Frankonia Drive Technology

What Frankonia Drive Technology does

HAINZL Motion & Drives Germany, formerly Frankonia Drive Technology, is a German systems integrator (Systemausrüster) headquartered in Wolframs-Eschenbach, Bavaria, that has operated since 1993 as the German subsidiary of the Austrian HAINZL Industriesysteme GmbH group. In January 2025, the entity was rebranded under the HAINZL parent brand to consolidate its identity within the group's European footprint, which spans Austria, Slovenia, Serbia, Czech Republic, and Slovakia. The company serves manufacturers and operators of working machines and off-highway vehicles, supplying integrated drive and motion solutions rather than standalone components, and is certified as an Authorized Service Center (ASC) for Danfoss Power Solutions — anchoring its position in the Danfoss Plus+1 and OCEAN control ecosystems.

The company's product portfolio spans mobile and stationary hydraulics (valves, pumps, motors, cylinders), electromechanical and hybrid drive systems, industrial valves, central lubrication systems, and drive elements. Differentiated in-house offerings include the S3E (System-Software-Safety Engineering) service framework, a proprietary Forstkransteuerung (forestry crane control) solution, and the LS I-V Load-Sensing valve. It is an authorized distribution and service partner for multiple tier-one component brands including Danfoss, SKF, Moog, and Poclain, and has added an electrification partnership with Vanguard to address battery and hybrid powertrain demand. Documented end-markets include forestry cranes, forklifts/material handling, precast concrete production, and cableway systems.

Commercially, the business runs on a B2B enterprise model with quote-based project pricing, combining a direct field sales force with an inside sales team (~25 named sales and engineering contacts in source data), supported by an e-commerce webshop at shop.hainzl.eu. Service revenue is generated through engineering, system integration, and after-sales support rather than discrete product subscription. Customer engagement is project-driven and tied to machine OEMs' development cycles, which creates long design-in horizons but limits visibility into recurring revenue streams.

Name

Frankonia Drive Technology

Legal name

HAINZL Industriesysteme GmbH

Website

https://frankonia-antriebstechnik.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

HAINZL Motion & Drives Germany (formerly Frankonia Drive Technology) is a Bavarian systems integrator specializing in hydraulic, electromechanical, and hybrid drive systems for working machine and off-highway vehicle manufacturers across Europe.

Ownership category

akta.pro rank

Product category

Industrial Hydraulic and Drive Systems

NAICS

Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612)

SIC

Special Industry Machinery, Nec (3559)

akta.pro primary industry

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

akta.pro secondary industry

Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH)

Keywords

• Hydraulic systems integration
• Drive technology solutions
• Electromechanical drive components
• Off-highway vehicle hydraulics
• Industrial automation parts

Headquarters

HQ city

Wolframs-eschenbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Hydraulic and Electromechanical Component Sales: Sale of hydraulic valves, pumps, motors, electromechanical components, industrial valves, central lubrication systems, and drive elements sourced from international brand partners (Danfoss, SKF, Moog, Poclain, etc.) and delivered as individual components or integrated systems.
2. Custom System Integration and Development: Development and supply of fully integrated drive systems and intelligent functional assemblies, ranging from individual component customization to complete drive systems. Revenue generated through project-based system design and integration.
3. Service, Maintenance and Repair: Certified repair and maintenance services including: ASC (Authorized Service Center) for Danfoss Power Solutions products, Second-Life service for drive systems, on-site repair, fault diagnosis, digital test protocols, and after-sales support including spare parts supply and commissioning.
4. S3E Engineering Services: System-Software-Safety Engineering services for electrohydraulic and hybrid-electric systems, delivered through the shop.hainzl.at smart solutions platform.
5. Webshop Sales (shop.hainzl.eu / shop.hainzl.at): Online sales channel for component procurement, featuring a modernized self-service platform for browsing and purchasing components and solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

HAINZL Motion & Drives Germany (formerly Frankonia Drive Technology) is a systems integrator (Systemausrüster) that supplies hydraulic, electromechanical, and hybrid drive systems for working machines and off-highway vehicles. The company delivers individual components (valves, pumps, motors, cylinders, couplings, brakes, gearboxes), fully integrated custom drive systems, certified repair and maintenance services, and System-Software-Safety Engineering (S3E) for electrohydraulic and hybrid-electric applications, leveraging an international brand partner network including Danfoss, SKF, Moog, Poclain, and others.

