Firacolor
Firacolor is a Turkish manufacturer of decorative coatings, interior and exterior wall paints, primers, insulation, and colorants, serving residential homeowners, professional painters, and distributors in Turkey and select international markets.
- Company typePrivate
- Founded2013
- HeadquartersIstanbul
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Firacolor does
Firacolor (operating as Ayfira Insaat Dis Ticaret A.S.) is a Turkish manufacturer of decorative wall paints and coating systems, headquartered in Ataşehir, Istanbul. Its product portfolio spans six categories: Decorative Coatings (Dekoratif Kaplamalar) with texture and effect finishes such as gold and silver effects; Interior Wall Paints; Exterior Wall Paints; Exterior Wall Coatings; Primers and Insulation; and Colorants for tinting. The company sells specific catalog SKUs (e.g., F0080-305, F0030-083, F0080-295) and positions itself under the tagline 'Tüm Renkler Doğasında Var' (All Colors Exist in Nature), emphasizing natural color variety combined with traditional experience and modern coating technology.
Firacolor firmographics
Firmographics- Name
- Firacolor
- Legal name
- Ayfira Insaat Dis Ticaret A.S
- Website
- https://firacolor.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Firacolor is a Turkish manufacturer of decorative coatings, interior and exterior wall paints, primers, insulation, and colorants, serving residential homeowners, professional painters, and distributors in Turkey and select international markets.
- Ownership category
- akta.pro rank
Firacolor industry classification
Industry- Product category
- Architectural Paints and Coatings
- NAICS
- Paint and Coating Manufacturing (32551), Paint and Coating Manufacturing (325510), Synthetic Dye and Pigment Manufacturing (32513)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro industry
- Architectural & Decorative PaintsIndustrials, Manufacturing & Construction/Building Materials & Products/Wall Finishes, Paints & CoatingsArchitectural & Decorative CoatingsIndustrials, Manufacturing & Construction/Chemicals & Industrial Materials/Coatings, Adhesives & SealantsArchitectural & Decorative PaintsTextured Wall Finishes (Plasters, Stucco, Tadelakt)Industrials, Manufacturing & Construction/Building Materials & Products/Wall Finishes, Paints & Coatings
Keywords
Where Firacolor is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices1 record
Markets served
Firacolor business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Paint and Coating Product Sales: Primary revenue from manufacturing and selling decorative coatings, interior/exterior paints, primers, and colorants to end customers through distributors and direct channels
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Firacolor product offering
Product offeringCore offering
Firacolor manufactures and sells decorative wall paints and coatings, including interior wall paints, exterior wall paints and coatings, decorative texture coatings, primers and insulation products, and colorants for tinting. The products target both residential and commercial wall finishing applications and are sold through distributor networks and international B2B trade platforms, primarily serving the Turkish market with selected international reach.
Product overview
Firacolor is a Turkish paint and coating manufacturer offering a comprehensive portfolio of decorative and protective coating solutions. The product lineup includes Dekoratif Kaplamalar (Decorative Coatings), İç Cephe Boyaları (Interior Wall Paints), Dış Cephe Boyaları (Exterior Wall Paints), Dış Cephe Kaplamaları (Exterior Wall Coatings), Astar ve İzolasyon (Primer and Insulation), and Renklendiriciler (Colorants). The company positions itself under the tagline 'Tüm Renkler Doğasında Var' (All Colors Exist in Nature), emphasizing natural and aesthetic color options. Specific product codes such as F0080-305, F0030-083, and F0080-295 are showcased in their catalog, representing various decorative effects including gold and silver finishes. Firacolor operates as Ayfira İnşaat Dış Ticaret A.Ş. and is based in Ataşehir, Istanbul.
Differentiator
Problem solved
Functional benefit
Companies that use Firacolor
Customer profileSegments3 records
Ideal customer profiles3 records
Firacolor technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Firacolor partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Firacolor competitors and assessment
Company assessmentDirect peers
- Marshall (AkzoNobel Turkey): AkzoNobel's decorative paint brand in Turkey. Direct competitor across interior, exterior, and specialty decorative finishes, with substantially larger marketing and R&D budgets than Firacolor.
- Betek (Nippon Paint Turkey): Leading Turkish decorative paint brand now owned by Nippon Paint. Offers a comparable full-stack interior/exterior paint and primer portfolio to Firacolor and shares the same channel-driven GTM through dealers and contractors.
- DYO Boya: One of the largest Turkish decorative and industrial paint manufacturers. Direct competitor to Firacolor in the Turkish interior/exterior wall paint and decorative coatings market with overlapping product categories and distribution model.
- Polisan: Turkish paint, coatings, and construction chemicals producer with a strong decorative paints portfolio. Competes directly with Firacolor across interior/exterior wall paints and specialty finishes in the domestic Turkish market.
Broad incumbents
- Kansai Paint: Japan-based global coatings group active in decorative paints across MENA and Africa. Comparable to Firacolor in product mix (architectural paints and effects) but with significantly broader geographic and technological reach.
- AkzoNobel: Global paints and coatings leader whose Dulux and Marshall brands compete across both the Turkish decorative market and Firacolor's emerging-market geographies. Sets the competitive benchmark on formulation, certifications, and scale economics.
- PPG Industries: Global paints and coatings major with decorative and architectural product lines that overlap Firacolor's wall paint and primer categories. Relevant as a peer for category economics and competitive positioning rather than direct Turkish market share.
- Jotun Paints: Norway-headquartered global coatings major with a strong decorative paints footprint in the Middle East, North Africa, and selected African markets — overlapping with Firacolor's stated export geographies (Angola, Libya, Ethiopia).
Regional players
- National Paints: Middle East-focused decorative and industrial paint manufacturer headquartered in Jordan. Comparable to Firacolor in targeting MENA and African markets with architectural paints and specialty finishes, though it does not compete directly in Turkey.
- Coral Paints (Dangote-linked): African decorative and industrial coatings producer. Comparable to Firacolor as a regional paint manufacturer pursuing premium decorative effects in African markets, an overlapping geography with Firacolor's stated export reach (Angola, Ethiopia).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Firacolor social profiles
Digital presenceFiracolor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Firacolor leadership team
Management profileNumber of profiles
Firacolor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Firacolor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Firacolor
What does Firacolor do?
Firacolor manufactures and sells decorative wall paints and coatings, including interior wall paints, exterior wall paints and coatings, decorative texture coatings, primers and insulation products, and colorants for tinting. The products target both residential and commercial wall finishing applications and are sold through distributor networks and international B2B trade platforms, primarily serving the Turkish market with selected international reach.
Is Firacolor a public or private company?
Firacolor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Firacolor founded?
Firacolor was founded in 2013. It employs 51 to 100 people.
Where is Firacolor based?
Firacolor is headquartered in Istanbul.
How does Firacolor make money?
One revenue line is on record: paint and Coating Product Sales.
Who are Firacolor's main competitors?
Direct peers on record are Marshall (AkzoNobel Turkey), Betek (Nippon Paint Turkey), DYO Boya and Polisan. Broad incumbents are Kansai Paint, AkzoNobel, PPG Industries and Jotun Paints. Regional players are National Paints and Coral Paints (Dangote-linked).
Does Firacolor have an API?
No public API is recorded for Firacolor.
What industry is Firacolor in?
Firacolor's product category is Architectural Paints and Coatings. Its primary akta.pro industry code is IMADAKAA, Architectural & Decorative Paints, with a secondary code of IMAEAGAA, Architectural & Decorative Coatings. Its NAICS code is 32551 and its SIC code is 2851.