Zhanchen New Materials Group Co.

What Zhanchen New Materials Group Co. does

Zhanchen New Materials Group Co. (展辰新材料集团股份有限公司) is a privately held Chinese coatings and adhesives manufacturer founded in 1994, with its group headquarters in Shenzhen and main operating entity, Zhuhai Zhanchen New Materials Co., Ltd., in Zhuhai, Guangdong. The company operates four product lines: wood coatings (its stated core business serving custom furniture, doors, cabinets, and flooring), industrial coatings (anti-corrosion and functional coatings for new energy, rail, machinery, and petrochemical applications), architectural coatings (wall, waterproof, and art paints for decoration and renovation), and adhesives (PUR hot-melt, EVA hot-melt, and water-based wood adhesives for furniture manufacturing). Its technology base includes water-based environmental coatings across multiple resin chemistries, PUR rapid-curing adhesive systems, and 777+ accumulated patents supported by a CNAS-accredited laboratory.

The company generates revenue primarily through project- and batch-based sales to enterprise customers (large furniture OEMs, state-owned utilities, rail, energy, and construction firms) via a direct sales force backed by 11 wholly-owned production bases across China (Zhuhai, Shanghai, Qingdao, Chengdu, Fuzhou, Puyang) and overseas (Vietnam, Thailand, Indonesia, Mexico, Ghana). A secondary consumer/SMB channel runs through Tmall, Taobao, JD, Pinduoduo, and social platforms. Marketing combines industry trade shows, association leadership roles (vice chairman unit of China Coatings Industry Association; president unit of Guangdong Coatings and Ink Industry Association), and content via its in-house journal 《展辰人风采》. Notable customers include Lin's Home, Kuka, Oppein, Tata Wood Door, Sofia, Quanyou, State Grid, Sinopec, PetroChina, China Railway, Sany Heavy Energy, and Mingyang Wind Power among a stated 10,000+ partner base.

The company is positioned as a National High-Tech Enterprise with multiple state-level certifications (National Green Factory, National Green Supply Chain Demonstration Enterprise, National 5G Factory, National Smart Factory). It is actively pursuing overseas expansion (recent production bases in Mexico and West Africa) and capacity expansion (Phase 3 at the Puyang factory in 2026), and is participating in standards-setting bodies including CCPA wind-power tower coating standards. Revenue is not publicly disclosed and the company remains private under founder-team management.

Name

Zhanchen New Materials Group Co.

Legal name

珠海展辰新材料股份有限公司

Website

https://zhanchen.cn

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Zhanchen New Materials Group Co. is a privately held Chinese manufacturer of wood, industrial, and architectural coatings plus adhesives, operating 11 production bases across China, Southeast Asia, Latin America, and West Africa to serve furniture OEMs, state-owned industrial firms, and construction customers.

Ownership category

akta.pro rank

Product category

Industrial Coatings

NAICS

Paint, Coating, and Adhesive Manufacturing (3255), Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Wood Coatings & Finishes (IMAEAGAG)

akta.pro secondary industries

Architectural & Decorative Coatings (IMAEAGAA), Industrial & Protective Coatings (IMAEAGAB), Wood Coatings & Finishes (IMADAKAD)

Keywords

• Industrial coatings
• Wood coatings
• Architectural coatings
• Adhesive manufacturing
• Paint products

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. 木器涂料: 展辰以木器涂料为核心业务，面向定制家具、木门窗、橱柜、地板等领域提供专业涂装产品与系统化解决方案
2. 工业涂料: 生产高性能环保涂料，覆盖轻防腐/中等防腐涂料、重防腐涂料及特种涂料，应用领域包括新能源、移动交通、工程机械、石油化工等国民经济和国防建设各个领域
3. 建筑涂料: 涵盖装修、工程涂料及专业辅材等领域，产品包括墙面水漆、水性木器漆、净味木器漆、艺术涂料、防水涂料、无机涂料等
4. 胶粘剂: 涵盖PUR热熔胶、EVA热熔胶与水性木工胶三大体系，以快速固化、强劲粘合与绿色环保性能，赋能家居制造

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Zhanchen New Materials Group Co. manufactures and sells coatings, paints, and adhesives for furniture, industrial, and construction applications. Its product portfolio spans wood coatings, industrial coatings, architectural coatings, PUR hot melt adhesive, EVA hot melt adhesive, and water-based wood adhesives. The company operates 11 global production bases and serves customers through direct sales and e-commerce channels.

Product overview

Zhanchen New Materials Group Co. (展辰集团) is a comprehensive coatings and adhesives manufacturer with four main product lines: Wood Coatings (木器涂料) as its core business, Industrial Coatings (工业涂料) for heavy-duty protection applications, Architectural Coatings (建筑涂料) covering wall paints, waterproof coatings, and art paints, and Adhesives (胶粘剂) including PUR hot melt, EVA hot melt, and water-based wood adhesives. The company operates through its subsidiary Zhuhai Zhanchen New Materials Co., Ltd. (珠海展辰新材料股份有限公司) as the main business entity.