Product overview

Frankonia Drive Technology (now HAINZL Motion & Drives Germany) operates as a system supplier for demanding hydraulic, electromechanical, and drive technology solutions. The company offers a comprehensive product portfolio organized into five core product categories: Hydraulics (mobile and stationary hydraulic valves, pumps, motors), Electromechanics (servomotors, servocontrollers), Industrial Valves, Central Lubrication Systems, and Drive Elements (couplings, brakes, transmissions). As a full-liner for electric and hydraulic drive systems, the company combines components from international brand partners with in-house engineered functional assemblies and complete integrated drive systems. The product offering is complemented by System-Software-Safety Engineering (S3E) services, certified repair and maintenance, Second-Life services, and professional hydraulic training workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Hydraulics (Hydraulik) Mobile and stationary hydraulic systems including valves, pumps, and motors from international brand partners (Danfoss, Moog, Poclain, Hydro Leduc) for working machines and off-highway vehicles, delivered as individual components or integrated systems.
• Electromechanics (Elektromechanik) Electromechanical drive components including servomotors and servocontrollers (Kollmorgen, Perske) plus electric drive components (E-Comer, Curtis Instruments) for industrial and mobile applications.
• Industrial Valves (Industriearmaturen) Industrial valve products for fluid control and regulation in hydraulic systems and industrial processes.
• Central Lubrication Systems (Zentralschmiersysteme) Centralized lubrication systems for machinery and equipment maintenance, integrated into HAINZL's drive and control technology portfolio.
• Drive Elements (Antriebselemente) Mechanical drive components including couplings (Rexnord), disc brakes (Svendborg), gearboxes (Reggiana Riduttori, PULS Getriebe), and other transmission elements for industrial and mobile applications.
• Forstkransteuerung (Forest Crane Control) Retrofit radio remote control system for forestry cranes providing enhanced safety, better visibility, and precise control tailored to specific forestry applications.
• LS I-V Load-Sensing System Hydraulic valve enabling transition from Open-Center to Load-Sensing systems without mechanical rebuilding, allowing modern attachments on existing machines while reducing capital investment costs.
• System-Software-Safety Engineering (S3E) System, software, and safety engineering service delivering robust electrohydraulic and hybrid-electric systems for mobile working machines and off-highway applications, delivered through the shop.hainzl.at smart solutions platform.
• Service and Maintenance (including Second-Life Service) Certified repair and maintenance services including ASC (Authorized Service Center) for Danfoss Power Solutions products, Second-Life service for drive systems, on-site repair, fault diagnosis, digital test protocols, spare parts supply, commissioning, and warranty handling on certified test benches (200 kW / 400 l/min capacity).
• Hydrauliktraining (Hydraulic Training Workshop) Compact one-day workshop (Theorie trifft Praxis) providing hands-on practical training on hydraulic systems, pumps, and motors including live demonstrations on test benches.

Quantifiable outcome

• Reduced capital investment: LS I-V enables use of modern attachments on existing machines without mechanical rebuilding, reducing upgrade costs.
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

31 partnerships are on record, tiered core, flagship and major.

