Equal Approach
EA Inclusion is a Cardiff, UK-based inclusion and diversity consultancy serving global enterprise clients across manufacturing, financial services, and other sectors, delivering tailored culture change, advisory, mentoring, recruitment, and HR services anchored by a proprietary Return on Inclusion audit tool.
- Company typePrivate
- Founded2003
- HeadquartersCardiff, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Equal Approach does
Equal Approach, operating commercially as EA Inclusion, is a Cardiff, UK-based inclusion and diversity consultancy founded in 2003 (per the company's own history; firmographic data records 2005) as part of the broader EA Group. The firm delivers nine interrelated professional service lines — Learning and Development, Strategic Advisory, Cultural Change, Organisational Design, Sustainability, Inclusive Recruitment, Coaching and Mentoring, Outsourced HR Services, and Inclusion and Diversity — alongside a proprietary 'Return on Inclusion' audit tool that quantifies the financial return on diversity investments, a REACH inclusive job board, and a Global Mentoring Programme used for enterprise reverse-mentoring engagements.
The business is built on a sales-led, direct consultative model targeting large global enterprises across manufacturing, financial services, and other sectors, with publicly referenced clients including Sandvik Machining Solutions, Sandvik Coromant, Fidelity International, Quick Release, and Triton. Services are tailored to each client and priced on a quote basis, with no public pricing or productised SaaS offering; monetisation flows through project-based and retainer professional services engagements. The group structure also encompasses the EA Foundation (charitable arm, established 2025), Metimur Global (wholly owned operating subsidiary), the 'You Must Be Woking' podcast, and the 'Woke Is Broke' book, which together serve as top-of-funnel thought leadership channels supporting the core consulting motion.
Equal Approach firmographics
Firmographics- Name
- Equal Approach
- Legal name
- EA Inclusion
- Website
- https://equalapproach.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EA Inclusion is a Cardiff, UK-based inclusion and diversity consultancy serving global enterprise clients across manufacturing, financial services, and other sectors, delivering tailored culture change, advisory, mentoring, recruitment, and HR services anchored by a proprietary Return on Inclusion audit tool.
- Ownership category
- akta.pro rank
Equal Approach industry classification
Industry- Product category
- Diversity and Inclusion Consulting
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- DEI, Equity & Inclusion Advisory (BPACAJAJ)
Keywords
Where Equal Approach is headquartered
LocationHeadquarters
- HQ city
- Cardiff
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Equal Approach business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Professional Consulting Services: EA Inclusion generates revenue through consulting engagements including Learning and Development programmes, Strategic Advisory services, Cultural Change programmes, Organisational Design, Inclusion and Diversity programmes, and Outsourced HR Services. These are tailored to client organisations and likely structured as project-based or retainer engagements.
- Coaching and Mentoring Programmes: Managed inclusive mentoring programmes that provide personal growth and development services to client organisations, typically delivered as structured programmes with defined outcomes.
- Inclusive Recruitment Services: Services including access to REACH Job Board, unbiased interviewing support, and Inclusive Recruitment Masterclasses for diverse talent acquisition.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Equal Approach product offering
Product offeringCore offering
Equal Approach (operating as EA Inclusion) is an inclusion and diversity consultancy that delivers tailored professional services to enterprise organisations. Its core offering includes nine service areas — Learning & Development, Strategic Advisory, Cultural Change, Organisational Design, Sustainability, Inclusive Recruitment, Coaching & Mentoring, Outsourced HR Services, and Inclusion & Diversity programmes — supported by the proprietary Return on Inclusion audit tool, the REACH Job Board, and a managed Global Mentoring Programme. Services are delivered as consultative, tailored engagements rather than as a software platform.
Product overview
EA Inclusion is an inclusion and diversity consultancy offering a comprehensive portfolio of professional services centred on cultural change and measurable inclusion outcomes. The core offering comprises nine interconnected service areas: Learning and Development programmes for culture change, Strategic Advisory services, Cultural Change transformation programmes, Organisational Design, Sustainability consulting, Inclusive Recruitment (including the REACH Job Board), Coaching and Mentoring, Outsourced HR Services, and the Inclusion and Diversity programme featuring the proprietary Return on Inclusion (ROI) Audit Tool. EA also provides a Global Mentoring Programme. The services are delivered as consultative professional offerings rather than a software platform, targeting organisations seeking to embed measurable inclusion and drive cultural transformation.
Differentiator
Problem solved
Functional benefit
Brands
- Return on Inclusion: Proprietary audit tool for measuring inclusion outcomes within organisations
- REACH Job Board
- You Must Be Woking Podcast
- Woke Is Broke Book
Products and services
- Learning and Development Impactful learning and development programmes proven to deliver culture change and embed inclusion, tailored to organisational requirements and aligned with business strategy. Targeted at enterprise organisations seeking inclusion training.
- Strategic Advisory Strategic advisory services supporting development and implementation of strategies and programmes, including Continuous Improvement and Leadership Programmes. Targeted at enterprise leadership teams.
- Cultural Change Transformative programmes specialising in cultural change that investigate current beliefs and behaviours and create plans for continuous improvement towards a more inclusive organisation. Targeted at enterprise organisations undertaking cultural transformation.
- Organisational Design Organisational design programmes supporting adaptation and transformation, identifying unique challenges and implementing practical solutions that fit organisational goals. Targeted at enterprises undergoing structural change.
- Sustainability Sustainability programmes supporting organisations in addressing key challenges by planning for both present and future needs to create lasting benefits. Targeted at enterprises pursuing long-term sustainability initiatives.
