Reloop Platform
Reloop Platform is a Brussels-based non-profit founded in 2015 that advances global circular economy policies, specializing in deposit return systems for beverage containers through data dashboards, policy advocacy, and coalition building for governments, producers, and NGOs.
- Company typePrivate
- Founded2015
- HeadquartersEtterbeek, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Reloop Platform does
Reloop Platform is a Brussels, Belgium-based non-profit organization founded in 2015 that advances circular economy policies globally, with a primary focus on deposit return systems (DRS) for beverage containers. The organization operates through five interconnected programs: Money Back (advocating for well-designed DRS), Meaningful Measurement (data and metrics), Reuse Revolution (promoting reuse models), Collect More Sort More (collection optimization), and Closing the Loop (system integration). Reloop serves governments, beverage producers, NGOs, and academic institutions by providing policy expertise, data, and coalition support to advance container recycling and reuse legislation.
Reloop's core products include the Global Deposit Book covering 57 deposit return systems worldwide, the What We Waste Dashboard spanning 210 countries, and the Global Deposit Dashboard for comparative DRS analysis. The organization also produces the Reloop Brief podcast, fact sheets, policy reports, and educational webinars. Its research and policy team has contributed to the implementation of DRS in over 60 jurisdictions globally and has been actively involved in EU Packaging and Packaging Waste Regulation (PPWR) advocacy and UN Plastics Treaty negotiations.
As a non-profit, Reloop is funded through grants and coalition support rather than commercial revenue. It maintains leadership presence across Europe (including France), the Pacific region, and North America, and has established partnerships with organizations such as the Container Recycling Institute and academic institutions including Utrecht University. The organization's CEO, Clarissa Morawski, brings nearly 30 years of industry experience to the platform.
Reloop Platform firmographics
Firmographics- Name
- Reloop Platform
- Legal name
- Reloop Platform
- Website
- https://reloopplatform.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reloop Platform is a Brussels-based non-profit founded in 2015 that advances global circular economy policies, specializing in deposit return systems for beverage containers through data dashboards, policy advocacy, and coalition building for governments, producers, and NGOs.
- Ownership category
- akta.pro rank
Reloop Platform industry classification
Industry- Product category
- Circular Economy Policy Research and Advocacy
- NAICS
- Waste Management and Remediation Services (562)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops) (EUAIANAE)
- akta.pro secondary industries
- Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support) (IMALAMAF), Reuse & Resale / Recommerce Operations (EUAIANAC)
Keywords
Where Reloop Platform is headquartered
LocationHeadquarters
- HQ city
- Etterbeek
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Reloop Platform business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Grant funding and coalition support: Reloop operates as a non-profit platform supported by grants, coalition membership contributions, and partnerships with environmental organizations. The organization produces research and policy recommendations for governments and industry stakeholders.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Reloop Platform product offering
Product offeringCore offering
Reloop Platform is a non-profit policy advocacy and research organization that produces data dashboards, research reports, and policy resources focused on advancing circular economy policies—particularly deposit return systems (DRS) for single-use beverage containers. Core offerings include the Global Deposit Book, Global Deposit Dashboard, What We Waste Dashboard, and policy publications such as Target 90 and the PPWR Resource Hub. The organization operates five inter-related programs (Money Back, Meaningful Measurement, Reuse Revolution, Collect More Sort More, Closing the Loop) to engage governments, industry and civil society.
Product overview
Reloop Platform is a non-profit organization working to accelerate the global transition to a circular economy for all resources. Rather than a unified software product, Reloop offers a portfolio of data tools, research reports, policy resources, and advocacy programs. Core offerings include the Global Deposit Book (comprehensive DRS overview), Global Deposit Dashboard (comparative analysis tool), and What We Waste Dashboard (210-country beverage container data). The Reloop Brief podcast provides ongoing analysis of circular economy developments. The organization operates five inter-related programs: Meaningful Measurement, Reuse Revolution, Money Back (deposit systems), Collect More Sort More, and Closing the Loop.
Differentiator
Problem solved
Functional benefit
Products and services
- Global Deposit Book
Quantifiable outcome
- Deposit return systems achieve greater than 90% collection rates at system maturity across EU
- +2 more outcomes
Companies that use Reloop Platform
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Reloop Platform technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Reloop Platform partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- European Alliance for Best-in-Class Deposit Return SystemscoreReloop leads an alliance of environmental organisations, experts and the beverage packaging industry to promote best-in-class deposit systems. The alliance works to advance policy adoption across Europe.
- Zero Waste EuropecoreJoint publications and policy briefings including reports on mixed waste sorting, reinventing glass policy recommendations, and EU ETS inclusion advocacy. Long-standing collaboration on circular economy policy.
- Environmental Action Germany (Deutsche Umwelthilfe)coreCo-organizers of the 9th European REUSE Conference focused on mandatory reuse in PPWR packaging legislation.
- European Association of Beverage Wholesalers (CEGROBB)minorCo-organizers of the 9th European REUSE Conference discussing reuse systems in the EU.
- Private Breweries GermanyminorCo-organizers of the 9th European REUSE Conference focused on best practices and mandatory reuse.
