XL Axiata Tbk
XLSMART is an Indonesian telecommunications operator formed in 2025 from the merger of XL Axiata and Smartfren, serving approximately 73 million subscribers across consumer mobile, home broadband, and enterprise IoT services with 27% market share.
- Company typePublic
- Founded1989
- HeadquartersJakarta, Indonesia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What XL Axiata Tbk does
XLSMART is an Indonesian telecommunications operator formed in March 2025 from the merger of XL Axiata, Smartfren Telecom, and Smart Telcom. The company is jointly controlled by Axiata Group Bhd and Sinar Mas, each holding 34.8%, with Rajeev Sethi appointed as President Director and CEO. XLSMART targets approximately 73 million subscribers, holding 27% Indonesian market share across a network of 225,000 base stations, positioning it as the country's third major telecommunications group alongside Telkomsel and Indosat.
The company operates a multi-brand portfolio covering the full consumer spectrum: XL (mainstream mobile), XL Prioritas (premium), XL SATU (converged mobile and home broadband), AXIS (budget-conscious), and Smartfren (convenience-focused). Core technology includes a 5G network deployed across 33 cities with ongoing expansion into East Java and Kalimantan, plus an AI-powered autonomous operations layer built on Huawei's AUTIN and SmartCare platforms. Enterprise offerings include XLSMART for BUSINESS, a cloud-based IoT connectivity platform developed with Cisco, and digital services targeting e-hailing, mobile payments, and live e-commerce.
XLSMART generates revenue primarily through subscription-based mobile services (prepaid and postpaid), home broadband, and enterprise digital services. Combined projected annual revenue is 45.8 trillion rupiah (approximately US$2.76 billion) with projected EBITDA of 22.5 trillion rupiah. Distribution occurs through physical retail/dealer networks, online self-service platforms, brand-specific mobile apps, and a dedicated enterprise sales division serving Indonesia's archipelagic market.
XL Axiata Tbk firmographics
Firmographics- Name
- XL Axiata Tbk
- Legal name
- PT XL Axiata Tbk
- Website
- https://xlaxiata.co.id
- Company type
- Public
- Founded year
- 1989
- Operating status
- Acquired
- Headcount range
- 1,001–5,000 employees
- Short description
- XLSMART is an Indonesian telecommunications operator formed in 2025 from the merger of XL Axiata and Smartfren, serving approximately 73 million subscribers across consumer mobile, home broadband, and enterprise IoT services with 27% market share.
- Ownership category
- akta.pro rank
XL Axiata Tbk industry classification
Industry- Product category
- Mobile Telecommunications Services
- NAICS
- Wireless Telecommunications Carriers (except Satellite) (517112), Wired Telecommunications Carriers (517111)
- SIC
- Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- DSL Broadband Providers (xDSL) (HDAIABAD)
- akta.pro secondary industries
- Service Provider Edge Routing (PE/BNG/Carrier Ethernet) (HDAFABAC), Cellular IoT/M2M Gateways & Routers (LTE/5G) (HDAFAIAF)
Keywords
Where XL Axiata Tbk is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
XL Axiata Tbk business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Mobile Consumer Services: Mobile telecommunications services including voice, SMS, and data plans sold to individual consumers through prepaid and postpaid subscriptions across brands XL, Smartfren, AXIS, and XL Prioritas.
- Enterprise Digital Services: Digital revenue streams targeting sectors including e-hailing, mobile payments, and live e-commerce, delivered through dedicated enterprise division XLSMART for BUSINESS.
- IoT Connectivity Platform: Cloud-based IoT connectivity platform launched in partnership with Cisco, enabling enterprise customers to connect IoT devices and manage connected services.
