Wine With a View

What Wine With a View does

Wine With a View is a Lisbon-based wine experience company founded in 2014 by Bárbara Vidal de Moraes. The company operates mobile wine bars built from converted 1960s Famel motorcycles and similar vehicles at three fixed Lisbon locations — Castelo de São Jorge, Torre de Belém, and Padrão dos Descobrimentos — where it sells wine by the glass to walk-in tourists and hosts curated tasting sessions led by multilingual ambassadors. Visitors can also book structured experiences such as the Picnic With a View (priced €150–375 depending on group size and weekday/weekend), and bespoke private events. A Shopify-powered e-commerce store at winewithaview.pt extends the brand globally, offering roughly 30 curated Portuguese wine SKUs (reds, whites, rosés, ports, Vinho Verde, Madeira, Moscatel, Ginjinha, sparkling), custom-designed unbreakable SAN/Polycarbonate glasses manufactured in Portugal, and wine accessories.

The business runs a multi-stream revenue model: per-glass and per-bottle sales at physical locations, paid tasting experiences (€35–€50), picnic packages, bespoke event services for weddings and corporate functions, e-commerce wine and accessory sales, and a franchising program licensing the concept to operators in other cities and countries. Pricing is uniformly unit-based and published. Distribution is concentrated in a single domestic market (Lisbon) for the on-site experience, with European and worldwide reach via the online store. Marketing relies on organic social (Instagram, Facebook, Pinterest, Twitter), a content blog on Portuguese wine regions, an email newsletter, and earned coverage from Fodor's Travel, Time Out, and The Monocle Forecast. Publicized customers include Harvard European Club, Mercedes Benz, and Tissot, alongside anonymous tourist and private-event buyers.

The company is privately held, founder-operated, and bootstrapped — no external funding rounds, parent company, or subsidiaries are disclosed in the input data. The publicly named team comprises CEO/Founder Bárbara Vidal de Moraes, Operations Manager Marta Aguiar, and Sales team member Filipa Alves Monteiro, suggesting a lean organizational structure. Core proprietary assets are limited to the custom-converted mobile wine vehicles and the private-label glassware; the broader technology stack is largely off-the-shelf (Shopify, mainstream social platforms). The company is a supporter of the Wine in Moderation responsible-consumption programme.

Name

Wine With a View

Legal name

Wine With a View

Website

https://winewithaview.pt

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Wine With a View is a Lisbon-based, founder-operated company serving curated Portuguese wine experiences to tourists and event clients through mobile wine trucks at iconic landmarks, a Shopify e-commerce store, tasting sessions, and bespoke private and corporate events.

Ownership category

akta.pro rank

Product category

Wine Tourism and Experiential Retail

NAICS

Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (445320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industry

Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Portuguese wine sales
• Wine tasting experiences
• Mobile wine bar
• Wine tourism lisbon
• Wine event catering

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine and Product Sales: Sale of Portuguese wines (reds, whites, rosé, ports, sparkling, Vinho Verde, Madeira, Moscatel, Ginjinha) and wine accessories (glasses, gift sets, wine savers, corkscrews) through physical locations and online store. Prices range from €5-22 for wines and €2.90-60 for accessories.
2. Wine Tasting Experiences: Paid tasting experiences at the Belém Tower location including Portuguese Wine Tasting (€35), Best in Class Tasting (€50), Port Wine Tasting (€40), Madeira/Moscatel/Ginja Tasting (€50), and Wine with Petiscos experiences (€45-50). Includes multilingual ambassador-guided sessions with 3 wines and a glass to keep.
3. Picnic Experiences: Curated picnic experiences at gardens near Belém Tower with wine, food, blankets, and decoration. Pricing from €150-375 depending on group size (1-3 people) and weekday/weekend. Includes Birthday Pack add-on (€35).
4. Corporate and Private Event Services: Bespoke event services for weddings, corporate functions, product launches, concerts, and celebrations. Includes wine service, custom decorations, food options, and personalized glassware. Events hosted for Harvard University, Mercedes Benz, Tissot, and other clients.
5. Franchising: Franchising concept to expand the Wine With a View brand to other cities and countries. Vision to bring the unique concept to new locations through franchise partners passionate about wine.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wine With a View sells Portuguese wines (reds, whites, rosé, ports, Vinho Verde, Madeira, Moscatel, Ginjinha, sparkling) and custom unbreakable branded glasses through a Shopify e-commerce store and mobile wine trucks/motorcycles stationed at iconic Lisbon landmarks. It also delivers paid guided wine tastings, curated outdoor picnics, and full-service private and corporate event catering, with a franchising concept for geographic expansion.

