Michael Anthony Sign & Awning Company

What Michael Anthony Sign & Awning Company does

Michael Anthony Sign & Awning Company (trading as MASA) is a privately held commercial sign and awning manufacturer founded in 1988 and headquartered in Piscataway, New Jersey, with a 44,000+ sq. ft. production facility in Avenel, NJ. The company designs, fabricates, and installs a comprehensive portfolio of commercial signage — including channel letters, sign cabinets, monument signs, pylon and pole signs, dimensional letters, carved HDU signs, LED displays and neon-to-LED conversions, wayfinding signs, road and safety signs, and large-format printed banners — alongside fabric, glass, and metal awnings and canopies. A LEED-compliant green product line manufactured with recycled aluminum addresses environmentally regulated project requirements.

The firm operates a fully integrated, turnkey delivery model spanning in-house design, engineering, manufacturing, permitting, project management, installation, and ongoing maintenance and repair (including 24-hour electrical service turnaround in the home market). Its go-to-market is direct consultative sales with custom project-based quotes, reached primarily through its website, toll-free and local phone lines, in-person consultations, and inbound organic search. Target customers span retail, automotive dealerships, banking and financial services, hospitality, healthcare, education, religious, real estate, and government/municipal clients across New Jersey with extension into parts of New York and Pennsylvania. Revenue is generated through one-time product sales bundled with installation and professional services fees for permitting, project management, and maintenance work; no standardized pricing is published.

Name

Michael Anthony Sign & Awning Company

Legal name

Michael Anthony Sign & Awning Company

Website

https://masign.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Michael Anthony Sign & Awning Company (MASA) is a privately held New Jersey-based commercial sign and awning manufacturer, founded in 1988, that designs, fabricates, and installs custom signage and awnings for businesses, municipalities, and institutions across New Jersey, New York, and Pennsylvania.

Ownership category

akta.pro rank

Product category

Commercial Signage

NAICS

Sign Manufacturing (33995), Sign Manufacturing (339950)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

akta.pro secondary industry

Corporate Event Decor, Branding & Signage (HSACADAJ)

Keywords

• Commercial sign manufacturing
• Custom business signage
• Awning fabrication services
• LED display signage
• Large format printing

Headquarters

HQ city

Avenel

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Custom Sign Manufacturing and Sales: Design, fabrication, and sale of custom business signs including channel letters, monument signs, pylon signs, sign cabinets, dimensional letters, LED displays, carved signs, and wayfinding signs. One-time product sales with installation services.
2. Awning Products and Installation: Fabrication and installation of commercial awnings including fabric, glass, and metal options. One-time product sales with professional installation.
3. Maintenance and Repair Services: Ongoing maintenance, repair, and light repair services for existing signs and awnings. Electrical repair services including licensed electrical work.
4. Permitting and Project Management: Administrative and consulting services for permit acquisition and project management for signage installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Michael Anthony Sign & Awning Company designs, fabricates, and installs custom commercial signs (channel letters, monument signs, pylon/pole signs, sign cabinets, dimensional letters, LED displays, carved HDU signs, neon signs, wayfinding, road/safety signs) and commercial awnings (fabric, glass, and metal) for businesses and institutions. The company operates an in-house 44,000+ sq. ft. manufacturing facility in Avenel, NJ and provides full turnkey services from design and engineering through permitting, installation, and ongoing maintenance/repair.