• Danfoss Power SolutionscoreTechnology or IntegrationDanfoss Power Solutions is a primary technology and product partner supplying hydraulic components (valves, pumps, motors), PLUS+1 platform, DP200 displays, and OCEAN software platform. HAINZL is an ASC (Authorized Service Center) for Danfoss, enabling in-house warranty processing for Axialkolbeneinheiten and PVG-Ventile on certified test benches.
• VanguardflagshipTechnology or IntegrationTechnology partnership announced for joint electrification initiatives. HAINZL Motion & Drives is expanding its electrification competencies in partnership with Vanguard, combining HAINZL's drive system expertise with Vanguard's electric drive technology for off-highway and mobile working machine applications.
• SKFcoreTechnology or IntegrationSKF is a key supplier partner providing industrial bearing and sealing solutions integrated into hydraulic and drive systems supplied by HAINZL Motion & Drives.
• MoogcoreTechnology or IntegrationMoog supplies high-performance hydraulic valves, pumps, and motion control components that are integrated into HAINZL's custom drive system solutions.
• PoclaincoreTechnology or IntegrationPoclain is a supplier of hydraulic motors and components. HAINZL operates a Poclain repair center for certified maintenance and repair of Poclain hydraulic units.
• Hydro LeduccoreTechnology or IntegrationHydro Leduc supplies hydraulic pumps and motors that are incorporated into HAINZL's drive system offerings.
• Reggiana Riduttori (RR)coreTechnology or IntegrationReggiana Riduttori supplies gearboxes and reduction gears integrated into HAINZL's drive element portfolio.
• Filtration GroupmajorTechnology or IntegrationFiltration Group provides filtration solutions (hydraulic fluid filtration, air filtration) integrated into HAINZL's lubrication and filtration technology offerings.
• KollmorgenmajorTechnology or IntegrationKollmorgen supplies servo motors and servo controllers (servomotore und servoregler) for electrotechnical applications in HAINZL's product portfolio.
• WebastomajorTechnology or IntegrationWebasto supplies climate control and heating solutions for off-highway vehicles and mobile working machines, integrated into HAINZL's broader drive and electrification ecosystem.
• TECHNOTRADE SPOL. sr.o.majorChannel Partner/ Reseller/ DistributorTECHNOTRADE is a subsidiary within the HAINZL group operating in the Czech Republic (Litovel), distributing HAINZL Motion & Drives products and providing local customer support.
• TECHNOTRADE SK s.r.o.majorChannel Partner/ Reseller/ DistributorTECHNOTRADE SK is a subsidiary within the HAINZL group operating in Slovakia (Nová Dubnica), distributing HAINZL Motion & Drives products and providing local customer support.
• HengstmajorTechnology or IntegrationHengst supplies filtration solutions (hydraulic and fluid filtration) incorporated into HAINZL's lubrication and filtration technology offerings.
• Argo-HytosmajorTechnology or IntegrationArgo-Hytos supplies hydraulic valves and components integrated into HAINZL's hydraulic system solutions.
• NissensmajorTechnology or IntegrationNissens supplies heat exchangers and cooling solutions for hydraulic systems integrated into HAINZL's product offerings.
• Universal HydraulikmajorTechnology or IntegrationUniversal Hydraulik supplies hydraulic components and systems incorporated into HAINZL's hydraulic solutions portfolio.
• E-ComermajorTechnology or IntegrationE-Comer supplies electric drive components for mobile and industrial applications within HAINZL's electromechanical product range.
• Curtis InstrumentsmajorTechnology or IntegrationCurtis Instruments supplies controllers and instruments for electric and hybrid drive systems integrated into HAINZL's electrification solutions.
• Rexnord (Kupplungen)majorTechnology or IntegrationRexnord supplies industrial couplings for drive elements integrated into HAINZL's mechanical transmission solutions.
• Svendborg (Scheibenbremsen)majorTechnology or IntegrationSvendborg supplies disc brakes for industrial and mobile applications incorporated into HAINZL's drive element portfolio.
• PULS GetriebemajorTechnology or IntegrationPULS Getriebe supplies gearboxes integrated into HAINZL's drive element offerings for industrial applications.
• PerskemajorTechnology or IntegrationPerske supplies motors and drive components incorporated into HAINZL's electromechanical solutions.
• RegulusmajorTechnology or IntegrationRegulus supplies hydraulic and pneumatic components integrated into HAINZL's product portfolio.
• Hydro-GearmajorTechnology or IntegrationHydro-Gear supplies hydraulic pumps and motors for commercial and industrial applications integrated into HAINZL's hydraulic solutions.
• Bosch RexrothcoreTechnology or IntegrationBosch Rexroth is listed among additional brands serviced by HAINZL, including repair and service support for Bosch Rexroth hydraulic components.
• Parker HannifincoreTechnology or IntegrationParker Hannifin is listed among additional brands serviced by HAINZL, including repair and service support for Parker hydraulic components.
• Linde Hydraulics (Linde)coreTechnology or IntegrationLinde Hydraulics is listed among additional brands serviced by HAINZL, including repair and service support for Linde hydraulic components.
• LiebherrcoreTechnology or IntegrationLiebherr is listed among additional brands serviced by HAINZL, including repair and service support for Liebherr hydraulic components.
• HAINZL Motion & Drives AustriaflagshipStrategic or Co-development PartnerParent company and sister subsidiary headquartered in Linz, Austria. HAINZL Motion & Drives Austria is the Group headquarters and primary operational hub, providing the German subsidiary with brand equity, international network access, shared technology platforms (S3E, webshop infrastructure), and cross-border customer support capabilities.
• HAINZL Motion & Drives SloveniamajorStrategic or Co-development PartnerSister subsidiary operating in Slovenia (Ljubljana) within the HAINZL Motion & Drives international network, serving regional customers in the Slovenian market.
• HAINZL Motion & Drives SerbiamajorStrategic or Co-development PartnerSister subsidiary operating in Serbia (Belgrade) within the HAINZL Motion & Drives international network, serving regional customers in the Serbian market.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Parker Hannifin: Parker Hannifin is a global motion and control technologies leader with major presence in industrial and mobile hydraulics, pneumatics, and electromechanical systems. Both HAINZL and Parker sell into European off-highway OEMs, with Parker serving as both a HAINZL partner and direct competitor.
• Bosch Rexroth: Bosch Rexroth is one of the world's largest hydraulics, electric drives, and motion control suppliers, serving mobile machinery, machinery applications, and factory automation. It is a direct listed partner of HAINZL and a broad incumbent that competes in the same off-highway drive systems space.
• Eaton: Eaton is a global power management company with a substantial hydraulics business serving mobile and industrial markets. It competes broadly in the same drive and motion control space as HAINZL, particularly in European off-highway and industrial machinery segments.
• Danfoss Power Solutions: Danfoss Power Solutions is a global leader in hydraulic components and electronic controls for mobile machinery and off-highway vehicles. It is HAINZL's flagship partner but also a direct competitor in motion control systems, with Danfoss PLUS+1 and OCEAN platforms competing for the same systems integration scope.

