IIMSAM

What IIMSAM does

IIMSAM operates a dual-vertical consumer platform hosted on iimsam.org that combines an Indonesian online gaming brand (ZEUS138) with a Mothercare-branded baby and children e-commerce storefront. The platform is built on a responsive web architecture accessible across smartphone, tablet, laptop, and desktop devices, with native mobile apps distributed via Apple App Store and Google Play that route to a PAGCOR-linked support domain. The gaming side markets itself as a trusted slot agent with official PAGCOR 2026 server support, 24-hour customer service, and a minimum deposit of Rp 5,000, monetizing through transaction-based spreads on deposits and wagers. The e-commerce side offers a catalog of 100+ international baby and children brands across clothing (0 months to 8 years), maternity fashion, travel essentials (strollers, car seats, carriers, diaper bags), bedding and nursery furniture, feeding and safety products, bathing and care items, toys (including Mothercare Toys and ELC), and kids accessories, with payment support via Kredivo BNPL and a Kanmo Circle loyalty integration. Customer support is delivered through WhatsApp and the platform's contact channels, and operations are confined to the Indonesian market under Indonesian Ministry of Trade oversight.

Name

IIMSAM

Legal name

IIMSAM

Website

https://iimsam.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

IIMSAM operates an Indonesian consumer platform at iimsam.org that combines the ZEUS138 online slot gaming brand (with PAGCOR server support) and a Mothercare-franchise baby and children e-commerce storefront serving Indonesian gaming users and parents.

Ownership category

akta.pro rank

Product category

Baby and Children's Retail

SIC

Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

• Baby products retail
• Children clothing sales
• Maternity fashion
• Online slot gaming
• E-commerce platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Supply Chain, Infrastructure

Revenue model

1. Online Gaming Transactions: Transaction-based gaming platform where users deposit and wager funds. Revenue generated from transaction spreads and fees.
2. E-commerce Sales: Baby and children products sold through the platform including clothing, accessories, feeding items, strollers, car seats, and toys from various international brands

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

IIMSAM operates an Indonesian consumer platform combining a Mothercare-branded e-commerce store for baby and children's products (apparel, maternity, travel essentials, nursery furniture, feeding, bathing, and toys) with the ZEUS138 online slot gaming service running on PAGCOR official server infrastructure. The site supports mobile apps, WhatsApp-based customer service, loyalty program integration via Kanmo Circle, and installment payment via Kredivo.

Product overview

IIMSAM operates as a Mothercare franchise in Indonesia, offering a comprehensive baby and children's products platform. The portfolio includes core product categories organized by age group and use: infant and toddler clothing (0-24 months), boys clothing (18 months-8 years), girls clothing (18 months-8 years), and maternity fashion. Travel essentials encompass strollers, car seats, carriers, travel cots, diaper bags, and kids luggage. Home and nursery products include bedding, furniture, and mattresses. Feeding and care products cover bottles, sterilization equipment, tableware, breast pumps, and high chairs. Bathing and personal care includes skincare, haircare, oral care, and health products. The toys and activities section features bouncers, walkers, playmats, and branded toy lines including Mothercare Toys and ELC (Early Learning Centre) toys. Kids accessories include bags, sunglasses, and hair accessories. The platform offers both online shopping with home delivery and physical store pickup options.

