Olhar Imaginário

What Olhar Imaginário does

Olhar Imaginário is a São Paulo-based audiovisual production company founded in 1996 by filmmaker Toni Venturi, focused on cinema and series production with a thematic specialization in racial and gender diversity, anti-racist content, and Brazilian social history. The company produces both fiction and documentary feature films (9 released since founding, including Latitude Zero, Cabra-Cega, Estamos Juntos, A Comédia Divina, and Dentro da Minha Pele) and multi-episode documentary and fiction series such as Coleção Antirracista, Cena Inquieta, Terapia em Família, and Jogo de Cena. Production is anchored on professional digital cinematography (Red Komodo 6K) and post-production workflows, with content distributed across Brazilian public broadcasters (TV Cultura, SESCTV), commercial streamers (Globoplay, Spcine Play), and global OTT stores via the O2 PLAY distributor.

Revenue is generated through project-based production contracts, institutional co-productions, cultural incentive funding under Brazil's Lei de Incentivo, distribution agreements, and ancillary commercial audiovisual services for corporate clients. The company maintains an in-house theater nucleus (Núcleo de Teatro, founded 2000) and offers advertising, corporate video, and social media production services. Following Toni Venturi's death in May 2024, the company is now managed by executive producer Tiago Berti (partner since 2017) and actress/producer Débora Duboc, operating from São Paulo with 11–50 employees.

Customer and partner concentration is concentrated among a small set of Brazilian public broadcasters, streamers, and institutional commissioners. GTM is relationship- and reputation-led, leveraging the founders' network, festival pedigree (68 awards at national and international festivals including Berlin, IDFA, Festival de Brasília), and alignment with public-interest commissioning priorities to secure project-by-project mandates.

Name

Olhar Imaginário

Legal name

Olhar Imaginário

Website

https://olharimaginario.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Film and Television Production

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Docuseries & Episodic Nonfiction (TV/Streaming) (MPADADAB)

Keywords

• Audiovisual production
• Documentary filmmaking
• Film production services
• Television series production
• Feature film production

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Film and Series Production: Produces feature films and documentary series for theatrical release, broadcast television, and streaming platforms. Revenue generated through production contracts, co-productions, and distribution agreements with networks and platforms.
2. Production Services: Offers commercial production services including advertising, corporate videos, and social media content for external clients.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Olhar Imaginário is an audiovisual production house that develops and produces documentary and fiction feature films, documentary and fiction television series, and theatrical performances. Productions are delivered to broadcasters, streaming platforms, and cultural institutions through production contracts, co-productions, and distribution agreements. The company also offers commercial audiovisual production services including advertising, corporate videos, and social media content for external clients.

Product overview

Olhar Imaginário is an agile and creative audiovisual production house founded in 1996 by filmmaker Toni Venturi, specializing in cinema and television series production. The company operates a portfolio of documentary and fiction feature films (longa-metragens) including Dentro da Minha Pele (2020), Língua do Caos, A Comédia Divina (2017), Estamos Juntos (2011), Cabra-Cega (2004), and Latitude Zero (2002), among others totaling 9 feature films. It produces multiple documentary series such as Coleção Antirracista (8 episodes on Afro-Brazilian history), Cena Inquieta (26 episodes on theater groups for SESCTV), Terapia em Família sitcom (16 episodes), Jogo de Cena (13 episodes for TV Cultura), and Colecionadores de Ossos (13 episodes in development). The company also maintains a theater nucleus producing stage performances and offers audiovisual production services. Currently managed by producer Tiago Berti and actress Débora Duboc, the company focuses on racial and gender diversity in its productions.

