Autorental Group

What Autorental Group does

Autorental Group, operating through the legal entity UMACAR SRL, is an Argentine car rental company that has been in continuous operation since 2015. The company serves two primary customer segments: individual consumers seeking short-term personal, tourism, and airport-related rentals, and corporate clients requiring short-, medium-, and long-term fleet solutions across industries including Automotive, Agro, Construction, Energy, Mining, Logistics, Technology, Healthcare, Tourism, Events, Public Sector, and Commercial Equipment. Its distribution footprint consists of 27 Autorental Points distributed across Argentina, covering CABA, Greater Buenos Aires, international airports, tourist destinations, and major interior cities, supplemented by company-operated logistics teams that enable home and airport delivery and retrieval in localities without physical branches.

The company's product surface comprises 15 distinct vehicle categories spanning economy (Kwid, Mobi), intermediate (Cronos, Logan), compact automatic (Yaris, Peugeot 208), intermediate plus (Basalt, Kardian), intermediate automatic sedan, compact SUV (Renegade, Yaris Cross), large hybrid sedan (Corolla, Arkana), mid-size pickup (Toro, Maverick), seven-seat SUV (C3 Aircross), 4x4 SUV (Duster), 4x4 pickup (Ranger, Hilux), intermediate SUV (Compass, Territory), full-size 4x4 pickup (Rampage), intermediate hybrid SUV (Corolla Cross, Boreal), and premium seven-seat SUV (Commander). The underlying technology is a vehicle rental management platform with a 24/7 online reservation system enabling a three-step booking flow, alongside 24/7 roadside assistance infrastructure and a national logistics network for vehicle delivery and retrieval. Ancillary service offerings include TelePase-integrated toll passage, comprehensive insurance coverage, unlimited mileage, and direct WhatsApp and phone-based customer contact without call-center intermediation.

The business model is built on per-day rental pricing paid in advance at booking confirmation, with revenue generated from short-term consumer rentals, longer-term corporate fleet subscriptions, and ancillary charges covering fuel differentials, cleaning, excess mileage, traffic fines, toll charges, damage costs, and franchise excesses. The go-to-market combines direct-to-consumer online booking with a dedicated B2B corporate sales motion featuring custom fleet configurations, substitute vehicles, and 24-hour quote response times. Marketing is executed primarily through the company website, Google search presence, 450+ Google reviews averaging five stars, WhatsApp-based direct communication, downloadable PDF guides for corporate prospects, and Instagram. The company holds no patents, trademarks, disclosed partnerships, or external funding, and operates exclusively within Argentina with a stated restriction that vehicles cannot be taken outside the country.

Name

Autorental Group

Legal name

UMACAR SRL

Website

https://autorentalgroup.com.ar

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Autorental Group (UMACAR SRL) is an Argentine car rental company operating 27 branches nationwide. It serves individual consumers and corporate clients across multiple industries with 15 vehicle categories, online booking, unlimited mileage, home delivery, and 24/7 roadside assistance.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Corporate & Government Contract Car Rental (THADAAAJ)

akta.pro secondary industries

Ancillary Services & Add-Ons (GPS, Child Seats, Tolling, Fuel Plans, Roadside) (THADAAAL), Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH)

Keywords

• Car rental services
• Vehicle fleet rental
• Corporate fleet leasing
• Short-term vehicle hire
• Airport car rental

Headquarters

HQ city

Puerto Madero

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Rental (Short-term): Short-term vehicle rentals to individuals and businesses, charged per day with unlimited mileage. Rental prices are paid in advance at the time of booking confirmation. The company operates a per-day pricing model with rates determined by vehicle category and rental period.
2. Corporate Fleet Rental: Long-term fleet solutions for businesses, offering flexible arrangements for short, medium, and long-term periods, with custom corporate packages adaptable to each company's operational needs.
3. Ancillary Charges and Fees: Additional charges including fuel differentials, cleaning fees, excess mileage beyond contracted amounts, traffic fines, toll charges (TelePases), damage costs, and franchise excesses applied post-rental.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Autorental Group rents vehicles on a short-term (and corporate long-term) basis to individual consumers and businesses across Argentina, with a modern multi-brand fleet spanning economy, intermediate, SUV, 4x4, pickup, and hybrid segments. Rentals are priced per day, paid in advance, include unlimited mileage, comprehensive insurance, 24/7 roadside assistance, TelePase toll passage, and are available via a 24/7 online booking flow, 27 physical Autorental Points, or door-to-door delivery. A dedicated corporate B2B division provides custom fleet solutions with substitute vehicles and nationwide coverage.

