Shinsei Bank

What Shinsei Bank does

SBI Shinsei Bank (株式会社SBI新生銀行) is a Japanese digital-first commercial bank and a wholly-owned subsidiary of SBI Holdings, operating as part of the broader SBI Group financial services conglomerate. The bank was originally established as Shinsei Bank and was later acquired by SBI Holdings and rebranded under the SBI Shinsei identity; its predecessors include the legacy Long-Term Credit Bank of Japan, giving it an institutional banking heritage that it has overlaid with a digital-first retail strategy. The bank is regulated by Japan's Financial Services Agency (Kanto Local Finance Bureau registration No. 10) and is headquartered in Tokyo, with no public listing of its own and no separately disclosed ticker.

The bank's product platform spans yen and foreign currency deposits, the proprietary SBI Hyper Deposit (which automatically links deposit balances to SBI Securities purchasing power), housing loans, card loans, credit cards (including a cryptocurrency rewards card issued in partnership with SBI VC Trade), insurance, foreign exchange and remittance, robo-advisory (THEO and SBI Wrap), and iDeCo pensions. Distribution is anchored on a digital onboarding flow (account opening in approximately five minutes via smartphone), the Power Direct internet banking platform, the SBI Shinsei Connect integration layer, and a nationwide partner ATM network covering Seven Bank, Lawson Bank, AEON Bank, and E-net — providing physical access comparable to the mega-banks at a fraction of the branch footprint. Customer relationships are managed through a tiered loyalty program (Standard, Silver, Gold, Platinum, Diamond) with age-based preferential layers (U28 Zero Generation for under-28s with automatic Diamond benefits; Bright 60 for over-60s with fee waivers and preferential deposit rates).

The business model blends interest rate spread (loans vs. deposits), transaction and fee income (ATM, transfers, card services), and financial product intermediation revenue from SBI Securities and Monex Securities. The bank serves primarily individual retail customers across Japan, with a smaller institutional and corporate banking book, and is actively expanding through acquisition campaigns (a Welcome Program offering up to 20,000 JPY cash gift) and product cross-promotion across the SBI Group ecosystem.

Name

Shinsei Bank

Legal name

株式会社SBI新生銀行 (SBI Shinsei Bank, Limited)

Website

https://shinseibank.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

SBI Shinsei Bank is a Japanese digital-first commercial bank and SBI Holdings subsidiary offering yen and foreign currency deposits, loans, credit cards, and securities intermediation to retail customers nationwide through proprietary online platforms and a partner ATM network.

Ownership category

akta.pro rank

Headquarters

HQ city

Muromachi

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Interest Rate Spread: Traditional banking revenue generated from the spread between interest rates on loans (including housing loans, card loans) and interest paid on deposits.
2. Transaction & Fee Income: Fees from ATM withdrawals (beyond free allowance), bank transfers, account services, and other transaction-based charges. Free tiers available based on customer stage (Standard, Silver, Gold, Platinum, Diamond).
3. Financial Product Intermediation: Revenue from facilitating financial products including investment trusts, NISA accounts, bonds, and other securities through partnerships with SBI Securities and Monex Securities.
4. Credit Card Services: Revenue from credit card transactions, annual fees, and related financial services including the cryptocurrency-earning credit card.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

SBI Shinsei Bank is a digital-first Japanese commercial bank offering a comprehensive suite of retail financial products including yen and foreign currency deposits, housing loans, card loans, credit cards (including a cryptocurrency rewards card), investment intermediation services through SBI Securities and Monex Securities, robo-advisory, insurance, and asset succession services. The bank's core differentiator is the integrated SBI Hyper Deposit product that automatically links customer balances to securities purchasing power at SBI Securities.

Product overview

SBI新生銀行 is a digital-focused commercial bank offering a comprehensive suite of banking and financial services through its online platform and mobile app. The core offering centers on integrated deposit accounts that connect to securities brokerage services via SBI Securities and Monex Securities (financial product intermediary services). The product portfolio includes yen and foreign currency deposits (SBIハイパー預金, スタートアップ円定期預金, 外貨預金), investment products (SBIラップ robo-advisory, iDeCo pension plans, THEO robo-advisor), loan products (housing loans, card loans, lending services), credit cards (including crypto asset rewards cards), and insurance. The bank differentiates through tiered loyalty programs (ステップアッププログラム) and age-based preferential services (U28 Zero世代 for under 28s, Bright 60 for over 60s). All services are accessible through パワーダイレクト online banking and smartphone apps, with free ATM networks and promotional programs like ウェルカムプログラム offering cash incentives for new customers.

Differentiator

Problem solved

Functional benefit

Products and services

• SBI Shinsei Bank Ordinary and Integrated Accounts (SBI新生銀行 普通預金・総合口座) Core banking account offering yen and foreign currency deposits with integrated access to securities brokerage services through SBI Securities and Monex Securities partnerships for individual retail customers.
• SBI Hyper Deposit (SBIハイパー預金) A yen deposit product that automatically links to SBI Securities purchase margin, combining deposit principal guarantee with securities investment functionality for retail customers.
• Startup Yen Time Deposit (スタートアップ円定期預金) Time deposit product exclusively for new account holders offering special interest rates for the first year, available for multiple deposits during the campaign period.
• Foreign Currency Deposits (外貨預金) Foreign currency deposit services including time deposits, accumulation plans, and remittance capabilities for retail customers seeking currency diversification.
• SBI Securities Financial Product Intermediation (SBI証券金融商品仲介) Financial product intermediary service connecting retail customers to SBI Securities for investment trusts, NISA accounts, bonds, and other securities products accessible through the bank's platform.
• Monex Securities Financial Product Intermediation (マネックス証券金融商品仲介) Financial product intermediary service providing retail customers with access to Monex Securities products including investment trusts, stocks, and NISA accounts through the bank's platform.
• SBI Wrap (SBIラップ) Robo-advisory investment service providing automated portfolio management for retail customers, available through both online and branch channels.
• iDeCo Individual-Type Defined Contribution Pension Plan Individual-type defined contribution pension plan for retirement savings with tax advantages, available to retail customers.
• SBI Shinsei Bank Housing Loan (SBI新生銀行 住宅ローン) Housing loan products with special interest rate preferential programs for SBI Hyper Deposit holders, including new borrowing and refinancing options for retail customers.
• Card Loan (カードローン) Unsecured personal card loan product with 30-day interest-free first borrowing promotion for first-time borrowers, available to retail customers.
• SBI Shinsei Bank Credit Card (SBI新生銀行 クレジットカード) Credit card services including SBI's first cryptocurrency reward credit card and a luxury card program offering half-price annual fees and cashback for customers under 28.
• SBI Shinsei Bank Insurance (SBI新生銀行 保険) Insurance products and asset succession/inheritance consultation services for retail customers.
• Lending (レンディング) Personal lending services for individual retail financing needs.
• Power Direct Internet Banking (パワーダイレクト) Internet banking platform enabling comprehensive account management, transfers, and transactions for retail customers.
• SBI Shinsei Bank Smartphone App (SBI新生銀行 スマホアプリ) Mobile banking application for account access, transactions, and financial management for retail customers.
• Kotora Instant Transfer (ことら送金) Instant money transfer service enabling retail customers to send funds to other bank accounts in real time.
• Overseas Remittance Service (海外送金サービス) International remittance service for cross-border money transfers available to retail customers.
• SBI Shinsei Connect (SBI新生コネクト) Digital banking connection service linking customer accounts with external financial services and partners.
• Money Trust including Power Trust Neo (金銭信託 パワートラストNeo) Money trust product including Power Trust Neo series from SoftBank Group, offering trust investments with promotional campaigns for retail customers.
• THEO Robo-Advisor AI-powered robo-advisor service providing automated investment management for retail customers.
• Structured Deposits (仕組預金) Structured deposit products offering various yield and risk profiles for retail customers seeking enhanced returns on deposits.

Quantifiable outcome

• ATM withdrawal fees free minimum 5 times per month at partner convenience stores
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, secondary and minor.

