What Bloomfield Township does

Bloomfield Township is a public municipal government entity in Essex County, New Jersey, serving an estimated population of approximately 45,000 residents across 5.4 square miles. Incorporated in 1812 after separating from Newark, the Township operates under a Special Charter granted by the New Jersey State Legislature and is governed by a mayor (currently Jenny Mundell) and a six-member Township Council. It delivers a full slate of municipal services including public safety through police and an internationally accredited fire department of 78 professional firefighters operating 24/7 across four stations, public works, sanitation and recycling, health, parks and recreation, community development, human services, and veteran services. The Township maintains multiple physical facilities including a 1 Municipal Plaza headquarters, an 18.4-acre Lion Gate Park with freshwater wetland and turf soccer field, a 5.68-acre Brookside Park, a public library, and a recycling depot.

Its core product surface is a CivicPlus-powered government website (bloomfieldtwpnj.com) integrated with a stack of specialized citizen service platforms: the SDL Citizen Portal for construction permits and inspections; Edmunds Associates WIPP for online tax and water/sewer payments; CommunityPass for parks and recreation program registration; IQM2 for council meeting agendas and video; and Smart911/Swift911 for emergency alerts. Additional resident-facing services include the Bloomfield commuter shuttle bus (with a $25 / 50-ride pass), a community farmer's market, environmental sustainability programs under the Sustainable Jersey framework (certified since 2010 at Bronze, advanced to Silver in 2025 with a Gold Star in Health), and the Open Public Records portal. Compliance posture includes WCAG 2.0 A/AA and Section 508 accessibility standards on its digital properties.

The Township's revenue model is a non-commercial public finance construct: funding flows from recurring property tax assessments, transactional service fees (permits, recreation programs, court fines, water/sewer payments), state and federal grants (including documented $480,000 in 2024 federal lead service line replacement funding via a Sustainable Jersey/Pseg Foundation-supported program), and Sustainable Jersey program grants tied to ongoing certification maintenance. There are no shareholders, equity investors, or M&A counterparties; the entity is wholly a government body. Its go-to-market is exclusively direct-to-resident service delivery through the website, physical offices, and community facilities, supplemented by Facebook, eBuzz email newsletter, and WBMA TV cable access for civic communications.

Name

Bloomfield Township

Legal name

Township of Bloomfield

Website

https://bloomfieldtwpnj.com

Company type

Public

Founded year

1812

Operating status

Operating

Headcount range

11–50 employees

Short description

Bloomfield Township is a public municipal government in Essex County, New Jersey, providing public safety, public works, recreation, permits, tax collection, and community services to approximately 45,000 residents through a CivicPlus-powered digital portal and multiple physical facilities.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Administration of Urban Planning and Community and Rural Development (92512), Administration of Housing Programs (925110), Administration of Environmental Quality Programs (9241)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Parks, Recreation & Cultural Services (BPAIACAI)

Keywords

• Municipal government services
• Public safety services
• Parks and recreation
• Waste management
• Property tax administration

Headquarters

HQ city

Bloomfield

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Property Taxes: Primary revenue source for municipal operations through property tax assessments
2. State and Federal Grants: Grants from Sustainable Jersey, PSEG Foundation, and federal programs like lead service line replacement funding ($480,000)
3. Service Fees: Various municipal fees including construction permits, tax and water payments, court fines, and recreation program fees

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bloomfield Township is a public municipal government that delivers resident-facing services through in-person municipal offices, online portals, and physical facilities. Core offerings include public safety (police and an internationally accredited fire department with 78+ professional firefighters), property tax and water/sewer billing administration, construction permits and inspections, sanitation and recycling, parks and recreation programming, animal shelter services, public health, senior and veterans services, and a fixed-route commuter shuttle bus connecting to NJ Transit.

Product overview

Bloomfield Township operates a comprehensive digital services portfolio centered on its official government website, providing residents access to all municipal functions. The ecosystem consists of the core CivicPlus-powered website portal supplemented by integrated platforms for specific services: the SDL Portal for construction permits, Edmunds Associates WIPP for tax/water payments, CommunityPass for recreation programs, and IQM2 for council meetings. Additional services include the Bloomfield Shuttle transit system, sustainable community initiatives, parks and recreation facilities with online reservation capabilities, and emergency notification systems via Smart911.

