Standard Films

What Standard Films does

Standard Films is a privately held snowboarding and action sports film production company founded by Mike Hatchett in 1991 and headquartered in Carnelian Bay, California (North Shore Lake Tahoe). The company produces high-action snowboarding cinematography, anchored by its flagship Totally Board film series (20+ films released between 1991 and 2012), and has extended into serialized television programming (The Standard Snowboard Show for FUEL TV across 9 seasons, Locals for Outside TV, and Standard Definition for EPIC TV), branded documentary work (notably Vans' 20 Years on Snow), and stock footage licensing to television and major feature films. Its content library spans 25+ years and includes over 100 first descents filmed in remote Alaskan wilderness using high-altitude helicopter cinematography and 16mm/Super 8 capture.

The business operates three revenue streams: licensing of its stock footage archive (sold to television networks and Hollywood productions on a project basis), direct-to-consumer sales of digital downloads via iTunes and physical discs ordered through email, and custom commercial production for brands such as Trina Solar, Vans, Swatch, and Manduka. Pricing is quote-based and not publicly disclosed. The company has no software platform, no SaaS offering, and no external investment; ownership and operations remain with founder Mike Hatchett, who also serves as a second-unit director for Hollywood feature films. Marketing is driven by a portfolio website, word-of-mouth through the snowboarding industry, and broadcast partner relationships.

Name

Standard Films

Legal name

Standard Films

Website

https://standardfilms.com

Company type

Private

Founded year

1991

Operating status

Operating

Short description

Standard Films is a privately held snowboarding and action sports film production company founded in 1991 by Mike Hatchett, producing feature films, broadcast television series, branded documentaries, and stock footage licensing for TV networks, Hollywood features, and lifestyle brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Carnelian Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Stock Footage Licensing: Licensing of snowboarding footage library to snowboard industry, television, and major feature films. Huge archive of action content available for licensing.
2. Movie Sales: Sales of digital downloads and hard copy movies. Contact-based purchasing via email for both digital and physical media.
3. Commercial Production: Custom commercial production work for brands including Trina Solar, Vans, Swatch, Manduka, and Panama. Branded content and advertising production services.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Standard Films produces, distributes, and licenses snowboarding and mountain-sports film content, including the flagship Totally Board movie franchise spanning 20+ films since 1991. The company licenses its extensive stock footage archive to television networks and feature film productions, creates original TV series (The Standard Snowboard Show, Locals, Standard Definition), and produces custom commercial content for brands such as Vans, Trina Solar, Swatch, and Manduka. Movies are also sold directly to consumers via digital downloads (iTunes) and physical DVDs.

Product overview

Standard Films is a snowboarding and mountain sports film production company that has operated since 1992. The company produces a unified portfolio centered on its signature Totally Board Series of snowboard movies, complemented by television shows (The Standard Snowboard Show for FUEL TV, LOCALS for Outside TV, Standard Definition for EPIC TV), commercial content for brand clients, and a stock footage licensing service. The company also sells digital downloads via iTunes and physical DVDs directly. The product ecosystem revolves around high-action snowboarding cinematography, with Mike Hatchett as the founder, filmmaker, and director. There is no software platform or SaaS product; all offerings are film/media content and licensing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Totally Board Series Standard Films' flagship snowboard movie franchise featuring professional riders performing extreme snowboarding across global mountain locations; over 20 films released from 1991 to 2011, pioneering big-mountain snowboarding cinematography. Targeted at snowboarding enthusiasts, the snowboard industry, and action-sports audiences.
• Movie/Media Stock Footage Licensing Licensing service granting television networks, film studios, and brands access to Standard Films' archive of snowboarding, mountain-sports, and extreme-sports motion media for use in broadcasts, documentaries, feature films, and commercial productions.
• The Standard Snowboard Show Original television series capturing elite professional snowboarders in cutting-edge filmmaking at exotic locations; 50 episodes across nine seasons produced for and aired on FUEL TV.
• Locals Series Original television series produced for Outside TV showcasing outdoor communities and hidden gems in locations from Jackson Hole to Cape Town, directed by Mike Hatchett.
• Standard Definition Series Original television series for EPIC TV chronicling the greatest snowboarding stories with inside accounts from pro riders.
• Digital Downloads & DVDs (Shop) Direct-to-consumer sales of Standard Films' movie catalog via digital downloads on iTunes and physical DVD/hard copy purchases arranged by email through [email protected].
• Commercial Production Services Custom commercial production and branded content services for brands including Trina Solar, Vans, Swatch, and Manduka; includes athlete-driven storytelling and branded documentary production (e.g., Vans' 20 Years on Snow).