Product overview

Wine With a View is a Portuguese wine experience company operating as a dual-channel retail and service business. The core offering combines an online e-commerce wine store (powered by Shopify) selling approximately 30 curated Portuguese wine products and custom-designed unbreakable glasses, with physical mobile wine truck experiences at scenic Lisbon locations (Belém Tower, Padrão dos Descobrimentos, Castelo de São Jorge). The product portfolio spans wine sales across 9 categories (reds, whites, rosé, ports, Vinho Verde, Madeira, Moscatel, Ginjinha, sparkling), complemented by wine tasting experiences (6 distinct tasting packages), Picnic With a View outdoor dining experiences, custom event services for private/corporate occasions, and wine accessories. The business model integrates online retail with experiential tourism, supported by a franchising program for geographic expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Portuguese Wines (Reds, Whites, Rosé, Ports, Vinho Verde, Madeira, Moscatel, Ginjinha, Sparkling) Curated selection of Portuguese wines available for purchase at the mobile wine locations and through the online store. Spans reds from Setúbal, Douro, and Alentejo; whites; rosés; Port wines; Vinho Verde; Madeira; Moscatel; Ginjinha; and sparkling wines, priced from €5–€22.
• Custom-Designed Unbreakable Wine Glasses Portugal-manufactured break-resistant glasses made from SAN or Polycarbonate with good insulation properties, dishwasher safe, featuring custom branding with Lisbon imagery. Sold as 2 Champagne Glasses (€5), 2 Wine Glasses (€5), and 3 Wine Glasses (€7.50).
• Wine Tasting Experiences Guided wine tasting sessions at the Belém Tower location conducted by multilingual Wine With a View ambassadors. Includes Portuguese Wine Tasting (€35), Wine and Petiscos Experience (€45), Best in Class Tasting (€50), Madeira Moscatel and Ginja Tasting (€50), and Port Wine Tasting (€40). Each session covers 3 wines and guests keep the branded wineglass.
• Picnic With a View Curated 3-hour picnic experience in the gardens near Belém Tower including wine, water, bread, fruit, Portuguese pastry, cheese/sausage platter, fritters, and decorations. Available for 1–3 guests with weekday and weekend pricing from €150 to €375 plus an optional Birthday Pack add-on (€35).
• Private and Corporate Event Services Mobile wine bar services for weddings, receptions, engagements, birthdays, corporate functions, product launches, concerts, festivals, christenings, champagne breakfasts, bridal/baby showers, and real estate events. Includes wine service, custom decorations, food options, and personalized glassware. Clients have included Harvard University, Mercedes Benz, and Tissot.
• Miniatures and Gift Sets Fonseca Port miniature gift sets including 3-bottle wood box (€10.90) and 5-bottle wood box (€15), individual miniature bottles (€3.50), and wine accessories gift sets.
• Wine Accessories (Gifts for Wine Lovers) Wine-related accessories including Wine Set Experienced (€32), Wine Saver Gift Set (€15), Wine Collar (€3.90), Foil Cutter (€2.90), Swirling Carafe with Corkbottom (€60), Colored Vacuum Wine Stoppers (€4.50), Wine Saver (€8), Wine Saver & Server with vacuum pump (€18.50), Wine Server & Stopper set (€6.60), and Double-Hinged Corkscrew (€9).
• Franchising Program Franchise opportunity for spreading the Wine With a View mobile wine bar concept to other cities and countries, offered to passionate wine entrepreneurs through licensed partnerships.

