Thinking Crypto

What Thinking Crypto does

Thinking Crypto is a privately held digital media company founded in 2017 by Tony Edward, operating a daily YouTube channel and podcast focused on cryptocurrency news, market analysis, and interviews with industry leaders, regulators, and institutional investors. The company serves individual crypto investors, enthusiasts, and crypto industry professionals who seek timely market intelligence, regulatory updates, and educational content on Bitcoin, Ethereum, DeFi, stablecoins, ETFs, tokenization, and broader blockchain developments. The company has no proprietary technology platform; its core product is editorial content distributed across YouTube, Apple Podcasts, Spotify, and a WordPress-based website, supplemented by a free weekly newsletter, a Crypto 101 educational section, and an adjacent course platform at mycryptocourse.com.

Thinking Crypto monetizes primarily through sponsorships with cryptocurrency and blockchain companies — including Santiment, Trezor, iTrustCapital, BitGo, Digital Future, Propy, VeChain, Uphold, and Azza Miner — alongside one-time revenue from the ReThinking Crypto Book published by founder Tony Edward in 2024. Content is freely accessible to listeners (freemium model), with monetization concentrated on advertiser-side relationships rather than paid subscriptions. The company operates as a lean, founder-led entity with 1–10 employees, no disclosed external funding rounds, no subsidiaries, no holding-company structure, and no proprietary technology, patents, certifications, or regulatory licenses. The U.S.-domiciled business claims global audience reach through its content distribution footprint and features guests from U.S. regulators (SEC, CFTC), major crypto companies, and institutional investors.

Name

Thinking Crypto

Legal name

Thinking Crypto

Website

https://thinkingcrypto.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Thinking Crypto is a privately held cryptocurrency media company operating a daily YouTube channel and podcast that delivers crypto news, market analysis, and interviews with industry leaders, regulators, and institutional investors to individual investors and crypto enthusiasts globally.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Sponsorship and Advertising: The primary revenue stream comes from sponsorships with cryptocurrency and blockchain companies. Sponsors include Santiment, Trezor, iTrustCapital, BitGo, Digital Future, Propy, VeChain, Uphold, Azza Miner, and others. These sponsorships appear throughout podcast episodes and on the website.
2. Book Sales: Sale of the 'ReThinking Crypto Book' published by Tony Edward, available for purchase on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Thinking Crypto operates a daily cryptocurrency-focused YouTube channel and podcast that delivers crypto market news, analysis, and long-form interviews with industry leaders including regulators, founders, CEOs, and institutional investors. The core media offering is complemented by a free weekly newsletter, an educational "Learn" section, and a published book (ReThinking Crypto) authored by founder Tony Edward. Revenue is generated primarily through crypto-industry sponsorships and advertising, plus book sales.

Product overview

Thinking Crypto is a media and content platform offering a daily YouTube channel and podcast, a weekly newsletter, educational resources, and a published book. The core offering is the YouTube channel and podcast which provides cryptocurrency news coverage and interviews with industry leaders. The platform complements its media content with educational materials and a published book for audience engagement and education.

Differentiator

Problem solved

Functional benefit

Brands

• ReThinking Crypto Book: An educational book about cryptocurrency and blockchain technology published by Thinking Crypto.

Products and services

• Thinking Crypto YouTube Channel & Podcast A daily YouTube channel and podcast delivering cryptocurrency market news, analysis, and long-form interviews with industry leaders, regulators, founders, CEOs, and institutional investors, targeted at crypto investors and enthusiasts.
• ReThinking Crypto Book A published book by Tony Edward offering crypto education and insights, available for purchase on the Thinking Crypto website for readers seeking deeper understanding of cryptocurrency and blockchain technology.
• Weekly Newsletter A free weekly email newsletter providing cryptocurrency insights to subscribers who sign up via the Thinking Crypto website.
• Crypto Education Content (Learn Section) A free educational resource section on the Thinking Crypto website covering Bitcoin, Crypto 101, Blockchain, Storing Crypto, NFTs, and Terminology for beginner to intermediate crypto learners.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Defiant: Daily crypto news podcast, newsletter, and YouTube channel covering DeFi, CeFi, and regulation — overlaps Thinking Crypto on daily audio/video cadence and crypto-investor audience.
• Bankless: Leading crypto-native podcast, newsletter, and media brand targeting retail and institutional crypto audiences with daily shows and educational content — directly comparable format and audience to Thinking Crypto.
• Unchained: Crypto podcast hosted by Laura Shin covering industry founders and policy — comparable long-form interview podcast format targeting serious crypto investors.
• Crypto News (CN) / Anthony Pompliano: Founder-led crypto podcast and newsletter brand with daily shows — directly comparable creator-driven distribution and audience monetisation approach.
• Decrypt: Crypto news publisher covering markets, culture, and regulation across web, video, and newsletter channels — comparable news-and-education media positioning.
• Coin Bureau: Large crypto YouTube channel and media site focused on news, reviews, and education for retail investors — directly comparable distribution model and target segment.
• Bitcoin Magazine: Long-running Bitcoin-focused media brand producing news, podcasts, and conferences — comparable niche-targeting editorial model in crypto media.

Broad incumbents

• CoinDesk: Largest legacy crypto news outlet covering markets, regulation, and policy — same target audience as Thinking Crypto with a much larger editorial operation.
• The Block: Institutional crypto news and research outlet with substantial venture backing — operates in the same crypto media category but at a larger, more institutional scale.
• Blockworks: Crypto media, research, and events business covering digital assets and macro — broader incumbent with comparable editorial coverage and target audiences.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/thinkingcrypto
• YouTubeyoutube.com/channel/UCjpkwsuHgYx9fBE0ojsJ_-w
• Facebookfacebook.com/thinkingcrypto
• LinkedInlinkedin.com/company/thinking-crypto
• Instagraminstagram.com/thinkingcrypto
• TikToktiktok.com/@thinkingcrypto5

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thinking Crypto