Johansson & Björnström Elinstallationer

What Johansson & Björnström Elinstallationer does

Johansson & Björnström Elinstallationer (J&B El) is a privately held Swedish electrical installation contractor founded in 1997 and headquartered in Boden, with a branch office in Luleå. The company provides installation, service, and maintenance of electrical, telecom, data, and security systems for private individuals, businesses, industrial operators, construction firms, and municipal governments across the Norrbotten region. Its customer base spans government (Älvsbyns Kommun, Bodens Kommun), industrial (PON Caterpillar warehouse, Bodens Värmeverk), retail (Lager 157 / MediaMarkt, Snabbgross), energy (Vattenfall), tourism (Treehotel), construction (PEAB-travet), and private homeowners. The company carries the highest AAA credit rating and is a subsidiary of the Nelab Invest family-owned group (also referenced as Hjo Installation, a nationwide multi-trade group).

The company's service portfolio is organized into business installation, private installation, project management, project engineering, service electricians, infrastructure/construction, and a specialized railway-infrastructure technician offering, supplemented by a formal apprentice (lärling) program in partnership with Norrbotten gymnasiums. The business operates a workforce of approximately 60 electricians (with reported headcount figures ranging from 50 to 65 across sources) deployed via direct field service, supported by project managers, project engineers, and administrative staff. Pricing is quote-based with no public price list, and revenue is generated through a mix of one-time project installations and recurring service and maintenance contracts. Distribution is direct-to-customer with no intermediaries: inquiries come via phone, email, and website, and projects are staffed by the company's own electricians across Norrbotten with reference work extending from Stockholm to Kiruna.

J&B El markets primarily through its own website (jbel.nu), employee testimonial videos, and community/educational engagement rather than extensive digital advertising. The company was recognized as a BRIS Företagsvän in 2025, supporting its positioning on public-sector and ESG-sensitive tenders. The combination of an AAA credit rating, multi-vertical customer mix, in-house talent pipeline, and affiliation with a larger installation group forms the basis of its competitive position; however, the company operates in a thin regional market with no disclosed AI/ML capabilities and no public financial reporting.

Name

Johansson & Björnström Elinstallationer

Legal name

J&B Elinstallationer

Website

https://jbel.nu

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

J&B Elinstallationer is a Boden-based Swedish electrical installation contractor (founded 1997, ~60 electricians) serving Norrbotten municipalities, industrial firms, construction companies, retailers, and private households with el, tele, data, and security installations, service, and maintenance.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

NAICS

Electrical Contractors and Other Wiring Installation Contractors (23821)

SIC

Electrical Work (1731)

akta.pro primary industry

Electrical Contracting & Wiring (IMAFALAA)

Keywords

• Electrical installation services
• Commercial electrical contracting
• Residential electrical services
• Telecom and data cabling
• Security system installation

Headquarters

HQ city

Boden

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Electrical Installation Services: One-time project-based revenue from electrical installation work for both new construction and existing facilities. Services include el, tele, data and security system installation across residential, commercial and industrial settings.
2. Service and Maintenance Contracts: Ongoing service, troubleshooting, repairs and maintenance of electrical installations for existing customers. Provides recurring service revenue from both private individuals and business clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

J&B Elinstallationer is an electrical contracting firm that sells, designs, installs, and services electrical, telecom, data, and security systems for businesses, industries, public-sector clients, and private homeowners across the Norrbotten region of northern Sweden. The company also delivers ongoing service, troubleshooting, repairs, and new-construction electrical work, with a direct field workforce of approximately 60 electricians.

Product overview

J&B El is an electrical installation company offering a comprehensive suite of services for both businesses and private individuals in Norrbotten, Sweden. The core offerings include electrical, telecom, data and security system installation, service and maintenance. Services are organized around several interconnected modules: Business Electrical Installation (for companies, industries and public administration), Private Electrical Installation (for homeowners), and specialized divisions including Project Management, Project Engineering, Service Electricians, Infrastructure/Construction projects, and Technical services. The company also operates an Apprentice Program for training new electricians.

Differentiator

Problem solved

Functional benefit

Products and services

• Elinstallation för företag (Business Electrical Installation)

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gymnasium Electrical Programs (Norrbotten)minorOthersEducational partnership with vocational schools in Norrbotten. J&B El participates as an actor in high school electrical programs, providing internships for students and potentially hiring graduates upon completion of studies.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Midroc Electro: Swedish electrical contractor within the Midroc group, delivering installations, service and maintenance to industrial, commercial and public-sector clients. Closely comparable service mix, customer profile and project-and-service revenue model to J&B El.
• Assemblin: Nordic installation contractor providing electrical, heating/plumbing, ventilation and technical building services. Operates through local branches serving enterprise, public and industrial customers in a model directly comparable to J&B El's Boden/Luleå operations.
• Instalco: Swedish installation group offering electrical, heating/plumbing, ventilation and industrial services through a federation of local subsidiaries. Closest structural analogue to J&B El — local-brand delivery backed by a larger group — and an active consolidator in the same regional contractor pool.
• Bravida: Leading Nordic installation and technical services contractor providing electrical, HVAC, plumbing and security solutions across Sweden, Norway, Denmark and Finland. Direct competitor for the same B2B and public-sector customer base, with comparable service-and-maintenance plus project execution model — though operating at vastly larger scale.

Regional players

• NRC Group: Nordic infrastructure contractor with operations across Norway, Sweden and Finland in civil engineering, groundworks and environmental services. Less direct overlap with electrical installation, but competes for the same northern Nordic industrial and infrastructure project pipeline.

Broad incumbents

• Skanska: Major Nordic construction and project-development group with in-house technical installation capabilities. Frequently partners with or competes against regional electrical contractors like J&B El on large public and industrial builds in Sweden.
• Caverion: Nordic-headquartered technical building services and installation contractor with electrical as a core line. Overlaps significantly with J&B El in B2B/public-sector electrical and telecom installations but operates at much greater scale across multiple service lines.
• YIT: Finnish construction and building services group with significant electrical and technical installation operations serving Nordic commercial, industrial and residential customers. Adjacent peer — overlaps in service categories but larger and geographically broader than J&B El.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/j-b-elinstallationer

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johansson & Björnström Elinstallationer