CloroxPro

What CloroxPro does

CloroxPro is the professional cleaning, disinfecting, and hygiene products division of The Clorox Company (NYSE: CLX; founded 1916), headquartered in Oakland, California, with additional operations in Pleasanton and Canada. It manufactures and distributes EPA-registered disinfectants, bleach germicidal cleaners, hydrogen peroxide-based products, and proprietary formulations to three primary customer verticals: healthcare facilities (over 4,500 U.S. hospitals, long-term care facilities, clinics), educational institutions (K-12 and universities), and commercial businesses (offices, hospitality, retail). The product portfolio spans nine sub-brands: Clorox Healthcare (hospital-grade disinfectants including the proprietary SLASH-technology Fuzion cleaner, VersaSure wipes, Bleach Germicidal, Spore Defense, and pending Quat Alcohol and HyperOxi lines), Clorox EcoClean (EPA Safer Choice plant-based products), Clorox (Disinfecting Wipes, Screen+ Wipes, Germicidal Bleach, toilet bowl cleaner, specialty cleaners), Dispatch, Pine-Sol, Tilex, Formula 409, Fraganzia, Brita, and Glad.

The core technology differentiator is the SLASH (Self-Limiting Activated Sodium Hypochlorite) platform underlying Fuzion, which neutralizes bleach to salt and water after contact time, eliminating residue and corrosion while maintaining EPA-registered efficacy against C. difficile spores in 2 minutes — the fastest contact time available. Multiple products carry EPA registrations for killing C. difficile, C. auris, norovirus, SARS-CoV-2, and 50+ pathogens. In February 2026, Clorox completed the acquisition of GOJO Industries (Purell), substantially expanding the hygiene portfolio.

The business model is B2B with a hybrid go-to-market: enterprise and commercial buyers purchase through an authorized distributor network (with a Vizient GPO contract for healthcare members), engage dedicated enterprise sales representatives, and commit to multi-year contracts; SMB customers purchase directly online. Pricing is not publicly disclosed — quotes are handled via distributors or sales reps. Revenue mechanics are one-time product sales with recurring volume through distributor replenishment. Marketing emphasizes pathogen education, CE-credited training courses, webinars, an extensive resource center, and presence at industry events such as AHE Exchange and the Clean Buildings Conference.

Name

CloroxPro

Legal name

The Clorox Company

Website

https://cloroxpro.com

Company type

Public

Founded year

1916

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

CloroxPro is the professional cleaning and disinfecting products division of The Clorox Company, serving U.S. healthcare facilities (4,500+ hospitals), schools, and commercial businesses with EPA-registered disinfectants, proprietary SLASH-technology bleach formulations, and a multi-brand portfolio distributed through authorized networks.

Ownership category

akta.pro rank

Product category

Commercial Cleaning & Disinfection Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Bleach & Chlorine-Based Cleaners (CRAJAKAA)

akta.pro secondary industries

Cleaning Chemicals & Disinfectants Distribution (CRAOAGAB), Hand Sanitizers & Antibacterial Personal Care (CRADANAI), Generic Hospital & Institutional Products (HLAIABAL)

Keywords

• Professional cleaning products
• Healthcare disinfection solutions
• EPA registered disinfectants
• Hospital grade cleaners
• Commercial sanitizing products

Headquarters

HQ city

Pleasanton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Cleaning Products: Sales of professional-grade cleaning and disinfecting products to healthcare facilities, schools, offices, and commercial businesses through distributors. Products include disinfecting wipes, bleach germicidal cleaners, hydrogen peroxide disinfectants, and specialty cleaners.
2. Healthcare Disinfection Solutions: Sales of EPA-registered hospital-grade disinfectants and cleaning solutions for infection prevention in healthcare settings including hospitals, long-term care facilities, and clinical environments.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

CloroxPro manufactures and distributes professional-grade cleaning and disinfecting products sold to healthcare facilities, schools, offices, and commercial businesses. The portfolio spans EPA-registered hospital-grade disinfectants (bleach germicidal, hydrogen peroxide, quaternary ammonium, SLASH-technology Fuzion), eco-conscious Clorox EcoClean formulations, and supporting facility brands (Dispatch, Pine-Sol, Tilex, Formula 409, Fraganzia, Glad, Brita). Sales are fulfilled primarily through authorized distributors with Vizient contract pricing for healthcare members, supplemented by a small-business online storefront and dedicated enterprise sales reps.

