And Design

What And Design does

And Design is a privately held Dutch advertising and graphic design agency founded in August 2012 by Masha van Hamersveld and headquartered at Anton Mauvestraat 9 in Amersfoort, Netherlands. The firm operates as a founder-led creative studio with a stated headcount of 1-5 employees, delivering project-based design services including corporate identity systems, logo design, creative concepts and campaigns, web design, brochures and catalogs, product photography, copywriting, mood boards, print and digital advertisements, and vehicle wrapping/belettering. Core delivery relies on standard graphic design tools rather than proprietary technology, supplemented by an established network of subcontractors covering web design, printing, desktop publishing, copywriting, and photography to fulfill end-to-end briefs.

The business model is one-time project licensing: clients contact the agency directly via phone or email, receive custom quotations per scope, and pay per project rather than via recurring retainers. Go-to-market is sales-led and direct, supported by a portfolio-driven website (anddesign.nl), Facebook, and a Twitter handle, with no paid acquisition, channel partners, or reseller network. The customer base is a hybrid of Dutch SMBs (schools, salons, caterers, small restaurants) and several enterprise consumer-brand accounts (Callebaut, Miko Koffie, Topking, Aaldering Wines, Ebo van den Bor), all served within a single-country domestic market centered on the Utrecht/Amersfoort region. The firm is founder-owned with no disclosed external funding, parent company, subsidiaries, or institutional investors, and holds no patents, awards, or regulatory licenses of note.

Name

And Design

Legal name

And Design

Website

https://anddesign.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

And Design is a privately held, founder-led Dutch graphic design and advertising agency in Amersfoort, offering project-based branding, web design, photography, copywriting, and vehicle wrapping services to a mix of local SMBs and consumer-brand clients in the Netherlands.

Ownership category

akta.pro rank

Product category

Advertising and Graphic Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Graphic design services
• Brand identity design
• Web design
• Advertising campaigns
• Vehicle branding

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Design Services: Project-based design services including branding, logo design, concept development, campaigns, web design, brochures, photography, catalog production, and copywriting. Revenue generated through one-time project fees for individual deliverables.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

And Design is a Dutch advertising and graphic design agency that creates corporate identities, logos, marketing campaigns, websites, brochures, photography, copywriting, advertisements, and vehicle wrapping/belettering for Dutch SMBs, mid-market and enterprise clients. Engagements are delivered as complete creative packages, drawing on a network of partner web designers, printers, DTP professionals, copywriters, and photographers to scale beyond the core team.

Product overview

And Design is a Dutch advertising/design agency based in Amersfoort, offering a comprehensive suite of creative services rather than a software product. Their core offerings include corporate identity development (huisstijlen, logo's), marketing campaigns, web design, photography, copywriting, brochures, and vehicle wrapping/belettering services. The agency positions itself as going beyond just design (formgeven) by thinking in solutions and challenges rather than problems. Services are delivered as a complete package through partnerships with web designers, printers, DTP professionals, copywriters, and photographers.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Identity (Huisstijlen) Development of comprehensive corporate identity systems for businesses, including logos, color schemes, typography, and brand guidelines that form the foundation of a company's visual communication.
• Logo Design Creation of custom logos and logomarks for businesses and organizations as standalone projects or as part of a broader identity system.
• Concepts & Campaigns Development of creative concepts and marketing campaigns for various media channels, translating client briefs into multi-asset creative solutions.
• Web Design Design and development of websites, including custom designs and branding integration, delivered in collaboration with partner web designers for SMBs and consumer-facing brands.
• Brochures & Catalogs Design of printed marketing materials including brochures, catalogs, flyers, and promotional documents, with printing handled through partner production companies.
• Photography Product photography, packshots, and atmospheric images for marketing and branding purposes, delivered in collaboration with partner photographers.
• Copywriting Writing and content creation services for marketing materials and advertising, delivered in collaboration with partner copywriters to complement visual design output.
• Vehicle Wrapping & Lettering Vehicle wrapping and lettering services for cars, buses, and trucks, providing mobile advertising and brand visibility solutions for businesses.
• Advertisements Design of print and digital advertisements for magazines, newspapers, catalogs, and social media channels.
• Moodboards Visual mood boards conveying brand atmosphere and design direction using imagery and tangible elements, used to align clients on creative direction before production.

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Web DesignersminorOthersCollaboration partners for web design projects, working together to deliver complete website solutions to clients.
• PrintersminorOthersPartnership with printing companies for producing brochures, business cards, and other printed materials.
• DTP ProfessionalsminorOthersDesktop publishing specialists engaged for layout and pre-press work on design projects.
• CopywritersminorOthersText writers and content creators partnered with to provide complete design and copywriting services.
• PhotographersminorOthersPhotography professionals collaborating on product photography and visual content creation for client projects.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• KesselsKramer: Independent Amsterdam creative agency known for campaigns, brand identity, and cultural positioning work. Comparable as an independent Dutch creative firm with a comparable full-service creative scope.
• Clever Franke: Utrecht-based creative agency focused on digital experiences, data visualization, and brand design. Geographically and service-mix comparable to And Design within the same Dutch region.
• Lava: Amsterdam design and branding agency. Directly comparable as a Dutch creative agency offering visual identity, brand design, and digital experiences for consumer-facing brands.
• Total Design: Amsterdam-based multidisciplinary design agency with a similar brand identity, editorial, and campaign offering. Comparable in being a Netherlands-headquartered multi-service creative studio serving local and European brands.
• Studio Dumbar: Long-established Dutch branding and design agency based in Rotterdam. Comparable as a Netherlands-rooted creative firm delivering brand identity, campaigns, and visual systems for European clients across consumer categories.
• N=5: Amsterdam-based creative agency combining brand strategy, design, and content production. Overlaps with And Design across brand identity and campaign execution for Dutch and international clients.

Broad incumbents

• Saffron Brand Consultants: Global brand strategy and identity consultancy. Comparable as a brand-focused creative firm, although operating at larger enterprise scale and consulting-led positioning than And Design.
• Pentagram: Global brand design partnership. Comparable as a brand identity and campaign design firm, though far larger and partner-led versus And Design's solo-operator model.
• Dept Agency: Large Amsterdam-headquartered digital creative and engineering agency. Comparable as a Dutch full-service creative firm covering branding, web, and campaigns but operating at materially greater scale and breadth than And Design.
• Anomaly: International creative agency with strong brand and campaign offering. Comparable business model of integrated brand and advertising work, but materially larger and globally distributed.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/anddesign1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about And Design