Downtown Business Association

What Downtown Business Association does

Downtown Business Association operates as Live After Five, Inc., a volunteer-based nonprofit organization based in Baton Rouge, Louisiana. Its sole core product is the Live After Five concert series, which it describes as the largest and longest-running free concert series in the Baton Rouge region, held 12 Fridays per year (6 in spring and 6 in fall) at a downtown venue.

The organization runs no proprietary technology platform; its digital footprint consists of a WordPress website (downtownbr.org) plus Facebook and Instagram profiles, used for event promotion, band recommendations, food vendor applications, sponsorship inquiries, and donations. Supporting programs include a tiered corporate sponsorship structure (Bronze through Diamond), a food vendor application process, a community-submitted band recommendation flow, and a donation program that gives a limited-edition Baton Rouge art poster to donors of $25 or more.

Revenue is generated through three streams: corporate sponsorships (the primary monetization layer, offering marketing benefits across radio, television, print, and social media), individual donations, and food vendor fees. The concert series is free to attend, and the organization is governed entirely by a volunteer board drawn from local businesses, media, legal, and cultural institutions. Its operations are structurally embedded with the Downtown Development District, Visit Baton Rouge, and the Arts Council of Greater Baton Rouge, whose senior representatives sit on the board.

Name

Downtown Business Association

Legal name

Live After Five, Inc.

Website

https://downtownbr.org

Company type

Private

Operating status

Operating

Short description

Downtown Business Association, operating as Live After Five, Inc., is a volunteer-based Baton Rouge nonprofit that produces the city's largest free outdoor concert series, 12 Fridays annually, funded by sponsorships, donations, and food vendor fees.

Ownership category

akta.pro rank

Product category

Community Live Entertainment

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Musical Groups and Artists (711130)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

Community Music & Dance Festivals (Non-Commercial/Local) (MPAGAEAH)

akta.pro secondary industries

Concerts & Music Festivals (THAJAFAA), Event Marketing, Sponsorship Sales & Promotion (MPAGAAAE)

Keywords

• Free concert series
• Community event management
• Downtown cultural programming
• Event sponsorship programs
• Nonprofit event organization

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Sponsorships: Corporate sponsorships at various levels (Bronze to Diamond) provide funding in exchange for marketing benefits including VIP tent passes, advertising across radio, television, print and social media, logo placement on marketing materials and stage banners.
2. Donations: Individual donations are accepted. Donations of $25 or more receive a free Baton Rouge art poster as a thank-you gift.
3. Food Vendor Fees: Food vendors pay to participate in the concert series. Applications are open seasonally and vendors are selected to provide food and beverage at the event.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Downtown Business Association (Live After Five, Inc.) produces Baton Rouge's largest and longest-running free outdoor concert series, held 12 Fridays per year (6 in spring and 6 in fall) at a Downtown Baton Rouge venue. The organization also operates supporting programs including a tiered corporate Sponsorship Program, a Food Vendor Application process, and a Donation Program providing branded art posters.

Product overview

Downtown Business Association operates primarily as a single core offering—the Live After Five concert series—supplemented by several related programs. The flagship product is a free outdoor concert series held 12 Fridays per year in Downtown Baton Rouge. Supporting functions include a Food Vendor Application system for seasonal vendor recruitment, a Band Recommendations form for community-submitted artist suggestions, a tiered Sponsorship Program (Bronze to Diamond) offering marketing and VIP benefits, and a Donation Program that provides branded merchandise incentives for contributors.

Differentiator

Problem solved

Functional benefit

Products and services

• Live After Five Concert Series Baton Rouge's largest and longest-running free outdoor concert series, held 12 Fridays per year (6 in spring and 6 in fall) at Downtown Baton Rouge. Open to all community members and visitors at no charge, featuring live music from local and regional bands to support cultural enrichment and downtown economic activity.
• Sponsorship Program

Quantifiable outcome

• Baton Rouge's largest and longest-running free concert series
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Downtown Development DistrictcoreStrategic or Co-development PartnerClose partner with Live After Five, Inc. Works together to ensure a vibrant downtown Baton Rouge. The Downtown Development District assists with parking guidance and logistics for the concert series.
• Visit Baton RougecoreStrategic or Co-development PartnerClose partner with Live After Five, Inc. The tourism organization supports the concert series as part of promoting Baton Rouge as a cultural destination. Senior VP of Administration serves on the board.
• Arts Council of Greater Baton RougeminorStrategic or Co-development PartnerThe President & CEO of Arts Council of Greater Baton Rouge serves on the board of Live After Five, Inc., representing cooperation between cultural organizations.
• 100.7 The TigerminorGTM or Marketing PartnerLocal radio station sponsor providing advertising support and marketing exposure for the concert series.
• Eagle 98.1minorGTM or Marketing PartnerLocal radio station sponsor providing advertising support for the event.
• WAFBminorGTM or Marketing PartnerLocal television station sponsor providing advertising and media coverage for the concert series.
• Baton Rouge Blues Festival & FoundationminorStrategic or Co-development PartnerThe President of Live After Five, Inc. also serves as Executive Director of Baton Rouge Blues Festival & Foundation, indicating a collaborative relationship between the two major music organizations.

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Baton Rouge Blues Festival & Foundation: Regional peer producing another major free music event in Baton Rouge; shares leadership (the President of Live After Five also serves as its Executive Director), operates as a nonprofit, and draws on overlapping local sponsors and audiences.
• Levitt Foundation: National nonprofit that funds free outdoor concert series in cities across the U.S. Highly comparable business model: free admission, corporate sponsorship-driven, volunteer/local-partner implementation, mission of cultural enrichment through community music programming.
• Atlanta Jazz Festival: Free annual outdoor jazz festival in Atlanta produced through a public-private partnership. Highly comparable format — free admission, outdoor staging, sponsorship-driven, with local government and cultural partner support.
• New Orleans Jazz & Heritage Foundation: Louisiana-based nonprofit that produces Jazz Fest and related free cultural programming; directly comparable as a regional music nonprofit reliant on sponsorships, government partnerships, and free community concerts for cultural enrichment.
• Levitt Pavilion Denver: One of the Levitt Foundation's local free outdoor concert venues. Directly comparable as a free community concert series funded through sponsorships and donations with a mission of cultural enrichment.
• Blues Foundation: Memphis-based nonprofit that promotes and preserves blues music through festivals, awards and community programs. Comparable as a mission-aligned nonprofit that produces music events funded by sponsorships and donations.
• Chicago Blues Festival: Long-running free outdoor blues festival produced in partnership with a city's cultural affairs department. Directly comparable as a free admission, sponsor-and-government-supported music festival with similar cultural-enrichment mission.
• SummerStage (City Parks Foundation): Free outdoor summer concert series in New York City parks produced by a nonprofit. Closely comparable in offering free live music to a broad community audience, funded by corporate sponsorships and partner support.

Others

• Visit Baton Rouge: Convention & Visitors Bureau for Baton Rouge and a formal partner of Live After Five. Adjacent — promotes the region as a cultural destination rather than producing events itself, but uses Live After Five as a tourism asset.
• Arts Council of Greater Baton Rouge: Local nonprofit arts funder and partner of Live After Five. Adjacent, not a competitor — operates as a granting/advocacy organization that supports local arts programming rather than producing concert series itself.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DBAbtr
• Xx.com/dbabatonrouge

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Downtown Business Association