching and Farming (1121), Oilseed and Grain Farming (1111)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Production-Crops (100), Food And Kindred Products (2000)
- akta.pro primary industry
- High-Health/Biosecure Hog Production (SPF/Pedigree Nucleus) (AFAEAEAL)
Keywords
Where Agrofarm Knau is headquartered
LocationHeadquarters
- HQ city
- Neustadt An Der Orla
- HQ country
- Germany
- HQ region
- Europe
Offices16 records
Markets served
Agrofarm Knau business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure
Revenue model
- Agricultural Production & Direct Sales: The cooperative operates field crops (cereals, specialty crops) and livestock (dairy cattle, pigs) and processes everything in-house. Revenue comes from selling fresh meat, sausages, and baked goods through their own farm shop, multiple retail branches, and bakery outlets in Kaufland stores across Thuringia.
- Bakery Products: Fresh breads, pastries, cakes, and festive items produced in their own Knau bakery and sold through their own stores and in supermarkets.
- Restaurant & Catering: Daily lunch menu served across multiple locations, Sunday brunch in the Bauernstube, and comprehensive party/catering service for events up to 500+ people including equipment rental.
- Accommodation & Tourism: Vacation apartments and rooms in the historic watermill (Wassermühle), mill tours, and event venue rentals in the Mühlenscheune, Mühlenstube, and Mühlenbackhaus.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apartment for 2 persons - 70€/night |
| Unit Pricing | Pay-as-you-go | Double room for 2 persons - 65€/night |
| Unit Pricing | Pay-as-you-go | Holiday apartment for 4 persons - 80-95€/night |
| Unit Pricing | Pay-as-you-go | Youth room for 2 persons - 45€/night |
| Unit Pricing | Pay-as-you-go | Mill room rental - 100-150€/day |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Agrofarm Knau product offering
Product offeringCore offering
Agrofarm Knau is a registered agricultural cooperative (eG) that runs field farming and livestock farming (dairy cattle and pigs) and processes the output in-house through its butchery (Fleischerei) and bakery (Bäckerei). It sells meat, sausage, and baked goods via its own farm shop and 17 retail branches in Thuringia, at Kaufland, Penny, and Diska, and operates catering, a restaurant, and overnight accommodation at the historic Wassermühle Knau.
Product overview
Agrofarm Knau eG is a vertically integrated agricultural cooperative operating a full farm-to-table supply chain. The core products are fresh meat and sausage products from their own livestock (processed in their Fleischerei/butchery) and freshly baked bread from their Bäckerei/bakery using regional grain. These are distributed through 16 retail branches across Thuringia. The company also operates the historic Wassermühle Knau (water mill) offering tourism services including mill tours, event celebrations (Mühlenscheune, Mühlenstube, Mühlenbackhaus), and accommodation. Additional services include Gastronomie/restaurant operations and Partyservice/catering. The business model integrates Feldwirtschaft/field farming (feed production), Viehwirtschaft/livestock farming (cattle and pigs), meat processing, and bakery production.
Differentiator
Problem solved
Functional benefit
Products and services
- Fleischerei (Butchery)
- Bäckerei (Bakery)
- Partyservice (Catering)
- Gastronomie (Restaurant)
- Übernachtungen (Accommodation)
- Wassermühle Knau (Historic Water Mill Venue)
Quantifiable outcome
- Over 95% of animal feed produced from the company's own cultivated land
- +3 more outcomes
Companies that use Agrofarm Knau
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Agrofarm Knau technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Agrofarm Knau partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Agrar Prüfung- und Beratungsverband e.V. (Agricultural Audit and Advisory Association)minorThe cooperative is registered in the Genossenschaftsregister (cooperative register, No. 155) and is audited by the Agrar Prüfung- und Beratungsverband e.V. based in Dresden. This is a required regulatory membership for agricultural cooperatives in Germany, providing formal audit and advisory services.
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
Agrofarm Knau competitors and assessment
Company assessmentBroad incumbents
- DMK Deutsches Milchkontor eG: DMK is Germany's largest dairy cooperative, processing milk into a broad portfolio of dairy products across consumer and B2B channels. Comparable to Agrofarm Knau on the dairy farming side via cooperative structure and German retail focus, but operates at materially larger scale and broader geographic footprint.
Direct peers
- Bayernland eG: Bayernland eG is a Bavarian agricultural cooperative engaged in meat processing, sausage production, and direct marketing through farm shops and supermarket counters. Highly comparable to Agrofarm Knau in cooperative structure, multi-vertical model (farming → processing → retail), and regional German focus.
