Kroy

What Kroy does

Kroy LLC, operating under the brand Kroy Labels, is a privately held U.S. label manufacturer headquartered at 3830 Kelley Ave in Cleveland, Ohio, with a separate warehouse and dock operation at 3841 Perkins Ave in the same city. The company operates a vertically integrated production facility that spans in-house adhesive formulation, material processing, and finishing, and runs a BOBST digital press equipped with inline spectrophotometry and digital calibration for Pantone color matching, including white ink capability. Its product portfolio covers direct thermal labels, thermal transfer labels, thermal ribbons, digitally printed labels, sheet labels, inkjet labels, LPN barcoded labels, custom thermal labels, and sealing tape.

Kroy's go-to-market is sales-led and quote-based, executed through a dedicated team of 14 named sales representatives who handle inbound Request a Quote and Request a Sample submissions from the corporate website, with customers able to select their representative alphabetically. Pricing is not publicly disclosed and is structured per order, with the quote form collecting part number, company, contact details, average order amount in cases, order frequency (monthly through annual), annual label expenditure band (from $0–$1,000 up to $150,000+), and shipping ZIP. The company operates Monday through Friday, 9:00 AM EST to 5:00 PM, reachable at 888-888-5769, and ships most orders the same day from its U.S. facility.

The customer base spans nine declared vertical markets, with wholesale and distribution, food and beverage, transportation and logistics, manufacturing and industrial goods, and retail and consumer goods marked as primary. Named enterprise customers on the website include Pepsi, 3M, DHL, Delta, Foot Locker, Fastenal, BJ's, Tommy Bahama, Ace Hardware, Bimbo, Scentbird, and Breakthru. Kroy's labels are engineered for compatibility across more than 16 printer OEMs, including Zebra, SATO, Datamax-O'Neil, Honeywell, TSC Auto ID, Epson, Primera, DYMO, Afinia Label, Citizen, Intermec, Canon, Videojet, Weber, Bixolon, and IDPRT. The company operates exclusively in the United States, has no disclosed subsidiaries, no disclosed funding rounds, no disclosed management team in the source data, and no public revenue figures.

Name

Kroy

Legal name

Kroy LLC

Website

https://kroy.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

51–100 employees

Short description

Kroy LLC is a privately held U.S. label manufacturer operating a vertically integrated Cleveland, Ohio facility, producing blank and custom direct thermal, thermal transfer, inkjet, sheet, LPN, and digitally printed labels plus ribbons and sealing tape for enterprise customers across distribution, food and beverage, logistics, manufacturing, and retail.

Ownership category

akta.pro rank

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Label Sales: Kroy generates revenue through the sale of blank and custom labels, including direct thermal labels, thermal transfer labels, digitally printed labels, sheet labels, inkjet labels, and LPN labels. The company also sells thermal ribbons and sealing tape. Revenue is primarily one-time product sales with potential for recurring orders from customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Kroy is a vertically integrated label manufacturer producing blank and custom direct thermal labels, thermal transfer labels, thermal ribbons, digital color labels, sheet labels, inkjet labels, LPN labels, and 4"x6" shipping labels, along with sealing tape. Manufacturing is performed in-house at a Cleveland, Ohio facility using a BOBST digital press with inline spectrophotometry, with same-day shipping to B2B customers across logistics, retail, and consumer goods.

