What 2AIM does

2AIM (legal entity: 2AIM strategisch internetadvies bv) is a single-person freelance consultancy based in Amersfoort, Netherlands, operated by founder Bernard Jan Boekholt. The firm specializes in three integrated service lines: internet strategy (translating organizational strategy into digital roadmaps, target audiences, propositions, acquisition, and revenue models), concept development (designing cross-channel platforms in collaboration with service designers, graphic designers, and interaction designers), and product ownership (running scrum-based agile teams to deliver maximum value). Clients are primarily large Dutch and international organizations seeking an experienced product owner for cross-channel digital transformation projects, including Radio 538 and SLAM!, Mijndomein, Danone, Enexis, Bruna, Consumentenbond, and Intergamma (GAMMA and KARWEI).

The firm's portfolio includes concept and product ownership for several platform builds delivered through partner agencies: Prepr (a radio production platform for Radio 538/SLAM!, co-developed with Graphlr), Buurkracht (a neighborhood energy-savings platform for Enexis serving ~2.5 million households, nominated for a 2014 Dutch Interactive Award), Mainflow (a housing maintenance platform for MainPlus that won the 2012 Dutch Interactive Award for best Online Service), Mantelzorgplatform Samzo (a healthcare communication MVP delivered via a multi-stakeholder consortium), and product management for Gogido (taxi comparison platform) and Stillio (automated web page screenshot archiving). Underlying technology is conventional: cross-channel platform design, UX, lean startup methodology, and scrum-based agile development — with no proprietary AI/ML components, patents, or API products.

The business model is professional services on a project or retainer basis, delivered directly by the founder without intermediaries. Marketing is built on personal branding (LinkedIn, Twitter @BernardJanB), industry presence (SXSW attendance 2011/2012, columns in Dutch-German trade magazines), and partner-driven referrals. The firm does not disclose pricing, has no funding rounds, and operates as an unincorporated-feeling sole proprietorship behind a Dutch BV structure (KVK 60379359). All technical build capacity is sourced through partner agencies (Enrise, Osudio, Graphlr), positioning 2AIM as a strategy-and-product layer rather than a build house.

Name

2AIM

Legal name

2AIM strategisch internetadvies bv

Website

https://2aim.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

2AIM is a single-person freelance consultancy in Amersfoort, Netherlands, offering internet strategy, concept development, and product ownership for cross-channel platforms. Founder Bernard Jan Boekholt serves large Dutch and international organizations including Danone, Enexis, Radio 538, and Bruna.

Ownership category

akta.pro rank

Product category

Digital Strategy Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Customer Experience (CX) & Digital Experience (BPAHAEAC), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Internet strategy consulting
• Concept development services
• Product ownership services
• Digital platform design
• Agile product management

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Freelance Consulting Services: Professional services revenue through direct client engagements as internet strategist, concept developer, and product owner. Services billed on project or retainer basis for digital strategy, cross-channel platform design, and agile product management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

2AIM is a freelance strategic internet consultancy operated by Bernard Jan Boekholt, providing internet strategy translation, concept development for cross-channel platforms, and product ownership for scrum-based agile teams. Services are delivered on a project basis to organizations across media, healthcare, energy, retail, and consumer advocacy sectors. The consultancy applies user experience design, lean startup methodology, and agile product management to help organizations develop digital roadmaps and digital products.

Product overview

2AIM is a strategic internet consultancy operated by Bernard Jan Boekholt, offering internet strategy, concept development, and product ownership services. The company specializes in cross-channel platform product management, user experience design, and lean startup methodologies. Their portfolio includes Prepr (an innovative radio production platform for Radio 538 and SLAM!) and Stillio (an automated screenshot service for online publishers), along with client work across various industries including healthcare, utilities, retail, and media.