Direct peers

• HYDAC International: HYDAC is a German-based specialist in hydraulic accumulators, filtration, cooling, and electronic controls for mobile and industrial hydraulics. It competes in adjacent niches (filtration, fluid conditioning) that overlap with HAINZL's central lubrication and drive element offerings.
• Bucher Hydraulics: Bucher Hydraulics is a Swiss-based manufacturer of hydraulic pumps, valves, and power units for mobile and industrial applications. It operates as a direct specialist peer in the European mobile hydraulics segment that HAINZL serves, with overlapping customers in material handling, construction, and agriculture.
• HAWE Hydraulik: HAWE Hydraulik is a German-based specialist in hydraulic components, systems, and electronics for mobile and industrial applications. It closely mirrors HAINZL's systems integrator role for off-highway hydraulics, with similar mid-size industrial DNA and a focus on load-sensing and electrohydraulic solutions.

Emerging players

• Kollmorgen: Kollmorgen is a specialist in servo motors, motion controllers, and direct-drive electromechanical systems. As a HAINZL partner in electromechanics, it represents an emerging competitive vector as off-highway applications migrate from hydraulic to fully electric architectures.
• Moog: Moog supplies high-performance hydraulic valves, pumps, and motion control components used in industrial, aerospace, and test applications. As a HAINZL partner and component supplier, it overlaps in precision motion control but extends into higher-end electromechanical systems beyond HAINZL's primary off-highway focus.

Regional players

• Linde Hydraulics: Linde Hydraulics (now part of Weichai) is a European-based supplier of hydraulic pumps, motors, and valves primarily for material handling and mobile machinery. It overlaps with HAINZL in forklift and material-handling drive systems and is both a serviced partner and competitor.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frankonia Drive Technology