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• SwatchminorStrategic or Co-development Partner · 20 April 2018Jeremy Jones and Standard Films collaboration on recent production for Swatch watch brand.
• VanscoreStrategic or Co-development Partner · 17 December 2015Standard Films produced 20 Years on Snow documentary paying homage to pivotal period in snowboarding culture as told by original Vans riders including Jamie Lynn, Shaun Palmer, Circe Wallace and Kurt Wastell.
• Outside TVcoreChannel Partner/ Reseller/ Distributor · 15 April 2015Standard Films produces Locals series for Outside TV, showcasing hidden gems and outdoor communities from Jackson Hole to Cape Town.
• EPIC TVcoreChannel Partner/ Reseller/ Distributor · 1 December 2014Standard Definition series brought to viewers through EPIC TV platform, chronicling greatest snowboarding stories with inside accounts from riders.
• Trina SolarminorStrategic or Co-development Partner · 1 June 2013Standard Films produced commercial content for Trina Solar, a leading solar module manufacturer listed on NYSE. Trina Solar specializes in crystalline silicon photovoltaic modules and system integration.
• FUEL TVcoreChannel Partner/ Reseller/ Distributor · 12 October 2012Standard Snowboard Show captured elite professionals in cutting edge filmmaking at exotic locations. 50 episodes spanning 9 seasons aired on FUEL TV.
• MandukaminorStrategic or Co-development PartnerStandard Films produced content for Manduka, yoga and wellness brand (#MADEforYOGA).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Stept Studios: Stept Studios is a younger action-sports production company producing ski/snowboard films, brand campaigns, and digital content with a focus on short-form and social distribution. Comparable to Standard Films in target market (action-sports brands, athletes, broadcasters) and service offering (cinematography + commercial production), but differentiated by a digital-native distribution emphasis.

Direct peers

• Brainfarm Digital Cinema: Brainfarm Digital Cinema is an action-sports and commercial production company known for high-end cinematography in mountain, motorsport, and outdoor environments. Highly comparable to Standard Films in specialized action-sports cinematography, branded content for premium clients, and aerial/heli-capture expertise.
• MSP Films: MSP Films is a Minnesota-based ski film production company producing annual feature films, athlete-driven content, and branded edits. Closely comparable to Standard Films in operating as a creator-led winter-sports film house serving the industry, athletes, brands, and broadcast partners with annual theatrical/streaming releases.
• Matchstick Productions: Matchstick Productions is one of the most prominent ski/snowboard film production companies, producing annual feature films, TV series, and branded content with elite athletes. Directly comparable to Standard Films in business model, target audience (snowboard industry, broadcasters, brands), and product portfolio (feature films + stock footage licensing + commercial work).
• Poor Boyz Productions: Poor Boyz Productions (PBP) is a freeskiing-focused film and media production company producing annual feature films and athlete-driven content. Closely comparable to Standard Films in operating as a creator-led action-sports film house serving the winter sports industry, athletes, brands, and broadcast partners.
• Teton Gravity Research: Teton Gravity Research produces ski and snowboard films, web series, and editorial content, and operates a deep action-sports media platform with athlete relationships and global shoot locations. Highly comparable to Standard Films in production focus (big-mountain cinematography), customer segments (broadcasters, brands, athletes), and revenue model (films + licensing + commercial work).
• Level 1 Productions: Level 1 Productions is a long-running ski film production company producing annual feature films, athlete-driven content, and branded edits. Directly comparable to Standard Films in producing action-sports cinema for the same industry/brand/broadcast customer base, with similar creator-led business model.
• Absinthe Films: Absinthe Films is a snowboarding-focused film production company with a long-running film catalog and global athlete roster. Directly comparable to Standard Films in the niche of snowboard-specific feature films, athlete relationships, and industry/brand client work.

Broad incumbents

• Red Bull Media House: Red Bull Media House is a large-scale action-sports media company producing films, series, and branded content across multiple sports globally. Operates in the same broad space as Standard Films (action-sports cinematography, athlete-driven content, broadcast/stock licensing), but at vastly greater scale and across a much wider portfolio of sports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/standardfilms
• Facebookfacebook.com/standardfilms
• LinkedInlinkedin.com/company/standard-films

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standard Films