- Break Free From PlasticcoreCollaboration on What We Waste report tracking international drinks container wastage trends.
- Changing MarketsminorPartnership on What We Waste report analyzing beverage container wastage and deposit system impacts.
- University of UtrechtminorCollaborated on report comparing reusable vs single-use packaging environmental impacts.
- Marine Conservation SocietyminorJoint film production on UK and Denmark deposit return systems perspectives, showcasing reusable cup systems.
- Container Recycling Institute (CRI)coreJoint analysis on impact of deposit return systems on beverage sales, co-authored reports and briefings on North American bottle bill modernization.
- European Deposit Return Systems Association (EDRSA)coreCollaboration on Deep Dive webinar series about European DRS, working with newly formed association for deposit system operators.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Reloop Platform competitors and assessment
Company assessmentDirect peers
- Changing Markets: NGO driving circular-economy and sustainability campaigns across consumer goods and packaging. Active Reloop partner on the What We Waste report and other beverage-container research, with very similar advocacy posture.
- Break Free From Plastic: Global movement working to stop plastic pollution, with which Reloop co-produces the What We Waste report. Operates a brand-audit citizen-science platform and policy advocacy on plastic waste, partially overlapping Reloop's packaging-waste focus.
- Container Recycling Institute: US-based nonprofit focused on beverage container deposit return systems research and bottle bill policy. Already a Reloop partner (joint analysis on DRS impact on beverage sales and North American bottle bill modernization), making it the closest direct peer in mission and product.
- Zero Waste Europe: European umbrella organization coordinating zero-waste and circular-economy policy advocacy across EU Member States. Long-standing Reloop partner (joint publications on mixed waste sorting, glass policy and ETS inclusion), serving similar EU policy-maker and NGO audiences.
- Environmental Action Germany (Deutsche Umwelthilfe): Major German environmental NGO active in packaging, recycling and reuse policy. Co-organizes with Reloop the 9th European REUSE Conference and works on DRS implementation in Germany, sharing Reloop's policy-advocacy role in Europe.
Broad incumbents
- Ellen MacArthur Foundation: Leading global circular-economy thought leadership and convening organization with much larger scale and broader scope than Reloop. Operates overlapping programs (plastics, food, fashion) and shares Reloop's systems-change framing of circular economy.
- Closed Loop Partners: US-based investment and advisory firm building circular-economy infrastructure across packaging, food and electronics. Comparable as a circular-economy ecosystem builder but operates via investment vehicles rather than advocacy and data dashboards.
Emerging players
- Marine Conservation Society: UK marine charity that campaigns on plastic pollution and beach litter. Reloop partner (joint film on UK and Denmark DRS), with overlapping interest in beverage-container reuse and litter reduction, though broader marine focus.
- Circle Economy: Amsterdam-based impact organization producing the Circularity Gap Report and circular-economy metrics for governments and businesses. Comparable in producing data-driven reports that inform circular-economy policy, though broader in scope than Reloop.
Others
- Beverage Industry Environmental Roundtable (BIER): Industry-led coalition of beverage companies advancing sustainability across water, energy, packaging and recycling. Comparable in producing data and guidance on beverage-container sustainability, but from a producer-side perspective rather than Reloop's advocacy stance.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Reloop Platform social profiles
Digital presenceReloop Platform financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reloop Platform leadership team
Management profileNumber of profiles
Profiles7 records
Reloop Platform funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reloop Platform M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reloop Platform
What does Reloop Platform do?
Reloop Platform is a non-profit policy advocacy and research organization that produces data dashboards, research reports, and policy resources focused on advancing circular economy policies—particularly deposit return systems (DRS) for single-use beverage containers. Core offerings include the Global Deposit Book, Global Deposit Dashboard, What We Waste Dashboard, and policy publications such as Target 90 and the PPWR Resource Hub. The organization operates five inter-related programs (Money Back, Meaningful Measurement, Reuse Revolution, Collect More Sort More, Closing the Loop) to engage governments, industry and civil society.
Is Reloop Platform a public or private company?
Reloop Platform is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Reloop Platform founded?
Reloop Platform was founded in 2015. It employs 1 to 10 people.
Where is Reloop Platform based?
Reloop Platform is headquartered in Etterbeek, Belgium, in the Europe region.
How does Reloop Platform make money?
One revenue line is on record: grant funding and coalition support.
Who are Reloop Platform's main competitors?
Direct peers on record are Changing Markets, Break Free From Plastic, Container Recycling Institute, Zero Waste Europe and Environmental Action Germany (Deutsche Umwelthilfe). Broad incumbents are Ellen MacArthur Foundation and Closed Loop Partners. Emerging players are Marine Conservation Society and Circle Economy. Beverage Industry Environmental Roundtable (BIER) is listed as an others.
Does Reloop Platform have an API?
No public API is recorded for Reloop Platform.
What industry is Reloop Platform in?
Reloop Platform's product category is Circular Economy Policy Research and Advocacy. Its primary akta.pro industry code is EUAIANAE, Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops), with a secondary code of IMALAMAF, Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support). Its NAICS code is 562 and its SIC code is 8742.