Differentiator

Problem solved

Functional benefit

Products and services

• Bloomfield Township Official Website Central government services portal (bloomfieldtwpnj.com) built on the CivicPlus CMS that gives Bloomfield residents, businesses, and visitors access to municipal services, department information, downloadable forms, news, events, and community resources.
• Online Tax and Water Payment System Digital payment platform powered by Edmunds Associates WIPP that allows Bloomfield property owners to pay property taxes, water bills, and sewer fees online.
• SDL Citizen Portal Online permit application and tracking system for construction permits, inspections, and zoning matters for Bloomfield residents, contractors, and businesses.
• Open Public Records Portal Digital request system that lets members of the public submit New Jersey Open Public Records Act (OPRA) requests through an online form routed to the Municipal Clerk's Office.
• CommunityPass Recreation Registration Parks and recreation program registration platform that Bloomfield residents use to sign up for camps, classes, sports programs, and other recreation offerings.
• Bloomfield Shuttle Bus Service Fixed-route commuter shuttle operated by the township that connects Bloomfield residents to NJ Transit Bloomfield Station via North End and South End routes; multi-ride passes available (e.g., 50-ride pass for $25.00).
• Parks and Recreation Facilities Municipal parks and recreation sites including the 18.4-acre Lion Gate Park (with 12U turf soccer field, freshwater wetland, tot-lot, walking path, and fieldhouse), Brookside Park (5.68 acres), Brookdale Park (shared with Essex County, 121.41 acres total, 77.41 in Bloomfield), Civic Center, and Oakeside, with online facility reservation available.
• Bloomfield Alerts Emergency Notification System Emergency and community notification service delivered through Smart911 (and Swift911) that provides Bloomfield residents with safety alerts, severe weather notifications, and municipal updates.
• Sustainable Jersey Sustainability Program Municipal sustainability initiative that organizes Bloomfield's environmental programs, including community gardens, electric vehicle fleet adoption, solar projects, recycling operations, monarch butterfly habitat pledges, and the Essex-Hudson Greenway collaboration with NJDEP.
• Municipal Public Safety Services Police and fire services delivered across the township, including an internationally accredited fire department with 78+ active professional firefighters operating out of four stations 24 hours a day, 7 days a week, complemented by a volunteer squad.
• Bloomfield Animal Shelter Municipal animal shelter at 61 Bukowski Place providing animal control, sheltering, and adoption services for Bloomfield residents.
• Recycling Depot Township drop-off facility at 230 Grove Street for resident recycling and composting collection outside of curbside pickup.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Greener Bloomfield (The Green Team)coreStrategic or Co-development Partner · 1 January 2009Collaborative partnership between the Township and Greener Bloomfield volunteer group since 2009. Greener Bloomfield serves as the Township's authorized agent for Sustainable Jersey certification process, ensuring maintenance of certification and eligibility for grants and resources.
• Sustainable JerseycoreStrategic or Co-development PartnerSustainable Jersey is a municipal sustainability certification program. Bloomfield was among first 28 municipalities in NJ to adopt its resolution in 2009 supporting the program.
• NJDEP (New Jersey Department of Environmental Protection)coreStrategic or Co-development PartnerNJDEP is addressing encroachment issues with impacted residents for the Essex-Hudson Greenway project, a nearly nine-mile-long former rail corridor passing through eight NJ communities including Bloomfield.
• National Wildlife FederationminorStrategic or Co-development PartnerBloomfield participates in the Mayors' Monarch Pledge through the National Wildlife Federation's portal, committing to create habitat for monarch butterflies and pollinators.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Others

• CivicPlus: Government website content management and citizen engagement platform vendor powering Bloomfield Township's digital portal; relevant ecosystem player providing the technology backbone for municipal service delivery.

Direct peers

• Glen Ridge Borough, NJ: Small Essex County municipality separated from Bloomfield in 1895 with comparable municipal structure, citizen-driven service model, and proximity that produces shared regional service considerations.
• East Orange City, NJ: Essex County urban municipality with similar population density, comparable service demands, and overlapping grant/funding ecosystems at state and federal levels.
• Belleville Township, NJ: Essex County township separated from Bloomfield in 1839 with similar population scale, dense urban-suburban character, and equivalent municipal service portfolio including fire, police, public works, and recreation.
• West Orange Township, NJ: Adjacent Essex County township with comparable population (~50,000), large park system (including Eagle Rock Reservation), and similar municipal service delivery structure.
• Nutley Township, NJ: Essex County township of similar population (~30,000) and service profile, with comparable parks, public safety, and recreation functions; uses CivicPlus-style government web infrastructure.
• Montclair Township, NJ: Adjacent Essex County, NJ township separated from Bloomfield in 1868 with comparable population (~40,000) and a similar mix of municipal services, parks, and a strong arts/community identity. Most directly comparable peer given shared geography and operational scale.
• Verona Township, NJ: Small Essex County township with comparable municipal service scope, similar reliance on CivicPlus-style digital service delivery, and shared regional recreational assets.

Regional players

• Clifton City, NJ: Larger Passaic County municipality (~90,000 residents) in northern New Jersey with comparable municipal functions and digital infrastructure; serves as a regional benchmark for township-scale service delivery.

Broad incumbents

• City of Newark, NJ: Largest city in Essex County with a much broader portfolio of municipal services, in-house utilities, and enterprise-scale operations; serves as a broader incumbent against which smaller townships benchmark service standards.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bloomfieldtwpnj

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloomfield Township