Heartland State Bank
- Company typePrivate
- Founded1909
- HeadquartersWessington, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Heartland State Bank firmographics
Firmographics- Name
- Heartland State Bank
- Legal name
- Heartland State Bank
- Website
- https://hsbsd.com
- Company type
- Private
- Founded year
- 1909
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Heartland State Bank is headquartered
LocationHeadquarters
- HQ city
- Wessington
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Heartland State Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Interest Income: Traditional banking revenue from interest earned on loans including consumer loans, agricultural loans, and commercial loans.
- Deposit and Account Fees: Fees from checking/savings accounts, debit cards, and other deposit account services.
- Cash Management Services: Business cash management and e-services including e-statements and mobile banking services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Banking products including checking, savings, CDs, IRAs, and loans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Heartland State Bank product offering
Product offeringCore offering
Heartland State Bank is an independent community bank that provides personal banking, business and agricultural banking, and electronic services to customers in rural South Dakota. Its offerings include checking/savings accounts, consumer and commercial loans, debit cards, CDs/IRAs, cash management, mobile banking, e-statements, and identity theft protection. The bank operates four branch locations in Wessington, Tulare, Highmore, and Redfield, distributing products through physical branches and digital channels.
Product overview
Heartland State Bank offers a traditional community banking product portfolio organized across three main segments: Personal Banking (checking/savings accounts, consumer loans, debit cards, CDs/IRAs), Business & Agriculture Banking (business checking/savings, commercial loans, cash management), and e-Services (mobile banking, e-statements, identity theft protection). The bank operates as a locally-owned independent institution serving communities in Wessington, Tulare, Highmore, and Redfield since 1909, with products and services distributed through Heartland Financial Services, Inc.
Differentiator
Problem solved
Functional benefit
Products and services
- Checking/Savings Account
Companies that use Heartland State Bank
Customer profileSegments2 records
Ideal customer profiles2 records
Heartland State Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heartland State Bank partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Heartland Financial Services Inc.minorHeartland State Bank is affiliated with Heartland Financial Services Inc., a financial services company. Products and services offered through Heartland Financial Services carry disclaimers: Not FDIC Insured, No Bank Guarantee, May Lose Value, Not A Deposit, Not Insured by Any Federal Government Agency.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Heartland State Bank competitors and assessment
Company assessmentBroad incumbents
- U.S. Bank: Major national bank with extensive presence in the Midwest and ag-focused commercial banking. Overlaps with Heartland's customer base through regional branch network and digital channels.
- Wells Fargo: Large national bank with a significant South Dakota branch and ag lending presence. Competes for the same deposit and small-business customers but offers broader capabilities and digital scale.
Regional players
- Pathward (formerly MetaBank): Sioux Falls, SD-based bank with consumer and business banking lines. Comparable state-chartered SD bank operating at larger scale with a payments-forward orientation.
- First PREMIER Bank: South Dakota-headquartered bank offering consumer, business, and ag banking products. Same state and similar product set, but larger scale and broader geographic reach.
- Dacotah Bank: Regional bank with strong agricultural lending focus across the Dakotas and Upper Midwest. Comparable ag lending specialization and community banking footprint, though somewhat larger and broader geographically.
Direct peers
- Great Plains Bank: Small community bank serving rural Midwest markets with personal and business banking products. Comparable footprint size and customer base.
- BankWest, Inc. South Dakota community bank with branch network serving personal and agricultural customers. Comparable in scale, geography, and product mix to Heartland State Bank.
- CorTrust Bank: South Dakota-based community bank offering personal, business, and ag lending through multiple branches. Direct peer given comparable size, geography, and full-service community banking model.
- PlainsCommerce Bank: South Dakota community bank offering personal, business, and ag banking services. Operates in similar rural markets with comparable product portfolio.
- First Bank & Trust: Midwest community bank offering personal, business, and ag banking across rural markets. Operates a similar relationship-led model in comparable small-town geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Heartland State Bank social profiles
Digital presenceHeartland State Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heartland State Bank leadership team
Management profileNumber of profiles
Heartland State Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heartland State Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heartland State Bank
What does Heartland State Bank do?
Heartland State Bank is an independent community bank that provides personal banking, business and agricultural banking, and electronic services to customers in rural South Dakota. Its offerings include checking/savings accounts, consumer and commercial loans, debit cards, CDs/IRAs, cash management, mobile banking, e-statements, and identity theft protection. The bank operates four branch locations in Wessington, Tulare, Highmore, and Redfield, distributing products through physical branches and digital channels.
Is Heartland State Bank a public or private company?
Heartland State Bank is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heartland State Bank founded?
Heartland State Bank was founded in 1909. It employs 11 to 50 people.
Where is Heartland State Bank based?
Heartland State Bank is headquartered in Wessington, United States, in the North America region.
How does Heartland State Bank make money?
Three revenue lines are on record. Interest Income is the primary driver. The others are deposit and Account Fees and cash Management Services.
Who are Heartland State Bank's main competitors?
Broad incumbents on record are U.S. Bank and Wells Fargo. Regional players are Pathward (formerly MetaBank), First PREMIER Bank and Dacotah Bank. Direct peers are Great Plains Bank, BankWest, Inc., CorTrust Bank, PlainsCommerce Bank and First Bank & Trust.
Does Heartland State Bank have an API?
No public API is recorded for Heartland State Bank.