Product overview

CloroxPro is a comprehensive professional cleaning and disinfecting product portfolio from The Clorox Company serving healthcare facilities, schools, offices, and commercial businesses. The portfolio operates as a multi-brand platform organized around distinct sub-brands and product lines. The core Clorox Healthcare sub-brand provides hospital-grade disinfectants including Bleach Germicidal Disinfectants, Fuzion Cleaner Disinfectant (with SLASH technology), VersaSure Cleaner Disinfectant Wipes, Hydrogen Peroxide Cleaners, Spore Defense, and the upcoming Quat Alcohol Disinfecting Wipes and HyperOxi Disinfecting Wipes. The Clorox EcoClean sub-brand offers EPA Safer Choice-certified environmentally-preferred products including Glass Cleaner (94% plant-based), All Purpose Cleaner (99% plant-based), Disinfecting Spray, and Disinfecting Wipes with biodegradable substrates. The core Clorox brand includes Disinfecting Wipes, Disinfecting Spray, Germicidal Bleach, Screen+ Sanitizing Wipes, Toilet Bowl Cleaner, and specialty cleaners. Supporting sub-brands include Dispatch (Hospital Cleaner Disinfectant Towels with Bleach), Pine-Sol, Tilex, Formula 409, Fraganzia, Glad (food storage and trash bags), and Brita (water filtration products for workplaces). The company also completed acquisition of GOJO Industries (Purell) in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Clorox Healthcare: Healthcare-focused disinfecting and cleaning products including bleach germicidal disinfectants, hydrogen peroxide cleaners, VersaSure wipes, Fuzion cleaner disinfectant, and products effective against C. difficile and C. auris.
• Clorox EcoClean
• Clorox
• Formula 409
• Pine-Sol
• Tilex
• Glad
• Brita
• Dispatch
• Fraganzia

