Mangimi Liverini

What Mangimi Liverini does

Mangimi Liverini S.p.A. is an Italian family-owned animal feed manufacturer founded in 1969 in Telese Terme (Benevento, Campania), producing complete and complementary feeds for livestock. The company serves farmers across Southern Italy, with primary focus on dairy cattle and buffalo (which anchor the Campania mozzarella and dairy value chains), alongside poultry, swine, rabbits, horses, sheep, goats, and specialty species such as quail, pheasants, ostriches, and game birds. Its product portfolio spans 17 animal categories and more than 150 SKUs, organized into species-specific lines (e.g., the Vacche da Latte dairy range with 35+ formulations, the Ovaiole laying hen range, the Conigli rabbit range) and sub-brands including the premium Axer horse feed line, plus complementary inputs such as milk replacers, mineral supplements, flaked cereals, and ground/milled grain mixes. Production takes place on a 39,000 m² industrial site (~8,000 m² covered) equipped with Industry 4.0-compliant dosing, grinding, and mixing lines, a flaking plant, four cubing lines, and steam generation, supported by an in-house quality laboratory for raw material and finished product analysis. The company pioneered computerized feed traceability before the 2008 regulatory mandate.

Revenue is generated through direct sales of feed products to livestock farms via 25 commercial agents supported by three in-house nutritional technicians who provide daily on-farm consulting, custom diet formulation, and feed sample analysis. The company reported €40.3M in revenue in FY2020, a 19% year-on-year increase, with Campania accounting for 56% of revenue and the balance distributed across Southern Italy and the islands. Distribution is carried out by four subcontracted transport companies; there is no e-commerce or third-party reseller channel. The company holds ISO 9001, ISO 14001, and EMAS certifications — it was the first feed mill in Italy to obtain EMAS — alongside the mandatory Integrated Environmental Authorization (AIA), and operates a 200 KWP photovoltaic installation generating approximately 171,756 kWh annually for self-consumption. Governance is led by Filippo Liverini (President and Administrative/Financial Director) and Michele Liverini (Vice President, Commercial/Plant Director, and Vice President of Assalzoo), continuing family ownership that has been in place since the founders Mario and Giuseppe Liverini established the company.

Name

Mangimi Liverini

Legal name

Mangimi Liverini S.p.A.

Website

https://liverini.it

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Mangimi Liverini S.p.A. is a family-owned Italian animal feed manufacturer founded in 1969, producing complete and complementary feeds for livestock (dairy cattle, buffalo, poultry, swine, horses, sheep, rabbits) and distributing across Southern Italy through a 25-agent direct sales force bundled with daily on-farm nutritional consulting.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Animal Food Manufacturing (31111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

akta.pro secondary industries

Energy & Grain-Based Ruminant Feeds (Corn, Barley, High-Energy Blends) (AFADAAAH), Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG), Milk Replacers, Colostrum & Neonatal Nutrition (HLAMAHAJ), Performance & Metabolic Modifiers (e.g., Betaine, Carnitine) (AFADAKAI), Specialty Small Animal Feed (Rabbits, Guinea Pigs, Ferrets, etc.) (AFADAFAI)

Keywords

• Animal feed manufacturing
• Livestock nutrition products
• Dairy cattle feed
• Poultry feed production
• Feed traceability systems

Headquarters

HQ city

Telese

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Animal Feed Manufacturing and Sales: Mangimi Liverini produces and sells complete and complementary animal feeds across multiple livestock categories (ruminants, poultry, swine, rabbits, horses, etc.). Revenue is generated through product sales to livestock farms across Southern Italy. The offering is bundled with nutritional consultancy services, creating a recurring consultative relationship with customers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Mangimi Liverini researches, develops, produces, and supplies complete and complementary animal feeds and nutritional supplements across multiple livestock categories including cattle, buffalo, sheep, goats, poultry, swine, horses, rabbits, and game birds. Production is supported by an automated, computerized manufacturing process with an in-house quality laboratory, and the offering is bundled with daily on-farm nutritional consulting provided by three in-house nutritional technicians and a network of 25 commercial agents.

