TORO TAXES FRANCHISE

What TORO TAXES FRANCHISE does

TORO Taxes Franchise is a privately-held, Las Vegas-headquartered tax preparation franchise network founded in 2014 by CEO Nick Maldonado. It operates more than 250 franchise locations across 30 U.S. states and positions itself as the largest Latino-owned tax preparation franchise in the United States, serving Spanish-speaking individuals, families, and small businesses with bilingual, culturally competent tax and financial services. The company generates revenue through one-time franchise fees and ongoing franchise royalties, complemented by end-client tax preparation fees collected at the location level.

The technology stack centers on a proprietary tax preparation software platform delivered to franchisees through an exclusive web portal, supported by integrations with DocuSign (electronic document signing) and Xero (accounting/bookkeeping). Beyond core tax prep, the company operates four sub-brand divisions — TOROBUSINESS (corporate tax, business formation, payroll, bookkeeping, sales tax), TOROLIFE (life insurance and annuities, partnered with FFA Financial), TOROREALTY (real estate services), and TOROCARES (community/social initiative) — designed to extend franchisee revenue streams beyond the seasonal tax window into year-round professional services. A dedicated corporate marketing department, training organization, and a Visa Program for international franchisees (with operational support from an El Salvador call center and visibility at LATAM franchise events) round out the operating model.

The company is led by an eleven-person executive team including COO Antonia Andrade, CFO Emma Melendez, Presidents of Business Services (Francisco Pérez), Franchise Development (Carlos Maldonado), Training & Education (Greg Ramos), and Support (Valeria Barrios), with functional directors for Marketing, Onboarding, Logistics, and the Visa Program. It has been recognized by INC 5000 as one of the fastest-growing companies in the United States (#2222 with 181% revenue growth), and in 2020 expanded by absorbing an established franchise group's 36 locations into its system. No external private equity, venture, or institutional capital is disclosed in the available data.

Name

TORO TAXES FRANCHISE

Legal name

TORO Taxes Franchise

Website

https://torotaxesfranchise.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

TORO Taxes Franchise is a privately-held, Las Vegas-based tax preparation franchise network operating 250+ locations across 30 U.S. states, serving Latino individuals, families, and small businesses with bilingual tax preparation and ancillary financial services through its TOROBUSINESS, TOROLIFE, and TOROREALTY divisions.

Ownership category

akta.pro rank

Product category

Tax Preparation Franchise Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)

akta.pro primary industry

Tax Planning & Personal Tax Optimization Tools (FSAGADAJ)

akta.pro secondary industry

Franchise Resale & Franchise Brokerage (Transfers/Resales) (FSAEAIAG)

Keywords

• Tax preparation franchise
• Latino tax services
• Bookkeeping services
• Franchise business services
• Financial services franchise

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees: One-time franchise fee grants rights to open a TORO Taxes location, market the brand, display signage, includes initial training, marketing materials, operations manual, support team access, exclusive web portal, and tax preparation software. Existing franchisees receive discounts on additional locations.
2. Tax Preparation Services: Core revenue stream from providing tax preparation services to individual and business clients year-round.
3. TOROBUSINESS Services: Corporate tax preparation, business formation, payroll services, bookkeeping and accounting services, and sales tax services generating year-round revenue beyond tax season.
4. TOROLIFE Insurance: Life insurance solutions including term life, Indexed Universal Life (IUL) policies, and annuities offered through partnership with FFA Financial.
5. TOROREALTY Services: Real estate division providing property buying/selling assistance and investment opportunities to Latino communities.

Pricing tiers

Distribution channels1 record

Marketing channels7 records

Core offering

TORO TAXES FRANCHISE sells and supports a tax preparation and financial services franchise network, granting franchisees the right to operate under the TORO Taxes brand and deliver individual and business tax preparation, monthly bookkeeping, corporate tax, business formation, payroll, sales tax, life insurance, and real estate services. The franchise package includes initial training, marketing materials, operations manual, support team access, an exclusive web portal, and proprietary tax preparation software.

