Ashley Page

What Ashley Page does

Ashley Page is a privately held, for-profit insurance brokerage and risk management advisory firm headquartered in London, United Kingdom. Established in 1951, the company operates with a small headcount of 11–50 employees, positioning it firmly in the small-to-mid-market UK intermediary segment. Its stated business is the provision of insurance solutions and risk management advice, consistent with a traditional independent brokerage model serving clients in personal and/or commercial lines.

The firm's underlying business model cannot be characterized in detail from the supplied data: no products, service lines, pricing structure, customer segments, distribution channels, or technology stack are disclosed. The firmographic record indicates a UK-focused operating footprint through its London base and .co.uk web domain, but no specific geographies, regulatory authorisations, or markets served are enumerated. Likewise, no information is available on proprietary technology platforms, carrier relationships, brokerage software stack, or any digital channel beyond the corporate website, which at time of capture returned only a loader/verification placeholder.

Revenue mechanics, ownership, and capital structure are also unverified. The supplied source material contains no revenue figure, no funding history, no investor disclosures, no parent company or subsidiary structure, and no leadership roster. Given the firm's longevity (operating since 1951) and small employee count, the business plausibly operates on a commission- and/or fee-based brokerage model, but this remains an inference and is not directly supported.

Name

Ashley Page

Website

https://ashleypage.co.uk

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Ashley Page is a privately held London-based insurance brokerage and risk management advisory firm, founded in 1951, serving UK clients with a small team of 11–50 employees.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Commercial insurance
• Risk management advice
• Insurance brokerage
• Business insurance solutions
• Insurance advisory services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Core offering

Ashley Page provides insurance solutions and risk management advice to clients. The firm advises on appropriate insurance coverage and helps clients manage exposure to identified risks. Founded in 1951 and operating from London, the firm serves a UK client base with insurance brokerage and advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Solutions Insurance brokerage services providing clients with access to insurance coverage; advises on appropriate policies based on client needs.
• Risk Management Advice Advisory service offering counsel on identifying, assessing, and mitigating risk exposures for clients in the United Kingdom.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Lockton Companies: World's largest independent insurance brokerage with a strong London presence. Comparable business model (independent, advisory-led placement and risk management) but at global scale.
• Howden Group: Large UK-headquartered insurance and risk advisory group. Directly comparable as a London-rooted brokerage serving corporate and specialty clients, though materially larger and broader in scope than Ashley Page.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with London operations. Comparable offering targeting commercial clients, though at meaningfully larger scale and breadth.
• Aon plc: Global professional services firm offering insurance brokerage and risk management advice, with significant London presence. Directly competing for the same UK commercial and specialty clients.
• Marsh (Marsh & McLennan): Global insurance broker and risk advisor with major London operations. Comparable offering (risk advisory and insurance solutions) across the same UK client universe, though vastly larger and broader.

Direct peers

• Miller Insurance Services: Independent London-based insurance and reinsurance broker focused on advisory-led placement across specialty and commercial lines. Closest comparable in size band, London base, and client mix to Ashley Page.
• Oneglobal Broking: London-headquartered independent insurance and reinsurance broker. Comparable in being a London-based independent placing broker focused on specialty and commercial lines for UK and international clients.
• Griffiths & Armour: UK independent insurance broker specializing in professional indemnity and commercial insurance for professional services firms. Comparable as a London-based, advice-led mid-market broker in adjacent specialties.
• Bollington Insurance Brokers (BPL Group): Independent UK insurance broker of broadly similar headcount and advisory orientation. Closely comparable in scale, geography, and service-led independent broker positioning.

Regional players

• Bluefin Insurance Group: UK-focused insurance broker and advisory firm. Comparable independent UK brokerage model, though with a stronger commercial and corporate client tilt than a typical small London shop.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/ashleypageins
• Facebookfacebook.com/AshleyPageInsuranceBrokers
• LinkedInlinkedin.com/company/ashley-page-insurance-brokers-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashley Page