- Home Broadband: Fixed-line and home broadband services under XL SATU brand, combining mobile data and home internet in bundled offerings.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
XL Axiata Tbk product offering
Product offeringCore offering
XLSMART (formed from the 2025 merger of XL Axiata and Smartfren) provides mobile telecommunications, fixed-line home broadband, enterprise digital services, and IoT connectivity across Indonesia. The company sells prepaid and postpaid voice, SMS, and data plans under multiple consumer brands (XL, XL Prioritas, AXIS, Smartfren) plus converged home broadband (XL SATU), serves corporate customers through XLSMART for Business, and offers a cloud-based IoT platform in partnership with Cisco.
Product overview
XLSMART is a telecommunications group formed from the 2025 merger of XL Axiata and Smartfren, operating a multi-brand portfolio consisting of XL (mainstream mobile), XL Prioritas (premium mobile), XL SATU (converged data and home broadband), Axis (affordable mobile), and Smartfren (convenience-focused mobile). The company targets 73 million subscribers with 27% market share across 225,000 base stations, offering consumer mobile services, home broadband, and enterprise business solutions. XLSMART also provides 5G network services and IoT connectivity platforms.
Differentiator
Problem solved
Functional benefit
Brands
- XL SATU: Layanan Data dan Home Broadband dalam Satu Solusi
- XL Prioritas
- Smartfren
- Axis
Products and services
- XL
Quantifiable outcome
- 73 million subscribers and 27% market share achieved through merger
- +3 more outcomes
Companies that use XL Axiata Tbk
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
XL Axiata Tbk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
XL Axiata Tbk partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor, core and flagship.
- Tencent CloudminorTencent Cloud highlighted existing partnerships with Indonesian enterprises including XLSMART as part of its deepening commitment to the Indonesian market, with XLSMART listed among enterprise partnerships for AI and cloud services deployment.
- HuaweicoreXLSMART partnered with Huawei to deploy AI 'copilots' across network operations, customer service, and marketing functions. The partnership utilizes Huawei platforms including AUTIN and SmartCare to achieve intelligent autonomous operations, representing a core strategic technology initiative for the merged entity's network transformation strategy.
- CiscocoreXL Axiata partnered with Cisco in October 2024 to launch a cloud-based IoT connectivity platform in Indonesia, enabling enterprise customers to connect and manage IoT devices at scale. This strategic technology partnership positions the company in the growing IoT connectivity market.
- Princeton Digital Group (PDG)flagshipPrinceton Digital Group acquired 70% of XL Axiata's data center portfolio in 2019, transforming telecom-focused facilities into carrier-neutral data centers serving hyperscale cloud providers. PDG operates existing facilities JC1 and JC2 in Cibitung and is developing JC3 and JC4 campuses in Greater Jakarta's GIIC location with total capacity of 240MW.
Scale indicators12 records
Recent moves8 records
Expansion highlights5 records
XL Axiata Tbk competitors and assessment
Company assessmentDirect peers
- Telkomsel: Indonesia's largest mobile operator and the dominant player XLSMART competes against directly for mobile subscribers, enterprise contracts, and 5G leadership. Operates under PT Telkom Indonesia with comparable nationwide infrastructure and multi-segment offerings.
- Indosat Ooredoo Hutchison: Second-largest Indonesian mobile carrier formed from the 2022 Indosat Ooredoo-Hutchison 3 Indonesia merger. Directly competes with XLSMART for ~30%+ market share, enterprise customers, and 5G rollout, with very similar multi-brand consumer strategy (IM3, 3, Hi).
Regional players
- PLDT Inc. Philippine integrated telco offering mobile (Smart), fixed broadband (PLDT Home), and enterprise services. Comparable as an ASEAN incumbent pursuing converged mobile-home offerings and enterprise digital transformation.
- Singtel: Singapore-headquartered ASEAN telecom incumbent with mobile, enterprise, and digital services across the region. Comparable on regional scale, enterprise/IoT strategy, and 5G investment trajectory, though geographically distinct.