Product overview

Mangimi Liverini S.p.A. is a specialist animal nutrition company established in 1969, producing complete and complementary animal feeds for livestock. The company operates as a single unified product portfolio organized by animal species, with the Axer sub-brand for premium horse feeds. Product lines include: Bovini (Beef Cattle), Vacche da Latte (Dairy Cows with VL and N50F products), Bufale (Buffalo), Ovini (Sheep/Goats with O and CP lines), Suini (Pigs with S and N7F lines), Cavalli/Axer (Horses with E-series products), Polli (Broilers with P and PS lines, N5 nucleus), Pulcini (Chicks with P and N4 nucleus), Ovaiole (Laying Hens with P and N22 products), Tacchini (Turkeys with T lines), Conigli (Rabbits with C and LP lines), Volatili Generici (Generic Birds including quail, pheasants, ostriches, game birds), Fioccati (Flaked products including F series, corn, barley, soy, beans), Granaglie (Grain mixtures with V series), Sfarinati (Ground/Milled products including MSA, Mix series, corn, barley, oats, wheat, soy meal), Farina Latte (Milk powder including Liverlat products), and Integratori (Supplements with IH series mineral products). The company also offers formulation services through three company nutritionists who provide on-farm dietary consulting.

Differentiator

Problem solved

Functional benefit

Brands

• Axer: Horse feed product line featuring pelleted, flaked and mixed feeds made with carefully selected raw materials, using oils and molasses for performance and dust-free quality

Products and services

• Bovini da Carne (Beef Cattle Feed Line)

Quantifiable outcome

• 19% revenue growth in 2020, reaching €40.3 million
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• ENEA / Programma Operativo Interregionale – Energie Rinnovabili e Risparmio Energetico 2007-2013minorOthers · 1 January 2015In 2015, under the EU co-funded Regional Operational Program for Renewable Energy and Energy Efficiency 2007-2013, Mangimi Liverini installed a 200 KWP photovoltaic system for renewable energy self-consumption, co-financed through the program.
• Assalzoo (Associazione Nazionale Mangimistica)coreOthersMangimi Liverini is a member of Assalzoo, the National Association of Feed Producers, which represents approximately 110 member companies accounting for 75% of Italy's national feed production. Michele Liverini serves as Vice President of Assalzoo. The association promotes the Food-Feed-Fuel hierarchy and supports the feed industry through regulatory advocacy and industry reports such as the FeedEconomy Report.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Royal Agrifirm Group: Dutch agricultural cooperative producing compound animal feeds for cattle, pigs, poultry, and other livestock across Europe. Comparable business model serving livestock farmers with technical advisory and specialized formulations.
• Veronesi Group: Major Italian animal feed manufacturer producing compound feeds for livestock including poultry, swine, and cattle. Operates across Italy with similar product breadth to Mangimi Liverini, making it the most direct domestic competitor.
• AB Agri: UK-based animal nutrition and feed manufacturer producing compound feeds and feed additives for livestock globally. Comparable product portfolio and customer base in compound feed manufacturing with nutritional consulting.
• De Heus: Dutch-origin global animal nutrition company producing compound feeds for pigs, poultry, cattle, and aquaculture. Competes with Mangimi Liverini in the European compound feed market with similar species coverage and nutritional consulting.
• ForFarmers: Largest feed manufacturer in Europe with operations across multiple countries producing compound feed for ruminants, poultry, and swine. Comparable in producing complete feed portfolios for livestock farmers with on-farm advisory.

Broad incumbents

• Nutreco: Global animal nutrition leader (parent of Trouw Nutrition and Skretting aquaculture) operating across multiple species with compound feeds, premixes, and feed additives. Broader portfolio than Mangimi Liverini but competes in overlapping species segments.
• Alltech: Global animal nutrition company headquartered in the US with European operations, producing feed additives, premixes, and complete feeds. Comparable focus on nutritional consulting and species-specific formulations across livestock species.
• Cargill Animal Nutrition: Global agribusiness with significant animal feed operations across Europe including Italy. Produces compound feeds and premixes across all major livestock species with global scale advantages and integrated supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MangimiLiverini
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• LinkedInlinkedin.com/company/mangimi-liverini-s-p-a
• Instagraminstagram.com/mangimiliverini

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mangimi Liverini