Products and services

• Fuzion Cleaner Disinfectant Hospital-grade bleach-based disinfectant for healthcare facilities that combines bleach efficacy with low odor and improved surface compatibility using SLASH technology. EPA-registered to kill C. difficile spores in 2 minutes. For healthcare infection prevention teams.
• Bleach Germicidal Disinfectants EPA-registered bleach-based wipes and cleaner-disinfectants that eliminate 50 or more microorganisms including C. difficile and C. auris in 3 minutes or less. For healthcare facilities including hospitals and long-term care.
• VersaSure Cleaner Disinfectant Wipes Alcohol-free quat wipes for daily broad-spectrum disinfection across healthcare environments. Kill bacteria, viruses, and fungi in 2 minutes or less with low residue in one step. For healthcare professionals.
• Hydrogen Peroxide Cleaner Disinfectants Hydrogen peroxide-based disinfectant products for healthcare settings providing effective cleaning and disinfection with an alternative active ingredient to bleach. For healthcare facilities.
• Spore Defense Cleaner Disinfectant EPA-registered sporicidal disinfectant effective against C. difficile spores for healthcare environmental cleaning programs. For infection prevention teams.
• Citrace Hospital Disinfectant & Sanitizer Hospital-grade disinfectant and sanitizer for healthcare facility use. For environmental services teams in clinical settings.
• Clorox Healthcare Quat Alcohol Disinfecting Wipes Healthcare-grade quat-alcohol disinfectant wipes that disinfect in 1 minute and keep surfaces wet for full contact time; designed for high-touch surfaces and medical equipment in fast-paced healthcare settings. Pending regulatory approval. For healthcare professionals.
• HyperOxi Disinfecting Wipes Coming Soon advanced disinfecting wipes utilizing hyperoxidized technology for healthcare settings. For healthcare professionals.
• Clorox EcoClean Disinfecting Wipes Disinfecting wipes made with plant-based active ingredients; EPA Safer Choice and Design for the Environment certified with a biodegradable substrate. Kill bacteria and viruses including Rhinovirus, RSV, Influenza, and COVID-19 in 5 minutes. For eco-conscious cleaning professionals.
• Clorox EcoClean Glass Cleaner 94% plant-based glass cleaner with EPA Safer Choice certification for eco-conscious cleaning professionals. For commercial facility cleaning.
• Clorox EcoClean Disinfecting Spray Plant-based active ingredient disinfectant spray with EPA Safer Choice certification that kills bacteria and viruses in 30 seconds. For commercial facility cleaning.
• Clorox EcoClean All Purpose Cleaner Spray 99% plant-based all-purpose cleaner spray with EPA Safer Choice and Design for the Environment certification. For eco-conscious cleaning professionals.
• Clorox Disinfecting Wipes EPA-registered (Reg. No. 67619-31) disinfecting wipes for everyday cleaning that kill 99.9% of viruses and bacteria, effective against Rhinovirus in 15 seconds. For commercial cleaning professionals and small businesses.
• Clorox Screen+ Sanitizing Wipes Sanitizing wipes designed for safe use on screens and electronic devices, killing 99.9% of bacteria on hard, nonporous surfaces. For offices, schools, and commercial facilities.
• Clorox Disinfecting Spray Disinfectant spray for hard, nonporous surfaces for commercial and institutional cleaning.
• Clorox 4 in One Disinfectant & Sanitizer Multi-purpose disinfectant and sanitizer product for commercial cleaning applications.
• Clorox Clean-Up Disinfectant Cleaner with Bleach Bleach-based disinfectant cleaner formulated for tough cleaning jobs in commercial and institutional settings.
• Clorox Germicidal Bleach Professional-strength EPA-registered germicidal bleach for disinfection, effective against C. difficile spores and SARS-CoV-2. For healthcare and commercial facilities.
• Clorox Toilet Bowl Cleaner with Bleach Gel cleaner that cleans, disinfects, and deodorizes toilet bowls, killing 99.9% of bacteria and effective against SARS-CoV-2. For commercial restrooms.
• Clorox Urine Odor Remover Specialized odor remover for urine stains and odors in commercial and institutional facilities.
• Clorox Disinfecting Bio Stain & Odor Remover Bio-based stain and odor remover with disinfecting properties for commercial facility use.
• Clorox Anywhere Daily Disinfectant & Sanitizer Portable daily disinfectant and sanitizer for on-the-go use in commercial and travel settings.
• Clorox Handi Wipes Multi-Use Reusable Cloths Reusable multi-use cleaning cloths for commercial cleaning applications.
• Clorox Bleach Cream Cleanser Cream-based bleach cleaner for scrubbing and disinfection in commercial and institutional settings.
• Dispatch Hospital Cleaner Disinfectant Towels with Bleach EPA-registered (Reg. No. 56392-8) bleach-based disinfectant towels designed for hospitals to reduce spread of HAIs by killing C. difficile spores and other pathogens in less than 3 minutes. For healthcare facilities.
• Pine-Sol Multi-Surface Cleaner and Disinfectant EPA-registered (Reg. No. 5813-135-676) multi-surface disinfectant cleaner effective against Rhinovirus in 10 minutes, with original pine scent formula. For commercial and institutional facilities.
• Tilex Soap Scum Remover & Disinfectant Tilex product designed to tackle soap scum while disinfecting in commercial restrooms and facilities.
• Tilex Disinfecting Instant Mold & Mildew Remover Instant-action disinfectant for mold and mildew removal in commercial and institutional facilities.
• Formula 409 Cleaner Degreaser Disinfectant Versatile cleaner degreaser with disinfectant properties for everyday cleaning tasks in commercial settings.
• Fraganzia Multi-Purpose Cleaners Multi-purpose cleaners with vibrant scents for a sensory cleaning experience in commercial and institutional spaces.
• Glad Food Wrap Products Food wrap products for food storage and preservation in commercial foodservice and institutional settings.
• Glad Sandwich Zipper Bag Products Reclosable zipper bags for sandwiches and food storage in commercial foodservice settings.
• Glad Food Storage Containers Food storage containers for keeping food fresh in commercial foodservice and institutional settings.
• Glad Trash Bags Trash bag products including fragrance-free options for commercial and institutional waste handling.
• Brita Water Pitcher Replacement Filters Replacement filters for Brita pitchers including Standard, Longlast, Stream, and Faucet Filters that deliver great-tasting filtered water. For workplace hydration.
• Brita Faucet Mounts Water Filtration System BPA-free faucet mount filtration systems that attach to faucets with a single click, reducing impurities including lead from workplace tap water. For commercial facilities.
• Brita Water Filter Pitcher Products Water filter pitchers designed to deliver great-tasting filtered water for employee hydration in workplace settings. For commercial facilities.
• Clorox Travel-Ready Sanitizer/Disinfectant Products Travel-format sanitizer and disinfectant products launched for the travel-ready packaging market. For commercial and consumer travel settings.

