Baboo Gelato

What Baboo Gelato does

Baboo Gelato Ltd is a West Dorset-based, founder-led artisanal gelato and sorbet producer founded in 2015 and operating out of a production facility near Bridport (Rampisham). Every batch is handmade in small quantities using fresh seasonal fruit from the South West of England, carefully sourced UK ingredients, and premium international produce. The core product line covers gelato and sorbet in roughly a dozen flavours (Hazelnut, Double Chocolate, Mint choc chip, Madagascan Vanilla, Salted Caramel, Strawberry, Coffee, Blackcurrant ripple, Pistachio, Elderflower, Sicilian blood orange, etc.), supplemented by a Doggy Doggy Yum Yum sub-brand of dairy-free dog ice cream, gift vouchers, croffles, and a coffee/hot chocolate/beverage offering in cafés.

The company operates a multi-channel GTM model: direct-to-consumer retail through six company-owned seaside kiosks and cafés across Dorset (Lyme Regis on Marine Parade and Broad Street, West Bay, Swanage, Morcombelake at Felicity's Farm Shop, and Weymouth); wholesale trade supply to nearly 400 UK stockists spanning farm shops, delis, pubs, restaurants, and stately homes (including Rockfish, River Cottage, Bayley & Sage, and Walmer Castle); and D2C e-commerce home delivery across the UK via a Shopify storefront with a £30 minimum order, free delivery over £45, and Click & Collect at the Dorset HQ. Pricing sits in the £7.50–£8.50 band per 500ml gelato/sorbet tub and £3.80 for a 120ml dog ice cream tub, with gift vouchers starting from £5.

Baboo's commercial identity is anchored on quality credentials — 51 cumulative Great Taste stars and four 3-star awards across 2024, 2025, and 2026 (the only ice cream/gelato producer to win a 3-star in three consecutive years). Founder Annie, a Great Taste judge herself, leads the business, and the company has just executed its first identified external funding event: a £300,000 crowdfunding campaign on Crowdcube in November 2025 earmarked for national expansion. Additional revenue initiatives include "Annie's Specials" limited-edition SKUs, the Doggy Doggy Yum Yum charitable donation model (5p per tub to dog charities), event catering ("Baboo For Your Event"), and a mobile kiosk service ("Baboo On The Road"). Headcount is reported at 101–250 employees, consistent with a multi-site artisanal producer at growth-stage scale.

Name

Baboo Gelato

Legal name

Baboo Gelato

Website

https://baboogelato.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Baboo Gelato is a West Dorset-based artisanal gelato and sorbet producer founded in 2015. It operates six seaside kiosks across Dorset, supplies nearly 400 UK wholesale stockists, and delivers nationwide via e-commerce, with a Doggy Doggy Yum Yum dog-ice-cream sub-brand.

Ownership category

akta.pro rank

Product category

Artisanal Ice Cream & Gelato

NAICS

Ice Cream and Frozen Dessert Manufacturing (31152)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Gelato Manufacturing (AFAHAEAD)

akta.pro secondary industry

Ice Cream & Gelato Shops (THAFAGAA)

Keywords

• Artisan gelato production
• Handmade ice cream
• Artisanal sorbet
• Wholesale frozen desserts
• Specialty frozen treats

Headquarters

HQ city

Bridport

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Doggy Doggy Yum Yum: Specialty dog ice cream product sold in 120ml tubs; gives 5p per tub sold to dog charities
2. Wholesale Trade Sales: Supply to approximately 400 stockists including farm shops, delis, pubs, restaurants, and stately homes
3. Home Delivery E-commerce: Direct-to-consumer online sales with UK-wide delivery, £30 minimum spend, free delivery over £45
4. Retail Gelato & Sorbet Sales: Direct sales through six company-owned kiosks and cafés across Dorset seaside locations

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Baboo Gelato makes handmade gelato and sorbet in small batches, sold through six company-owned seaside kiosks/cafés across Dorset, through approximately 400 wholesale UK stockists, and via nationwide home delivery from its Shopify e-commerce store. The product range includes gelato and sorbet tubs, signature croffles, milkshakes, coffee, gift vouchers, and the Doggy Doggy Yum Yum sub-brand of dog ice cream.

Product overview

Baboo Gelato is an award-winning artisan ice cream company offering a unified portfolio of handmade gelato, sorbet, and related products. Their core product line comprises artisanal gelato and sorbet in multiple flavors, supplemented by the Doggy Doggy Yum Yum sub-brand (specialty frozen dog treats), gift vouchers, and a home delivery service. The company operates six seaside kiosks and cafes across Dorset for direct retail sales, while also supplying nearly 400 wholesale stockists nationwide. Additional offerings include loyalty programs and catering/event services.