- Hochwald Foods GmbH: Hochwald is a German dairy cooperative processing milk into consumer dairy products with strong regional brand positioning. Comparable to Agrofarm Knau's dairy operations through a farmer-owned cooperative model and focus on quality-tier milk production for retail channels.
- Nordzucker AG: Nordzucker is a German sugar producer organized as a farmer-owned cooperative, processing sugar beets from member farms into consumer and industrial sugar. Comparable to Agrofarm Knau via the cooperative ownership structure and farm-to-finished-product vertical integration, though in a different commodity.
- Privat-Molkerei Bechtel: Bechtel is a regional German dairy producing fresh milk and dairy specialties, with focus on traditional processing and regional retail supply. Comparable to Agrofarm Knau on cooperative-style regional dairy operations and quality-tier milk positioning for direct retail and in-store counter distribution.
- Westfleisch SCE mbH: Westfleisch is one of Germany's largest meat producer cooperatives, operating slaughtering, butchery, and processed meat operations for retail and food service. Comparable to Agrofarm Knau on the meat-processing side through a cooperative-owned, vertically organized production model serving German retail.
- Privat-Molkerei Naarmann GmbH: Naarmann is a regional German dairy processor producing fresh milk and dairy specialties for retail and food service in North Rhine-Westphalia. Comparable to Agrofarm Knau on the dairy processing side, focused on regional fresh dairy supply rather than national brand scale.
- Müller Fleisch GmbH: Müller Fleisch is a German meat processor specializing in beef, pork, and sausage production for retail and food service. Comparable to Agrofarm Knau on meat processing capabilities and supplying processed meat products to German supermarket chains and regional retail.
- Bauerngut GmbH: Bauerngut is a meat-processing subsidiary of Edeka Minden-Hannover producing sausages and meat products sold through Edeka retail counters. Comparable to Agrofarm Knau in supplying fresh meat and sausage products to regional supermarket counters with a regional German focus.
Others
- tegut... gute Lebensmittel GmbH: tegut is a regional German grocer focused on natural and regional products, frequently hosting regional and farm-based suppliers in-store. Comparable as a regional Thuringia/Hessen-area channel that carries farm-direct products like those produced by Agrofarm Knau, though as a retailer rather than a producer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Agrofarm Knau social profiles
Digital presenceAgrofarm Knau financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agrofarm Knau leadership team
Management profileNumber of profiles
Profiles2 records
Agrofarm Knau funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agrofarm Knau M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agrofarm Knau
What does Agrofarm Knau do?
Agrofarm Knau is a registered agricultural cooperative (eG) that runs field farming and livestock farming (dairy cattle and pigs) and processes the output in-house through its butchery (Fleischerei) and bakery (Bäckerei). It sells meat, sausage, and baked goods via its own farm shop and 17 retail branches in Thuringia, at Kaufland, Penny, and Diska, and operates catering, a restaurant, and overnight accommodation at the historic Wassermühle Knau.
Is Agrofarm Knau a public or private company?
Agrofarm Knau is a private company. It is classified as management employee owned and is currently operating.
When was Agrofarm Knau founded?
Agrofarm Knau was founded in 1993. It employs 11 to 50 people.
Where is Agrofarm Knau based?
Agrofarm Knau is headquartered in Neustadt An Der Orla, Germany, in the Europe region.
How does Agrofarm Knau make money?
Four revenue lines are on record. Agricultural Production & Direct Sales are the primary driver. The others are bakery Products, restaurant & Catering and accommodation & Tourism.
Who are Agrofarm Knau's main competitors?
DMK Deutsches Milchkontor eG is listed as a broad incumbent. Direct peers are Bayernland eG, Hochwald Foods GmbH, Nordzucker AG, Privat-Molkerei Bechtel, Westfleisch SCE mbH, Privat-Molkerei Naarmann GmbH, Müller Fleisch GmbH and Bauerngut GmbH. tegut... gute Lebensmittel GmbH is listed as an others.
Does Agrofarm Knau have an API?
No public API is recorded for Agrofarm Knau.
What industry is Agrofarm Knau in?
Agrofarm Knau's product category is Agricultural Food Production. Its primary akta.pro industry code is AFAEAEAL, High-Health/Biosecure Hog Production (SPF/Pedigree Nucleus). Its NAICS code is 11221 and its SIC code is 200.