What Novelty does

Novelty, operating as part of Groupe Novelty, is a French private audiovisual technical solutions provider founded circa 1980 and headquartered in Longjumeau, France. The company serves the fashion, luxury, live performance, event, exhibition, and television industries with a comprehensive portfolio spanning equipment rental, on-site technical services, and audiovisual equipment sales and integration. It operates a national network of 8 regional agencies across France (Paris, Azur, Occitanie, Nouvelle-Aquitaine, Auvergne Rhône-Alpes, Grand Ouest, Normandie, Grand Est) and 9 international offices across Spain, Italy, Portugal, the UK, Belgium, Monaco, Qatar, Saudi Arabia, and the UAE, supported by more than 5,000 m² of storage, workshops, and office space, and a dedicated 50-person integration team.

The equipment fleet is organized across six technical categories — lighting, video, audio, structural rigging, power distribution, and network infrastructure — and includes a continuously refreshed rental lineup featuring products such as the Rivale Profile IP65 motorized LED moving head, battery-powered LED projectors (QuikPunch, QuikSpot, HydraPanel), 4K professional monitors (Moniteur EQ2 86), broadcast cameras (URSA Broadcast G2, Hero 12 Black), and 4K/8K video switchers (Aquilon C+, RC400T). Technical differentiators include deployment of advanced spine-leaf audiovisual network architectures supporting Dante and ST2110 protocols on large venue projects, and ISO 20121 certification for sustainable event management, demonstrated through an 80% CO₂ reduction on the Les Salles du Carrousel project beneath the Louvre Museum using d&b's Certified Pre-Owned equipment programme.

The business model combines project-based equipment rental, professional technical staffing, and one-time equipment sales with permanent integration services. Novelty acquires customers through a direct sales motion executed via its agency network and presence at industry events such as Heavent Paris, with quote-driven pricing (no public rates). Named clients span venue operators (Viparis, Palais des Sports de Toulouse), broadcast television (Star Academy), sports (Babolat), hospitality (Intercontinental), and government/international organizations (United Nations, Millénaire de Caen), indicating a horizontally diversified customer base across corporate events, live entertainment, venue integration, and exhibitions.

Name

Novelty

Legal name

Novelty

Website

https://novelty-group.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Novelty (Groupe Novelty) is a French private audiovisual technical solutions provider serving fashion, luxury, live performance, event, exhibition, and TV industries via equipment rental, on-site technical services, and equipment sales/integration across 8 French regional agencies and 9 international offices.

Ownership category

akta.pro rank

Product category

Audiovisual Event Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Temporary Structures (Truss Roofs, Tents, Barricades) (MPAGAKAK), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Audiovisual event services
• Event equipment rental
• Lighting sound rental
• Stage rigging services
• Event production services

Headquarters

HQ city

Longjumeau

HQ country

France

HQ region

Europe

Offices19 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Equipment rental: Novelty rents out a comprehensive fleet of audiovisual equipment (lighting, sound, video, rigging, structures, power) to event organizers for live events, conferences, exhibitions, and productions.
2. Technical services and staffing: Bespoke technical services including on-site preparation, assistance, and management throughout events, provided by experienced professional teams.
3. Equipment sales and integration: Sale and integration of audiovisual equipment for fixed installations, supported by a team of approximately 50 professionals across all Novelty agencies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Novelty provides audiovisual technical solutions for the events industry, encompassing equipment rental (lighting, sound, video, rigging, structures, power distribution, and network infrastructure), on-site technical services and staffing, equipment sales and permanent installation integration, and technical consulting. The company serves corporate events, live entertainment, TV productions, exhibitions, and venue operators through a network of 8 regional agencies in France and 9 international offices.

Product overview

Novelty is a French audiovisual technical solutions company with over 40 years of experience, offering a unified portfolio of equipment rental, sales and integration, and on-site technical services for the events industry. The offering is organized around core service brands — Prestation Location (rental with on-site technical support), Vente et Intégration (sales and integration, supported by 50+ professionals), and Expertise Technique (consulting) — underpinned by a broad equipment fleet spanning six product categories: Éclairage (lighting), Vidéo (video), Sonorisation (audio), Structure (rigging/structure), Énergie (power), and Réseau (network). The rental fleet includes named products such as QuikPunch, QuikSpot, HydraPanel, Rivale Profile, NYX BULB, Moniteur EQ2 86, Hero 12 Black, URSA Broadcast G2, RC400T, and Aquilon C+, all available for rental and supported by Novelty's national and international agency network.

