Pocatello Regional Transit

What Pocatello Regional Transit does

Pocatello Regional Transit (PRT) is a municipal transit department operated by the City of Pocatello, Idaho, and the primary mass transportation provider in Southeast Idaho. The organization traces its operational lineage to 1972 (Tello Bus, launched by SEICAA) and was formally assumed by the City of Pocatello in 1982; it was rebranded Pocatello Regional Transit in the late 1980s to reflect its expanded regional service footprint. PRT operates a 33-vehicle fleet across fixed route, door-to-door paratransit, commuter, and charter services, covering seven counties in Idaho Transportation District #5.

PRT's core product surface consists of urban fixed routes A through I serving the Pocatello/Chubbuck area Monday-Friday with limited Saturday service, ADA-compliant door-to-door paratransit for qualified persons with disabilities, Medicaid Non-Emergency Medical Transportation coordinated through the MTM broker, senior transportation via the Area Agency on Aging, and commuter routes connecting Pocatello to Blackfoot, American Falls, and Preston/Logan. Its technology footprint is limited and standard for small-urban transit: a public General Transit Feed Specification (GTFS) data feed with RSS update notifications, Google Transit-powered trip planning, ADA-accessible bus lifts/ramps, and developer resources for third-party app integration. There is no proprietary AI/ML capability.

PRT's revenue model is a hybrid of passenger fares, government grants, and ancillary advertising. Farebox revenue is generated through $1 one-way tickets, $25 monthly passes, $2 one-day passes, $0.50 senior/disabled/student fares, free children under 8, $10 Blackfoot commuter daily fares, and various Door-to-Door punch cards (e.g., $36 Special Services Card, $92 Premium Services Card, $40 Rural Special Services Card). Government funding flows from the Federal Transit Administration, the Idaho Transportation Department, intergovernmental agreements with county and municipal governments, Title IIIB senior citizen transportation funding, and direct City of Pocatello and Bannock County financial assistance. Bus advertising — including mounted signs, interior flyers, side panels, and full bus wraps — provides a third revenue stream. Customer concentration spans individual riders (general public), institutional clients (Idaho State University, MTM, Area Agency on Aging), and sponsored programs (Summer Youth Pass underwritten by five regional credit unions and Farm Bureau). All card transactions incur a 2.74% convenience fee; all sales are final and non-refundable.

Name

Pocatello Regional Transit

Legal name

Pocatello Regional Transit

Website

https://pocatellotransit.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Pocatello Regional Transit is a City of Pocatello municipal department providing mass transportation across seven Southeast Idaho counties via fixed-route, paratransit, commuter, and charter bus services, serving general public, students, seniors, persons with disabilities, and Medicaid recipients.

Ownership category

akta.pro rank

Product category

Public Transit Services

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Special Needs Transportation (485991)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Public Transit Agencies (Bus, Rail, Metro, Paratransit) (BPAIALAB)

akta.pro secondary industries

Regional/County Public Bus Operators (THAIAEAB), ADA/Accessible Paratransit (Complementary to Fixed-Route Transit) (THAIAHAA), Community & Senior Transportation Shuttles (Dial-a-Ride, Non-ADA) (TLAFAJAI)

Keywords

• Public transit services
• Fixed route bus
• Paratransit transportation
• Door-to-door transit
• Commuter bus service

Headquarters

HQ city

Pocatello

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Passenger Fares: Revenue from fixed route one-way tickets ($1), monthly passes ($25), day passes ($2), student passes, and ticket books. Commuter service fares (Blackfoot commuter daily $10, two-week pass $35). Door-to-door service fees including special services cards and premium services.
2. Government Funding: Federal Transit Administration (FTA) funding, Idaho Transportation Department funding, intergovernmental agreements with county and municipal governments, Title IIIB senior citizen transportation funding, and Bannock County and City of Pocatello financial assistance.
3. Advertising: Revenue from bus advertising including mounted signs, interior flyers, side panel advertisements, and full bus wraps.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Pocatello Regional Transit is a municipal mass transportation provider offering urban fixed-route bus service in the Pocatello/Chubbuck area, door-to-door paratransit for ADA-qualified riders, seniors and Medicaid recipients, intercity commuter routes, and limited charter service. Operations are supported by Google Transit trip planning, public GTFS data feeds, an ADA-accessible fleet, and travel training programs for new riders.