Product overview

Autorental Group is a car rental company operating in Argentina with 15 distinct vehicle categories spanning economy, intermediate, compact, SUV, pickup, and hybrid/HEV segments. The company offers vehicles from brands including Renault (Kwid, Mobi, Duster, Oroch), Nissan (Versa), Fiat (Cronos, Toro, Strada), Volkswagen (Polo, Nivus), Peugeot (208, 2008, 3008, 408), Toyota (Yaris, Corolla, Corolla Cross, Hilux, SW4, Rush), Jeep (Renegade, Compass, Commander), Ford (Ranger, Territory, Maverick, Rampage), and Chevrolet (Spin, Tracker). The core rental product serves both individual and corporate customers, with specialized corporate solutions offering flexible fleet management, substitute vehicles, and nationwide coverage. The company operates 27 Authorental Points across Argentina and provides additional services including unlimited mileage, 24-hour assistance, insurance coverage, and home delivery/pickup.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Rental (Individuals) Per-day short-term vehicle rental service for individual consumers in Argentina, available through a 24/7 online booking flow, 27 physical Autorental Points, or home/airport delivery. Includes unlimited mileage, insurance with coverage, 24/7 roadside assistance, and TelePase electronic toll passage, with a minimum rental period of 3 days.
• Alquiler Corporativo (Corporate Fleet Rental) Customized corporate vehicle rental offering for Argentine businesses across multiple industries (Automotive, Agro, Construction, Energy, Mining, Logistics, Technology, Healthcare, Tourism, Events, Public Sector, Commercial Equipment), with flexible short, medium, and long-term arrangements, substitute vehicle services, dedicated account management, and nationwide coverage.
• Entrega y Retiro a Domicilio (Home Delivery and Pickup Service) Door-to-door vehicle delivery and retrieval service using company logistics teams, covering CABA, GBA, and most regions of Argentina, including airport deliveries, even in localities without a physical Autorental Point branch.
• TelePase Libre (Integrated Electronic Toll Service) Electronic toll collection service integrated on Autorental Group rental vehicles, allowing renters to pass through all Argentine toll plazas without cash or delays; associated toll charges are billed post-rental.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• Rentalcars.com: Global rental aggregator operating in Argentina that surfaces inventory from Autorental's competitors; a distribution channel and pricing-pressure reference point rather than a direct operator.

Broad incumbents

• Hertz Argentina: Global car rental brand with extensive presence at Argentine airports and tourist destinations; directly comparable to Autorental's traditional and corporate rental offering, with stronger global brand recognition but a less localized service model.
• Sixt Rent a Car Argentina: Premium-leaning international rental operator active in Argentina, particularly in Buenos Aires airports. Comparable on the premium SUV, sedan, and executive-car segments where Autorental positions its higher-tier fleet.
• Localiza Rent a Car Argentina: Latin American regional rental leader expanding into Argentina with a focus on counter and corporate fleet solutions; comparable B2B/corporate GTM and multi-city branch model as Autorental.
• Avis Argentina: Global rental brand operating across Argentina, including airports and major cities. Competes head-to-head with Autorental on both consumer short-term rentals and corporate fleet contracts, with comparable delivery and roadside services.
• Enterprise Rent-A-Car Argentina: Global rental major with presence in Argentina, particularly strong in corporate and replacement rentals; competes for the same corporate fleet contracts Autorental targets with its custom packages.

Direct peers

• Alamo Rent a Car Argentina: Global leisure-oriented rental brand with Argentine operations; competes directly for tourist and inbound airport customers, a key segment for Autorental.
• Thrifty Car Rental Argentina: Global value-oriented rental brand operating in Argentina; overlaps with Autorental's economy and intermediate categories and competes on the same short-term leisure and corporate use cases.
• Budget Rent a Car Argentina: Direct global competitor in the Argentine car rental market; targets both leisure and corporate customers with a similar mix of standard and specialty vehicles and airport-centric distribution.

Emerging players

• Cabify Argentina: App-based ride-hailing/mobility alternative active in Buenos Aires; an emerging substitute in the urban mobility space that competes for individual trips that might otherwise translate into short-term rentals in dense urban areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/autorentalgroup
• Facebookfacebook.com/autorentalgroup
• LinkedInlinkedin.com/company/autorentalgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autorental Group