Ahmedabad Janmarg

What Ahmedabad Janmarg does

Ahmedabad Janmarg Limited is a Special Purpose Vehicle incorporated under the Companies Act, 1956, and a 100% subsidiary of the Ahmedabad Municipal Corporation, established to operate and maintain the Ahmedabad BRTS (Bus Rapid Transit System). The company runs a closed-corridor bus rapid transit network spanning 160 km with a fleet of 380 buses (including 150 electric buses) and serves approximately 2.20 lakh (220,000) passengers daily. It is responsible for fare-setting, maintenance of dedicated bus lanes and shelters, advertisement rights along the corridor, and Pay & Park facilities within Ahmedabad, Gujarat.

The underlying technology stack combines a Bus Rapid Transit physical network with an Intelligent Transport System (ITS) and an Automated Fare Collection System (AFCS) supplied by (n)Code Solutions (GNFC Ltd.) and NEC Corporation India, plus the JanYatra / BRTS-AMTS Alpha mobile app for journey planning, ETA, and ticketing, and a web-based BRTS Commuter Portal licensed to Smart City Ahmedabad Development Limited. The ICICI Bank-issued Janmitra smart card, the legacy fare instrument, was discontinued effective 31 December 2025, with payment processing now handled through Fiserv integration within the mobile app.

The business model is a hybrid of distance-based fare revenue, advertising rights across corridor infrastructure, and Pay & Park fees. Specialised concession passes target students, senior citizens, disabled persons, and sportspersons, with monthly/quarterly subscriptions for regular commuters. Bus operations are largely outsourced to a roster of third-party operators (CSL, SMT, TTCRMPL, ALL, VTEMPL, TML), while Janmarg retains strategic control over fares, corridor assets, and digital systems. Customers are individual commuters within Ahmedabad; there are no enterprise or B2B customer relationships. As a government-owned entity with the Municipal Commissioner as Chairman, Janmarg operates within the Ahmedabad Municipal Corporation's policy and budgetary framework and has not raised external capital.

Name

Ahmedabad Janmarg

Legal name

Ahmedabad Janmarg Limited

Website

https://ahmedabadbrts.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ahmedabad Janmarg Limited is a government-owned Special Purpose Vehicle that operates Ahmedabad's 160-km Bus Rapid Transit System across 380 buses (including 150 electric), serving roughly 220,000 daily commuters with fare collection, advertising, and parking revenue streams.

Ownership category

akta.pro rank

Product category

Public Urban Bus Transportation

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Urban Transit Systems (48511)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Bus Rapid Transit (BRT) Operators (TLAFAGAB)

akta.pro secondary industry

Integrated Multimodal Transit Agencies (Bus + Rail) (THAIAEAD)

Keywords

• Public bus transportation
• Bus rapid transit
• Urban transit services
• Intelligent transport systems
• Automated fare collection

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Bus Fare Revenue: Revenue generated from passenger fares on BRTS bus services. Fares are distance-based with adult and child rates, and luggage charges for bags exceeding 5 kg.
2. Advertisement Rights: Revenue from advertising rights across BRTS routes including bus shelters and stations
3. Pay & Park Facilities: Parking facilities provided to citizens of Ahmedabad generating additional revenue

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Ahmedabad Janmarg Limited operates the Ahmedabad BRTS (Bus Rapid Transit System), providing public bus transportation across 160 km of dedicated routes via 380 buses (including 150 electric buses), serving about 2.20 lakh daily passengers. The company determines fares, maintains bus lanes and shelters, holds advertisement rights across routes, and provides Pay & Park facilities. Digital access is delivered through the JanYatra and BRTS-AMTS Alpha mobile applications and the BRTS Commuter Portal.

Product overview

Ahmedabad Janmarg Limited operates the Ahmedabad BRTS (Bus Rapid Transit System), a comprehensive public transportation network spanning 160 km with 380 buses serving approximately 2.20 lakh daily passengers. The company's product portfolio centers on the BRTS core service augmented by technology platforms including the Ahmedabad BRTS-AMTS Alpha mobile app, BRTS Commuter Portal (web), and ITS/Ticketing infrastructure. The service ecosystem includes smart card payments (Janmitra Card, being discontinued), specialized passes (Student, Senior Citizen, Sportsman, Monthly/Quarterly), real-time ETA service, journey planning tools, fare calculation, and a fleet of 150 electric buses. The ITS and Ticketing system is powered by (n)Code Solutions and NEC Corporation India Pvt. Ltd.

Differentiator

Problem solved

Functional benefit

Products and services

• BRTS (Bus Rapid Transit System) Core public bus transportation service operated across Ahmedabad with dedicated bus lanes, bus shelters, and scheduled routes spanning 160 km, using a fleet of 380 buses (including 150 electric) and serving approximately 2.20 lakh daily passengers.
• Ahmedabad BRTS-AMTS - Alpha Mobile Application Android mobile application providing commuters with route planning, real-time ETA, and service information for BRTS and AMTS bus services in Ahmedabad.
• BRTS Commuter Portal Web-based commuter portal licensed to Smart City Ahmedabad Development Limited, providing online access to BRTS services including schedule information, route planning, fare charts, and service updates for Ahmedabad commuters.
• Janmitra Smart Card Contactless smart card used for fare payment on BRTS buses via the Common Card Payment System (CCPS). The ICICI Bank-issued Janmitra Card was discontinued effective 31st December 2025.