Differentiator

Problem solved

Functional benefit

Brands

• Doggy Doggy Yum Yum: Dairy-free frozen treat for dogs made with bananas, coconut yogurt, agave syrup and peanut butter. Donates 5p per tub to dog charities.

Products and services

• Gelato & Sorbet Handmade artisanal gelato and sorbet sold in 500ml tubs across multiple flavours including Hazelnut, Double Chocolate, Mint choc chip, Madagascan Vanilla, Salted Caramel, Strawberry, Coffee, Blackcurrant Ripple, Pistachio, Elderflower, and Sicilian blood orange. Made in small batches using fresh seasonal fruit from the South West, carefully sourced UK ingredients, and premium international produce. Available via retail kiosks, wholesale, and nationwide home delivery.
• Doggy Doggy Yum Yum Frozen dog ice cream made with bananas, coconut yogurt or milk, agave syrup, and 100% peanut butter. Vegan-friendly with no milk, animal products, or artificial colours or additives. Available in Peanut butter and banana and Apple & blueberry flavours in 120ml tubs (£3.80). 5p of every tub sold is donated to dog charities. Has won multiple pet industry awards.
• Gift Vouchers Digital gift vouchers available in denominations starting from £5, redeemable against gelato, sorbet, and other products from the Baboo Gelato range.
• Croffles A signature specialty item — a croissant cooked in a waffle iron, loaded with ice cream, whipped cream, and sauces — served at Baboo kiosks and cafés.
• Wholesale / Trade Gelato & Sorbet Supply Wholesale supply of gelato and sorbet to approximately 400 stockists across the UK, including farm shops, delis, pubs, restaurants, and stately homes such as Rockfish, River Cottage, Walmer Castle, and Bayley & Sage. Separate trade site with distinct flavours, sizes, and pricing for trade customers.

Quantifiable outcome

• 51 Great Taste stars accumulated across products
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Dog CharitiesminorOthersBaboo Gelato contributes 5p from every tub of Doggy Doggy Yum Yum sold to dog charities, creating a social impact partnership focused on animal welfare.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Jude's Ice Cream: UK-based artisanal ice cream producer selling across grocery, wholesale and direct channels. Closest direct competitor to Baboo in the UK premium scoop and tub segment, with overlapping wholesale stockist base and similar handmade small-batch positioning.
• Northern Bloc Ice Cream: UK artisan ice cream maker focused on chef-quality gelato and ice cream sold via wholesale, foodservice and DTC. Competes with Baboo for premium farm-shop, deli and restaurant listings across the UK.
• Brymor Ice Cream: Yorkshire-based artisan ice cream producer with a multi-decade Great Taste track record. Comparable to Baboo in handmade small-batch production, award-led brand building, and regional-to-national wholesale expansion.
• Proper Cornish: Cornwall-based artisanal ice cream and sorbet maker serving UK wholesale and farm-shop channels. Competes with Baboo in the south-west premium scoop market and shares the regional provenance-led brand story.
• New Forest Ice Cream: UK regional artisan ice cream producer using local ingredients with strong farm-shop and tourist-retail distribution. Highly comparable to Baboo's handmade, locally-sourced, tourist-kiosk-led model.
• Kelly's of Cornwall (Cornish Country Ice Cream): Established Cornish ice cream brand with UK wholesale and own-brand retail. Comparable to Baboo in product format, flavour portfolio, and farm-shop/wholesale distribution strategy.

Regional players

• Mackie's of Scotland: Scotland-based ice cream maker with national UK grocery and impulse distribution. Comparable category, channel mix and packaged-food scale, but geographically anchored to Scotland and not directly competing in Baboo's south-west kiosk catchment.

Broad incumbents

• Häagen-Dazs: Global premium ice cream brand owned by General Mills. Sets the price and quality benchmark in UK premium tubs that Baboo competes against in farm shops, restaurants and DTC, though at far larger scale and broader distribution.
• Carte D'Or (Unilever): Mass-market premium-tier ice cream brand owned by Unilever. Competes with Baboo in grocery tubs and foodservice dessert menus, anchoring the volume end of the premium-tub category Baboo also targets.

Emerging players

• Oppo Brothers: UK premium 'better-for-you' ice cream brand sold in grocery and DTC. Comparable to Baboo as a younger UK premium challenger brand, though differentiated by a health/wellness positioning rather than a purely artisanal one.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BabooGelato
• Xx.com/BabooGelato
• Pinterestpinterest.com/pin/create/button/?url=https://baboogelato.com
• LinkedInlinkedin.com/company/baboo-gelato-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baboo Gelato