Moss & Spy

What Moss & Spy does

MOSS & SPY is an Australian designer fashion brand founded in 2003 that designs, manufactures, and sells premium women's apparel and accessories under its own label. The product range spans dresses (cocktail, evening, day, and gown categories), coats and jackets, tops and knitwear, pants and skirts, and accessories (scarves, earrings, belts, hand cuffs, candles), with unit prices ranging from approximately US$220 for basic tops to US$1,350 for leather outerwear, and digital gift cards offered in A$100–A$1,000 denominations valid for three years. The commercial model is direct-to-consumer, executed through a Shopify-hosted e-commerce website (mossandspy.com.au) and two physical boutiques in Sydney (Woollahra, 84 Queen St) and Melbourne (Armadale, 1122 High St), supported by private styling sessions and international shipping via DHL Express (2–4 business days) with duties and taxes pre-paid at checkout.

The underlying technology stack is a standard Shopify storefront with integrated size guides, customer reviews, and gift card functionality, accepting payments via Visa, Mastercard, Amex, Diners Club, Discover, JCB, Union Pay, Apple Pay, Google Pay, Shop Pay, PayPal, Bancontact, and iDEAL Wero. The brand is privately held, independently owned, and has no disclosed funding rounds, investors, parent company, management team, or partnerships. Marketing is conducted through organic Facebook and Instagram channels and on-site content (About Us, Size Guide, Shipping, Returns). The brand releases limited, seasonal collections (e.g., 2026 Autumn Winter, 2025 Spring Summer) that interpret European trends and is positioned around Australian design provenance, premium materials, and a target customer described as feminine, confident, and occasion-driven (cocktail events, formal occasions, race days, weddings).

Name

Moss & Spy

Legal name

MOSS & SPY

Website

https://mossandspy.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

MOSS & SPY is an Australian designer fashion brand founded in 2003 that designs and manufactures women's apparel and accessories, selling direct-to-consumer through a Shopify website and boutiques in Woollahra (Sydney) and Armadale (Melbourne), plus international DHL shipping.

Ownership category

akta.pro rank

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Apparel Sales: One-time purchase model for designer fashion items including dresses, gowns, cocktail wear, day wear, tops, knitwear, pants, skirts, and accessories. Products range from basic tops ($220 USD) to premium gowns and leather outerwear ($875-$1,350 USD).
2. Gift Cards: Digital e-gift cards available in denominations from A$100 to A$1,000, valid for up to three years from purchase date. Can be redeemed online for full-priced styles, sale items, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Moss & Spy is an Australian designer fashion brand that designs, manufactures, and retails women's clothing, including dresses, gowns, coats, jackets, tops, knitwear, pants, skirts, and accessories. The brand releases limited seasonal collections inspired by European (mainly French) trends and is sold exclusively through its own boutiques in Sydney and Melbourne and its own e-commerce website.

Product overview

Moss & Spy is an Australian designer fashion brand offering a unified product portfolio of women's clothing and accessories. The core offerings include Dresses (encompassing cocktail, evening, day, and gown styles), Coats & Jackets, Tops & Knitwear, and Pants & Skirts. Additional offerings include Accessories (scarves, earrings, belts, candles) and Gift Cards. The brand releases seasonal collections (2026 Autumn Winter, 2025 Spring Summer) alongside continuous new arrivals. Products are designed and manufactured in Australia since 2003, with free shipping on Australian orders over A$150 and international shipping via DHL.

Differentiator

Problem solved

Functional benefit

Products and services

• Dresses Women's dresses designed by Moss & Spy, including day dresses, cocktail dresses, and gowns, sold as part of seasonal collections for individual women seeking designer occasion and everyday wear.
• Coats & Jackets Women's coats and jackets designed by Moss & Spy and released as part of seasonal collections for individual women.
• Tops & Knitwear Women's tops and knitwear designed by Moss & Spy, sold as part of seasonal collections for individual women.
• Pants & Skirts Women's pants and skirts designed by Moss & Spy, sold as part of seasonal collections for individual women.
• Accessories Women's accessories designed by Moss & Spy to complement the seasonal clothing collections, sold to individual women through the boutique and online store.
• Gift Card Digital gift card redeemable on mossandspy.com.au, sold in fixed denominations from A$100 to A$1,000 for individual gift purchasers.
• 2025 Spring Summer Collection Limited seasonal collection of women's designer fashion released for spring/summer 2025, with price points ranging from $220 to $1,350, sold to individual women via the boutique and online store.
• 2026 Autumn Winter Collection Limited seasonal collection of women's designer fashion released for autumn/winter 2026, sold to individual women via the boutique and online store.
• Private Styling Sessions Complimentary private styling sessions offered at the Woollahra (Sydney) and Armadale (Melbourne) boutiques to help individual women select outfits from the collection.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cue: Australian women's fashion retailer offering workwear, occasion wear and separates through DTC and boutiques — comparable customer demographic and category breadth.
• Alice McCALL: Australian designer label known for occasion dresses, separates and statement pieces — directly comparable in event-led occasion wear and Australian design provenance.
• Sass & Bide: Iconic Australian contemporary fashion brand offering women's dresses, eveningwear and accessories via DTC and boutiques — overlapping target customer and product mix.
• Bec + Bridge: Australian contemporary fashion label focused on dresses, event wear and seasonal collections sold DTC and through boutiques — directly comparable occasion-wear positioning and customer.
• Scanlan Theodore: Premium Australian women's fashion brand offering dresses, gowns, separates and knitwear through boutiques and DTC — comparable premium price points and occasion-led collection cadence.
• Carla Zampatti: Australian designer fashion house focused on premium women's occasion wear, cocktail dresses and gowns — directly comparable in product mix, occasion-wear positioning, and made-in-Australia design heritage.
• Manning Cartell: Australian contemporary women's fashion brand offering dresses, eveningwear, knitwear and separates through DTC and Australian boutiques — comparable product mix and occasion-led design DNA.
• Aje: Australian contemporary designer brand specialising in occasion and event dressing for women, with DTC e-commerce and flagship boutiques — overlapping customer base and product categories with Moss & Spy.

Broad incumbents

• Zimmermann: Larger-scale Australian luxury women's fashion brand with global boutiques, premium dresses and occasion wear — broader portfolio and international footprint than Moss & Spy but same category and customer.

Emerging players

• Romance Was Born: Niche Australian designer label with occasion-led collections, smaller scale and runway-led positioning — overlapping occasion-wear customer but smaller commercial footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mossandspy
• Instagraminstagram.com/mossandspy/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moss & Spy