Yumtake

Name

Yumtake

Legal name

YUMTAKE (HK) COMPANY LIMITED

Website

https://yumtakemarketing.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Representatives (541840), Advertising Material Distribution Services (54187)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Video/CTV/OTT Media Buying (MPAAABAE)

Keywords

• Digital marketing services
• Social media management
• Influencer marketing
• Event sponsorship
• Paid media advertising

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Project-based Services: One-time project fees for specific campaigns including PR services (paid on successful-only basis), KOL campaigns, social media management, event management, and movie/concert sponsorship
2. Social Media Management: Recurring social media management service providing integrated digital marketing strategies on Facebook and Instagram
3. Advertising Management: Facebook and Google Ads management services with pricing based on ad spend management and performance outcomes

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Yumtake is a Hong Kong-based digital marketing agency that sells an integrated suite of marketing services to businesses, including social media management on Facebook and Instagram, KOL/influencer campaigns through a 60,000+ local influencer database, PR services with media coverage, event management and sponsorship (movie premieres, concerts, experiential activations), Facebook and Google Ads management backed by third-party data-driven audience targeting, sample distribution via a freebies platform, website building, and photography.

Product overview

YUMTAKE (HK) COMPANY LIMITED is a Hong Kong-based digital marketing platform founded in early 2013. The company operates as a service-based agency offering an integrated portfolio of digital marketing offerings including Social Media Management (Facebook & Instagram), KOL Campaigns with a database of over 60,000 local Hong Kong influencers, PR Services with media coverage capabilities, Event Management including movie premieres and concert sponsorships, Facebook & Google Ads with advanced audience targeting, Website Building on Wix/Shopline/WordPress platforms, Sample Distribution via a freebies platform, and Photography services. The portfolio is structured as interconnected service lines rather than a unified software platform, where advertising, social media, KOL, and PR services work together to deliver comprehensive digital marketing campaigns for clients ranging from large companies to small and medium businesses.

Differentiator

Problem solved

Functional benefit

Brands

• STAR: Facebook & Google Ads service offering with data processing and audience targeting capabilities across APAC.
• SPARKY
• Let's Fit

Products and services

• Movie Premier Sponsor Provides movie placement and premier sponsorship services, lining up title sponsorships for films starring Hong Kong artists and actors, including product sample distribution during premieres.
• Concert Sponsor Provides concert sponsorship services connecting brands with musical events and artist performances.
• Event Management Organizes and manages experiential marketing events including parties, activations, and brand experiences. Notable project includes Hong Kong's first NFT pool party 'Pop Guy Pool Party 2022' at Water World, Ocean Park.
• Facebook & Google Ads Manages paid advertising campaigns on Facebook and Google with data-partner-supplied audience targeting across 1,500+ APAC audience segments, achieving reported CPC reductions of 50-70%.
• Social Media Management Provides integrated digital marketing strategies on Facebook and Instagram, including content creation and copywriting in a casual, friendly style intended to drive engagement and reach.
• PR Service Offers professional public relations services including project-based PR campaigns, media coverage facilitation, and PR crisis management. PR service is paid on a successful-only basis.
• KOL Campaign Facilitates Key Opinion Leader marketing campaigns using a proprietary database of over 60,000 local Hong Kong KOLs, covering events, opening ceremonies, lessons/workshops, spokesperson roles, and live commerce (直播帶貨).
• Sample Distribution Operates a freebies platform that enables clients to promote products by distributing free samples to existing members for attention and engagement.
• Website Building Provides website development services using Wix, Shopline, and WordPress platforms, as well as custom coded websites.
• Photography Offers professional photography services for both Hong Kong and overseas assignments to support client marketing content.

Quantifiable outcome

• CPC reduced by 50-70% after audience targeting optimization
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Hong Kong Media OutletsminorGTM or Marketing Partner · 9 June 2021Media coverage partnerships resulting in PR exposure for clients. Example: Prawn Noodle Shop opening coverage in Apple Daily and OpenRice generated over 120K ad value.
• Data Processing Company (APAC)coreTechnology or IntegrationPartnership with data processing company to access over 1,500 precise audience segments based on mobile data (verified location insights and in-app behaviors) and merchant habit data across APAC. This partnership enables targeted Facebook and Google Ads campaigns with measurable CPC reduction of 50-70%.
• Local Hong Kong KOL NetworkcoreGTM or Marketing PartnerComprehensive KOL database connecting with over 60,000 local Hong Kong KOLs. KOLs are lined up for events, opening ceremonies, lessons/workshops, spokesman roles, and live commerce (直播帶貨). This network supports KOL campaign services for clients.
• Hong Kong Film IndustryminorGTM or Marketing PartnerArranged sponsorship for Hong Kong movies starring famous artists and actors. Services include title sponsor placement and product sample distribution during premieres.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ogilvy Hong Kong: Global advertising network with full-service HK presence spanning creative, media planning and buying, PR, social, and influencer. Compares on the integrated-services stack Yumtake offers, but operates at enterprise scale with much broader geographic and category coverage.
• Dentsu Hong Kong: Global ad holding company's HK operation providing creative, media, CXM and content services. Relevant comparable across the media buying and integrated marketing footprint Yumtake covers, but with a multinational client roster and far deeper resourcing.
• Publicis Hong Kong: Global advertising holding group with HK operations across creative, media, PR (MSL), data (Epsilon), and digital production. Comparable on the integrated marketing services portfolio and PR/data components, but at holding-company scale versus Yumtake's boutique footprint.
• Wunderman Thompson Hong Kong: WPP-owned creative, data, and technology agency with HK presence delivering CRM, social, content, and commerce work. Closest broad-incumbent analog on the data-driven targeting, social media management, and customer engagement layers of Yumtake's portfolio.

Emerging players

• WalktheChat: Boutique agency focused on helping Western brands market in China via WeChat, Weibo, and KOL/livestream activations. Comparable on the KOL-driven, China-and-HK-adjacent influencer and live commerce positioning Yumtake has begun to build out via its 60,000+ KOL roster.
• BlueFocus International: China-origin marketing services group with growing international footprint, providing digital advertising, content, social, and influencer marketing. Comparable on the China-adjacent and cross-border APAC marketing services play, though anchored to a different geographic base.

Direct peers

• Isobar: Global digital-first creative agency (now part of Dentsu) with a Hong Kong office delivering integrated digital experience, social, content, and commerce work. Closest peer on the combination of social media management, content, KOL/influencer activation, and commerce-driven campaign execution.
• iClick Interactive: Asia-headquartered digital marketing and consumer data platform that runs multi-channel paid media, audience targeting, and influencer solutions across APAC. Directly comparable on data-driven audience segmentation and cross-border APAC media buying, though at substantially greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/YUMTAKE-HK-353428274749970
• LinkedInlinkedin.com/company/yumtake-hk-company-limited
• Instagraminstagram.com/yumtakemarketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yumtake