Differentiator

Problem solved

Functional benefit

Products and services

• Wood coatings Coatings formulated for wood furniture and wood-product finishing, sold to furniture manufacturers and wood-product producers.
• Water-based eco-coatings Water-based, environmentally friendly coatings for furniture and industrial finishing applications where lower VOC emissions are required.
• High-performance eco-coatings High-performance, environmentally friendly coatings designed for demanding industrial finishing and protective applications.
• Industrial coatings Coatings for industrial equipment, components, and manufactured goods requiring durable protective and finishing performance.
• Architectural coatings Coatings for residential, commercial, and infrastructure construction projects, sold to construction firms and contractors.
• PUR hot melt adhesive Reactive polyurethane hot melt adhesive for wood-product bonding applications, sold to furniture and wood-product manufacturers.
• EVA hot melt adhesive EVA-based hot melt adhesive for wood-product bonding and assembly applications, sold to furniture and panel manufacturers.
• Water-based wood adhesive Water-based, eco-formaldehyde-free adhesive for wood-product bonding, sold to furniture and wood-product manufacturers with environmental compliance needs.

Named customers23 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• 昌世助学基金会coreOthers · 1 January 1999昌世助学基金会于1999年发起至今已连续助学26年，累计资助寒门大学生2500余人、发放助学金近600万元，另捐资300余万元用于乡村学校修缮，家族及企业整体教育公益投入突破千万元。
• 珠海市展辰公益慈善基金会coreOthers展辰新材注册成立珠海市展辰公益慈善基金会，以此为枢纽系统化推动教育、环保、扶贫等公益事业，确保善行有章可循、长久为功。
• 广东省涂料与油墨行业协会coreStrategic or Co-development Partner展辰新材连任广东省涂料与油墨行业协会会长单位，孙金平接任会长。展辰在行业协会中发挥领导作用。
• 中国涂料工业协会coreStrategic or Co-development Partner展辰是中国涂料工业协会副会长单位及木器涂料涂装分会理事长单位，在行业中具有重要地位。
• 中国木材与木制品流通协会minorStrategic or Co-development Partner展辰是中国木材与木制品流通协会产业链分会副会长单位及木门窗专委会副会长单位。
• 中国林产工业协会minorStrategic or Co-development Partner展辰是中国林产工业协会常务理事单位。
• 中国铁路minorOthers展辰为铁路行业提供工业涂料产品和解决方案。
• 国家电网minorOthers展辰为国家电网等大型国有企业提供工业涂料产品和解决方案。

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Sherwin-Williams: World's largest coatings company with broad industrial, architectural, and wood finishing portfolios. Comparable to Zhanchen at the portfolio level but vastly larger scale and global brand.
• PPG Industries: Global industrial and architectural coatings giant serving transportation, infrastructure, and industrial OEM segments that overlap with Zhanchen's industrial coatings business for new energy, railway, and heavy machinery customers.
• AkzoNobel / Dulux (China): Global coatings leader with deep presence in China across decorative paints (Dulux), wood finishes (Dulux Woodshield), and industrial coatings. Direct overlap with Zhanchen's wood and architectural coating lines through multinational-grade brand and technology.
• Nippon Paint China (立邦中国): Largest foreign-invested coatings brand in China offering architectural, wood, industrial and automotive coatings. Competes with Zhanchen across nearly all product lines but with substantially greater brand recognition, broader retail channel reach, and larger R&D scale.

Direct peers

• Beckers Group: Global industrial coatings supplier specializing in coil, industrial, and consumer coatings including wood finishes for furniture OEMs. Closely comparable in serving large furniture manufacturers with performance-driven coatings.
• Hunan Xiangjiang Paint (湘江涂料): Chinese coatings manufacturer historically strong in industrial and automotive coatings with growing architectural exposure. Comparable Chinese-domestic competitor with multi-category strategy.
• Dabao Chemical (大宝漆): Taiwanese-origin Chinese coatings manufacturer with a strong wood coatings franchise serving furniture and home decoration customers. Direct head-to-head competitor in Zhanchen's core furniture OEM channel.
• Carpoly Chemical Group (嘉宝莉): Chinese coatings manufacturer with a strong wood coatings franchise serving furniture and home decoration customers, overlapping head-to-head with Zhanchen's core wood coatings line. Comparable scale, customer profile, and channel mix in China.
• SKSHU Paint (三棵树): Major Chinese architectural and wood coatings manufacturer with comparable multi-category product portfolio (wall paint, wood paint, industrial paint) and a similarly broad Chinese customer base. Most directly comparable Chinese peer competing in the same furniture OEM and architectural coatings segments.

Others

• H.B. Fuller ( adhesives comparable): Global industrial adhesives manufacturer with significant PUR hot melt and water-based adhesive offerings serving furniture, packaging, and construction markets. Comparable to Zhanchen's adhesive product line but with global scale and broader industrial focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zhanchen New Materials Group Co.