Oklahoma Beer Alliance

What Oklahoma Beer Alliance does

The Oklahoma Beer Alliance is a non-profit trade association formed in January 2016 by a coalition of Oklahoma beer wholesalers to represent the unified interests of the state's beer industry. It is headquartered in Oklahoma City and operates with a small staff of 11-50 employees. Its membership comprises the principal beer distributors in Oklahoma, including Anheuser-Busch Sales of Oklahoma, A&B Distributors, Ed F. Davis, Belle Point Beverages, and Budweiser Distributing Company, as well as Anheuser-Busch as a brewer member.

The Alliance's core activities are legislative advocacy, regulatory engagement, and alcohol-responsibility programming rather than technology product development. Its most consequential advocacy outcomes include supporting the November 2016 passage of State Question 792, which modernized Oklahoma's beer and wine retail rules, and the April 2024 signing of Senate Bill 2001, which codified educational tastings in partnership with the Oklahoma Restaurant Association. It also coordinates with the ABLE Commission on regulatory matters, distributes WE I.D. materials and server-training resources to retailers, and channels member donations (over $2 million annually) to Oklahoma nonprofits.

The Alliance is funded through membership dues from its distributor and brewer members and is governed by a board of executives drawn from those member companies, with Lisette Barnes serving as President. Its member ecosystem supports 700+ direct jobs, $39 million in wages and benefits, and contributes to a broader Oklahoma beer industry valued at $2.9 billion to the state economy as of 2020.

Name

Oklahoma Beer Alliance

Legal name

Oklahoma Beer Alliance

Website

https://okbeeralliance.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Oklahoma Beer Alliance is a non-profit trade association that advocates for Oklahoma beer distributors and brewers on legislative and regulatory matters, while running alcohol-responsibility programs and community-giving initiatives for its member coalition.

Ownership category

akta.pro rank

Product category

Beverage Industry Trade Association / Advocacy

NAICS

Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYAFAIAGAA

Alcoholic Beverage Wholesale (Beer, Wine, Spirits)

Agriculture & Food Production/Food Distribution & Wholesale/Beverage Wholesale (Alcoholic & Non-Alcoholic)

SECONDARYTHAFALAD

Regional & National Breweries

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

Keywords

• Beer industry advocacy
• Trade association services
• Alcohol responsibility programs
• Beverage industry representation
• Legislative advocacy services

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Dues: The Oklahoma Beer Alliance is funded through membership dues from beer distributors and brewers. Members include Anheuser-Busch Sales of Oklahoma, A&B Distributors, Inc. of Muskogee, Belle Point Beverages, Inc., Ed F. Davis, Inc., Budweiser Distributing Company, and others.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Oklahoma Beer Alliance is a membership-funded trade association that represents beer distributors and brewers in Oklahoma. It provides industry advocacy and legislative representation before the state capital and the ABLE Commission, supports alcohol responsibility programs (including We I.D. retailer training), and coordinates community donations and nonprofit partnerships on behalf of its member distributors and brewers.

Product overview

The Oklahoma Beer Alliance is a trade association representing beer distributors and the Oklahoma beer industry. It does not offer a traditional product portfolio; rather, it provides industry advocacy, legislative representation, community support programs, and alcohol responsibility initiatives. The organization's activities center on supporting member distributors through advocacy for beer law modernization, promoting responsible alcohol consumption, and facilitating community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Association Membership (Beer Distributors and Brewers) Recurring membership in the Oklahoma Beer Alliance for beer distributors and brewers operating in Oklahoma. Provides members with legislative advocacy at the Oklahoma state capital, engagement with the ABLE Commission on alcohol regulation, alcohol responsibility programming support, and participation in the alliance's coalition of major distributors and brewers.

Quantifiable outcome

• $2.9 billion economic impact to Oklahoma in 2020
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Oklahoma Restaurant AssociationcoreStrategic or Co-development Partner · 22 April 2024The Oklahoma Restaurant Association and Oklahoma Beer Alliance collaborated on Senate Bill 2001 to codify educational tastings in Oklahoma. This partnership allows restaurant employees to conduct educational tastings of wine, beer, and spirits, aligning with national industry standards.
• Folds of Honor FoundationminorOthers · 20 December 2021Oklahoma Beer Alliance contributed $10,000 to the Folds of Honor Foundation, which provides educational scholarships to spouses and children of America's fallen and disabled service members. The nonprofit has provided more than 35,000 scholarships since 2007.
• Civic Center FoundationminorOthersOne of 13 local nonprofits that received donations from Oklahoma Beer Alliance members in 2021.
• Goodwill Industries of Central OklahomaminorOthersOne of 13 local nonprofits that received donations from Oklahoma Beer Alliance members in 2021.
• Regional Food Bank of OklahomaminorOthersOne of 13 local nonprofits that received donations from Oklahoma Beer Alliance members in 2021 to support food assistance programs.
• Special Olympics OklahomaminorOthersOne of 13 local nonprofits that received donations from Oklahoma Beer Alliance members in 2021.
• United Way of Central OklahomaminorOthersOne of 13 local nonprofits that received donations from Oklahoma Beer Alliance members in 2021.
• ABLE CommissioncoreStrategic or Co-development PartnerThe Oklahoma Alcoholic Beverage Laws Enforcement (ABLE) Commission works with the alliance on regulatory matters, including emergency authorizations during the pandemic and educational tasting guidelines.
• American Red CrossminorOthersOklahoma Beer Alliance members worked with the American Red Cross to distribute emergency drinking water to those affected by flooding and storms in Oklahoma.

Scale indicators11 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Texas Beer Wholesalers Association: State-level trade association for Texas beer wholesalers. Operates the same state-level distributor advocacy model as the Oklahoma Beer Alliance in a neighboring/peer geography, serving as a directly comparable regional benchmark.

Emerging players

• National Alcoholic Beverage Control Association: Association of state alcohol beverage control agencies. Comparable as a stakeholder organization engaging with state alcohol regulators (such as Oklahoma's ABLE Commission), providing a counterpart model for the Alliance's regulatory engagement work.

Direct peers

• Brewers Association: Trade association for small and independent U.S. brewers. Comparable as a membership-based beer industry advocacy organization; complements the Oklahoma Beer Alliance's broader distributor-and-brewer coalition model.
• National Beer Wholesalers Association: National trade association representing U.S. beer distributors. Operates the same trade association/membership model as the Oklahoma Beer Alliance but at the federal level, making it the closest functional peer for advocacy and member services.
• Beer Institute: National trade association for brewers and beer importers. Directly comparable as a beer-industry trade association, and structurally similar to the Oklahoma Beer Alliance's brewer-member engagement with Anheuser-Busch.
• Wine & Spirits Wholesalers of America: National trade association representing U.S. wine and spirits wholesalers. Closely mirrors the Oklahoma Beer Alliance's structure, GTM (advocacy, community outreach, responsible consumption), and membership-funded revenue model in an adjacent beverage vertical.

Broad incumbents

• Anheuser-Busch: Largest U.S. brewer and a brewer member of the Oklahoma Beer Alliance. While a commercial operator rather than a trade association, AB's policy team and Oklahoma distribution arm shape much of the Alliance's agenda and resources, making it the most consequential adjacent player.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OKBeerAlliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oklahoma Beer Alliance