SBAI

What SBAI does

SBAI (System Bank AI Inc.) is a privately held Japanese IT solutions provider founded in approximately 1971 and headquartered in Hiroshima. The company builds and supports software and IT infrastructure specifically for the Japanese automotive aftermarket, primarily body repair shops, collision centers, and used car dealers concentrated in the Chugoku region. Its core product set includes CogniSeven, an accident vehicle repair cost estimation system that produces accurate, up-to-date quotes and prevents billing omissions; ASNET (Auto Server), a used car distribution platform that continuously lists over 120,000 vehicles; and an auto maintenance management system. These are complemented by accounting software (FrontAce Pro8 and Seibisan V5), custom accounting/payroll System Forms built on decades of proprietary know-how, web/domain creation services, and remote technical support delivered via TeamViewer and AnyDesk.

The company generates revenue through a blend of software licensing and subscriptions, one-time form sales, project-based web creation, and both fixed-rate and spot (on-demand) technical support contracts. Go-to-market is direct sales to small and mid-sized automotive businesses, with customer acquisition driven almost entirely by referrals and word-of-mouth inside the Hiroshima Cogni Assembly network, evidenced by a stated 100% repeat customer rate for website services. SBAI operates with a small team—approximately three visible IT engineers (Dai, Hiroyuki, Ritsuko)—under Representative Director Uchiyama Dai, with no external institutional investors, no disclosed funding, and no parent company. Operations are entirely owner/management-led and geographically anchored to a single Japanese region.

In 2024 the company issued a Reskilling Promotion Declaration, committing to employee digital upskilling and IT Passport/DX certification support, indicating a posture of gradual modernization rather than aggressive expansion. Product evolution has been incremental, including the addition of smartphone payment support (PayPay) to FrontAce Pro8 and Windows 10 compatibility updates to Seibisan V5. The company does not disclose revenue, customer counts beyond its association network, or formal headcount figures, and shows no evidence of AI/ML capability despite the brand name.

Name

SBAI

Legal name

システムバンクエーアイ株式会社

Website

https://sbai.jp

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

SBAI (System Bank AI Inc.) is a private Hiroshima-based IT solutions provider serving Japanese automotive body shops, collision repair centers, and used car dealers with estimation software (CogniSeven), a used car platform (ASNET), accounting tools, and remote technical support.

Ownership category

akta.pro rank

Product category

Automotive Industry IT Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAEAHAG

iBPMS (Intelligent BPM Suites) & Process Automation Suites

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Process Management (BPM), Workflow & Automation Platforms

Keywords

• Automotive IT solutions
• Accident repair estimation
• Used car platform
• Automotive business software
• Technical support services

Headquarters

HQ city

Hiroshima

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Sales & Licensing: Sale and licensing of automotive industry software including CogniSeven (accident repair estimation), vehicle management systems, and accounting software integration.
2. Website Creation Services: Website and domain creation services for automotive industry clients with 100% repeat rate. Includes account creation, server setup, and security measures.
3. Technical Support Services: Technical support for PC, networks, and software with fixed-rate plans and spot (on-demand) service options.
4. System Forms Sales: Custom accounting and payroll calculation form sales, free estimates, design services based on client budget.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

SBAI develops and sells proprietary software plus IT infrastructure services specifically for the automotive industry. Core offerings include the CogniSeven accident vehicle repair cost estimation system, the ASNET (AutoServer) used car circulation platform (120,000+ vehicles), an auto maintenance business management system, accounting/payroll software, custom system forms, web/domain creation services, and recurring or spot remote technical support for PC, network, and software environments.

Product overview

SBAI (システムバンクエーアイ) is an IT solutions provider for the automotive industry offering a portfolio of integrated products and services. The core offerings include CogniSeven for accident vehicle repair cost estimation and ASNET/AutoServer for used car distribution (120,000+ vehicles). These are complemented by an auto maintenance management system, accounting software (FrontAce Pro8, せいびさんV5), web development services with SEO optimization, technical support (fixed-rate or spot), and custom system forms. The products work together to serve automotive repair shops, dealers, and related businesses across Hiroshima, Japan.

Differentiator

Problem solved

Functional benefit

Brands

• コグニセブン: Accident vehicle repair cost estimation system offered by the company.

