What Restless Global does

Restless Global is a privately held strategic advisory company founded in 2020 and led by Founder and CEO Marie Lora-Mungai, headquartered in Lagos, Nigeria with operational reach across all 54 African countries plus Europe and the United States. The firm advises companies, institutions, and investors on African creative industries spanning film, television, fashion, music, visual arts, animation, gaming, mobile, OTT, talent management, and sports business, drawing on the founder's 20 years of experience launching African creative businesses. Its core deliverable is bespoke consulting engagements structured around market intelligence, deal origination support, pipeline development, policy advisory, and business readiness programs for creative entrepreneurs, with named institutional clients including Afreximbank, IFC, and Proparco.

The business model is professional services: revenue is generated through project fees and retainers from a mix of corporate clients, development finance institutions, investment funds, government agencies, and creative entrepreneurs. Pricing is not publicly disclosed and engagements are quote-based, consistent with boutique advisory practice. Go-to-market relies on a consultative, referral-driven sales motion anchored by the founder's network across governments, development banks, corporations, foundations, and creative/sports entrepreneurs, supplemented by thought-leadership channels. The most prominent of these is the monthly Hustle & Flow newsletter, which reaches 10,000+ professionals in the African creative and sports industries and is distributed alongside active conference speaking and the founder's published book, CREATIVE CASH FLOW, which is delivered through masterclasses and workshops.

There is no proprietary technology platform underlying the offering; the firm's core asset is the accumulated market intelligence, relationships, and credibility of the founder. Operational indicators point to a small, founder-led team with no disclosed external equity investors, no disclosed funding rounds, and no publicly available revenue or headcount figures. Customer logos skew toward a small set of large institutional counterparties (notably three DFIs), which elevates concentration risk and makes mandate continuity a key revenue driver. Geographic expansion is organic through network rather than through staffed offices, and the firm appears to be growing its footprint via productization of founder expertise (book, masterclasses) and participation in pan-African initiatives such as the Opportunity Africa Creative Council.

Name

Restless Global

Legal name

Restless Global

Website

https://restless.global

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Restless Global is a Lagos-headquartered boutique advisory firm that provides bespoke consulting on African creative industries and sports business to corporations, development finance institutions, investors, and creative entrepreneurs, led by founder Marie Lora-Mungai.

Ownership category

akta.pro rank

Product category

Strategic Advisory Services

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI), Cultural Consulting & Market Suitability Review (MPAAANAF)

Keywords

• African creative industries advisory
• Strategic consulting services
• Creative economy consulting
• Investment advisory services
• Market intelligence newsletters

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Advisory Services: Bespoke consulting engagements with companies, institutions, and investors seeking expertise on African creative industries. Revenue likely generated through project fees and retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Restless Global is a strategic advisory company providing bespoke consulting services to companies, institutions, and investors engaging with African creative industries and sports business. Its hands-on expertise spans film and television production and distribution, fashion, music, visual arts, animation, gaming, mobile, OTT, talent management, and sports business across all 54 African countries. The firm leverages 20 years of experience launching African creative businesses, supported by thought leadership through the Hustle & Flow newsletter and the Creative Cash Flow book.

Product overview

Restless Global is a strategic advisory company that operates as a single unified service offering rather than a platform-with-modules architecture. The company provides hands-on strategic advisory expertise spanning African creative industries including film, television, fashion, music, visual arts, animation, gaming, mobile, OTT, talent management, and sports business. The company also produces the Hustle & Flow newsletter, authored by Marie Lora-Mungai, which serves as a thought leadership and intelligence tool for the African creative economy. These offerings are grounded in 20 years of concrete experimentation with growth and revenue models across the continent.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• By 2025, a combined $3 billion had been pledged for African creative industries sector through work with DFIs.
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Africa No FilterminorStrategic or Co-development Partner · 1 January 2025Marie Lora-Mungai supports Opportunity Africa movement convened by Africa No Filter, Brand Africa, and African Union. Involved in Africa Day campaign and Opportunity Africa Creative Council launch.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Genesis Analytics: Africa-based consulting firm with deep presence in South Africa and across the continent, advising investors, DFIs and governments on development and economic strategy. Comparable in serving DFI and corporate clients across African markets, though broader in scope.

Direct peers

• The Africa Group: US-based Africa-focused advisory firm offering strategic counsel to investors, corporates and policymakers engaging with African markets. Closely comparable as a small, specialist Africa advisory practice serving institutional and investor clients.
• Africa Practice: Pan-African strategic advisory firm providing political, regulatory and market-entry advice to corporates, investors and governments across Africa. Directly comparable to Restless Global as a boutique Africa-focused advisory serving institutional and investor clients.
• Dalberg Advisors: Global strategy and policy advisory firm with deep Africa presence, advising governments, foundations and investors on inclusive growth and emerging-market strategy. Comparable to Restless Global in its cross-stakeholder Africa advisory model and investor/DFI client base.
• Per Diem Advisory: Boutique Africa-focused advisory firm providing strategy and capital advisory to investors and corporates operating across the continent. Comparable to Restless Global in its boutique, Africa-investor-focused positioning.
• BFA Global (Caribou Digital): Global advisory firm focused on digital and financial inclusion in emerging markets, with explicit work on the creative economy in Africa. Comparable to Restless Global in combining emerging-market advisory with creative-economy expertise and DFI engagement.

Broad incumbents

• McKinsey & Company (Africa offices): Global management consulting firm with a long-standing Africa practice serving multinationals, DFIs and African governments on strategy and operations. Comparable as a strategy advisor to investors and institutions engaging with African markets, but much broader and less specialized than Restless Global.
• Boston Consulting Group (Africa): Global strategy consultancy with an Africa practice advising corporates, investors and public-sector clients on the continent. Comparable as a high-end Africa strategy advisor to institutional clients, though significantly larger and less focused on the creative-economy niche.

Emerging players

• Co-Creation Hub (CcHUB): Nigeria-rooted innovation and creative-technology hub advising and investing in African creators, media and tech startups. Comparable as a Lagos-based Africa creative-economy ecosystem player, though operating more as a hub/investor than a pure advisory.
• Konfidants: Pan-African strategy and creative-industry advisory working with brands, investors and platforms on African market entry. Comparable to Restless Global in its Africa-focused strategy advisory plus creative-economy specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/marieloramungai

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restless Global