• SBI証券 (SBI Securities)coreChannel Partner/ Reseller/ DistributorFinancial product intermediation partnership enabling SBI Shinsei Bank customers to access SBI Securities investment products including investment trusts, NISA accounts, bonds, and stocks directly through the bank's platform. The partnership is central to the bank's asset management strategy and includes the innovative SBI Hyper Deposit product that links deposits to SBI Securities purchase margin.
• マネックス証券 (Monex Securities)secondaryChannel Partner/ Reseller/ DistributorFinancial product intermediation partnership providing access to Monex Securities products including investment trusts, stocks, and NISA accounts through the bank's platform. Investment trust price lists redirect to Monex search functionality.
• セブン銀行 (Seven Bank)coreTechnology or IntegrationATM network partnership providing Seven-Eleven convenience store ATMs for free customer withdrawals. Silver, Gold, Platinum, and Diamond stage customers receive unlimited free transactions; Standard stage customers receive 5 free transactions per month.
• ローソン銀行 (Lawson Bank)coreTechnology or IntegrationATM network partnership providing Lawson convenience store ATMs for free customer withdrawals under the same tiered fee structure as Seven Bank partnership.
• イオン銀行 (AEON Bank)secondaryTechnology or IntegrationATM network partnership providing AEON convenience store and bank ATMs for customer withdrawals under the tiered fee structure.
• イーネット (E-net)coreTechnology or IntegrationATM network partnership covering FamilyMart, Circle K, Sunkus, and other E-net affiliated convenience store ATMs for free customer withdrawals.
• SBI VCトレード (SBI VC Trade)secondaryChannel Partner/ Reseller/ DistributorCryptocurrency exchange partnership enabling the bank's cryptocurrency-earning credit card product. The card is promoted as SBI's first credit card that earns cryptocurrency.
• 新生インベストメント＆ファイナンス (Shinsei Investment & Finance)minorChannel Partner/ Reseller/ DistributorRelated group company providing real estate secured loans. Promoted as a resource for customers seeking real estate-backed financing options.
• アプラス (Aplus)minorChannel Partner/ Reseller/ DistributorCredit card and payment services company. Related group company offering credit card processing and payment solutions.
• 新生フィナンシャル (Shinsei Financial)minorChannel Partner/ Reseller/ DistributorConsumer finance subsidiary. Promoted as Japan's first and web-only application限定365-day interest-free loan product (lakealsa).

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mizuho Bank: One of Japan's three megabanks offering comprehensive retail and corporate banking, mortgages, and asset management; comparable in retail deposit, mortgage, and investment trust intermediation offerings.
• MUFG Bank: Japan's largest commercial bank offering full retail and wholesale banking, deposits, mortgages, and securities intermediation (Mitsubishi UFJ Morgan Stanley Securities); broader incumbent competing for the same retail deposit and mortgage customer.
• Japan Post Bank: Government-affiliated retail bank with the largest nationwide branch/ATM network and dominant share of household yen deposits; comparable as a mass-retail deposit franchise competing on accessibility and trust.

Direct peers

• SBI Sumishin Net Bank: Digital bank within the broader SBI ecosystem offering yen deposits, mortgage loans, securities intermediation (SBI Securities), and the Yoji Fund investment series; directly comparable as a digital-first peer also leveraging SBI Group partnerships.
• Rakuten Bank: Japanese internet-only retail bank offering yen and foreign currency deposits, securities intermediation (via Rakuten Securities), card loans, mortgages, and crypto-linked services; directly comparable as a digital-first Japanese bank with integrated ecosystem and tiered fee-free banking.
• Seven Bank: Japanese bank focused on ATM services at 7-Eleven plus personal lending and international remittance; competes for the same digital retail customer with partnership-convenience-store ATM coverage, the core channel for SBI Shinsei's free ATM tier.
• Aeon Bank: Retail bank under AEON Group offering deposits, card loans, mortgages, and ATM services in AEON retail locations; directly comparable in convenience-store ATM partnership structure and retail-customer targeting.
• Sony Bank: Online-focused Japanese bank targeting retail customers with multi-currency deposits, investment trust intermediation (Sony Smart Channel), and foreign currency strengths; comparable digital retail bank with similar product breadth and securities intermediation.

Others

• Sumitomo Mitsui Trust Bank:

Emerging players

• bitFlyer: Japan-licensed crypto exchange with retail trading and crypto card products; comparable as a Japanese crypto-linked retail financial services provider intersecting SBI Shinsei's crypto rewards credit card initiative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebooksbishinseibank.co.jp/redirect/facebook_shinsei.html
• Xx.com/shinseibank_jp
• LinkedInlinkedin.com/company/shinsei-bank

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments54 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shinsei Bank