Products and services

• CogniSeven (コグニセブン) Accident vehicle repair cost estimation system that enables quick and accurate estimate creation with the latest data, preventing missed billings. Designed for automotive body repair shops and collision repair centers.
• ASNET / AutoServer (オートサーバー) Used car distribution service platform with over 120,000 vehicles listed, providing comprehensive support from introduction through ongoing service to expand dealers' sales opportunities and revenue.
• Auto Maintenance Business System (自動車整備業システム) Cost-effective auto maintenance business management system with remote support, designed to integrate with CogniSeven and accounting software for automotive service shops.
• Web and Domain Creation Service (Web・ドメイン作成) Custom website and domain creation service with 100% repeat rate, including account creation, server setup, security measures, and strategic SEO optimization for automotive industry clients.
• Technical Support Service (テクニカルサポート) Remote and on-site technical support service for PC, network, and software needs of automotive industry clients, available under fixed-rate subscription plans or spot/on-demand contracts.
• System Forms (システム帳票) Custom accounting and payroll calculation forms based on decades of accumulated expertise, offered with free estimates and custom design within client budget.
• FrontAce Pro8 Accounting software for automotive industry clients with support for smartphone payment methods such as PayPay, configurable through the FaRceTyp.exe tool.
• Seibisan V5 (せいびさんV5) Auto maintenance software version 5 with Windows 10 compatibility updates and documented error resolution guides for automotive service businesses.

Quantifiable outcome

• 100% repeat rate for website creation services
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Hiroshima Cogni Assembly (広島コグニ会)coreStrategic or Co-development PartnerSBAI serves as a supporting member of the Hiroshima Cogni Assembly, an organization of automotive body repair shops focused on skill development, training, and industry standards. The assembly conducts regular meetings, training sessions, and seminars on repair estimation techniques and industry trends.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Proto Corporation: Operates Goo-net and Goo-net Bike, Japan's largest used-car listing platforms with millions of listings. Directly comparable to SBAI's ASNET business in the used-car marketplace vertical, and both target automotive dealer-side workflows.
• Cars.co.za (Japan operations via CarMe / etc.): Japanese automotive digital platforms (e.g., car-me.jp, MOTA) offering used-car listings, dealer SaaS-like tools, and consumer-facing content. Comparable to SBAI's ASNET marketplace and dealer-customer connection model.

Regional players

• Nippon Trade-Industry / SMB IT services peers: Japanese SMB-focused IT services and software providers that serve specific verticals (accounting, payroll, ERP) with long-tail customer relationships — comparable to SBAI's System Forms, FrontAce Pro8, and dedicated SMB technical support motion.

Emerging players

• HOZUMI (or similar Japanese SMB payroll/accounting software peer): Japanese SMB-focused software vendors for accounting, payroll, and back-office workflow (e.g., Hozumi, Yayoi, freee). Directly comparable to SBAI's System Forms and FrontAce Pro8 accounting-payroll software products serving small automotive businesses.

Broad incumbents

• USS (Used-car auction operator): Japan's largest used-car auction operator with deep digital infrastructure for dealer-to-dealer vehicle transactions. Adjacent to SBAI's ASNET used-car distribution service, though anchored in auction rather than listing.
• Nexstage: One of Japan's largest used-car dealership chains with substantial in-house IT and digital infrastructure for inventory management, sales leads, and back-office workflows — comparable to SBAI's dealer-facing software stack.
• Recruit Holdings (CarSensor): CarSensor is Japan's leading consumer-facing used-car listing platform run by Recruit. Overlaps with SBAI's ASNET used-car distribution service from a much larger, multi-vertical position.
• IDOM (formerly Gulliver International): Large used-car retailer and dealer network with proprietary digital platforms for inventory, pricing, and customer acquisition. Comparable to SBAI's ASNET and dealer-facing software footprint.
• SoftBank (automotive IT via Cogo / group): Through subsidiaries and partnerships, SoftBank Group participates in connected-car, fleet, and automotive SaaS offerings. Broad incumbent in the same automotive-IT space, with far greater scale and capital.

Others

• TIS Inc. Mid-large Japanese IT services firm providing custom software, system integration, and managed services across industries including automotive. Comparable to SBAI's IT-infrastructure and custom-software offering for SMBs, but at vastly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SBAI