Curtin Radio
Curtin Radio is a community radio station broadcasting at 100.1 FM from Curtin University in Perth, Western Australia, serving primarily the 65+ demographic with classic hits and local programming, operating as a non-profit funded by memberships, sponsorships, and donations.
- Company typePrivate
- Founded1983
- HeadquartersBentley, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Curtin Radio does
Curtin Radio is a community radio station established in 1983, broadcasting at 100.1 FM from the Curtin University campus in Bentley, Western Australia. Operating as a non-profit entity of Curtin University under the trading names Curtin FM and 100.1 Radio Perth, the station serves the Perth metropolitan area with a format centered on classic hits from the 1950s, 1960s, 1970s, and 1990s, alongside local news, weather, talk programs, and specialty content including gardening, horoscopes, and Curtin Experts interviews. The station is Perth's #1 station for the 65+ demographic, capturing a 30% audience share with 101,000+ weekly listeners in that segment and a total weekly cumulative audience of 194,000–240,000 listeners. Online streaming extends reach globally for listeners outside the FM broadcast area.
The station monetizes through a diversified community-supported revenue model: annual memberships starting at $30/year, local SMB advertising and program sponsorships (with only 5 minutes of commercials per hour to maximize message retention), tax-deductible donations over $2, bequests through the Curtin FM Society, and a $99 Community Service Announcement product for not-for-profit organizations. On-air talent includes established personalities such as Jenny Seaton (former Channel Nine weather presenter and three-time Logie award winner), supported by a volunteer program that requires a three-month trial commitment. The competitive positioning is anchored on demographic dominance rather than scale — the station is the clear leader in Perth's older-listener segment, with 14.5–16 hours of weekly listening time per older listener indicating exceptional audience loyalty.
Distribution is split between FM broadcast (regional, Perth metro) and online streaming (global), with a dedicated sponsorship sales team (Megan Thomas, Ray Ferguson, Ian Johnson, Rae Burton) managing advertiser relationships. The station is led by Station Director Quinn Glasson and operates with 11–50 employees supplemented by an extensive volunteer base. There is no disclosed AI/ML capability, no API, no mobile app, and no proprietary technology beyond standard FM broadcasting and online streaming infrastructure.
Curtin Radio firmographics
Firmographics- Name
- Curtin Radio
- Legal name
- Curtin Radio
- Website
- https://curtinfm.com.au
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Curtin Radio is a community radio station broadcasting at 100.1 FM from Curtin University in Perth, Western Australia, serving primarily the 65+ demographic with classic hits and local programming, operating as a non-profit funded by memberships, sponsorships, and donations.
- Ownership category
- akta.pro rank
Curtin Radio industry classification
Industry- Product category
- Community Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Public/Noncommercial Radio Broadcasting (NPR, Community, Campus) (MPAIAEAB)
- akta.pro secondary industries
- Community/Low-Power Nonprofit Radio (LPFM/Community Radio) (MPABADAE), Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
Keywords
Where Curtin Radio is headquartered
LocationHeadquarters
- HQ city
- Bentley
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Curtin Radio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Fees: Annual memberships providing exclusive benefits to supporters, starting from $30 per year. Members receive event invites, competition entries, birthday acknowledgements, and movie preview tickets.
- Donations: Tax-deductible donations from listeners supporting community radio operations. All donations over $2 are tax deductible in Australia.
- Radio Advertising and Sponsorship: Radio advertising spots placed in prime listening sessions, program sponsorships (News, Weather, Programs), with marketing messages written and produced on behalf of sponsors. Flexible arrangements suited to various budgets.
- Bequests and Planned Giving: Bequest program through the Curtin FM Society allowing supporters to include gifts in their Wills to support the station's long-term operations.
- Community Service Announcements: Paid community announcements for not-for-profit organisations, with a $99 yearly production fee. Short-term (single event) and ongoing (twice weekly) packages available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Annual Membership - $30/year |
| Transaction based/ take rate | Pay-as-you-go | Short-term Community Announcement - $99 production fee |
| Transaction based/ take rate | Pay-as-you-go | Ongoing Community Announcement - $99 production fee |
Distribution channels4 records
Marketing channels5 records
Curtin Radio product offering
Product offeringCore offering
Curtin Radio is a community radio station broadcasting at 100.1 FM in Perth, Western Australia, serving primarily listeners aged 65 and over with classic hits from the 50s, 60s, 70s, and 90s, plus local news, weather, and specialty programming. The broadcast is complemented by an online livestream for global listening, with revenue drawn from advertising/sponsorships, annual memberships, donations, bequests, and community service announcements for not-for-profits.
Product overview
Curtin Radio operates as a community radio station broadcasting at 100.1 FM in Perth, Western Australia, with an average weekly cumulative audience of 194,000 listeners. The station primarily serves the 65+ demographic, playing classic hits from the 50s, 60s, 70s, and 90s. The core product is the FM broadcast supplemented by an online livestream service for global accessibility. Revenue is generated through sponsorship packages, advertising, and listener donations, while community engagement is maintained through membership programs, volunteer opportunities, and community service announcements for non-profits. Programming includes talk shows, music segments, expert interviews (Curtin Experts), drama (The Serial), and specialty programs covering topics like gardening and horoscopes.
Differentiator
Problem solved
Functional benefit
Products and services
- Curtin Radio 100.1 FM Broadcast Community radio broadcasting service operating at 100.1 FM in Perth, Western Australia, targeting primarily the 65+ demographic with classic hits from the 50s, 60s, 70s, and 90s, plus local news, weather, and specialty programs.
