Navratan

Name

Navratan

Legal name

THE GEM STONE CO.

Website

https://navratan.com

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Certified Natural Gemstones & Jewelry

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

Colored Gemstone Jewelry (CRAKAAAB), Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA), Religious & Cultural Fine Jewelry (CRAKAAAH)

Keywords

• Natural gemstones
• Certified gemstone jewelry
• Vedic Navratna stones
• Loose precious stones
• Birthstone collection

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Gemstone Sales: Direct retail sales of certified natural loose gemstones to consumers worldwide. Products range from affordable semi-precious stones to premium exclusive gemstones priced from hundreds to thousands of dollars per carat.
2. Gemstone Jewelry: Sale of custom-designed and handcrafted gemstone jewelry including rings, earrings, pendants, and bracelets featuring natural gemstones set in precious metals

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Navratan operates the navratan.com e-commerce platform selling certified natural loose gemstones and handcrafted gemstone jewelry directly to individual consumers worldwide. The catalog spans the nine Vedic Navratna gemstones (Blue Sapphire, Yellow Sapphire, Ruby, Emerald, Diamond, Pearl, Cat's Eye, Hessonite, Coral), an exclusive gemstone collection featuring rare varieties such as Kashmir Blue Sapphire, Burma Ruby, Colombian Emerald, Panjshir Emerald, and Basra Pearls, supplementary semi-precious stones, monthly birthstones, and custom jewelry (rings, earrings, pendants, bracelets) set in precious metals.

