CGC

What CGC does

CGC Global is a privately held, integrated communications and talent agency founded in 2018 by Clare Goodwin and headquartered in London. The firm services enterprise clients in luxury beauty, fashion, wellness, and lifestyle — names on the disclosed roster include Hermès Parfum and Beauty, Augustinus Bader, Glossier, Diptyque, Westman Atelier, Victoria Beckham Beauty, Clinique La Prairie, Anastasia Beverly Hills, Trudon, Nuxe, and Vida Glow, totaling roughly 35 brands. Services span strategic communications consulting, content programmes, celebrity and influencer relationship management, partnerships and collaborations, events and experiential marketing, and, since 2022, talent representation through a sub-brand called The Collective. In 2025 the firm added the Catalyst pillar focused on launching and incubating new brands.

The business operates on a professional services revenue model, billing clients through retainer arrangements and project-based engagements, with no public disclosure of pricing. Delivery is structured around founder-led relationships and integrated account teams rather than technology platforms; the company is characterized in source material as a services company, not a technology company. Geographic footprint comprises the London headquarters (114 Kings Road), a New York office (145 West 28th Street, plus a 276 5th Ave Suite 902 location) serving North America, and a Middle East partnership with BFORE Communications.

Go-to-market is enterprise field sales via direct founder relationships, industry referrals, and a track record anchored on the original Hermès win. Leadership comprises founder Clare Goodwin, with Jessica Diner as Chief Global Brand and Creative Officer and Veronika Ullmer as President and Chief Communications Officer. Headcount is approximately 32 (25 London, 7 New York). The firm is bootstrapped with no disclosed institutional funding or parent entity.

Name

CGC

Legal name

CGC Global

Website

https://cgc.global

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

CGC Global is a London-headquartered, New York-based integrated communications and talent agency serving roughly 35 enterprise luxury beauty, wellness, and lifestyle brands with strategic communications, events, partnerships, and talent representation through its Collective arm.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

akta.pro primary industry

UGC Sourcing & Community Creator Programs (BPAFAHAK)

akta.pro secondary industries

UGC (User-Generated Content) Production & Creator Networks (MPAAAHAF), UGC Sourcing & Creator-for-Hire Platforms (Non-Influencer Content) (MPACAGAH)

Keywords

• Public relations services
• Brand communications agency
• Talent representation
• Influencer marketing
• Strategic communications consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Communications and Consulting Services: CGC generates revenue through professional services fees as an integrated communications agency. Services include strategic communications consulting, brand building, content programmes, partnerships and collaborations management, celebrity and influencer relationships, and talent representation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CGC is an integrated global communications and talent agency that builds brands through strategic storytelling, media relations, content programmes, events, partnerships, and celebrity/influencer relationships. Its core services include strategic communications consulting, talent representation via The Collective arm, partnership and collaboration brokering, and experiential events, delivered primarily to enterprise luxury beauty, wellness, and lifestyle brands.

Product overview

CGC is an integrated global communications and talent agency that builds brands through strategic storytelling. The company operates across four core service pillars: strategic communications consulting, talent representation (The Collective), brand partnerships and collaborations, and experiential events and marketing. CGC represents a portfolio of over 35 luxury beauty, wellness, and lifestyle brands including Anastasia Beverly Hills, Augustinus Bader, Westman Atelier, Glossier, Diptyque, Hermès (Parfum and Beauty), Nuxe, Trudon, Vida Glow, and Victoria Beckham Beauty, among others. Founded in 2018 and headquartered in London with offices in New York and a partnership in the Middle East, CGC serves as a strategic partner to brands seeking to build reputation, define brand purpose, and achieve cultural relevance through media relations, celebrity and influencer relationships, and meaningful partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• The Collective: Talent arm of CGC focused on building talent and storytellers of tomorrow.

Products and services

• Strategic Communications Consulting Integrated communications services including strategic communications consulting, media relations, content programmes, and brand reputation management for luxury and lifestyle brands.
• The Collective (Talent Representation) Talent representation and development arm focused on building the storytellers, beauty creators, and brand founders of tomorrow, including curated partnership brokering.
• Partnerships and Collaborations Facilitates conscious brand and talent-led partnerships on a global scale, connecting brands with cultural trends and relevant social endorsement opportunities.
• Events and Experiential Marketing Creates and executes branded events, product launches, press previews, and influencer experiences for clients across the beauty and lifestyle sectors.

Quantifiable outcome

• Founded in 2018, CGC has grown to serve over 35 global beauty and lifestyle brands

Named customers36 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BFORE CommunicationsregionalStrategic or Co-development PartnerCGC has a partnership in the Middle East with BFORE Communications, extending the agency's geographic reach into the Middle East market. This partnership supports the agency's global expansion strategy.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• HL Group: Boutique communications and marketing agency for premium beauty, fashion, and lifestyle brands, with a similar size and integrated comms-plus-partnerships model targeting overlapping enterprise clients.
• Purple PR: London-based luxury fashion, beauty, and lifestyle PR and communications agency with a comparable boutique structure, similar service offering (PR, influencer, events), and overlapping client base in premium beauty and lifestyle brands.
• BPCM: US-headquartered PR and communications agency focused on fashion, beauty, lifestyle, and wellness brands; competes with CGC for the same North American luxury beauty mandates and offers comparable integrated communications services.
• Karla Otto: Global luxury fashion, beauty, and lifestyle communications agency that delivers strategic PR, talent, and events for premium brands — directly comparable to CGC in client mix, vertical focus, and integrated service model.
• KCD Worldwide: Global fashion, beauty, and lifestyle communications and consulting agency that combines PR, digital, and event services for luxury and emerging premium brands — a direct peer in vertical, client base, and integrated offering.
• The Communications Store: London-headquartered integrated communications agency for premium fashion, beauty, and lifestyle brands; comparable to CGC in boutique scale, vertical focus, and bundled comms/events/influencer offering.
• Lede Company: Communications, talent, and brand strategy firm serving premium fashion, beauty, and lifestyle clients with a combined comms-plus-talent model directly analogous to CGC's communications arm plus The Collective.

Broad incumbents

• Edelman: Largest global PR and communications firm with deep beauty and lifestyle practice; competes with CGC on enterprise beauty RFPs and represents the scaled incumbent alternative for clients seeking global network reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/cgc.global
• LinkedInlinkedin.com/company/c-g-c

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CGC