Impulse Personal

What Impulse Personal does

IMPULS Personal GmbH is a German staffing and recruitment firm headquartered in Hamburg, founded in 1995 by Ingo Kelterer. The company operates 12 branch offices across northern and western Germany (Berlin, Bonn, Braunschweig, Bremen, Düsseldorf, Flensburg, Hamburg, Hannover, Kiel, Köln, Oldenburg, Osnabrück), serving both job seekers and corporate clients. It places temporary and permanent staff across five primary verticals: healthcare and nursing (Medizin & Pflege), education and social services (Erziehung & Soziales), skilled trades, industry and logistics (Handwerk, Industrie & Logistik), office and accounting, and IT/engineering, with healthcare and education as its strongest segments.

The company's product portfolio centers on three core services: temporary staffing (Zeitarbeit), where workers are employed by IMPULS and assigned to client firms; direct placement (Personalvermittlung) for permanent hires with success-based fees; and direct search for executive and specialized roles. Its digital surface includes an online job board (Jobbörse) with postal-code-based radius search (10–500 km), an "IMPULS Jobsuche" intelligent matching tool, a Mandate Search database for executive mandates, and a WhatsApp-based application channel for candidates. The technology stack is built on a standard WordPress-based CMS rather than proprietary recruiting software, and there is no mobile app, no public API, and no disclosed AI capabilities.

IMPULS Personal generates revenue primarily through professional-services fees on placements, with above-tariff hourly bill rates for temporary workers (€17–30/hour depending on sector) and percentage-based permanent placement fees. Its go-to-market is sales-led and relationship-driven through the 12-branch network, supplemented by organic digital channels (SEO on the job board, Facebook/Instagram employer branding, WhatsApp). The company is privately held by the founding management — Ingo Kelterer as Managing Director and Norbert Schuster as Managing Partner — with no institutional investors, no parent company, and no recorded funding rounds. It has been recognized as one of Hamburg's best employers for eight consecutive years (2014–2021).

Name

Impulse Personal

Legal name

IMPULS® Personal GmbH

Website

https://impuls-personal.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

IMPULS Personal GmbH is a privately held German staffing and recruitment firm operating 12 branches since 1995, placing temporary, permanent, and executive candidates primarily in healthcare, education, social services, skilled trades, logistics, and office functions across Germany.

Ownership category

akta.pro rank

Product category

Staffing and Recruitment Services

NAICS

Employment Placement Agencies and Executive Search Services (56131), Professional Employer Organizations (561330)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industry

Workforce Compliance & Employment Law Risk Management (Local Labor Law, Tax, Statutory) (BPACAHAH)

Keywords

• Temporary staffing services
• Direct placement recruitment
• Healthcare staffing
• Education sector recruitment
• Executive search services

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Temporary Employment (Zeitarbeit): Temporary staffing services where IMPULS Personal places workers with client companies to bridge short-term staffing gaps. Workers are employed by IMPULS and assigned to client companies.
2. Personalvermittlung (Direct Placement): Long-term placement services matching qualified candidates with client companies for permanent positions. Fees typically charged upon successful placement.
3. Direct Search: Executive search and headhunting services for specialized positions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

IMPULS Personal GmbH is a German staffing and personnel services company that provides temporary employment (Zeitarbeit), direct/indirect placement (Personalvermittlung), and executive search (Direct Search) to client companies. The company places workers in healthcare, nursing, education, social work, skilled trades, logistics, office/accounting, and IT/engineering roles across 12 branch offices in Germany. Workers are employed by IMPULS and assigned to client companies, while direct placement matches candidates with permanent positions at client firms.

Product overview

IMPULS Personal is a staffing and recruitment agency offering a portfolio of three core services: Zeitarbeit (temporary staffing), Personalvermittlung (direct placement), and Direct Search (executive search). The company operates a digital platform including a Jobbörse (job board) with location-based search functionality, an intelligent IMPULS Jobsuche matching tool, and a Mandate Search database for executive positions. The platform serves both job seekers and companies across multiple professional fields including healthcare, education, trades, office work, IT, and engineering. Key digital features include WhatsApp-based application submission and an online application management system. With approximately 600 employees across 12 branch locations in Germany, the company has been operating since 1995 and has established itself as a specialist in healthcare, social, and pedagogical recruitment.

Differentiator

Problem solved

Functional benefit

Products and services

• Zeitarbeit (Temporary Staffing) Temporary staffing service that places qualified workers employed by IMPULS Personal with client companies to bridge short-term staffing gaps. Workers are recruited and employed by IMPULS and assigned to client firms across multiple professional fields.
• Personalvermittlung (Direct Placement) Long-term placement service that matches qualified candidates with client companies for permanent employment, leveraging IMPULS Personal's large talent pool. Fees are typically charged as a percentage of the placed candidate's annual salary upon successful placement.
• Direct Search (Executive Search) Executive search and headhunting service for identifying and recruiting specialized or senior-level personnel for client organizations. Positions span engineering, finance, legal, and tax sectors and are searchable through the Mandate Search database.
• Jobbörse (Online Job Board) Online job search platform that allows candidates to search for positions by postal code or city with radius filters (10km to 500km), categorized by professional fields including healthcare, education, trades, office work, IT, and engineering. The job board supports both temporary and permanent placements.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DIS AG: One of Germany's largest staffing and recruitment specialists, offering temporary staffing (Zeitarbeit), direct placement, and project-based services across multiple verticals including healthcare, IT, and engineering. Closest direct competitor in the German market with a similar multi-branch model.
• persona service AG: Germany-based staffing provider offering Zeitarbeit (temporary staffing), permanent placement, and on-site management. Comparable German mid-market player with similar multi-branch model and professional services focus.
• PageGroup Germany: Operates Page Personnel and Michael Page brands in Germany, specializing in professional permanent and temporary recruitment across healthcare, education, office, and technical verticals. Strong overlap in direct placement and executive search services.
• Robert Half Germany: German arm of global specialist recruiter, focused on finance, accounting, administrative, and IT roles. Comparable in direct placement and contract/temporary staffing for office and professional positions.
• Brunel Germany: German operations of Brunel, providing project staffing, engineering services, and direct recruitment of technical specialists. Strong overlap in IT, Technology & Engineering segment and direct search capabilities.
• Hays Germany: Specialist staffing firm focused on qualified and professional roles, particularly in IT, engineering, healthcare, and life sciences. Comparable in direct placement and contract/temporary staffing for professional occupations.

Broad incumbents

• Randstad Germany: German arm of global staffing giant Randstad, providing temporary staffing, permanent placement, and HR solutions across all major verticals including healthcare and education. Larger-scale incumbent with overlapping service portfolio.
• Manpower Germany: German subsidiary of ManpowerGroup, providing temporary staffing, recruitment, and career development services nationwide. Incumbent with comparable multi-vertical service offering and branch-based distribution.
• Adecco Germany: German operations of global staffing leader Adecco, offering Zeitarbeit, permanent placement, and workforce solutions. Major incumbent with national branch coverage and breadth across similar verticals.

Regional players

• Actief Personalleasing: German mid-market staffing and HR services provider with branches across Germany, offering temporary staffing, permanent placement, and on-site management. Comparable multi-vertical Zeitarbeit operator with similar branch-network go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/IMPULS®®️PersonalGmbH
• Instagraminstagram.com/impulspersonalgmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impulse Personal