Product overview

Pocatello Regional Transit operates as a comprehensive public transit system offering fixed-route bus services (Routes A through I serving Pocatello/Chubbuck), door-to-door paratransit for ADA-qualified and senior riders, intercity commuter services, and charter services. The system provides various fare products including monthly passes, student passes, and the free Summer Youth Pass program. Transit data is available via GTFS feed for developer integration with third-party applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Fixed Route Services Urban fixed-route bus service in the Pocatello/Chubbuck area, with eight routes (A, B, C, D, E, G, H, and I) operating Monday through Friday plus limited Saturday service. All routed buses have ADA-accessible lifts and ramps and serve key destinations including Idaho State University campus stops and Marshall Public Library.
• Door-to-Door Services Paratransit transportation for ADA-qualified persons with disabilities, Non-Emergency Medical Transportation (NEMT) for Medicaid recipients coordinated through MTM, senior citizen transportation for those 60 and older through the Area Agency on Aging, and rural transportation services covering seven Southeast Idaho counties.
• Commuter Services

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• Salt Lake Express / GreyhoundminorChannel Partner/ Reseller/ DistributorSalt Lake Express operates shuttle services between Salt Lake City and Southeast Idaho including Greyhound connections. PRT serves as a connection point for intercity bus transportation. Passengers can access Salt Lake Express services through PRT stops.
• MTMcoreStrategic or Co-development PartnerMTM is Idaho's Medicaid Non-Emergency Medical Transportation (NEMT) broker, partnered with Idaho Department of Health and Welfare. MTM coordinates NEMT trips for Medicaid eligible individuals requiring transportation to Medicaid-covered medical services.
• Area Agency on AgingcoreStrategic or Co-development PartnerArea Agency on Aging provides services for Idaho senior citizens 60 years and older with health or functional limitations. Partners with PRT to provide senior transportation for life-sustaining trips (medical, shopping, banking, employment) and quality of life trips.
• Idaho Central Credit UnionminorGTM or Marketing Partner2026 Summer Youth Pass sponsor. 2026 program allows youth ages 18 and younger to ride PRT Fixed Route bus services for free from May 26 through August 29, 2026.
• Citizens Community BankminorGTM or Marketing Partner2026 Summer Youth Pass sponsor. Supporting free youth transit program for summer 2026.
• Farm BureauminorGTM or Marketing Partner2026 Summer Youth Pass sponsor. Supporting free youth transit program for summer 2026.
• Lookout Credit UnionminorGTM or Marketing Partner2026 Summer Youth Pass sponsor. Supporting free youth transit program for summer 2026.
• Westmark Credit UnionminorGTM or Marketing Partner2026 Summer Youth Pass sponsor. Supporting free youth transit program for summer 2026.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Spokane Transit Authority: Spokane Transit Authority is a larger regional public transit operator in eastern Washington with fixed route bus and paratransit services. Comparable in regional transit operations and FTA funding structure, though materially larger in scale and service area.

Direct peers

• Cache Valley Transit District: Cache Valley Transit District operates public transit in the Logan, Utah area with commuter service to Preston — directly connected to PRT's Preston/Logan commuter route. Highly comparable as a regional transit agency serving university communities with similar intergovernmental funding.
• START Bus (Teton Village, WY): START Bus provides regional public transit in the Jackson Hole/Teton Village area of Wyoming, including commuter services. Comparable in regional Mountain West transit operations with similar intergovernmental funding model and small urban/rural mix.
• Citilink (Fort Wayne, IN): Citilink operates public transit in Fort Wayne, Indiana, providing fixed route bus service and paratransit. Comparable as a mid-size municipal transit system with similar operational scale, federal FTA funding dependence, and paratransit service mix.
• CyRide (Ames, IA): CyRide operates public transit in Ames, Iowa, with strong Iowa State University ridership base — closely analogous to PRT's ISU partnership. Comparable in mid-size university town fixed route operations with student fare products and free fare zones.
• Mountain Mobility (Asheville, NC): Mountain Mobility provides public transit services in Buncombe County, North Carolina, including fixed route and paratransit. Comparable in mid-size municipal transit operation with similar farebox recovery challenges and rural service extensions.
• Mountain Line (Missoula, MT): Mountain Line is the public transit provider in Missoula, Montana, operating fixed route bus and paratransit services. Comparable in serving a mid-size Mountain West university town with similar federal FTA funding structure and university ridership.
• ValleyRide (Boise, ID): ValleyRide is the regional public transit authority for the Boise metropolitan area in Idaho. Comparable as a same-state Idaho public transit agency with fixed route and paratransit services and similar FTA funding structure, though larger in scale.
• Idaho Falls Transit: Idaho Falls Transit is the municipal public transit system serving Idaho Falls, Idaho, providing fixed route bus and paratransit services. Highly comparable as a same-state Idaho municipal transit operator with similar fleet scale and rural service mission.
• Citylink (Twin Falls, ID): Citylink provides public transit services in Twin Falls, Idaho, with similar mid-size municipal transit operations and rural service extensions. Comparable in fleet size, service area scale, and operational structure within the same state.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/rideprt
• YouTubeyoutube.com/channel/UCbaccLi2lVo4abWETpnhc7w
• Facebookfacebook.com/pocatelloregionaltransit
• Instagraminstagram.com/pocatelloregionaltransit
• LinkedInlinkedin.com/company/pocatello-regional-transit

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pocatello Regional Transit