OXI Group

What OXI Group does

OXI Group Srl a socio unico is a privately held Italian manufacturer of custom human-machine interface (HMI) products, headquartered in Granarolo dell'Emilia (Bologna) with a secondary production site in Formigine. Founded in 1974 by Patrizia Simeoni, who remains President, the company designs and produces membrane keyboards, capacitive keyboards, touch systems, true-flat panels, and industrial screen and digital printing for OEM clients across industrial manufacturing, medical equipment, vending, horeca (hotels, restaurants, cafes), home appliances, and marine/yacht applications. Group operations span a 4,000 sqm production area and 1,000 sqm of offices, supported by white-room/cleanroom assembly and optical bonding capability.

The company's vertically integrated structure is anchored by two wholly-owned subsidiaries: Grafos Srl (acquired January 2010, industrial screen printing) and Sipe Srl (acquired May 2019, electronic board design and production), which together form the Electronics Division. This structure allows OXI to deliver turnkey embedded systems combining mechanical design, capacitive or membrane interfaces, firmware, and electronic control boards (including RS485, CAN, I2C, ModBus protocols) plus Bluetooth/BLE/WiFi wireless modules. OXI holds ISO 9001:2015 certification from DNV GL covering design and manufacture of keyboards, touch systems, and related panels.

The business model is project-based custom manufacturing sold directly to enterprise OEM clients through field sales engagement initiated via website, email, and phone. No standard pricing is publicly disclosed; quotations are tailored to each customer specification. The company serves a diversified base across at least six verticals with no single anchor customer publicly identified, and its offering is wrapped by the registered OXI Group Formula® methodology and an 'Extreme Makeover' interface-restyling program intended to drive design-in wins. Ongoing strategic priorities include the Oxigroup-Sipe synergy consolidation (formalized in 2022), ESG initiatives targeting carbon neutrality by 2027, and continued investment in digital printing, CNC milling, and photovoltaic infrastructure.

Name

OXI Group

Legal name

Oxi Group Srl a socio unico

Website

https://oxigroup.it

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

OXI Group is an Italian custom manufacturer of human-machine interface products, including membrane and capacitive keyboards, touch systems, panels, and screen printing, serving industrial, medical, vending, horeca, home appliance, and marine OEMs through vertically integrated design, electronics, and production.

Ownership category

akta.pro rank

Product category

Industrial Human-Machine Interface Manufacturing

NAICS

Relay and Industrial Control Manufacturing (335314), Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823), Electronic Components & Accessories (3670)

akta.pro primary industry

Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD)

akta.pro secondary industries

Industrial Electronics Manufacturing Services (EMS) (IMAGAGAA), Industrial Panel PCs & HMI Terminals (HDACALAE), Industrial Communication & Interface Components (Transceivers, PHYs, isolators, level shifters, fieldbus/Ethernet ICs) (IMAGAJAI)

Keywords

• Membrane keyboards manufacturing
• Capacitive touch interfaces
• Human-machine interface solutions
• Industrial screen printing
• Custom embedded electronics

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Keyboard Manufacturing: Design and manufacturing of membrane keyboards, capacitive keyboards, and related human-machine interface products as custom projects for industrial clients
2. Electronic Board Design and Production: Design and production of electronic control boards for capacitive systems, power conversion, motor control, and embedded applications through the Electronics Division (Sipe)
3. Industrial Screen Printing and Digital Printing: Screen printing on aluminium, polyester, polycarbonate panels and digital printing services for industrial applications
4. Turnkey Embedded Systems: Complete system integration from concept to sample, combining design, interface, and electronics into finished products

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

OXI Group manufactures custom human-machine interface products for industrial OEMs, including membrane keyboards, capacitive keyboards, touch systems, and true-flat panels produced at its Cadriano di Granarolo facility. Its in-house Electronic Division (Sipe Srl) designs and produces electronic control boards, firmware, wireless connectivity modules, and embedded control units, allowing the company to deliver fully integrated, turnkey HMI solutions from concept to finished product.