- Inclusive Recruitment Inclusive recruitment services attracting diverse talent, removing barriers, and widening reach, including access to the REACH Job Board, unbiased interviewing support, and Inclusive Recruitment Masterclasses. Targeted at enterprise HR and talent acquisition teams.
- Coaching and Mentoring Coaching and mentoring programmes designed to empower personal growth and boost confidence and performance, delivered as fully managed inclusive mentoring experiences. Targeted at senior leaders and employees at enterprise organisations.
- Outsourced HR Services HR outsourcing solutions providing effective, efficient, and flexible options for challenges including hiring, onboarding, payroll, and crisis management. Targeted at enterprises seeking external HR support.
- Inclusion and Diversity Inclusion and diversity programmes proven to embed inclusion within organisations, delivered with the Return on Inclusion Audit Tool and diverse support services. Targeted at enterprise organisations developing effective diversity and inclusion strategies.
- Return on Inclusion (ROI) Audit Tool A globally recognised audit tool developed by EA Inclusion that measures the return on inclusion initiatives, enabling organisations to quantify the financial impact of their diversity and inclusion programmes.
- REACH Job Board An inclusive job board used within EA Inclusion's inclusive recruitment services to attract diverse talent and remove barriers in the hiring process.
- Global Mentoring Program Managed inclusive mentoring programme that facilitates reverse mentoring for senior leaders, demonstrated through engagements with global enterprises such as Sandvik.
Companies that use Equal Approach
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Equal Approach technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Equal Approach partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Equal Approach competitors and assessment
Company assessmentBroad incumbents
- Catalyst: Global non-profit providing D&I research, benchmarking, and advisory to large enterprises. Comparable to EA's enterprise DEI advisory and audit offering, but at significantly larger scale and with a broader global footprint.
- Deloitte (Inclusion & Diversity practice): Big 4 advisory firm with a large inclusion and diversity practice spanning strategy, culture, and compliance. Competes with EA for enterprise DEI mandates, particularly where D&I is bundled into wider transformation programmes.
- Accenture (Inclusion & Diversity practice): Global professional services firm with a substantial inclusion and diversity consulting capability. Comparable to EA on enterprise culture change and inclusive leadership mandates, particularly in large multinational accounts.
- Mercer: Global consulting firm offering D&I advisory, pay equity, and workforce inclusion services. Overlaps with EA on inclusion measurement, strategic advisory, and culture change for multinational employers.
- Korn Ferry: Global organisational consulting firm with a dedicated D&I advisory practice. Comparable to EA on enterprise D&I strategy and inclusive leadership mandates, though delivered as part of a much broader HR and talent portfolio.
Direct peers
- enei (Employers Network for Equality & Inclusion): UK membership-based employer network providing DEI guidance, training, and benchmarking. Comparable to EA as a specialist DEI advisory serving UK employers with a mix of consulting, training, and membership-driven content.
- Pearn Kandola: UK business psychology consultancy specialising in inclusion, unconscious bias, and inclusive leadership. Directly comparable to EA's culture change, L&D, and inclusion advisory offerings for enterprise HR leaders.
- The Diversity Practice: UK-headquartered DEI consultancy offering training, advisory, and inclusion programmes for global enterprises. Directly comparable to EA in service mix, target buyer (HR/People Leaders), and delivery model.
- The Pipeline: UK non-profit focused on advancing senior leadership pipeline diversity for major employers. Comparable to EA in addressing enterprise culture change and inclusive leadership development, though with a narrower remit.
- Inclusive Employers: UK-based membership and advisory organisation focused on inclusion and diversity in the workplace. Closely comparable to EA as a similarly sized specialist DEI consultancy serving UK enterprise clients with advisory, training, and benchmarking services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Equal Approach social profiles
Digital presenceEqual Approach financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equal Approach leadership team
Management profileNumber of profiles
Equal Approach subsidiaries and ownership
Company hierarchySubsidiaries2 records
Equal Approach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equal Approach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equal Approach
What does Equal Approach do?
Equal Approach (operating as EA Inclusion) is an inclusion and diversity consultancy that delivers tailored professional services to enterprise organisations. Its core offering includes nine service areas — Learning & Development, Strategic Advisory, Cultural Change, Organisational Design, Sustainability, Inclusive Recruitment, Coaching & Mentoring, Outsourced HR Services, and Inclusion & Diversity programmes — supported by the proprietary Return on Inclusion audit tool, the REACH Job Board, and a managed Global Mentoring Programme. Services are delivered as consultative, tailored engagements rather than as a software platform.
Is Equal Approach a public or private company?
Equal Approach is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Equal Approach founded?
Equal Approach was founded in 2003. It employs 11 to 50 people.
Where is Equal Approach based?
Equal Approach is headquartered in Cardiff, United Kingdom, in the Europe region.
How does Equal Approach make money?
Three revenue lines are on record. Professional Consulting Services are the primary driver. The others are coaching and Mentoring Programmes and inclusive Recruitment Services.
Who are Equal Approach's main competitors?
Broad incumbents on record are Catalyst, Deloitte (Inclusion & Diversity practice), Accenture (Inclusion & Diversity practice), Mercer and Korn Ferry. Direct peers are enei (Employers Network for Equality & Inclusion), Pearn Kandola, The Diversity Practice, The Pipeline and Inclusive Employers.
Does Equal Approach have an API?
No public API is recorded for Equal Approach.
What industry is Equal Approach in?
Equal Approach's product category is Diversity and Inclusion Consulting. Its primary akta.pro industry code is BPACAJAJ, DEI, Equity & Inclusion Advisory. Its NAICS code is 611710 and its SIC code is 7361.