Bathhouse Studios

What Bathhouse Studios does

Bathhouse Studios operates a single dual-level event venue and photography studio at 538 E 11th St in New York City's East Village, housed in a historic 1904-1905 Neo-Italian Renaissance building originally designed by architect Arnold W. Brunner as the Former Free Public Baths of the City of New York. The facility comprises a 3,500 sq ft Street Level studio and a 2,500 sq ft Lower Level studio, totaling 6,000 sq ft, with 1,000 AMPS of power distribution across both levels, drive-in access, Void Premier Sound System, controllable skylights, in-house equipment rentals, hair/makeup rooms, a chef's kitchen, and private restrooms. Event capacity is up to 250 standing or 125 seated on the Street Level and 75 standing or 40 seated on the Lower Level, and the venue operates 24/7.

The company rents this space to enterprise clients across luxury fashion (Balenciaga, Gucci, Victoria Beckham, Nike, Lacoste, New Era Cap, CR Fashion Book), automotive (Mercedes-Maybach, Lamborghini, McLaren, Pagani, Ford, Lincoln), beverage (Absolut, Glenfiddich, Ketel One, White Claw, Gatorade), beauty (Clinique, Origins, Living Proof, Creed), media (Vogue, Wonderland, Man About Town), financial services (Mastercard), and lifestyle brands (Hinge, NWSL, Thorne, Leica). Use cases span product launches, press events, seated dinners, runway shows, film screenings, brand activations, galas, retail pop-ups, editorial photography, and video production. Revenue is generated through episodic one-time space and equipment rentals booked via a direct website inquiry form, with no public pricing disclosed.

The business was founded in 1995 by Eddie Adams and Alyssa Adams after they purchased and converted the building from its prior use as a garage and warehouse. The company remains privately held with no disclosed venture capital or private equity backing, and operates with a headcount of 1-10 employees. Marketing is concentrated in organic social channels (Instagram, Facebook) plus an email newsletter, and the venue maintains informal production partnerships with companies including INCA Events and Skylark that repeatedly bring clients into the space.

Name

Bathhouse Studios

Legal name

Bathhouse Studios

Website

https://bathhousestudios.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Bathhouse Studios is a private NYC event venue and photography studio in a historic East Village building, renting dual-level studio and event space to enterprise fashion, automotive, beverage, beauty, and media clients for productions, activations, and brand events.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Photography Studios, Portrait (541921)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Recording Studios (Commercial, Project, Mobile) (MPAIAHAA)

Keywords

• Event venue rental
• Photography studio
• Fashion shoot space
• Corporate event venue
• Brand activation space

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Studio Space Rental: Rental of the street-level studio (3,500 sq ft) and lower level (2,500 sq ft) for photography, video, and event production. Available 24/7.
2. Equipment Rental: In-house equipment rentals for productions using the studio space
3. Event Venue Booking: Rental of the space for corporate events, product launches, galas, runway shows, and brand activations

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bathhouse Studios is a historic event venue and photography studio in New York City's East Village that rents two distinct levels of space (a 3,500 sq ft Street Level and a 2,500 sq ft Lower Level) to fashion brands, corporate clients, media/publishing houses, and premium consumer brands for photo shoots, brand activations, and corporate events. The facility is housed in a former public bathhouse building dating from 1904-1905.

Product overview

Bathhouse Studios is a single unified offering — a physical photography studio and private event venue in New York City. The portfolio consists of two distinct studio spaces (Street Level and Lower Level) that share common amenities and are offered together or separately for photography, video production, and events. The Street Level studio serves as the primary ground-floor event space, while the Lower Level provides a secondary production area. The venue also offers in-house equipment rentals and virtual tour capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Street Level Studio Rental A 3,500 sq ft street-level studio space within Bathhouse Studios' East Village facility, available for rent to fashion brands, photographers, corporate clients, and media/publishing houses for photo shoots, brand activations, and events.
• Lower Level Studio Rental A 2,500 sq ft lower-level studio space within Bathhouse Studios' East Village facility, available for rent alongside or separately from the Street Level for photo shoots, productions, brand activations, and corporate events.
• Full Facility Event Rental Combined rental of both the 3,500 sq ft Street Level and 2,500 sq ft Lower Level studios (approximately 6,000 sq ft total) for larger-scale fashion presentations, brand activations, corporate events, and media productions hosted at the historic 1904-1905 bathhouse building.

Named customers38 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• INCA EventsminorImplementation/ SI/ Consulting PartnerEvent production company credited for producing the Mercedes-Maybach Devil Wears Prada 2 event at Bathhouse Studios. INCA Events serves as the production partner executing the event.
• SkylarkminorImplementation/ SI/ Consulting PartnerEvent production company credited for producing the NWSL Kickoff Watch Party at Bathhouse Studios. Skylark handled the live MC, continuous programming, and fan activations for the event.

Scale indicators6 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Silvercup Studios: Long Island City film and TV studio complex built in a former factory, with adjacent event and event-stage venues. Comparable to Bathhouse on the repurposed-industrial-event/production-venue model but at meaningfully larger scale.
• Steiner Studios: Largest film and TV production complex in NYC at the Brooklyn Navy Yard with event-hosting capabilities. Overlaps with Bathhouse on event hosting and production infrastructure but operates at significantly larger scale and is primarily film/TV oriented rather than commercial photo-driven.
• Cipriani: Luxury event venue operator with multiple Manhattan and global locations serving high-end corporate and brand events. Overlaps with Bathhouse on the luxury-event segment and blue-chip brand clientele but does not offer production studio space.

Direct peers

• The Liberty Warehouse: Brooklyn waterfront event venue hosting brand activations, weddings, and corporate events for premium clients. Comparable to Bathhouse as a high-end brand and corporate event venue; differs in scope (event-only, no production studio infrastructure).
• Greenpoint Studios: Brooklyn full-service photo and film studio with multiple sets, cyclorama walls, and in-house equipment. Comparable to Bathhouse as a multi-space production studio serving commercial clients; differs in scale and geography (Brooklyn, not Manhattan).
• Pier 59 Studios: Iconic Chelsea-based photography and production studio complex with multiple sound stages and event capability. Directly comparable to Bathhouse on the multi-space studio rental model with cyclorama walls and editorial/advertising clients.
• Spring Studios: Premium TriBeCa photo/video studios and event venue serving the same luxury fashion, media, and brand clients as Bathhouse — Balenciaga, Vogue-class brands, and corporate event hosts. Closest direct peer combining a multi-space production studio with a private event venue in Manhattan.
• Quixote Studios: Multi-location production studio with NYC and LA presence serving ad agencies and brand activations with in-house equipment and grip rentals. Closely comparable to Bathhouse on the in-house equipment rental and brand-activation space rental model.
• Industria NYC: West Village photo, video, and event studio offering branded activations and corporate events in a single footprint. Closely mirrors Bathhouse's hybrid studio-plus-event-venue model in NYC for premium brand and editorial clients.
• Wythe Hotel: Williamsburg boutique hotel with a popular event and brand-program space in a characterful converted industrial building. Comparable to Bathhouse for hosting brand events and content-related activations in a distinctively designed NYC property.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BathhouseStudios
• Instagraminstagram.com/bathhousestudios
• Xx.com/bathhousestudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bathhouse Studios