Product overview

Navratan is an online gemstone and jewelry e-commerce platform operated by The Gemstone Co., a four-generation-old gemstone business with over 84 years of expertise. The company offers a comprehensive portfolio of certified natural gemstones and handcrafted gemstone jewelry. The core product line consists of the nine Vedic Navratna gemstones (Blue Sapphire, Yellow Sapphire, Ruby, Emerald, Diamond, Pearl, Cat's Eye, Hessonite, and Coral) along with exclusive gemstones (Alexandrite, Padparadscha Sapphire, Kashmir Blue Sapphire, Burma Ruby, Colombian Emerald, Basra Pearls, Pigeon Blood Ruby, No-Oil Emerald, Royal Blue Sapphire, Panjshir Emerald). The jewelry offerings include Rings, Earrings, Pendants, and Bracelets featuring these gemstones. All products can be certified by major gemological laboratories including GRS, GIA, IGI, ICA, Gubelin, and IGI-GTL. The company also offers a monthly birthstones collection covering all twelve months. Navratan serves customers across India, Bangkok, and the USA with shipping to 42+ countries worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Blue Sapphire (Neelam) Blue sapphire (Neelam) gemstone associated with Saturn in Vedic astrology, available in Kashmir, Ceylon, Burma, Thailand, Madagascar, Royal Blue, and Cornflower Blue varieties for individual buyers seeking astrological remedies or fine jewelry stones.
• Yellow Sapphire (Pukhraj) Yellow sapphire (Pukhraj) gemstone associated with Jupiter, offered in various carat sizes primarily from Sri Lanka (Ceylon) origin with no-heat treatment and a free lab certificate, used for astrological and jewelry purposes.
• Ruby (Manik) Ruby (Manik) gemstone associated with the Sun, available in origins including Burma, Mozambique, Madagascar, Sri Lanka, Thailand, and Vietnam, with premier varieties such as Pigeon Blood Ruby offered for collectors and astrological buyers.
• Emerald (Panna) Emerald (Panna) gemstone associated with Mercury, sourced from Colombia, Zambia, Brazil, Panjshir, and Ethiopia, including No-Oil Emerald varieties for buyers seeking premium untreated stones.
• Diamond (Heera) Diamond (Heera) loose stones sold for jewelry making, valued for purity and clarity, including lab-certified options for astrological and bridal use.
• Pearl (Moti) Pearl (Moti) gemstone associated with the Moon, available in varieties such as Basra Pearl and Keshi Pearl, offered as loose stones for astrological wear and jewelry.
• Cat's Eye (Lehsunia) Cat's Eye (Lehsunia) gemstone marketed for Moksha and good karma in Vedic astrology, offered in Chrysoberyl and Apatite varieties for individual buyers.
• Hessonite (Gomed) Hessonite (Gomed) gemstone associated with Rahu, available in Ceylon and African origins across multiple carat sizes for astrological use.
• Coral (Moonga) Coral (Moonga) gemstone linked to Mars, sold in Italian Red Coral and White Coral varieties as loose stones for astrological and jewelry use.
• Kashmir Blue Sapphire Premium blue sapphire from the Kashmir region of India, marketed for its velvety blue color and high collector value as part of the exclusive gemstones collection for serious buyers and investors.
• Burma Ruby Premium ruby from Burma (Myanmar), including Mogok Ruby and Star Ruby varieties, sold as part of the exclusive gemstones collection to collectors and high-value buyers.
• Colombian Emerald High-quality emerald from Colombia, positioned as one of the most prized emerald sources worldwide and offered in the exclusive gemstones collection.
• Panjshir Emerald Rare emerald from the Panjshir Valley in Afghanistan, valued for its exceptional color and clarity, offered as part of the exclusive gemstones collection for collectors.
• Padparadscha Sapphire Rare pink-orange sapphire from Sri Lanka, positioned as one of the most valuable sapphire varieties in the exclusive gemstones collection.
• Alexandrite Rare color-changing gemstone prized for its alexandrite effect, sold as part of the exclusive gemstones collection to collectors and jewelry buyers.
• Basra Pearls Rare natural pearls from Basra, Iraq, marketed among the finest quality pearls and sold as part of the exclusive gemstones collection.
• Pigeon Blood Ruby Finest quality ruby with the characteristic pigeon blood red color, sold as the most valuable ruby variety in the exclusive gemstones collection.
• No-Oil Emerald Rare emerald with minimal to no oil treatment, representing the highest quality standard in emeralds and sold within the exclusive gemstones collection.
• Royal Blue Sapphire Premium blue sapphire with a deep royal blue color, positioned as a high-value exclusive gemstone for collectors and astrological buyers.
• Amethyst February birthstone, a purple quartz gemstone valued for its violet color and spiritual properties, offered as a loose stone and in jewelry.
• Aquamarine March birthstone, a sea-blue beryl gemstone associated with calmness and clarity, sold as a loose stone and in jewelry.
• Opal October birthstone in Australian and Ethiopian origins, including white opal varieties, offered as loose stones and in jewelry.
• Peridot August birthstone sourced from Burma, China, Myanmar, Pakistan, Tanzania, Vietnam, and the US, sold as loose stones.
• Citrine November birthstone of the quartz family, sourced primarily from Brazil, known for yellow-golden hues and sold as loose stones.
• Blue Topaz November birthstone available in shades from blue to colorless, sourced from Brazil and other locations, sold as loose stones.
• Tanzanite Rare blue-violet gemstone from Tanzania, December birthstone also known as Blue Zoisite, offered as loose stones.
• Tourmaline Semi-precious gemstone sold across multiple color varieties, offered to individual and jewelry-making buyers.
• Gemstone Rings Custom-designed gemstone rings featuring Blue Sapphire, Ruby, Emerald, Yellow Sapphire, Pearl, Cat's Eye, Red Coral, Pink Sapphire, Amethyst, Hessonite, Alexandrite, White Sapphire, Opal, Tanzanite, and Aquamarine, handcrafted by in-house artisans.
• Gemstone Earrings Handcrafted gemstone earrings available in various gemstone types and designs, including Blue Sapphire, Emerald, Ruby, and Yellow Sapphire variants.
• Gemstone Pendants Gemstone pendants featuring alexandrite, amethyst, aquamarine, blue sapphire, coral, emerald, hessonite, opal, pearl, pink sapphire, ruby, tanzanite, white sapphire, and yellow sapphire, handcrafted by in-house artisans.
• Gemstone Bracelets Handcrafted gemstone bracelets available in various designs and gemstone combinations, crafted by in-house artisans.
• Birthstones Collection Curated monthly birthstone collection covering all twelve calendar months, including Garnet (January), Amethyst (February), Aquamarine (March), Diamond (April), Emerald (May), Pearl/Alexandrite (June), Ruby (July), Peridot/Spinel/Sardonyx (August), Sapphire (September), Opal/Tourmaline (October), Topaz/Citrine (November), and Turquoise/Tanzanite/Zircon (December).
• Gemstone Pairs and Sets Pre-paired and multi-stone gemstone sets sold together for buyers who need matched or combined stones for astrological combinations or jewelry construction.
• Navratna (Nine Vedic Gemstones) The nine sacred Vedic gemstones — Blue Sapphire, Yellow Sapphire, Ruby, Emerald, Diamond, Pearl, Cat's Eye, Hessonite, and Coral — sold as a complete astrological set or individually, each associated with a specific planet in Hindu astrology.