Differentiator

Problem solved

Functional benefit

Products and services

• Terapia em Família Sitcom about an interracial family with 2 seasons and 16 episodes of 23 minutes each, following the daily chaos of couple Bianca and Osmar and their five children from different marriages.
• Jogo de Cena Series about the mystery and art of mounting theatrical plays. 13 episodes of 26-28 minutes following invited directors who mount scenes from Shakespeare texts in two days.
• Coleção Antirracista 8-episode documentary series about Brazilian history from an Afro-Brazilian and anti-racist perspective. Addresses structural racism, colonialism, and racial equality themes.
• Cena Inquieta Documentary series mapping contemporary Brazilian group theater production. 26 episodes of 52-55 minutes covering theater groups from São Paulo, Rio de Janeiro, Belo Horizonte, Salvador, and Recife.
• Colecionadores de Ossos Documentary series in development following paleontologists Tito and Aline in search of lost civilizations, dinosaurs, and hidden treasures across Brazil and Latin America. 13 episodes of 46 minutes.
• Dentro da Minha Pele Documentary feature film examining structural racism in Brazil through stories of 9 people with different shades of Black skin. 86 minutes, released August 2020.
• Língua do Caos Documentary by Toni Venturi exploring mass media communication in Brazil including television, digital portals, and social networks.
• A História da Mídia Documentary about the relationship between Brazilian media and democracy, examining the media landscape and its transformations in the digital age.
• A Comédia Divina 95-minute comedy feature film based on Machado de Assis story about the Devil coming to Earth to found his own church.
• Estamos Juntos 95-minute drama about a young doctor involved with two men and a homeless community in São Paulo.
• Cabra-Cega 107-minute political thriller drama about two young militants of armed resistance during Brazil's military dictatorship years.
• Latitude Zero 85-minute visceral love story set in an abandoned gold mine in the heart of Brazil.
• O Velho - A História de Luiz Carlos Prestes 105-minute documentary about the controversial trajectory of Brazil's most important left-wing leader of the 20th century.
• Dia de Festa 77-minute documentary following four charismatic Black single mothers coordinating MSTC, the homeless movement of São Paulo's city center.
• Rita Cadillac - A Lady do Povo 75-minute documentary about Rita Cadillac, the 1980s sex symbol who launched herself as a porn actress in 2005.
• Audiovisual Production Services Audiovisual production services including advertising, corporate videos, social media content, and production services for external clients.
• Olhar Imaginário - Núcleo de Teatro Theater company founded in 2000 by actress Débora Duboc, dedicated to methodical research of theatrical gesture and producing culturally relevant theatrical performances.

Quantifiable outcome

• 68 awards in national and international film festivals
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Instituto UnibancocoreStrategic or Co-development Partner · 1 January 2022Strategic partnership for 'Coleção Antirracista' series - 8 documentary episodes about structural racism in Brazil. Instituto Unibanco provided support as part of their 40th anniversary celebrations, with focus on public education.
• SpcinecoreStrategic or Co-development Partner · 1 January 2022Partner and supporter of 'Coleção Antirracista' series. Spcine is São Paulo's film and audio-visual industry development agency, providing platform distribution through Spcine Play.
• SESCTVcoreStrategic or Co-development Partner · 1 January 2020Co-production and broadcast partnership for documentary series 'Cena Inquieta' - 26 episodes of 52 minutes exploring contemporary Brazilian theater groups. SESCTV provides production funding and broadcast distribution.
• O2 PLAYcoreChannel Partner/ Reseller/ DistributorDistribution partner for documentary 'Dentro da Minha Pele'. O2 PLAY handles digital distribution across multiple platforms including Apple TV, Google Play, YouTube Filmes, and other VOD services.
• TV CulturacoreChannel Partner/ Reseller/ DistributorBroadcasting partner for series 'Jogo de Cena' (13 episodes of 28 min), set to launch in 2025. TV Cultura is a public educational television network in São Paulo.
• GloboplaycoreChannel Partner/ Reseller/ DistributorStreaming platform distribution for documentary 'Dentro da Minha Pele' launched August 2020. Globoplay is Globo's OTT streaming service.
• Instituto de Memória do Esporte Olímpico BrasileirominorStrategic or Co-development PartnerCo-production partner for documentary 'João Gonçalves - Forte e Poderoso' (2016). The institute commissioned the film about the Brazilian athlete who participated in 7 Olympics.
• UNICEFminorStrategic or Co-development PartnerCommissioned documentary 'Paulo Freire - Contemporâneo' (2007) for TV Escola/MEC educational platform. Documentary about Brazilian educator and Freirian pedagogical experiences.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Bossa Nova Films: São Paulo-based independent Brazilian producer of feature films, documentaries, and series. Direct peer with similar scale, project-based model, and emphasis on festival-circuit and Brazilian broadcaster distribution.
• Gullane Filmes: Major Brazilian independent production house producing film, series, and documentaries, with a long track record of festival awards and partnerships with Globoplay and other major Brazilian platforms. Comparable as a larger, similarly positioned independent Brazilian producer.
• Zazen Produções: Brazilian independent film and documentary production company based in Rio de Janeiro, focused on auteur-driven cinema. Direct peer given comparable size, independent ownership, Brazilian focus, and shared emphasis on documentary and socially relevant fiction features.
• Conspiração Filmes: Established Brazilian independent production company producing feature films, series, and documentaries with significant festival and international co-production activity. Direct peer given parallel model of independent ownership, Brazilian base, and focus on premium auteur and documentary content.

Emerging players

• Pinguim Content: Brazilian independent production company developing premium series and features for streaming platforms. Emerging peer operating in a similar project-based model but with a stronger focus on fiction series and global co-productions.

Broad incumbents

• Globo Filmes: Brazil's largest feature film production company, affiliated with Grupo Globo. Broad incumbent operating at much greater scale in the same Brazilian film and series market, with dominant access to Globoplay and TV Globo distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/olhartoniventuri
• Instagraminstagram.com/olharimaginario
• LinkedInlinkedin.com/company/olhar-imaginario

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olhar Imaginário