- Advanced Info Service (AIS): Thailand's largest mobile operator, comparable on scale, multi-brand consumer strategy (AIS, dtac post-merger), and 5G leadership position. Operates enterprise and fixed-broadband segments analogous to XLSMART's portfolio.
- CelcomDigi Berhad: Malaysia's largest mobile operator formed from the 2022 Celcom-Digi merger, also under Axiata Group. Highly comparable as a post-merger multi-brand ASEAN mobile carrier pursuing 5G rollout, enterprise digital services, and converged offerings.
- Viettel Group: Vietnamese state-owned telecom operating mobile, fixed, and enterprise services domestically and across multiple emerging markets. Comparable as a regional mobile operator with scale infrastructure, multi-segment offering, and aggressive network rollout approach.
- Globe Telecom: Leading Philippine mobile and broadband operator with comparable multi-brand strategy (Globe, TM) and enterprise digital services. Comparable on Southeast Asian scale, prepaid/postpaid mix, and aggressive 5G/network modernization investments.
Broad incumbents
- Axiata Group Berhad: Malaysian-listed regional telecom conglomerate and 34.8% parent of XLSMART (post-merger). Operates mobile operators across ASEAN (CelcomDigi, XL/Smartfren, Dialog, Robi, Ncell), making it a structural peer at the holding level with overlapping consumer-mobile and enterprise exposure.
- Telkom Indonesia: State-linked incumbent telco and parent of Telkomsel, providing fixed-line, mobile, broadband, and enterprise digital services across Indonesia. Compares as the largest, most diversified incumbent with broader product portfolio than XLSMART's mobile-centric model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
XL Axiata Tbk social profiles
Digital presenceXL Axiata Tbk financial estimates
Financial estimateRevenue estimate
Valuation estimate
XL Axiata Tbk leadership team
Management profileNumber of profiles
Profiles1 record
XL Axiata Tbk subsidiaries and ownership
Company hierarchySubsidiaries5 records
XL Axiata Tbk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XL Axiata Tbk M&A and investment
M&A and investmentM&A3 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XL Axiata Tbk
What does XL Axiata Tbk do?
XLSMART (formed from the 2025 merger of XL Axiata and Smartfren) provides mobile telecommunications, fixed-line home broadband, enterprise digital services, and IoT connectivity across Indonesia. The company sells prepaid and postpaid voice, SMS, and data plans under multiple consumer brands (XL, XL Prioritas, AXIS, Smartfren) plus converged home broadband (XL SATU), serves corporate customers through XLSMART for Business, and offers a cloud-based IoT platform in partnership with Cisco.
Is XL Axiata Tbk a public or private company?
XL Axiata Tbk is a public company. It is classified as public and is currently acquired.
When was XL Axiata Tbk founded?
XL Axiata Tbk was founded in 1989. It employs 1,001 to 5,000 people.
Where is XL Axiata Tbk based?
XL Axiata Tbk is headquartered in Jakarta, Indonesia, in the Asia region.
How does XL Axiata Tbk make money?
Four revenue lines are on record. Mobile Consumer Services are the primary driver. The others are enterprise Digital Services, ioT Connectivity Platform and home Broadband.
Who are XL Axiata Tbk's main competitors?
Direct peers on record are Telkomsel and Indosat Ooredoo Hutchison. Regional players are PLDT Inc., Singtel, Advanced Info Service (AIS), CelcomDigi Berhad, Viettel Group and Globe Telecom. Broad incumbents are Axiata Group Berhad and Telkom Indonesia.
Does XL Axiata Tbk have an API?
No public API is recorded for XL Axiata Tbk.
What industry is XL Axiata Tbk in?
XL Axiata Tbk's product category is Mobile Telecommunications Services. Its primary akta.pro industry code is HDAIABAD, DSL Broadband Providers (xDSL), with a secondary code of HDAFABAC, Service Provider Edge Routing (PE/BNG/Carrier Ethernet). Its NAICS code is 517112 and its SIC code is 7385.