Quantifiable outcome

• 100,000+ satisfied customers worldwide with 4.8/5 Google rating based on 226 reviews
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• FedExminorOthersInternational shipping partner for worldwide deliveries with tracking and insurance
• DHLminorOthersInternational shipping partner for worldwide deliveries with tracking and insurance
• UPSminorOthersInternational shipping partner for worldwide deliveries with tracking and insurance
• DTDCminorOthersIndia-focused shipping partner for domestic and regional deliveries
• The Gemstone Co.coreStrategic or Co-development PartnerParent company and virtual subsidiary relationship. Navratan is described as the 'virtual subsidiary of The Gemstone Co.' with 84+ years of legacy carried forward

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Leibish: Online retailer specializing in natural fancy colored diamonds and colored gemstones with multi-lab certification. Comparable on premium gemstone positioning and global online sales of certified stones.
• Angara: US-headquartered online retailer specializing in certified natural gemstone jewelry with GIA/AGL certifications. Direct overlap on certification-led positioning, colored gemstone focus, and global DTC shipping.
• The Natural Sapphire Company: Online specialist in natural sapphires and fine colored gemstones with multi-lab certification. Comparable on premium colored-gemstone focus, certification, and global direct-to-consumer shipping.
• CaratLane: India-based online-first fine jewelry and gemstone retailer offering rings, earrings, and pendants with a strong DTC e-commerce model. Highly comparable on geography, product mix, and customer base.
• 9Gem: India-based online platform for certified natural gemstones with astrological positioning. Directly comparable on Vedic astrology-driven gemstone retail and India-centric customer base.
• Gemvara: Online custom fine jewelry retailer offering personalized gemstone rings, earrings, and pendants with multi-stone customization. Highly comparable on DTC custom-jewelry and gemstone-led model.
• GemPundit: India-based online retailer of certified natural gemstones with astrological consultation services. Closely comparable on Vedic astrology positioning, lab certification, and global DTC shipping.

Broad incumbents

• Blue Nile: Pioneer in online fine jewelry and loose diamond sales, now part of Signet. Larger and broader, but directly comparable on certified-stone e-commerce model and global shipping infrastructure.
• Tanishq (Titan Company): India's largest organized fine jewelry retail brand with pan-India store network. Overlaps on gemstone jewelry in India and serves a similar culturally-rooted buying occasion set.
• Brilliant Earth: Large US-based online fine jewelry retailer with strong certification and ethical-sourcing positioning. Broader portfolio (diamonds, engagement, fine jewelry) but overlaps directly on certified-stone DTC commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/navratanonline
• Instagraminstagram.com/navratan_com
• YouTubeyoutube.com/@NavratanOnline
• Xx.com/NavratanGemsto2
• LinkedInlinkedin.com/company/navratangemstones

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Navratan