Quantifiable outcome

• 215 TripAdvisor reviews demonstrating sustained customer satisfaction
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered notable, core and minor.

• Harvard UniversitynotableStrategic or Co-development PartnerHarvard European Club held their annual alumni meeting at São Jorge Castle in October 2017. Wine With a View organized the festive reception for approximately 80 leaders from European and American Harvard Clubs. Event featured Portuguese wines and homemade finger-food.
• Mercedes BenznotableStrategic or Co-development PartnerWine With a View truck participated in Mercedes Benz X-Class vehicle presentation at Carnaxide showroom on November 9, 2017. Served Portuguese wines (Catarina white, PQW red) and homemade finger-food to approximately 50 clients. Quote: 'We were delighted to launch the Mercedes-Benz X Class with an event by Wine With a View, our guests had a great time.'
• TissotnotableStrategic or Co-development PartnerWine With a View hosted the launch event for Tissot's 870th anniversary São Jorge Castle limited edition watch. Provided 60 personalized glasses with wines including PQW Dão red, Fonseca Tawny Port, and Moscatel de Setúbal.
• Wine in ModerationcoreStrategic or Co-development PartnerWine With a View is a proud Wine in Moderation Supporter, participating in the international program coordinated by the WiM Association to encourage moderate and responsible wine consumption.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the winewithaview.pt online store. Handles payment processing, order management, and customer data with PCI-DSS compliant infrastructure.
• Startup LisboaminorStrategic or Co-development PartnerWine With a View was featured as a portfolio company by Lisbon startup incubator Startup Lisboa, receiving startup ecosystem support and recognition.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Sogrape: Portugal's largest wine producer with multiple brands (including Sandeman, Ferreira Port). Comparable in retailing Portuguese wines, though at much larger scale and not focused on tasting tourism.
• Quinta do Crasto: Douro Valley winery offering tastings, tours, and wine sales. Comparable wine tourism and direct-to-consumer wine retail business model.
• Herdade do Esporão: Major Alentejo wine producer with extensive winery tours, tastings, and on-site hospitality. Comparable wine-tourism business model at larger scale and broader portfolio.
• Taylor's Port: Iconic Port producer offering cellar tours and tastings in Vila Nova de Gaia. Comparable premium wine experience tourism business, particularly for the Port tasting use case.

Emerging players

• Living Tours: Lisbon and Portugal-wide tour operator offering wine tasting experiences in Douro and other regions. Comparable wine tourism product targeting international visitors.
• Wine Tourism Portugal: Specialized wine tour operator offering Douro, Alentejo, and Lisbon wine experiences. Directly comparable experiential wine tourism offering for international visitors.
• Chilli Pepper Tours: Lisbon-based tour operator with food and wine experiences. Comparable experiential tourism offering to tourists in Lisbon, though broader in scope beyond wine.

Direct peers

• Lisbon Winery: Lisbon-based wine experience venue offering tastings of Portuguese wines in a curated setting. Directly comparable as a Portuguese wine tourism experience operator.
• Quinta dos Vales: Algarve-based boutique winery offering wine tastings, tours, and on-site experiences. Comparable wine-experience tourism business model combining production with paid tasting experiences.
• Portugal Vineyards: Online Portuguese wine retailer with curated regional selections and direct shipping. Closely comparable e-commerce and product curation model to Wine With a View's online store.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/winewaview
• Facebookfacebook.com/winewithaview/?fref=ts
• Instagraminstagram.com/winewithaview
• Pinterestpt.pinterest.com/winewithaview/wine-with-a-view
• LinkedInlinkedin.com/company/wine-with

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wine With a View