FitBase
FitBase is a Seoul-based, private for-profit company founded in 2016 that describes itself as an online platform for fitness, therapy, and nutrition, led by sole CEO and founder Mark Balneger; its domain is currently parked, indicating minimal or no active operations.
- Company typePrivate
- Founded2016
- HeadquartersSeoul, South Korea
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What FitBase does
FitBase is a Seoul, South Korea-based for-profit company founded in 2016 that, according to its self-description, operates as an online platform covering fitness, therapy, and nutrition. The company is led by Mark Balneger, who serves as CEO and founder, and reports a headcount of 1-10 employees, placing it firmly in the micro-cap or solo-operator stage. Its registered web address, fitbasehq.com, is currently parked at GoDaddy, displaying only a generic domain-parking page with no active product, marketing content, team information, pricing, or customer-facing functionality. No products, services, partnerships, integrations, funding rounds, customer logos, pricing models, or revenue disclosures are documented in the available data.
The business model, go-to-market strategy, and revenue mechanics are not disclosed in the source material, and the parked domain suggests the company is either pre-revenue, dormant, or operating at a scale too small to leave a public footprint. There is no evidence of a live mobile app, API, SDK, or third-party integrations, no certifications or compliance posture, and no social media presence in the source data. The combined signal — a 2016-vintage fitness/therapy/nutrition platform with a parked domain, no disclosed funding, and 1-10 employees — is consistent with either a very early-stage project that never reached product-market fit or a shelved venture. Due diligence on operating status, founder availability, and any residual IP would be the highest-priority next steps for any investor or acquirer.
FitBase firmographics
Firmographics- Name
- FitBase
- Website
- http://www.fitbasehq.com/
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 1–10 employees
- Short description
- FitBase is a Seoul-based, private for-profit company founded in 2016 that describes itself as an online platform for fitness, therapy, and nutrition, led by sole CEO and founder Mark Balneger; its domain is currently parked, indicating minimal or no active operations.
- Ownership category
- akta.pro rank
FitBase industry classification
Industry- Product category
- Health & Fitness Platform
- NAICS
- Diet and Weight Reducing Centers (812191), Educational Support Services (61171)
- SIC
- Services-Prepackaged Software (7372), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Weight Loss Coaching (Non-Clinical) (HSADAFAB)
Keywords
Where FitBase is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Markets served
FitBase business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
FitBase product offering
Product offeringCore offering
FitBase is described as an online platform for everything related to fitness, therapy, and nutrition. No specific products, services, features, pricing, or functional details are evidenced; the company's public web domain is currently parked at GoDaddy with no active content.
Differentiator
Problem solved
Functional benefit
Products and services
- FitBase online platform
Companies that use FitBase
Customer profileIdeal customer profiles1 record
FitBase technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FitBase partnerships and signals
Strategic signalRecent moves3 records
FitBase competitors and assessment
Company assessmentDirect peers
- Noom: Noom is a digital health platform focused on weight management and behavior change, combining nutrition coaching with psychology-driven lessons. It directly competes with FitBase's stated nutrition and wellness coaching positioning and serves a similar consumer base via a mobile app subscription model.
- MyFitnessPal: MyFitnessPal is a leading nutrition and calorie-tracking platform with a broad consumer user base. It overlaps directly with FitBase's nutrition offering and represents the established incumbent in the digital nutrition tracking category.
- Lifesum: Lifesum is a digital nutrition and wellness coaching app offering meal plans, tracking, and healthy-eating guidance. It is closely comparable to FitBase in the nutrition-coaching niche and targets a similar consumer wellness audience.
- Strava: Strava is a widely-used fitness tracking and social platform for runners, cyclists, and athletes. It directly overlaps with FitBase's fitness vertical and serves a similar consumer segment via a mobile subscription model.
- ClassPass: ClassPass is a subscription platform giving users access to fitness classes and wellness studios globally. It is comparable to FitBase's fitness offering through a multi-vertical subscription marketplace model.
- Sweat: Sweat is a women's fitness app offering workout programs, nutrition plans, and coaching. It is comparable to FitBase in combining fitness programming with nutrition guidance within a single subscription platform targeting a similar consumer segment.
Broad incumbents
- Calm: Calm is a major subscription wellness app offering meditation, sleep, and mental health content. It overlaps with FitBase's "therapy" component and represents a well-funded incumbent in the broader digital wellness space.
- Headspace: Headspace is a leading mindfulness and mental wellness platform with guided meditations and therapy services. It is comparable to FitBase in the therapy/wellness component and operates at much larger scale as an established incumbent.
- Samsung Health: Samsung Health is a preinstalled health and fitness platform on Samsung devices with a massive Korean and global user base. It is a natural comparator for any Seoul-based wellness platform given Samsung's regional dominance and integrated device ecosystem.
- Fitbit (Google): Fitbit, owned by Google, offers wearables and an integrated fitness/wellness app platform. It overlaps with FitBase across fitness and nutrition tracking and represents a broad incumbent with significant data and ecosystem advantages.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks4 records
Key highlights3 records
Customer concentration
FitBase social profiles
Digital presenceFitBase financial estimates
Financial estimateRevenue estimate
Valuation estimate
FitBase leadership team
Management profileNumber of profiles
Profiles1 record
FitBase funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FitBase M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FitBase
What does FitBase do?
FitBase is described as an online platform for everything related to fitness, therapy, and nutrition. No specific products, services, features, pricing, or functional details are evidenced; the company's public web domain is currently parked at GoDaddy with no active content.
When was FitBase founded?
FitBase was founded in 2016. It employs 1 to 10 people.
Where is FitBase based?
FitBase is headquartered in Seoul, South Korea, in the Asia region.
Who are FitBase's main competitors?
Direct peers on record are Noom, MyFitnessPal, Lifesum, Strava, ClassPass and Sweat. Broad incumbents are Calm, Headspace, Samsung Health and Fitbit (Google).
Does FitBase have an API?
No public API is recorded for FitBase.
What industry is FitBase in?
FitBase's product category is Health & Fitness Platform. Its primary akta.pro industry code is HSADAFAB, Weight Loss Coaching (Non-Clinical). Its NAICS code is 812191 and its SIC code is 7372.