Quantifiable outcome

• 15,433,147.90 litres total fuel saved, contributing to environmental sustainability
• +2 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Ahmedabad Municipal Corporation (AMC)coreOthers
• Ahmedabad Urban Development Authority (AUDA)majorStrategic or Co-development PartnerProject support partner for urban development coordination in Ahmedabad BRTS project
• Gujarat Infrastructure Development Board (GIDB)majorStrategic or Co-development PartnerInfrastructure development board providing project support for BRTS implementation
• Urban Development & Urban Housing Department, Government of GujaratmajorStrategic or Co-development PartnerGovernment department providing project support and regulatory coordination
• Ahmedabad City Traffic PolicemajorStrategic or Co-development PartnerTraffic management coordination for BRTS route operations
• CEPT University, AhmedabadmajorImplementation/ SI/ Consulting PartnerPlanning and design partner for BRTS system design with Center of Excellence in Urban Transport
• Lea Associates South Asia Pvt. Ltd. (LASA)majorImplementation/ SI/ Consulting PartnerProject Management Consultants for BRTS implementation
• Lea Associates, Arya Architects, Multi Media, Coordinates Infrastructure, ITDP, CDACminorImplementation/ SI/ Consulting PartnerAssistance and support partners for planning and design activities
• Roman Tarmet and IRB Ltd.minorOthers
• GRIL-MSKEL (JV) and J.KUMAR-PBA (JV)minorOthers
• Nila Infrastructure, P. R. Patel & Co., D. R. Agrawal Infracon Pvt. Ltd.minorOthers
• CSL, SMT, TTCRMPL, ALL, VTEMPL, TML (Bus Operators)coreChannel Partner/ Reseller/ DistributorBus service operators providing fleet and operational services for BRTS routes
• (n)Code Solutions (GNFC Ltd.)majorTechnology or IntegrationITS and ticketing technology provider for BRTS automated systems
• NEC Corporation India Pvt. Ltd.majorTechnology or IntegrationITS and ticketing technology provider for BRTS integrated systems
• ICICI Bank (Janmitra Card)majorTechnology or IntegrationSmart card payment partnership for ticketing. Card discontinued effective 31st December 2025.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pune Mahanagar Parivahan Mahamandal Ltd (PMPML / Rainbow BRTS): Pune's public bus and Rainbow BRTS operator with a comparable trunk-feeder BRT structure, distance-based fare model, and ITS-enabled fleet serving a major Indian metro — the closest direct functional peer.
• Bhopal BRTS (iBus, BCLL): Operates Bhopal's iBus BRTS — a dedicated-lane bus rapid transit system under city-level governance with ITMS and AFCS, directly comparable in operating model and technology.
• Surat BRTS (SMARTLINK / Sitilink): Surat's BRTS operator under a municipal SPV structure with electric bus deployment and ITS integration, comparable as a peer Gujarat-adjacent BRT system of similar scale.
• Ahmedabad Municipal Transport Service (AMTS): Ahmedabad's traditional city bus service run separately from BRTS but serving the same commuters — already integrated with Janmarg via the BRTS-AMTS Alpha app, making it the closest urban-modal peer in the same city.
• Jaipur BRTS (JCTSL): Jaipur City Transport Services Limited operates the city's BRTS as a municipal SPV — another Indian city BRTS with comparable ITS, fare, and corridor-based operating model.
• Delhi Integrated Multi-Modal Transit System (DIMTS): Operates and supports BRTS and city bus services in Delhi under a similar SPV/utility model, running ITS-driven bus operations comparable in scale and technology stack to Ahmedabad Janmarg.
• Indore BRTS (AICTSL / iBus): Indore's city bus and BRTS operations via Atal Indore City Transport Services Ltd — an SPV running ITS-enabled BRT corridors similar to Janmarg's 160 km network.

Broad incumbents

• BEST (Brihanmumbai Electric Supply and Transport): Mumbai's municipal bus and electric transport utility — a legacy public transit incumbent with comparable revenue mix (fares + advertising) and urban bus operations, though not BRT-dedicated.
• Bangalore Metropolitan Transport Corporation (BMTC): One of India's largest city bus operators running a massive urban bus fleet with ITS — a broader incumbent peer offering overlapping transit services at much larger scale.

Regional players

• Rajkot BRTS / Smart City Rajkot: Operates BRTS corridors in Rajkot, Gujarat — same state as Ahmedabad Janmarg with similar municipal governance, regulatory backdrop, and Smart City Mission ITMS architecture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Janmarg-BRTS-Ahmedabad-100064103706773
• LinkedInlinkedin.com/company/ahmedabad-janmarg-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ahmedabad Janmarg