Kiela

What Kiela does

Kiela Metaalwarenfabriek bv is a Dutch private limited company that designs and manufactures high-end salon furniture from its own factory in Driebruggen, Netherlands. Founded in 1939, the company produces barber and stylist chairs, wash units, styling tables and reception desks, salon accessories, and upholstery materials, with products such as the Vibe, U-Box, Sister, and Macho chairs offered in 33 upholstery colors and multiple base configurations. Its core technology is in-house industrial design combined with Dutch metalwork craftsmanship, with every product originating from its own design table and shaped down to component level before production.

The business operates a direct-to-consumer model, selling primarily through its e-commerce storefront kiela.com and a physical showroom in Driebruggen. Prices are listed per unit excluding VAT, ranging from approximately €277 for accessories to over €4,000 for premium wash units, indicating a B2B transaction profile with professional salon buyers. Marketing emphasizes 85 years of heritage, "Made in Holland" positioning, short delivery times, and aftersales service as core differentiators, supported by multilingual site support in Dutch, English, German, and French.

Kiela serves a single primary customer segment: independent hair salons and barber shops across the Netherlands and select European markets. It is privately held, family-owned, with no identified institutional investors, parent company, acquisitions, or external funding events in the available data. The operating model combines design, manufacturing, distribution, and retail under one corporate entity, with no subsidiaries, joint ventures, or strategic alliances disclosed.

Name

Kiela

Legal name

Kiela Metaalwarenfabriek bv

Website

https://kiela.nl

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

11–50 employees

Short description

Kiela Metaalwarenfabriek bv is a Dutch, family-owned manufacturer of high-end salon furniture — barber chairs, wash units, styling tables, and accessories — designed and produced in-house at its Driebruggen factory since 1939, sold directly to hair salons and barber shops via kiela.com and a showroom.

Ownership category

akta.pro rank

Headquarters

HQ city

Driebruggen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Salon furniture sales: Kiela generates revenue through the direct sale of salon furniture and accessories. Products are sold at fixed price points starting from specific amounts (e.g., barber chairs from €1,106 to €1,387, wash units from €2,453 to €4,132, accessories from €277 to €525). All prices are listed excluding VAT, indicating B2B transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Kiela designs and manufactures professional salon furniture in its own factory in Driebruggen, Netherlands. The product range includes barber/stylist chairs (Kappersstoelen), wash units (Washunits), styling tables and reception desks (Kaptafels), salon accessories (Accessoires), and upholstery materials (Fabrics-laminates). All products are designed in-house and built to component level with Dutch craftsmanship, sold directly through the company's e-commerce website and physical showroom.

Product overview

Kiela is a Dutch manufacturer of professional hair salon furniture and interior products. The product portfolio is organized around five core categories: Kappersstoelen (barber/stylist chairs) including sub-models Vibe, U-Box, Sister, and Macho; Washunits (wash basins/stations) with models Aquascoop Big Brother, Wellness Sister, Chill One, and Aqua-Relax XL; Kaptafels (styling tables and reception desks) including the Breez freestanding double-person table; Accessoires (salon accessories) such as trolleys and footrests; and Fabrics-laminates (upholstery materials). All products are designed in-house and manufactured in the company's own factory in Driebruggen, Netherlands, with a focus on craftsmanship, quality, and short delivery times. The company operates as a traditional furniture e-commerce platform rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Kappersstoelen (Stylist/Barber Chairs) Professional barber and stylist chairs manufactured in the Netherlands, offering comfort combined with contemporary Dutch design. Available in 33 upholstery colors and multiple base configurations. Includes the Vibe, U-Box, Sister, and Macho models. Designed for professional hair salon and barber shop use.
• Barberstoelen (Barber Chairs) Barber chairs designed specifically for professional barber shop use, featuring contemporary design and Dutch craftsmanship.
• Washunits (Wash Basins and Stations) Wash basins and washing stations for hair salons manufactured in the Netherlands with focus on ergonomic design, durability, and a luxury salon experience. Models include Aquascoop Big Brother (from €2,453), Wellness Sister (from €2,477), Chill One (from €4,132), and Aqua-Relax XL (from €3,395), all excluding VAT.
• Kaptafels (Styling Tables and Reception Desks) Styling tables and reception desks combining Dutch craftsmanship with high-quality materials, designed for practical daily use while enhancing salon aesthetics. Includes the Breez freestanding double-person styling table from €3,621 excluding VAT.
• Accessoires (Salon Accessories) Essential salon interior accessories including footrests, hairdryer holders, trolleys, and salon carts. Each accessory combines stylish design with high-quality materials. Includes Lady Jockey (from €321), Colour trolley (from €277), Hairbutler trolley (from €525), and Favorite trolley (from €414), all excluding VAT.
• Fabrics-laminates (Upholstery Materials) Materials for salon furniture including upholstery fabrics and laminates used in Kiela products.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Collins: US-based manufacturer of salon furniture and equipment including styling chairs, shampoo systems, and reception desks. Comparable product portfolio to Kiela serving professional salon operators, though primarily active in the North American market.
• Pietranera: Italian manufacturer of professional salon and barber furniture including chairs, wash units, and styling stations. Direct peer: serves the same professional salon customer segment with comparable premium, design-led furniture manufactured in Europe.
• Pietra: Belgian-based supplier of professional hairdressing equipment including salon furniture. Comparable to Kiela as a Benelux-region specialist serving the same professional hair salon customer base with chairs, wash units, and accessories.
• Gamma & Bross: Italian manufacturer of premium salon furniture including barber chairs, wash units, and reception desks. Direct peer: similar premium positioning, similar product categories (chairs/wash units/styling stations), and similar B2B salon customer base across Europe.
• Comfortel: Australian manufacturer and supplier of salon furniture (chairs, wash units, reception desks) to professional hair salons. Comparable product mix to Kiela, though primarily serving the Australian/Asia-Pacific market rather than continental Europe.
• Lemi Group: Italian manufacturer of salon, spa, and wellness furniture including barber chairs and wash units. Comparable to Kiela as a European-made, design-forward salon furniture producer targeting professional hair and beauty operators.
• Eurostil: Spanish manufacturer of professional hairdressing furniture and equipment. Direct peer: comparable product categories (chairs, wash units, accessories) and comparable B2B salon customer target across European markets.
• Maletti: Italian luxury salon and spa furniture manufacturer offering barber chairs, wash units, and technical furniture. Direct peer: comparable European-made premium positioning and overlap with Kiela's barber chair and wash unit product lines.
• Salon Ambience: Polish manufacturer of professional salon furniture including styling chairs, wash units, and reception furniture. Comparable to Kiela as a European-made salon furniture specialist targeting B2B hair salon customers.

Broad incumbents

• Takara Belmont: Japanese-founded, globally dominant manufacturer of salon and barber equipment (chairs, wash units, spa furniture). Comparable to Kiela as a premium, vertically integrated salon furniture maker, but operating at global scale across broader product categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kielabv
• LinkedInlinkedin.com/company/kiela

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiela