Grooveworks

What Grooveworks does

Grooveworks (그루브웍스) is a privately held Seoul-based AI-UX technology company that builds generative AI and conversational interface products primarily for Korean enterprise customers, character/IP owners, and startups. The company maintains two physical sites in Seoul: a headquarters in Gangnam-gu (Yeongdong-daero 602, 6F C234-ho) and a research laboratory in Dogok-dong (955-12, 3F), and operates only within the Seoul Metropolitan Area with no disclosed international footprint.

Its product portfolio is built around four core offerings. Pagetalk (페이지톡) is an AI chatbot that combines conversational NLP with rich web-UX block interfaces, allowing users to perform complex actions (comparisons, reservations, transactions) inside chat; it is built on the third-party Danbi AI chatbot engine and is covered by a granted patent (No. 10-2020-0019072). AI NFC is a custom-manufacturing service that embeds NFC tags in character merchandise so that tapping with a smartphone triggers Chat GPT-based character dialogue, fortune-telling, and missions without an app install. Avatalk (아바톡) is a character-AI chat platform developed in V1/V2/V3 iterations (V3.0 in 2024 adds Chat GPT character chat and voice AI), with four V2.0 patents filed. Startup Kit is a UX/UI consulting and prototyping service for startups, supported by a 200,000-respondent consumer panel for market research. Supporting products include the Ace Squat motion-recognition fitness app (2021 Smart App Award Grand Prize) and AI Kiosk solutions.

The business model is primarily professional services and custom B2B delivery rather than scaled SaaS. Revenue streams consist of AI/UX consulting and development (professional services), Pagetalk chatbot implementation (subscription/recurring), AI NFC goods manufacturing (one-time/license per project), and Startup Kit services (professional services). Pricing is non-public and quotation-based across all offerings. The company holds 9 AI solution patents and 15 trademarks, is led by CEO Kim Chang-gyum (김창겸), and has no disclosed external investors, funding rounds, or revenue figures.

Name

Grooveworks

Legal name

그루브웍스 주식회사

Website

https://groovworks.com

Company type

Private

Operating status

Operating

Short description

Grooveworks (그루브웍스) is a Seoul-based private AI-UX company developing Pagetalk (conversational chatbot), AI NFC character goods, Avatalk (character AI chat), and Startup Kit UX consulting services for Korean enterprises, character/IP owners, and startups.

Ownership category

akta.pro rank

Product category

AI Software & UX Solutions

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industry

Foundation Model Developers (LLM/Multimodal Model Labs) (HDAAACAA)

Keywords

• AI chatbot solutions
• UX consulting services
• Generative AI development
• Character AI platform
• NFC smart goods

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AI/UX Consulting & Development: B2B consulting and development services providing AI chatbot implementation and conversational interface design with UX consulting for various devices
2. Pagetalk Chatbot Solution: AI chatbot solution combining homepage content with conversational interface, based on Danbi AI chatbot engine
3. AI NFC Goods Manufacturing: Custom NFC-enabled character goods with AI content integration including character dialogue, fortune telling, tests, and missions
4. Startup Kit Services: UX/UI consulting, market research surveys using 200,000 consumer panels, design prototyping, and interaction prototyping for startups

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Grooveworks is an AI-UX technology company that builds and sells proprietary generative AI software solutions and provides B2B AI/UX consulting and development services. Its flagship offerings include Pagetalk (a homepage-format AI chatbot combining chat and rich web UX), Avatalk (a character-specific AI chat platform with voice AI), AI NFC (NFC-enabled character goods with AI content), and AI Kiosk solutions, along with Startup Kit consulting services for startups.

Product overview

Grooveworks is an AI-UX technology company that integrates generative AI with character, webtoon, and web novel content. The product portfolio centers on four main offerings: Pagetalk (homepage chatbot combining conversational AI with rich web UX), AI NFC (NFC-enabled character goods with AI content), Startup Kit (prototyping and consulting services), and Avatalk (AI character communication platform). Technologies include NLP-powered chatbots, Chat GPT-based character conversations, AI motion recognition, and voice synthesis. The company holds 9 AI solution patents and 15 trademarks.

Differentiator

Problem solved

Functional benefit

Brands

• Pagetalk (페이지톡): AI chatbot solution combining chatbot and web UX for website conversation services
• AI NFC
• Startup Kit
• Avatalk (아바톡)

Products and services

• Pagetalk (페이지톡) Industry-first homepage-format AI chatbot that combines a chat interface with rich web UX content blocks, enabling users to complete searches, comparisons, and transactions within chat. Supports voice recognition for hands-free interaction. Sold to enterprise clients requiring conversational website interfaces.
• AI NFC Goods (AI NFC 굿즈) NFC-enabled character goods that connect physical merchandise to AI-generated content when tapped with a smartphone, delivering Chat GPT-based character dialogue, daily fortunes, personality tests, and missions without app installation. Designed for character/IP owners and merchandise brands.
• Startup Kit (스타트업 킷) UX/UI consulting and prototyping service package for startups, including target survey design using a 200,000 consumer panel, AI-powered data analysis and visualization, design prototyping, and interaction prototyping for investment presentations.
• Avatalk (아바톡) Character-specific AI communication platform enabling AI-powered conversations with character IPs. Latest V3.0 features Chat GPT-based character chat capabilities and 2D/3D avatar chatbot optimized for metaverse environments. Used by IP owners and entertainment companies.
• Ace Squat (에이스쿼트) AI motion-recognition home training mobile application that tracks and analyzes squat exercise movements in real time. Won 2021 Smart App Award Grand Prize.
• AI Kiosk (AI 키오스크) AI-powered kiosk solution with conversational interface and UX design deployed across various device form factors. Patents registered for the technology in 2022.

Quantifiable outcome

• 3-second option changes for rental car quotes
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• 서울대병원, 두브레인 (Seoul National University Hospital, DoBrain)flagshipStrategic or Co-development Partner · 1 January 2023First in Korea joint development of metaverse-based digital therapeutics, representing major healthcare AI collaboration
• 고려대학교 인공지능연구센터 (Korea University AI Research Center)coreStrategic or Co-development Partner · 1 January 2020Selected as partner company for Korea University AI Research Center collaboration, representing academic-innovation partnership for AI technology development
• 단비아이엔씨 (Danbi AI)coreTechnology or IntegrationPagetalk is built on Danbi AI chatbot engine. Grooveworks, as AI-UX specialist company, develops the future of chatbots together with Danbi AI Inc.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LG CNS: Large Korean IT services arm offering enterprise AI/chatbot consulting and digital transformation; broader incumbent competing for the same enterprise AI/UX budgets.
• Naver Clova: Naver's AI division providing HyperCLOVA LLM and enterprise chatbot/agent solutions; competes with Grooveworks' Pagetalk and AI kiosk offerings across Korean enterprise customers.
• Kakao Enterprise: Korea's leading conversational AI platform with Kakao Talk channel reach; directly competes with Pagetalk in the enterprise chatbot space and offers broader LLM capabilities (KoGPT).

Direct peers

• Channel Talk: Korean B2B conversational customer engagement platform with chat-based commerce flows; closely comparable to Pagetalk's enterprise chatbot + UX integration thesis.
• Saltlux: Korean AI/NLP company offering enterprise chatbot, knowledge search, and AI consulting — directly comparable to Grooveworks' AI/UX consulting and Pagetalk chatbot stack.
• Scatter Lab: Korean conversational AI company behind AI persona products (e.g., Luda); comparable to Grooveworks' Avatalk character AI platform in target use case.
• MindLogic: Korean conversational AI studio building multi-persona chatbot products; competes directly with Grooveworks' character AI chatbot (Avatalk) and AI NFC offerings.

Emerging players

• Sendbird: Korean-origin in-app messaging and AI agent platform used by global enterprises; overlapping in conversational UX technology and enterprise developer tooling adjacent to Pagetalk.
• Liner: Korean AI-powered consumer search and assistant app; relevant peer given overlap in NLP-based conversational AI targeting Korean consumers and content use cases.

Regional players

• Douzone BMT: Korean enterprise software and AI solutions provider competing for B2B chatbot and digital process automation engagements comparable to Grooveworks' consulting work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3R6fO21OkUJcdLSRy6Az4g
• Facebookfacebook.com/groovworks
• Instagraminstagram.com/groovworks.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grooveworks