Differentiator

Problem solved

Functional benefit

Products and services

• Baby Clothing (0-24 months) Infant apparel including tops, bottoms, dresses, clothing sets, jackets, outerwear, and accessories for babies from newborn to 24 months, sold through the Mothercare-branded Indonesian e-commerce storefront.
• Boys Clothing (18 months-8 years) Apparel for boys including tops, bottoms, clothing sets, jackets, outerwear, and underwear for children aged 18 months to 8 years, sold through the Indonesian e-commerce storefront.
• Girls Clothing (18 months-8 years) Apparel for girls including tops, bottoms, dresses, pinafores, clothing sets, jackets, outerwear, and underwear for children aged 18 months to 8 years.
• Maternity Fashion Clothing and care products designed for pregnant women, including maternity wear and mother's care products.
• Footwear Baby shoes, kids shoes, sandals, and socks for various age groups, available through the storefront.
• Sleepwear Sleepsuits, all-in-ones, pajamas and nightwear for babies and children.
• Swimwear Swimming attire for babies and children, sold via the Mothercare storefront.
• Travel Essentials Strollers, car seats, baby carriers, travel cots, diaper bags, and kids' luggage including brands such as Baby Jogger, Bugaboo, Cybex, Maxi Cosi, Graco, and Stokke.
• Bedding and Nursery Furniture Baby and toddler bedroom furniture including blankets, sheets, pillows, cots, cot beds, mattresses, and related furniture items.
• Feeding and Safety Products Baby bottles, sterilizers, warmers, soothers, teethers, bibs, tableware (cups, bowls, plates, spoons, forks), food processors, breast pumps, milk storage, cooler bags, and high chairs.
• Bathing and Personal Care Baby skincare products including sunscreen, shampoo, body wash, hair treatment, oral care, grooming kits, potties, baths, towels, wet wipes, laundry cleaning products, medical supplies, and air purifiers/humidifiers.
• Toys and Activities Bouncers, walkers, baby gyms, playmats, and toys including Mothercare-branded toys and ELC (Early Learning Centre) educational and developmental toys.
• ZEUS138 Online Slot Gaming Platform

Quantifiable outcome

• User satisfaction rating of 4.8/5 based on community reviews

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• PAGCOR (Philippine Amusement and Gaming Corporation)coreTechnology or IntegrationOfficial server partnership providing regulatory legitimacy for online gaming operations. PAGCOR is the Philippine gaming regulator whose official server support ensures compliance and stability for the ZEUS138 gaming platform.
• Kanmo CircleminorChannel Partner/ Reseller/ DistributorLoyalty program integration for Mothercare brand products sold on the platform. Kanmo Circle is a retail loyalty program associated with Mothercare Indonesia.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• SBOBET / SBO Gaming: Asia-facing online betting and gaming platform with regulated Asian licensing. Comparable to the ZEUS138 gaming side in serving slot and casino-style wagering to Southeast Asian consumers via a licensed operator model.
• IBC Bet / Maxbet: Asian-licensed online gaming operator serving Southeast Asian slot and live casino markets. Comparable to the ZEUS138 side in business model (transaction-fee wagering, IDR or Asian-currency deposits, PAGCOR-style regional licensing).
• Mamas & Papas: International premium baby and maternity retailer (carried as a brand on IIMSAM's site). Comparable as a curated multi-brand baby/kids retailer serving parents with apparel, travel gear, and nursery products at similar price points.

Broad incumbents

• Tokopedia: Indonesia's largest general e-commerce marketplace. Comparable as a digital-first consumer platform serving Indonesian buyers across categories including baby/kids and lifestyle, though far broader than IIMSAM's Mothercare-focused catalog.
• Shopee Indonesia: Leading Southeast Asian e-commerce marketplace with strong Indonesian presence. Comparable in serving Indonesian consumers via mobile-first shopping, though at vastly larger scale and with broader category coverage than IIMSAM's niche baby/kids offering.
• Pragmatic Play (iGaming platform provider): Major iGaming content and platform provider supplying slot games to Asian-facing operators. Comparable as upstream technology infrastructure for slot-style gaming platforms like ZEUS138 targeting Southeast Asian consumers.
• Mothercare (global brand / UK): The global Mothercare brand whose Indonesia storefront IIMSAM operates. Directly comparable on product catalog, brand identity, and target customer (parents of 0-8 year olds), though Mothercare global is the upstream brand owner rather than a marketplace competitor.

Regional players

• Babyologist: Indonesia-focused online baby and kids products retailer. Directly comparable as a domestic multi-brand e-commerce platform serving Indonesian parents with curated international baby brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/iimsam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IIMSAM