Interventional Pain Specialists of Wisconsin

What Interventional Pain Specialists of Wisconsin does

Interventional Pain Specialists of Wisconsin, SC is a private medical practice founded in 2004 by Dr. John Brendel and currently operating under the medical direction of Dr. Matthew G. Thorson, MD, a physician double board-certified in anesthesiology and interventional pain medicine. The practice provides interventional pain management, regenerative medicine, and longevity-focused services to patients across rural Northwest Wisconsin and Southeastern Minnesota, operating two outpatient clinics in Rice Lake and Hudson and performing surgical procedures at Oakleaf Surgical Hospital in Altoona.

The clinical portfolio spans foundational interventional procedures — epidural steroid injections, image-guided joint injections, and radiofrequency ablation — together with advanced ultra-minimally invasive spine surgeries including spinal cord stimulation, discectomy, kyphoplasty, Minuteman® minimally invasive spine stabilization, endoscopic neurectomy, and the Intracept® procedure by Boston Scientific. The practice additionally offers orthobiologic regenerative treatments (PRP, autologous cell therapies for joints and spine), ketamine infusion therapy for treatment-resistant pain, and a longevity/wellness extension including peptide therapy and GLP-1 medically directed weight management, plus ancillary aesthetic services.

The business is fee-for-service clinical care, primarily insurance-reimbursed (Medicare, Medicaid, CHIP, and all IHC private insurance), with aesthetic and longevity services functioning as cash-pay adjacencies. Go-to-market is referral-led via Oakleaf Medical Network membership, community presence in rural Wisconsin, direct phone-based scheduling, and website-driven patient testimonials. Patient mix is broad and long-tail (individual chronic-pain patients across multiple indications), with no disclosed enterprise or anchor accounts.

Name

Interventional Pain Specialists of Wisconsin

Legal name

Interventional Pain Specialists of Wisconsin, SC

Website

https://painspecialistsofwi.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Interventional Pain Specialists of Wisconsin is a private interventional pain and regenerative medicine practice serving rural Northwest Wisconsin and Southeastern Minnesota from clinics in Rice Lake and Hudson, with surgical procedures at Oakleaf Surgical Hospital in Altoona.

Ownership category

akta.pro rank

Product category

Pain Management Services

NAICS

Other Ambulatory Health Care Services (6219)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Pain Management Clinics (Interventional & Medical) (HLAFABAH)

akta.pro secondary industries

Pain Medicine (Interventional/Neuropathic Pain) (HLAKAIAM), Pain Management & Interventional Procedure Centers (HLAFAIAH), Pain Management (Spine & Musculoskeletal) (HLAKALAM)

Keywords

• Interventional pain management
• Regenerative medicine
• Chronic pain treatment
• Pain management clinic
• Minimally invasive spine

Headquarters

HQ city

Rice Lake

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clinical Services Revenue: Fee-for-service healthcare revenue from interventional pain procedures, regenerative medicine treatments, and medical weight loss programs. Revenue generated through insurance reimbursements (Medicare, Medicaid, CHIP, and private insurance) and patient payments.
2. Aesthetic Services: Aesthetic services offered as additional revenue stream

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Interventional Pain Specialists of Wisconsin is a regional pain management and regenerative medicine medical practice that diagnoses and treats chronic pain conditions using minimally invasive, image-guided procedures. Its core services include spinal cord stimulation, percutaneous discectomy, kyphoplasty, image-guided epidural steroid and joint injections, orthobiologic regenerative therapies, and ketamine infusion treatments delivered to adult patients across three Wisconsin clinic locations.

Product overview

Interventional Pain Specialists of Wisconsin is a healthcare practice offering a unified portfolio of interventional pain treatments and regenerative medicine services. The practice provides foundational interventional procedures (epidural steroid injections, joint injections, radiofrequency ablation), ultra-minimally invasive spine surgeries (Minuteman® stabilization, Intracept® procedure by Boston Scientific, spinal cord stimulation, discectomy, kyphoplasty, endoscopic neurectomy), orthobiologic regenerative treatments, and longevity services including peptide therapy and GLP-1 weight management. The practice operates as a single integrated care model rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Spinal Cord Stimulation Therapy Implantation and management of spinal cord stimulators for patients with chronic neuropathic pain of the trunk and limbs who have not responded to conservative therapies.
• Percutaneous Discectomy Minimally invasive removal of herniated disc material to relieve nerve compression and radicular pain in appropriately selected patients with contained disc herniations.
• Kyphoplasty / Vertebroplasty Image-guided vertebral augmentation procedures to stabilize vertebral compression fractures, reduce pain, and restore vertebral height in eligible patients.
• Image-Guided Epidural and Joint Injections Fluoroscopically guided epidural steroid injections and joint injections used to diagnose and treat spinal and peripheral joint pain in chronic pain patients.
• Orthobiologic and Regenerative Medicine Treatments Orthobiologic and other regenerative injections intended to promote tissue healing and reduce pain in joints, tendons, and ligaments for patients with degenerative or sports-related musculoskeletal conditions.
• Ketamine Infusion Therapy Clinically supervised intravenous ketamine infusions offered to patients with treatment-resistant chronic pain syndromes and selected refractory mood or pain conditions.

Quantifiable outcome

• Patients able to return to work, golf, sports, and daily activities
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Oakleaf Medical NetworkcoreStrategic or Co-development PartnerProud Member of the Oakleaf Medical Network - a collaborative healthcare network in Wisconsin that connects specialized healthcare providers. The practice performs surgical procedures at Oakleaf Surgical Hospital in Altoona, Wisconsin, allowing patients to receive high-level care within the network.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Twin Cities Pain Clinic: Minnesota-based multi-location interventional pain practice offering advanced procedures, ketamine infusions, and regenerative therapies. Regional peer serving adjacent Southeastern Minnesota market with overlapping procedural capabilities.
• Advanced Pain Management: Wisconsin-based interventional pain management group operating multiple clinics in the state. Directly comparable Midwest regional pain practice serving patients in similar rural/small metro geographies.

Direct peers

• Premier Pain & Spine: Multi-site interventional pain practice providing advanced minimally invasive procedures, joint injections, and regenerative therapies in the Midwest. Comparable outpatient pain clinic model with similar procedural portfolio.
• National Spine & Pain Centers: One of the largest U.S. interventional pain management platforms operating multi-site clinics with advanced procedures (spinal cord stimulation, regenerative medicine, minimally invasive spine). Directly comparable multi-physician outpatient pain practice model, though at substantially greater scale and geographic reach.
• US Pain & Spine Institute: Multi-state interventional pain practice offering epidural injections, spinal cord stimulation, radiofrequency ablation, and orthobiologic regenerative treatments. Closely comparable service mix to Interventional Pain Specialists of Wisconsin.

Broad incumbents

• US Anesthesia Partners: Large PE-backed anesthesiology and pain management practice platform with significant regional density. Comparable in clinical specialty overlap (anesthesia-trained pain physicians) but operates at much larger scale and broader geographic footprint.
• Cleveland Clinic Pain Management: Academic medical center with comprehensive interventional pain management program offering advanced procedures, neuromodulation, and regenerative therapies. Represents the broad incumbent benchmark for advanced pain care delivery.

Others

• Boston Scientific: Manufacturer of the Intracept® procedure and other interventional pain/spine technologies used by the practice. Enabler/ecosystem participant rather than direct competitor, but relevant as a strategic vendor partner whose product portfolio drives much of the practice's differentiation.
• Oakleaf Medical Network: Wisconsin healthcare provider network of which the practice is a member. Functions as a referral and partnership ecosystem enabling access to Oakleaf Surgical Hospital for advanced procedures; adjacent ecosystem participant rather than competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pain-physicians-of-wisconsin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interventional Pain Specialists of Wisconsin