Product overview

Michael Anthony Sign & Awning Company (MASA) is a traditional sign and awning manufacturing company offering a comprehensive portfolio of custom signage and architectural shade solutions. The company operates from Piscataway, NJ with a 44,000+ sq. ft. manufacturing facility in Avenel, NJ, serving clients throughout New Jersey and parts of New York and Pennsylvania since 1988. Their product portfolio encompasses illuminated and non-illuminated sign products (channel letters, sign cabinets, monument signs, pylon/pole signs, dimensional letters, carved HDU signs, LED/electronic displays, neon signs, road/safety signs, wayfinding signs, and large format printing/banners) and awning/shade solutions (fabric, glass, and metal awnings, canopies, and patio covers). They provide full-service support including design, manufacturing, engineering, permitting, project management, and maintenance/repair services. The company also offers a green product line manufactured with recycled LEED-compliant aluminum materials for environmentally conscious clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Channel Letters 3D individual letter signs with enclosed channels, available in front-lit, halo lit, and dual lit configurations using Neon or LED illumination; constructed from aluminum, steel, or injection molded plastic for brand identification and visibility.
• Sign Cabinets Enclosed cabinet signs (light boxes) containing illuminated graphics, suitable for storefront identification and building visibility.
• Monument Signs Ground-level freestanding signs that establish a professional image for businesses, typically constructed from durable materials to withstand outdoor conditions.
• Pylon & Pole Signs Tall elevated signs mounted on poles or pylon structures, designed to be visible from a distance for roadside and highway visibility.
• Large Format Printing Wide-format printing services for banners, posters, murals, vehicle wraps, wall graphics, and various signage applications using state-of-the-art large format printers.
• Wayfinding Signs Directional and navigational signage systems to guide visitors through facilities, parking lots, and complex environments.
• Carved Signs (HDU) High-density urethane (HDU) signs with contoured, carved appearance; waterproof, durable, available in various colors including gold leaf finish, offering a sophisticated wood-carving look at lower cost.
• Dimensional Letters 3D raised letter signs mounted directly to building surfaces, available in various materials and finishes for indoor and outdoor identification signage.
• LED Signs & Conversions Electronic digital displays using LED technology for programmable message boards, including neon-to-LED conversions; energy efficient, bright, and low maintenance compared to traditional neon.
• Road & Safety Signs Traffic and safety signage for municipalities, schools, parks, and commercial properties, including warning signs, regulatory signs, and directional road markers.
• Fabric Awnings Commercial fabric awnings for storefronts and entrances, available in various colors and styles including dome, slant, and waterfall configurations.
• Glass Awnings Modern glass awning systems providing contemporary appearance with weather protection for entrances and windows.
• Metal Awnings Durable metal awning systems including aluminum options, providing retro styling with long-lasting performance for commercial applications.
• Neon Signs Traditional neon signage with glass tubing shaped into custom designs, filled with gases to produce various colors, for decorative illuminated signage.
• Canopies Freestanding shade structures providing shelter from sun and rain for outdoor areas, commonly used at restaurants, events, and commercial spaces.
• Banners Custom printed banners available in vinyl (including mesh and adhesive), polyester fabric, and canvas materials for indoor and outdoor advertising applications.
• Storefront Packages Complete storefront branding solutions combining awnings, banners, and signage to create a cohesive commercial exterior appearance.
• Green Products (LEED Compliant) Environmentally sustainable sign products manufactured with recycled aluminum materials (100% recycled, 30% post-consumer and 70% post-industrial) from LEED-compliant suppliers, including channel letters, sign cabinets, monument signs, pylon signs, pole signs, and wayfinding signs.
• Design Services Custom logo and product design, branding consultation, and sign design services for developing effective visual identity and signage solutions.
• Project Management End-to-end project coordination from initial concept through installation, including timeline management and client communication.
• Maintenance & Repair Ongoing maintenance and repair services for existing signs and awnings, including 24-hour emergency electrical service in the home market area.
• Engineering Structural engineering services for signage and awning systems, ensuring compliance with building codes and safety standards.
• Permitting Municipal permit acquisition and regulatory compliance services to obtain necessary approvals for signage installations.

Quantifiable outcome

• LED signs have CPM as low as $0.15 compared to newspaper ads at over $7
• +1 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• LEED (Leadership in Energy and Environmental Design) Certified SupplierssupportingOthersThe company partners with suppliers that adhere to LEED environmental guidelines for sustainability, water efficiency, energy, atmosphere, materials and resources, and indoor air quality. These are materials suppliers rather than strategic business partners.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• YESCO: One of the oldest and largest sign manufacturers in the U.S., producing custom signs, LED displays, and large-scale illuminated signage nationally. Comparable to MASA in sign manufacturing capabilities and LED/digital display offerings, but operates at much larger scale and broader geographic footprint.

Emerging players

• Colossal Media: Hand-painted and large-format mural and advertising sign company serving national brands. Partially comparable to MASA's large-format printing and commercial signage capabilities, though focused more on artistic brand activations than traditional signage.

Direct peers

• Watchfire Signs: Manufacturer of LED signs, digital message centers, and electronic displays for commercial, school, and government customers. Directly comparable to MASA's LED Signs & Conversions and digital signage product lines.
• National Signs: Mid-Atlantic sign manufacturer and installer serving retail, healthcare, automotive, and commercial real estate clients. Comparable to MASA in product portfolio (channel letters, monument signs, LED), target verticals, and turnkey service model.
• FASTSIGNS International: Largest franchised sign and graphics company in North America with 750+ locations offering custom signs, banners, vehicle wraps, and digital signage. Comparable because they directly compete with MASA in commercial sign manufacturing and installation, serving similar SMB and enterprise customers in the same geographies.
• Signs By Tomorrow: Franchise network providing custom business signs, banners, vehicle graphics, and advertising displays across the U.S. Directly comparable to MASA in product mix, customer base (commercial SMB and mid-market), and end-to-end design-to-installation service model.
• Sign-A-Rama: Franchise sign company with 300+ locations offering custom signs, digital displays, banners, and vehicle wraps. Comparable to MASA in custom sign manufacturing, installation services, and SMB commercial customer focus.
• Image360 (Allegra): Franchise network under Allegra Marketing providing custom signs, graphics, and visual communications for commercial customers. Comparable to MASA in full-service sign design, fabrication, and installation offerings for SMB and mid-market clients.
• Priority Sign: Commercial sign and lighting company providing sign manufacturing, installation, and maintenance for retail, hospitality, and corporate customers. Comparable to MASA in custom sign product mix and multi-vertical customer base.

Regional players

• Blair Signs: Northeast regional sign manufacturer and installer serving commercial and municipal customers in the Mid-Atlantic. Comparable to MASA in regional commercial sign manufacturing focus, though operating from a different state footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/masign1234

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michael Anthony Sign & Awning Company