PsiCo

What PsiCo does

PsiCo is a non-profit junior consulting firm (Empresa Júnior) affiliated with FAMERP (Faculdade de Medicina de São José do Rio Preto), founded in 2019 and headquartered in São José do Rio Preto, Brazil. It delivers organizational psychology consulting services to primarily small and medium-sized businesses, applying an evidence-based psychology methodology under faculty supervision. Its service portfolio comprises six core offerings: selection processes (cultural fit, group dynamics, individual interviews), organizational climate surveys, organizational diagnosis (SWOT-style), training, general HR/organizational consulting, and resume analysis and development. All projects are reviewed by doctoral-level professors from FAMERP, embedding academic rigor into every deliverable.

The business model is that of a Brazilian Empresa Júnior: a non-profit civil association run by university students that prices services materially below traditional market rates as a structural feature of the model. Revenue mechanics are project-based and custom, with no publicly disclosed pricing; the sales process runs through WhatsApp, email, and the website, beginning with a free diagnostic and ending in a personalized technical proposal. Distribution is direct-to-client with no intermediaries, and geographic focus is regional São Paulo state with growing reach via the national Movimento Empresa Júnior network. Customer logos span SMBs across creative, legal, and engineering segments, with one documented enterprise engagement (Ambev, 2021, in partnership with Interage Jr.). Governance sits with a six-cell student leadership team — Strategy, Projects, Market, People, Finance, and Council — under institutional academic support from FAMERP.

The firm has grown to a peak of 24 student members in 2025, the largest management in its history, with formal separation of vice-presidencies. Recognition includes a 2020 High-Growth Junior Company award from the Federação de Empresas Juniores and a 2024 Best Customer Satisfaction EJ award from Núcleo São Carlos. The 2026 stated vision targets collaborative projects aligned with UN Sustainable Development Goals and social/community outreach, signaling an intended pivot toward social-impact verticals. No external funding, no proprietary technology beyond methodology, and no AI/ML capability are evidenced.

Name

PsiCo

Legal name

PsiCo - Empresa Júnior de Psicologia FAMERP

Website

https://psicojr.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

PsiCo is a non-profit Brazilian junior consulting firm affiliated with FAMERP that delivers evidence-based organizational psychology services — selection, climate surveys, diagnosis, training, and HR consulting — to primarily small and medium-sized businesses in São José do Rio Preto and surrounding regions.

Ownership category

akta.pro rank

Product category

Organizational Psychology Consulting

NAICS

Management Consulting Services (54161), Professional and Management Development Training (611430), Professional Organizations (81392)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Process Mapping & Improvement (SIPOC, VSM, BPM) (EDABAKAG)

akta.pro secondary industries

Program & Portfolio Management (PPM) (EDABAHAB), Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

Keywords

• Organizational psychology consulting
• Talent selection services
• Organizational climate surveys
• Corporate training programs
• Junior enterprise consulting

Headquarters

HQ city

São José do Rio Prêto

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Organizational Consulting Services: Project-based consulting services for businesses including selection processes, organizational climate surveys, organizational diagnosis, training, and curriculum analysis. Services are custom-tailored to client needs with pricing below traditional market rates as an 'Empresa Júnior'.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

PsiCo is a non-profit junior consulting firm that delivers organizational psychology services to businesses, including selection processes, organizational climate research, organizational diagnosis, training, consulting, and curriculum analysis. Projects are carried out by student members under the supervision of doctoral-level professors from FAMERP and are priced below traditional market rates due to the Empresa Júnior (junior enterprise) model.

Product overview

PsiCo is a junior psychology consulting firm offering organizational consulting services. The company operates as a single unified consulting practice rather than a software platform. The product portfolio consists of six distinct service offerings: Processo Seletivo (Selection Process), Pesquisa de Clima Organizacional (Organizational Climate Survey), Diagnóstico Organizacional (Organizational Diagnosis), Treinamento (Training), Consultoria (Consulting), and Análise e Desenvolvimento de Currículos (Resume Analysis and Development). All services apply evidence-based psychology methodology to human capital development, with projects customized to each client's needs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Selection processes completed in 6-8 weeks; Climate surveys in 5-6 weeks; Organizational diagnosis in 5-6 weeks; Training at 1 hour per theme; Resume analysis in 1-3 weeks

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Interage Jr.coreStrategic or Co-development Partner · 1 January 2021Collaborative partnership in 2021 to develop a project for Ambev focused on training employees on safe workplace practices to reduce risk behavior-related accidents. The project combined PsiCo's organizational psychology expertise with Interage Jr.'s capabilities.
• FAMERP (Faculdade de Medicina de São José do Rio Preto)coreOthersInstitutional support provided by FAMERP. All projects are supervised by doctoral-level professors (doutores) from the institution, ensuring technical rigor and academic quality in all deliverables.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Robert Half Brasil: Brazilian subsidiary of the global staffing and HR consulting firm, with deep presence in selection, workforce solutions, and HR advisory. Directly comparable in selection-process capabilities but serves a different segment (typically mid-market and enterprise) and price tier.
• Michael Page Brasil: Global recruitment and HR consulting firm with a substantial Brazilian operation. Comparable for selection and people-advisory services but addresses a different (typically mid-to-senior) talent tier and price point than PsiCo's SMB-focused EJ model.
• Great Place to Work Brasil: Brazilian arm of the global workplace culture certification and consulting network. Comparable because it addresses the same organizational climate and culture domain that PsiCo's 'Pesquisa de Clima' and 'Diagnóstico Organizacional' services cover, but as a much larger established incumbent.
• Hayes Brasil (Hays): Brazilian arm of the global recruitment and HR consulting firm. Overlaps with PsiCo's selection-process (Processo Seletivo) service and broader HR consulting capability, but operates at enterprise scale with full-time professional consultants rather than student teams.

Regional players

• Grupo MOVE Consultoria: Brazilian people-and-talent consulting firm operating across HR, organizational climate, and training. Comparable service mix to PsiCo's six offerings, but as a professional firm rather than a student-run non-profit, and with national rather than regional São José do Rio Preto focus.

Others

• CIEE (Centro de Integração Empresa-Escola): Brazil's leading nonprofit focused on youth-to-work integration through internships, apprenticeships, and entry-level training. Adjacent to PsiCo because both serve the same student/young-professional talent channel that the EJ model depends on, though CIEE is far larger and operates a different mandate.
• Brasil Júnior: National confederation representing the Movimento Empresa Júnior, of which PsiCo is a member. Not a competitor but the ecosystem orchestrator that defines standards, provides training to EJs like PsiCo, and operates the Nuclei (such as Núcleo São Carlos) that have recognized PsiCo.

Direct peers

• Cia de Talentos: Brazilian HR and people consulting firm offering selection processes, organizational climate studies, training, and talent development - a directly comparable commercial peer to PsiCo's service mix, though operating at a larger professional scale and price point rather than as a student EJ.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/psico-jr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PsiCo