Quantifiable outcome

• 91% patient satisfaction with bleach wipes intervention
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• GOJO Industries (Purell)coreStrategic or Co-development Partner · 4 February 2026Clorox completed acquisition of GOJO Industries, makers of Purell hand sanitizer. The partnership brings together two trusted, purpose-driven brands to advance health, hygiene, and well-being for consumers and institutional end users alike. This strategic combination strengthens CloroxPro's position in the hygiene and infection prevention market.
• VizientcoreChannel Partner/ Reseller/ DistributorClorox-Vizient Housekeeping Chemicals Contract providing Clorox products under Vizient contract pricing to member healthcare facilities. Vizient serves as a group purchasing organization for healthcare providers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 3M Health Care: 3M's Health Care division includes infection prevention products such as surgical drapes, sterilizers, and disinfectants sold to hospitals and clinics. Broader conglomerate competitor with overlapping healthcare disinfection offerings alongside a much wider medical product portfolio.
• Steris Infection Prevention: Steris offers a broad infection prevention portfolio spanning sterilization equipment, disinfectants, and consumables sold to hospitals, dental, and life sciences customers. Overlaps with Clorox Healthcare in hospital disinfection but competes primarily in capital equipment and sterile processing.

Direct peers

• GOJO Industries (Purell): GOJO/Purell is the leading hand hygiene brand in healthcare and institutional settings and was a direct competitor to CloroxPro until its February 2026 acquisition by The Clorox Company. Now part of the parent company but historically a peer in healthcare hygiene.
• SC Johnson Professional: SC Johnson Professional supplies commercial cleaning, disinfecting, and skin care products to healthcare, education, and facility management customers. Competes with CloroxPro across disinfectants, hand hygiene, and surface cleaning in the same institutional channels.
• Metrex Research (Envarsity/Kavicide): Metrex is a focused healthcare disinfection specialist providing CaviCide, CaviWipes, and MetriCide products for infection prevention. Direct competitor to Clorox Healthcare in hospital-grade disinfectants with comparable EPA-registered sporicidal claims.
• Ecolab: Ecolab is the dominant direct peer, providing commercial cleaning, sanitization, and infection prevention solutions to healthcare, food service, hospitality, and industrial customers globally. Competes head-to-head with CloroxPro in healthcare disinfection and institutional cleaning with a broader service-plus-chemistry model.
• PDI Healthcare (Professional Disposables International): PDI specializes in healthcare-grade disinfecting wipes, particularly alcohol and quaternary ammonium formulations, competing directly with Clorox Healthcare's VersaSure, Dispatch, and upcoming Quat Alcohol wipes in hospital infection prevention.
• Reckitt Benckiser (Lysol Professional): Reckitt's Lysol Professional line competes directly with CloroxPro in disinfecting sprays, wipes, and cleaners across healthcare, education, and commercial facilities. Both brands anchor professional disinfection procurement decisions in the same customer RFPs.
• Diversey Holdings: Diversey provides commercial cleaning, sanitization, and hygiene solutions to hospitality, healthcare, food service, and building service contractors. Now owned by Solenis, it competes in institutional disinfection, floor care, and restroom hygiene alongside CloroxPro's portfolio.

Emerging players

• Dr. Schnell Chemie: Dr. Schnell is a European specialist in professional cleaning and disinfection chemistry for healthcare, food service, and facility management. Competes with CloroxPro in institutional segments but with primary geographic focus on Germany, Austria, and surrounding markets.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cloroxpro
• LinkedInlinkedin.com/company/cloroxpro

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CloroxPro