Product overview

Kroy is a label manufacturer offering a comprehensive portfolio of blank and custom labels with vertically integrated in-house production. The core product lineup includes Direct Thermal Labels and Thermal Transfer Labels (both roll and fanfold formats), complemented by Thermal Ribbons (wax, wax/resin, and resin types). The company provides Digitally Printed Labels using a BOBST digital press with Pantone color matching for premium branding applications. Additional products include Sheet Labels compatible with laser/inkjet printers, Inkjet Labels for color printing, LPN (License Plate Number) Labels for warehouse tracking, and Custom Thermal Labels built to specification. The company also offers Sealing Tape and maintains hundreds of in-stock label sizes that ship same day. All products are manufactured in their U.S. facility in Cleveland, Ohio.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Thermal Labels Heat-activated blank labels for shipping, warehousing, and short-life product identification; used by logistics, retail, and consumer goods shippers.
• Thermal Transfer Labels Labels printed using a thermal ribbon for durable, long-life barcode and product identification applications.
• Thermal Ribbons Consumable ribbons used with thermal transfer printing to produce durable images on thermal transfer label stock.
• Digital Color Labels Short-run, full-color digitally printed labels produced on the BOBST digital press with inline spectrophotometry for color accuracy; targeted at branded product and retail applications.
• Sheet Labels Cut-sheet label formats for office and small-batch labeling workflows.
• Inkjet Labels Label stock compatible with inkjet printing for variable data and on-demand label production.
• LPN Labels License Plate Number labels used for warehousing, inventory, and logistics tracking applications.
• Custom Thermal Labels Bespoke thermal labels produced to customer-specified sizes, formats, and adhesives for shipping or product identification.
• 4"x6" Shipping Labels Industry-standard thermal shipping label size for parcel and e-commerce outbound shipping.
• Sealing Tape Custom and standard sealing tape for carton closure and packaging, supplied alongside Kroy's label product line.

Quantifiable outcome

• Most orders ship same day from U.S. facility
• +1 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BOBSTcoreTechnology or IntegrationKroy uses BOBST digital press technology for their in-house digitally printed label production. The BOBST digital press features inline spectrophotometry and digital calibration for accurate Pantone color reproduction with white ink capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DYMO (Newell Brands): Manufacturer of small label printers and DYMO-compatible label supplies. Overlaps with Kroy in sheet labels and small-format labeling, competing for SMB and office labeling demand.
• Resource Label Group: Private U.S. label manufacturer offering pressure-sensitive, shrink sleeve, and digitally printed labels across multiple verticals. Highly comparable mid-market competitor to Kroy with similar custom and stock label offerings.
• Avery Dennison: Global leader in pressure-sensitive labels and materials, including direct thermal, thermal transfer, and digitally printed labels. Directly comparable to Kroy across virtually all label categories but operates at much greater scale with an international footprint.
• Brady Corporation: Manufacturer of labels, signs, and identification solutions for industrial, safety, and laboratory applications. Overlaps with Kroy's industrial, manufacturing, and compliance-label use cases, and competes in similar printer-compatible label SKUs.
• Toppan Holdings: Global printing and label manufacturer with significant presence in pressure-sensitive and digitally printed labels. Comparable to Kroy in digitally printed premium labels and F&B applications but with broader geographic reach.
• CCL Industries: World's largest specialty label company serving consumer, healthcare, automotive, and industrial markets. Directly comparable to Kroy in digitally printed labels, F&B labels, and industrial label segments, with substantially greater scale and geographic reach.
• WS Packaging Group: U.S. label converter offering custom and stock labels across multiple printing technologies. Comparable mid-market competitor serving similar end markets including F&B, industrial, and consumer goods.
• OnlineLabels: E-commerce-focused U.S. label retailer offering blank and custom labels across thermal, inkjet, and laser formats. Directly comparable to Kroy's stock-label catalog but captures transactional demand through transparent online pricing rather than quote-based sales.

Broad incumbents

• 3M: Diversified industrial conglomerate offering label products among a much broader portfolio. Overlaps with Kroy in industrial and identification labels but competes as one of many product categories rather than specializing in label manufacturing.
• Zebra Technologies: Dominant manufacturer of thermal label printers that also sells its own label supplies. Overlaps with Kroy's printer-compatible label business and competes for the same enterprise customers, particularly in logistics and manufacturing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@KroyLabels
• LinkedInlinkedin.com/company/kroy-corporation-pubco-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kroy