Differentiator

Problem solved

Functional benefit

Products and services

• Prestation Location (Equipment Rental with On-Site Technical Services) On-site technical service provision for events, from preparation through assistance, with technical teams managing all event aspects. Includes rental of the full equipment fleet (lighting, sound, video, rigging, structures, power, network) with professional technical staffing for corporate events, live entertainment, exhibitions, and TV productions.
• Vente et Intégration (Equipment Sales & Integration) Sale and professional integration of audiovisual equipment for permanent or semi-permanent installations, supported by a dedicated team of approximately 50 professionals across all Novelty agencies in France. Serves venue operators and facility managers seeking quality installation services and integration of multiple audiovisual systems.
• Expertise Technique (Technical Consulting) Advisory and consulting services providing tailored technical solutions to support clients' event and installation projects. Includes bespoke project design and R&D capabilities for complex audiovisual requirements.
• Lighting Equipment Rental (Éclairage) Comprehensive rental fleet covering LED projectors, motorized fixtures (moving heads), HMI/HPL lamps, traditional projectors, special effects, dimmers, DMX cabling, lighting consoles, and accessories for event lighting applications.
• Video Equipment Rental (Vidéo)

Quantifiable outcome

• 80% reduction in CO₂ emissions through use of d&b Certified Pre-Owned equipment programme
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• VipariscoreStrategic or Co-development PartnerViparis operates Les Salles du Carrousel, an iconic event venue beneath the Louvre Museum in Paris. Magnum, a technical production company part of Groupe Novelty, completed a comprehensive technical revitalization of this venue on behalf of Viparis, upgrading sound, lighting, rigging, and network infrastructure across three primary spaces.
• d&b audiotechnikcoreTechnology or Integrationd&b audiotechnik supplied its Compact Cardioid Line Array system and Certified Pre-Owned equipment programme for the Les Salles du Carrousel project, achieving an 80% reduction in CO₂ emissions. Novelty integrates d&b audiotechnik solutions as part of its professional audio offerings.

Scale indicators6 records

Recent moves1 record

Expansion highlights4 records

Regional players

• Vok Dams: German full-service event agency with strong in-house technical production capabilities for corporate events across Europe — comparable offering in the DACH market and frequent competitor on pan-European corporate tenders.

Broad incumbents

• MCI Group: Global events and association management company producing large-scale corporate and association events — frequently procures the type of AV technical services Novelty supplies, making it both a buyer-side counterpart and indirect peer.
• GL Events: Major French event services group offering venue management, temporary structures, and event production — overlaps with Novelty on staging, structures, and integrated event technical services, though at a much larger scale.
• Encore Global: Large-scale event technology and AV services provider (formerly PSAV) offering equipment rental and on-site technical services across hotels, conventions, and corporate events — direct overlap on hospitality and corporate event AV.

Direct peers

• Stageco: European specialist in staging, rigging, and temporary structures for large-scale events — closely comparable to Novelty's Structure product line and complex rigging deployments.
• Dushow: French AV equipment rental and event production company serving similar corporate, broadcast, and live entertainment clients across France — Novelty's closest domestic head-to-head competitor.
• B Live (Breguet Live): French event technical services and equipment rental company serving corporate, institutional, and live entertainment clients — directly comparable in scope and customer profile to Novelty in the French market.
• PRG (Production Resource Group): Global leader in event AV equipment rental and production services with lighting, audio, video, and rigging — directly competes with Novelty on large-scale corporate, entertainment, and broadcast projects.
• Solotech: Canadian-headquartered AV rental and production services company with European operations — comparable in offering live event sound, lighting, video, and rigging solutions to concert, corporate, and broadcast clients.

Others

• Riedel Communications: German provider of intercom, fiber, and network infrastructure for live events and broadcast — adjacent technology vendor/peer to Novelty's network and signal distribution product lines for IP-based event AV.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/groupenovelty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novelty