Wisconsin Metal Products

What Wisconsin Metal Products does

Wisconsin Metal Products Company (WMPCO) is a privately held, family-owned metal stamping manufacturer founded in 1915 and headquartered at 1807 DeKoven Avenue, Racine, Wisconsin, between Chicago and Milwaukee. The company operates mechanical presses ranging from 75 to 2000 tons, producing close-tolerance, medium to heavy-gauge custom stampings using transfer dies, progressive dies, and manually fed dies, with capabilities including in-die assembly, tapping, and tool maintenance performed in-house. It serves automotive and industrial manufacturers across North America (primary focus on the Midwest) with parts such as brake backing plates, wheel centers, rotors, composite plates, booster shells, clutch plates, field shells, armatures, and mounting brackets, supported by an in-house tool room and apprenticeship-trained journeymen.

The business operates on a custom, project-based model with quote-based pricing keyed to industry, estimated annual usage, file format, and tooling status, with revenue generated through one-off stamping programs and multi-year supply contracts. Secondary operations including double-disc grinding, plating, and e-coat are managed in-house to extend the value chain. Go-to-market is sales-led and direct, driven by website-driven request-for-quote intake, phone contact, and an active LinkedIn and YouTube presence. The company is currently led by fourth and fifth-generation family members, holds ISO 9001:2015 certification under ANAB accreditation (certificate valid through 2026), and reports a headcount of 11-50 employees. Customer concentration, revenue figures, and external investor involvement are not publicly disclosed.

Name

Wisconsin Metal Products

Legal name

Wisconsin Metal Products Company

Website

https://wmpco.com

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Metal Stamping Services

NAICS

Forging and Stamping (33211), Motor Vehicle Metal Stamping (33637)

SIC

Metal Forgings & Stampings (3460)

akta.pro primary industry

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)

Keywords

• Custom metal stamping
• Heavy gauge stampings
• Progressive die stamping
• Automotive stamping parts
• In-house tool room

Headquarters

HQ city

Racine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Marketing or Sales, Supply Chain, Personnel, Operations, Infrastructure

Revenue model

1. Custom Metal Stamping Services: Wisconsin Metal Products generates revenue through custom metal stamping manufacturing services for industrial customers. They produce components ranging from several thousand to millions of parts per year, serving automotive and industrial manufacturers with medium to heavy gauge stamped metal parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Wisconsin Metal Products provides custom metal stamping manufacturing services, producing close tolerance, medium to heavy gauge stamped metal parts on mechanical presses ranging from 75 to 2000 tons. The company supports transfer dies, progressive dies, and manually fed dies, with in-house tool design, build, tryout, and maintenance, plus secondary operations such as double-disc grinding, plating, and e-coat. Production volumes range from several thousand to millions of parts annually, with delivery typically structured under multi-year contracts.

Product overview

Wisconsin Metal Products is a metal stamping manufacturer offering a single unified service focused on custom metal stamping. The company operates mechanical presses ranging from 75 to 2000 tons capacity to produce close tolerance, medium to heavy gauge stampings. Core offerings include metal stamping services using transfer dies, progressive dies, and manually fed dies, complemented by in-house tool room and preventive maintenance capabilities. The company produces specific part types including brake backing plates, wheel centers, rotors, composite plates, booster shells, clutch plates, field shells, armatures, and mounting brackets. Additional services include secondary operations (grinding, plating, e-coat) and custom shipping container fabrication.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Metal Stamping Services Custom metal stamping services utilizing mechanical presses up to 2000 tons capacity to produce close tolerance, medium to heavy gauge stampings. Supports transfer dies, progressive dies, and manually fed dies with in-die assembly, tapping, and tool maintenance capabilities. Output ranges from several thousand to millions of parts per year for industrial and automotive customers.
• Secondary Operations (Grinding, Plating, E-coat)

Quantifiable outcome

• Reduced or eliminated expensive secondary machining operations through close tolerance stamping
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Anchor Harvey Components: Illinois-based precision metal stamping and component manufacturer serving automotive and industrial OEMs with comparable tonnage capabilities, in-house tooling, and family-ownership heritage.
• Acro Metal Stamping: Midwest custom metal stamping company producing precision components for industrial and automotive markets with similar press capabilities and Midwest customer base.
• Manor Tool & Die: Illinois-based metal stamping and tool & die manufacturer offering progressive die stamping and assemblies directly comparable to WMP's transfer and progressive die operations.
• Production Stamping Corporation: Midwest metal stamping manufacturer producing precision stamped components for automotive and industrial customers with similar press tonnage and customer mix.
• Custom-Pak Inc. Wisconsin-based custom metal stamping and fabrication company serving Midwest automotive and industrial customers with comparable tonnage and tool room capabilities.
• Batesville Tool & Die: Indiana-based precision metal stamping and tool & die manufacturer serving automotive and industrial OEMs with progressive die, transfer die, and assembly capabilities.
• Stevens Industries: Precision metal stamping manufacturer producing automotive and industrial components with in-house tooling and customer profile directly comparable to WMP.

Regional players

• Lakeshore Stampings: Midwest metal stamping services provider serving similar industrial customer base with comparable production capabilities, focused on regional Midwest accounts.
• Sjobren Industries: Midwest-based stamping and fabrication company offering similar metal stamping and assembly services to industrial customers in the same region.

Broad incumbents

• Western Metal Stamping: Larger multi-region metal stamping manufacturer offering broader geographic coverage and capacity, representing a scaled competitor with overlapping capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCi37aSFMVHNC3jox1sCv-Cw
• LinkedInlinkedin.com/company/wisconsin-metal-products
• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Metal Products