Product overview

OXI Group is an Italian manufacturer specializing in human-machine interface (HMI) products, producing a portfolio of keyboard and printing solutions complemented by an integrated Electronic Division. The core product range comprises Membrane Keyboards (resistive adhesive keyboards with rigid support, backlit, silicone rubber, and click-inox variants), Capacitive Keyboards (touch-based evolution eliminating mechanical actuators, available in plastic, glass, or stainless steel), Touch Systems (smart touch devices with integrated displays and customizable glass cover lenses assembled in a white room), True-Flat Panels (enabling seamless touch screen integration with keyboards), Industrial Screen Printing (anodized aluminum plates, polyester/polycarbonate panels, and industrial plaques with over 40 years of experience), and Digital Printing (internal service for polyester, Plexiglas, and PVC substrates). The Electronic Division, built around the 2019 acquisition of Sipe Srl, provides HMI Solutions (hardware/firmware/software design), Wireless Interfaces (Bluetooth/BLE/WiFi IoT modules), Home & Industrial control units (supporting RS485, CAN, I2C, ModBus protocols), and Special Dispensers (electronic management for vending and domestic dispensers). The OXI Group Formula service wraps the entire offering with comprehensive design-to-delivery support including free 3D design.

Differentiator

Problem solved

Functional benefit

Brands

• Sipe: Electronics Division specializing in electronic board design and production. Sipe was acquired in May 2019 and operates as the group's electronic design and manufacturing arm.

Products and services

• Membrane Keyboards

Quantifiable outcome

• Reduced go-to-market time compared to market average through in-house design-to-production capability
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Sipe SrlcoreStrategic or Co-development Partner · 1 May 2019Acquired in May 2019, Sipe Srl is a historic company specializing in electronic board design and production. The acquisition created a unique group in Italy capable of providing complete embedded system design and production services.
• Grafos SrlcoreStrategic or Co-development Partner · 1 January 2010Acquired in January 2010, Grafos Srl strengthened OXI Group's position as reference point for serigraphy (screen printing) and industrial keyboards in Italy. The acquisition consolidated the group's leadership in the sector.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• ABB: Global industrial automation incumbent offering HMI/control panels as part of broader automation and robotics portfolios; competes with OXI in industrial operator-interface applications across European OEM and process-industry customers.
• Siemens (SIMATIC HMI): Global industrial automation incumbent whose SIMATIC HMI portfolio is the dominant branded competitor in industrial operator interfaces; OXI even sells 'Siemens-compatible' replacement keyboards, evidencing direct competition in industrial control-panel HMIs.
• Schneider Electric (Magelis HMI): Global industrial automation vendor with Magelis HMI panel line offering complete PLC-plus-HMI ecosystems; competes with OXI for industrial OEM HMI sockets, particularly in European industrial machinery.
• Advantech: Global leader in industrial panel PCs, HMIs, and embedded computing platforms with a much broader catalog and international footprint; competes with OXI in custom industrial HMI/panel integrations and embedded electronics manufacturing.

Direct peers

• Winmate: Manufacturer of rugged industrial panel PCs, HMIs, and touch displays for harsh-environment applications including marine, medical, and industrial — directly comparable niche and customer profile to OXI's rugged touch systems and true-flat panels.
• Axiomtek: Taiwan-based manufacturer of industrial panel PCs, touch panel computers, and embedded platforms with strong presence in European industrial OEM accounts — comparable product portfolio in rugged touch panels and custom embedded systems.
• Beijer Electronics: Specialist manufacturer of industrial HMI panels and operator interfaces, with iX/HMI software and panel-PC hardware serving industrial OEMs across Europe — directly comparable to OXI's capacitive keyboard and touch-system product lines for industrial customers.
• Red Lion Controls: Provider of HMI operator panels, protocol conversion, and industrial networking products used to monitor and control industrial processes — comparable target market and product category to OXI's HMI solutions and electronic boards for industrial automation.
• Elo Touch Solutions: Specialist in touch-screen technology and touch displays for industrial, medical, retail, and hospitality applications; directly comparable to OXI's capacitive touch systems and true-flat panels across shared verticals like medical, Horeca, and vending.

Emerging players

• Avalue Technology: Specialist in industrial panel PCs, medical-grade touch displays, and embedded computing; overlaps with OXI in medical, industrial, and HMI panel applications, particularly for European OEM programs requiring custom configurations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/oxigroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OXI Group