Differentiator

Problem solved

Functional benefit

Products and services

• Internet Strategy Consulting Strategic consulting service that helps organizations translate their organizational strategy into internet and digital strategy, including defining target audiences, propositions, channels, acquisition and revenue models, and digital implementation roadmaps. Delivered by Bernard Jan Boekholt as freelance internet strategist to large Dutch and international organizations.
• Concept Development for Cross-Channel Platforms Concept development service for cross-channel digital platforms, producing concept designs in collaboration with service designers, graphic designers, and interaction designers. Engagements include sketches, prototypes, and presentations delivered to client organizations.
• Product Ownership (Scrum/Agile) Experienced product ownership service for organizations running scrum-based agile projects. The product owner manages the scrum team and handles communication with the organization to maximize delivery value. Delivered as an embedded freelance role within client scrum teams.

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• GraphlrminorStrategic or Co-development PartnerCollaboration partner for Radio 538 and SLAM! project. Graphlr contributed to development of Prepr, the innovative radio production platform enabling DJs and producers to prepare and broadcast programs with immediate access to listener reactions.
• EnrisecoreStrategic or Co-development PartnerLong-term collaboration partner for multiple projects including Mijndomein next-generation platform coordination and Samzo mantelzorg platform development. Enrise provides technical development capabilities complementing 2AIM's strategic and concept services.
• OsudiocoreStrategic or Co-development PartnerAgency partner for Danone Early Life Nutrition e-business approach development and Consumentenbond online platform concept. Osudio operates as system integrator coordinating with interactive agencies in multiple countries for Danone project.
• Amersfoort BreedminorStrategic or Co-development PartnerMulti-stakeholder consortium partner for Samzo mantelzorg platform development. Community initiative contributing to healthcare communication platform for care recipients, caregivers, volunteers, and home care workers.
• Beweging 3.0minorStrategic or Co-development PartnerHealthcare organization partner in Samzo mantelzorg platform consortium. Contributed to development of communication platform connecting care recipients with caregivers and home care workers.
• IdeateminorStrategic or Co-development PartnerDesign partner in Samzo mantelzorg platform development consortium. Contributed to concept and design of healthcare communication platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Mirum Agency: International digital agency with operations in the Netherlands; comparable for cross-channel platform design and digital strategy engagements aimed at enterprise clients in adjacent geographies.

Broad incumbents

• Mirabeau: Established Dutch digital agency (part of Cognizant) offering strategy, design and engineering for cross-channel platforms; comparable because it competes for the same Dutch enterprise platform/product mandates that 2AIM serves.
• Dept Agency: Large international digital agency headquartered in the Netherlands; comparable as a broad incumbent providing end-to-end digital strategy, product, creative and engineering services to enterprise clients across multiple verticals.
• Valtech: Global digital experience and transformation consultancy with strong Netherlands presence; comparable for its cross-channel platform strategy, product ownership and agile delivery offerings targeting enterprise customers.
• N=5: Dutch digital creative and technology agency; comparable as a broad incumbent combining digital strategy, design and engineering for enterprise brands, competing for similar cross-channel platform mandates.
• Achtung!: Dutch creative and digital agency operating in brand, campaign and platform work; comparable for its Dutch enterprise client base and ability to deliver concept-to-launch digital platforms.
• Capgemini Invent: Global management and digital transformation consultancy with strong Dutch practice; comparable as a broad incumbent offering strategy and product ownership on enterprise digital transformation programs.
• Conclusion: Large Dutch IT and digital services group; comparable as a broad incumbent offering digital strategy, platform development and managed services to enterprise customers across multiple verticals.

Direct peers

• Greenberry: Amsterdam-based digital product and platform consultancy; comparable as a direct peer offering product strategy, concept development and platform delivery to Dutch and European enterprise clients.
• Mphrd: Amsterdam-based product management and growth consultancy; comparable as a direct peer providing product strategy, product ownership and growth experimentation services to Dutch digital businesses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/BernardJanB
• LinkedInlinkedin.com/company/2aim-strategisch-internetadvies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2AIM