Product overview

TORO Taxes is a tax preparation and financial services franchise network operating over 250 locations across 30 states, positioning itself as the largest Latino-owned tax franchise in the United States. The offering is structured as a platform-plus-modules architecture: the core TORO Taxes brand provides tax preparation services for individuals and businesses, while supplemental divisions extend the offering. TOROBUSINESS adds business development capabilities including corporate tax preparation, business formation, payroll, and bookkeeping; TOROLIFE provides life insurance and annuities through a partnership with FFA Financial; TOROREALTY offers real estate services; and TOROCARES operates as the social initiative arm. The franchise also includes a Visa Program to support international franchisees. This modular structure allows franchisees to diversify revenue streams year-round beyond seasonal tax preparation.

Differentiator

Problem solved

Functional benefit

Brands

• TOROBUSINESS: A division of Toro Taxes that provides comprehensive tax preparation and business development services, including corporate tax preparation, business formation, payroll services, bookkeeping and accounting, and sales tax services.
• TOROLIFE
• TOROCARES
• TOROREALTY

Products and services

• TORO Taxes Franchise The core franchise offering: rights to open and operate a TORO Taxes tax preparation and financial services location, including initial training, marketing materials, operations manual, support team access, an exclusive web portal, and proprietary tax preparation software, geared toward Latino communities and targeting individual and business tax preparation clients.
• TOROBUSINESS Business development services division for franchisees and their clients, offering corporate tax preparation, business formation (LLCs, S Corps, C Corps, sole proprietorships), payroll services, monthly bookkeeping, and sales tax compliance designed to generate year-round revenue beyond tax season.
• TOROLIFE Life insurance and annuities extension offered through TORO Taxes franchisees in partnership with FFA Financial, providing term life, Indexed Universal Life (IUL) policies, and annuities tailored for Latino families with bilingual support.
• TOROREALTY Real estate division offering property buying, selling, and investment assistance with a focus on Latino communities, providing bilingual and culturally relevant service through TORO Taxes franchisees.
• Bookkeeping Services Monthly bookkeeping service delivered through TORO Taxes franchise locations, enabling year-round income beyond tax season for franchisees and serving entrepreneurs and small business owners who need ongoing financial organization.
• Visa Program Program supporting international franchise owners (e.g., EB-5 / investor visa candidates) as they enter and grow within the U.S. tax industry, providing onboarding, training, and ongoing support for visa status holders; the franchise is positioned as meeting investor visa requirements.

Quantifiable outcome

• Revenue growth of 181% recognized by INC 5000
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• FFA FinancialcoreStrategic or Co-development PartnerFFA Financial is a strategic partner for TOROLIFE insurance products. Through this partnership, TOROLIFE offers life insurance solutions including term life, Indexed Universal Life (IUL) policies, and annuities. FFA Financial is recognized for its strength in Annuities and IUL products, providing TORO Taxes franchisees with additional revenue streams while serving Latino families with personalized, bilingual support for financial security.
• DocuSignsupportingTechnology or IntegrationDocuSign is integrated into the TOROBUSINESS platform as an electronic signature tool for client document handling, enabling secure and efficient document workflows for franchisees.
• XerosupportingTechnology or IntegrationXero is offered as part of TOROBUSINESS integrated tools, with training provided to franchisees for accounting and bookkeeping services.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Peers

• 1-800Accountant:

Direct peers

• Instant Tax Service: Tax preparation and refund advance franchise chain serving working-class and underserved demographics. Comparable franchise-based operating model and similar target client base as Toro Taxes.
• Jackson Hewitt Tax Service: National tax preparation franchise network with thousands of locations inside retail partners (Walmart, etc.). Closely comparable franchise-based model, target SMB/individual tax clients, and year-round ancillary services like bookkeeping and refund advances.
• Liberty Tax: One of the largest tax preparation franchise networks in the US with thousands of seasonal offices. Most directly comparable to Toro Taxes in franchise-based tax preparation serving diverse demographics, and overlaps significantly in Latino markets.

Broad incumbents

• H&R Block: Dominant incumbent in US tax preparation, operating both company-owned offices and franchises, plus the TurboTax DIY software. Comparable as a tax preparation services provider serving individuals and small businesses, but vastly broader in scale and product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/torotaxesfranchise
• Instagraminstagram.com/torotaxesfranchise
• Xx.com/Somos_Toro

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TORO TAXES FRANCHISE