- Curtin FM Online Livestream Online radio streaming service allowing listeners to tune in via the internet from anywhere in the world, complementing the FM broadcast.
- Radio Advertising and Sponsorship Packages Radio advertising packages offering businesses promotional spots during prime listening sessions, program sponsorships for News, Weather, and Programs, and marketing message production services written and produced on behalf of sponsors.
- Community Service Announcements Affordable announcement packages for not-for-profit clubs and organisations to promote events and updates to the station's weekly audience of 240,000 listeners, with a $99 yearly production fee covering short-term or ongoing twice-weekly packages.
- Curtin FM Membership Program Annual membership program starting from $30 per year offering benefits including event invites, competition entries, birthday acknowledgements, and movie preview tickets for listeners who want to support the station.
- Curtin FM Society Bequest Program Planned giving program inviting supporters to include a bequest to Curtin FM in their Wills, with Curtin FM Society members receiving invitations to exclusive high tea events and supporting the station's long-term operations.
Quantifiable outcome
- Perth's #1 station for 65+ demographic with 30% audience share (101,000+ listeners)
- +3 more outcomes
Companies that use Curtin Radio
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Curtin Radio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Curtin Radio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Curtin UniversitycoreCurtin Radio is an entity of Curtin University, operating from the Bentley campus. The station relies on Curtin University infrastructure and support while serving as a community broadcasting service. As a community radio station, Curtin FM benefits from university resources while contributing to the university's community engagement mission.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
Curtin Radio competitors and assessment
Company assessmentBroad incumbents
- Radio 6PR: Perth commercial talk radio station that has historically competed for the same older demographic as Curtin Radio; comparable as a Perth metropolitan radio broadcaster targeting mature listeners.
- Triple J (ABC): National public broadcaster's youth-focused station; comparable as Australian public/community broadcaster infrastructure but serves opposite demographic — useful comparison for understanding Curtin Radio's niche positioning.
- ABC Radio Perth: National public broadcaster's Perth local service; comparable as a public/noncommercial broadcaster operating in the same Perth metro market with overlapping older-demographic listenership.
Regional players
- Hope Media (Hope 103.2 Sydney): Australian faith-based community radio station with similar non-commercial status, donor-supported model, and older listener skew; comparable funding structure without direct Perth market overlap.
- 96five FM (Brisbane): Australian community radio station on similar non-commercial model with family/community focus; comparable business model though based in different metro market and does not directly compete in Perth.
Others
- iHeartRadio Australia: Major digital audio streaming platform aggregating Australian radio stations and podcasts; relevant as the platform/competitor that threatens traditional FM listenership and through which Curtin Radio's online stream is partly distributed.
Direct peers
- FBi Radio 94.5: Sydney community radio station with similar non-commercial status, volunteer presenters, and sponsorship-driven revenue; comparable operating model even though demographic and city differ.
- Noongar Radio (6AR): Perth community radio station with shared community broadcaster model; comparable as a Perth-based non-commercial station relying on memberships, sponsorships, and grants for funding.
- SYN Media (SYN 90.7): Australian university-affiliated community radio station (formerly associated with University of Melbourne); comparable as a campus-based non-commercial broadcaster with student/younger demographic focus and online streaming.
- RTRFM 92.1: Perth community radio station (92.1 FM) operating under similar non-commercial model with volunteer presenters, memberships, and sponsorship revenue; directly comparable format and funding mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Curtin Radio social profiles
Digital presenceCurtin Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curtin Radio leadership team
Management profileNumber of profiles
Profiles6 records
Curtin Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curtin Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curtin Radio
What does Curtin Radio do?
Curtin Radio is a community radio station broadcasting at 100.1 FM in Perth, Western Australia, serving primarily listeners aged 65 and over with classic hits from the 50s, 60s, 70s, and 90s, plus local news, weather, and specialty programming. The broadcast is complemented by an online livestream for global listening, with revenue drawn from advertising/sponsorships, annual memberships, donations, bequests, and community service announcements for not-for-profits.
Is Curtin Radio a public or private company?
Curtin Radio is a private company. It is classified as state government owned and is currently operating.
When was Curtin Radio founded?
Curtin Radio was founded in 1983. It employs 11 to 50 people.
Where is Curtin Radio based?
Curtin Radio is headquartered in Bentley, Australia, in the Oceania region.
How does Curtin Radio make money?
Five revenue lines are on record. Membership Fees are the primary driver. The others are donations, radio Advertising and Sponsorship, bequests and Planned Giving and community Service Announcements.
Who are Curtin Radio's main competitors?
Broad incumbents on record are Radio 6PR, Triple J (ABC) and ABC Radio Perth. Regional players are Hope Media (Hope 103.2 Sydney) and 96five FM (Brisbane). iHeartRadio Australia is listed as an others. Direct peers are FBi Radio 94.5, Noongar Radio (6AR), SYN Media (SYN 90.7) and RTRFM 92.1.
Does Curtin Radio have an API?
No public API is recorded for Curtin Radio.
What industry is Curtin Radio in?
Curtin Radio's product category is Community Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAB, Public/Noncommercial Radio Broadcasting (NPR, Community, Campus), with a secondary code of MPABADAE, Community/Low-Power Nonprofit Radio (LPFM/Community Radio). Its NAICS code is 51611 and its SIC code is 4832.